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Oct-2025
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Overview
Market Insights Snapshot
Root & Bloom has shown notable performance in the Massachusetts market, particularly in the Flower category. Over the past few months, the brand has climbed from 9th place in July 2025 to 5th place by October 2025. This upward trajectory is supported by a consistent increase in sales, with the brand achieving $1,628,486 in October, indicating strong consumer demand and effective market strategies. However, their performance in the Pre-Roll category has been less consistent, with rankings fluctuating between 22nd and 27th place. This suggests that while Root & Bloom is gaining traction in certain areas, there are opportunities for growth and improvement in others.
The disparity between the Flower and Pre-Roll categories highlights the brand's varying levels of success across product lines in Massachusetts. While the Flower category shows promising growth and increased market share, the Pre-Roll category's inconsistent rankings suggest that Root & Bloom may not be resonating as strongly with consumers in this segment. This could be due to a variety of factors, such as product differentiation, pricing strategy, or competition intensity. The absence of Root & Bloom from the top 30 in certain months for Pre-Rolls indicates a need for strategic adjustments to enhance their position and capitalize on potential market opportunities.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Root & Bloom has demonstrated a notable upward trajectory in its market positioning over the past few months. From July to October 2025, Root & Bloom improved its rank from 9th to 5th, showcasing a significant rise in market presence. This upward movement is particularly impressive when compared to Perpetual Harvest, which experienced a decline from 3rd to 7th place during the same period. Meanwhile, Farmer's Cut maintained a strong position, consistently ranking within the top four, but Root & Bloom's sales growth indicates a closing gap. Interestingly, Galactic surged from outside the top 20 to 4th place, reflecting a dynamic shift in consumer preferences. Root & Bloom's strategic advancements in sales and ranking highlight its competitive potential in the Massachusetts flower market, suggesting a promising trajectory amidst evolving market dynamics.
Notable Products
In October 2025, Lemonhead Delight Pre-Roll (1g) emerged as the top-performing product for Root & Bloom, achieving the number one rank with sales of 5,866 units. Wedding Cake (3.5g) maintained a strong presence, securing the second position, slightly down from its top rank in July 2025. Wedding Cake Pre-Roll (1g) ranked third, experiencing a drop from its peak position in August 2025. Durban Margy Pre-Roll (1g), which was the leader in September 2025, fell to fourth place. Lemon OG Haze Pre-Roll (1g) rounded out the top five, showing a decline from its earlier second-place standing in July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
