.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Root & Bloom has shown a notable upward trajectory in the Massachusetts cannabis market, particularly within the Flower category. Over the four-month period from June to September 2025, the brand improved its ranking from 16th to 6th place, indicating a strong growth in popularity and sales. This upward movement is accompanied by a consistent increase in sales figures, culminating in over $1.3 million in September. Such a trend suggests that Root & Bloom’s Flower products are resonating well with consumers, likely due to quality or effective market penetration strategies. This improvement in ranking reflects a strategic advantage in a competitive market, marking them as a brand to watch in this category.
Conversely, the performance of Root & Bloom in the Pre-Roll category in Massachusetts presents a different narrative. Despite maintaining a presence within the top 30 brands, their rankings fluctuated slightly from 21st in June to 23rd in September, with a noticeable decline in sales over the same period. This could indicate challenges in maintaining consumer interest or facing stiff competition from other brands in the Pre-Roll market. The absence from the top 20 in this category suggests that while Root & Bloom is a strong contender in Flower, there might be room for improvement in their Pre-Roll offerings to capture a larger market share.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Root & Bloom has shown significant upward momentum in recent months. Starting from a rank of 16 in June 2025, Root & Bloom climbed to 6th place by September 2025, reflecting a strong growth trajectory. This rise is particularly notable when compared to competitors such as Find., which improved from 10th to 5th place, and Galactic, which made a remarkable leap from being outside the top 20 in June to 7th place by September. Meanwhile, Perpetual Harvest experienced a decline in sales, dropping from 2nd to 4th place, indicating potential market share opportunities for Root & Bloom. The consistent improvement in rank and sales for Root & Bloom suggests a growing consumer preference and effective market strategies, positioning it as a formidable player in the Massachusetts flower market.
Notable Products
In September 2025, the top-performing product for Root & Bloom was the Durban Margy Pre-Roll (1g) in the Pre-Roll category, which climbed to the first position with sales of 6081 units. This product showed a significant improvement, jumping from fifth place in August. The Ghost Dawg Pre-Roll (1g) secured the second spot, marking its debut in the rankings. Wedding Cake (3.5g) in the Flower category maintained a strong presence, ranking third with an upward sales trajectory from June and July. Meanwhile, the Sherb Cream Pie x Ice Cream Cake Pre-Roll (1g) entered the rankings at fourth, indicating a new consumer interest in diverse pre-roll options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
