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Jul-2025
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Overview
Market Insights Snapshot
Root & Bloom has shown significant progress in the Massachusetts market, particularly in the Flower category. Over the months from April to July 2025, the brand climbed from the 19th position to an impressive 9th position in July. This upward trajectory is indicative of a strong market presence and increasing consumer preference for their Flower products. The sales figures also reflect this positive trend, with a notable increase from April to July. Such performance highlights Root & Bloom's growing influence and competitive edge in the Massachusetts Flower market.
Conversely, the Pre-Roll category presents a contrasting picture for Root & Bloom in Massachusetts. Despite maintaining a steady presence in the top 30 from April to June, their rank slipped to the 30th position in July. This decline suggests challenges in maintaining market share within this category, which could be due to increased competition or shifts in consumer preferences. The sales data corroborates this trend, showing a decrease in July compared to previous months. The absence of a rank beyond the 30th position would indicate a more significant struggle, but maintaining a rank within the top 30 still shows resilience in a competitive market.
Competitive Landscape
In the competitive Massachusetts flower market, Root & Bloom has shown a remarkable upward trajectory in recent months. Starting from a rank of 19 in April 2025, Root & Bloom climbed to an impressive 9th position by July 2025, indicating a significant improvement in market presence and consumer preference. This rise is particularly notable when compared to competitors like Ozone, which experienced a slight decline from 5th to 7th place over the same period. Meanwhile, Later Days also saw a positive trend, moving from 20th to 11th, but still trailing behind Root & Bloom's momentum. South Shore Plug and Bostica maintained relatively stable positions, with Bostica making a notable leap to 8th place in July. The sales growth for Root & Bloom, particularly the jump in July, suggests a strong consumer response to their offerings, positioning them as a formidable competitor in the Massachusetts flower category.
Notable Products
In July 2025, the top-performing product for Root & Bloom was Wedding Cake (3.5g) in the Flower category, reclaiming its number one rank with sales figures reaching 5,833 units. Super Boof Pre-Roll (1g) emerged as the second-best product, showing a slight dip from its top position in June, with sales at 4,826 units. Lemonhead Delight Pre-Roll (1g) maintained a steady performance, holding the third position, consistent with its ranking from June. Lemon OG Haze (3.5g) in the Flower category re-entered the top five, securing the fourth spot, after not being ranked in previous months. Ghost Dawg Pre-Roll (1g) rounded out the top five, marking its first appearance in the rankings since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
