Market Insights Snapshot
In Massachusetts, Ace Weidman's has shown a consistent performance in the Pre-Roll category. Over the course of four months from August to November 2023, there has been a steady increase in the brand's ranking, moving from the 12th position in August to 8th position in November. This upward trend suggests a growing popularity and consumer preference for Ace Weidman's Pre-Rolls in this state. However, it's worth noting that the brand did not break into the top 10 until September, indicating a highly competitive market.
Alongside the improved ranking, Ace Weidman's also witnessed a consistent rise in sales within the same period. There was a significant sales increase from August to September, which coincides with the brand's entry into the top 10. The sales continued to grow in the subsequent months, reaching a peak in November. Although we won't delve into the exact numbers, this trend clearly indicates a positive consumer response and growing market share for Ace Weidman's in the Pre-Roll category within Massachusetts.
In the Massachusetts Pre-Roll category, Ace Weidman's has shown a consistent upward trend from August to November 2023, improving its rank from 12th to 8th. Despite this positive movement, it's worth noting that Ace Weidman's is still trailing behind key competitors. Dogwalkers and Nature's Heritage have consistently held higher ranks, although they've experienced a slight decline over the same period. Green Gold Group and Bailey's Buds also pose significant competition, with ranks fluctuating around Ace Weidman's. However, it's important to note that both brands have seen a drop in their ranks over the period, indicating a potential opportunity for Ace Weidman's to further improve its market position.
In November 2023, the top-performing product from Ace Weidman's was the 'Honeysuckle Kush Pre-Roll (0.5g)', with a notable sales figure of 14,481 units. Following closely in second place was the 'Lemon Disco Pre-Roll (1g)', which had been the top seller in October. The 'Honeysuckle Kush Pre-Roll (1g)' secured the third position, while the 'Alien Technology x Fire OG Pre-Roll (1g)' ranked fourth. The 'Biscotti Bliss Pre-Roll (1g)', which had consistently held the second position in previous months, slipped to fifth place in November. It's worth noting that the rankings have shown significant changes from previous months, indicating a dynamic market preference.