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Dec-2025
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Overview
Market Insights Snapshot
In Massachusetts, Root & Bloom has shown a steady performance in the Flower category throughout the last quarter of 2025. The brand maintained a consistent presence within the top 10, with rankings fluctuating slightly between positions 5 and 7. Notably, December 2025 saw a slight dip in rank from November, moving from 5th to 6th place, despite an upward trend in sales figures over the months. This demonstrates a strong foothold in the Flower category, suggesting a stable consumer base and effective market strategies. However, the brand's presence in other states or categories is not included in the top 30, which might indicate areas for potential growth or a focus on consolidating their Massachusetts market share.
In the Pre-Roll category, Root & Bloom's performance in Massachusetts has been more variable, with rankings ranging from 26th to 22nd over the same period. The improvement in December to 22nd place from 26th in September suggests a positive trend, possibly driven by increased consumer interest or successful promotional activities. Despite not breaking into the top 20, the upward trajectory and the notable increase in sales in December indicate potential for further growth. The absence of rankings in other states or categories highlights a potential concentration of efforts in Massachusetts, which could be both a strength in terms of market focus and a limitation if expansion is a goal.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Root & Bloom has shown resilience and adaptability in maintaining its position amidst fluctuating market dynamics. Despite a slight dip in rank from 6th in September 2025 to 7th in October, Root & Bloom rebounded to 5th in November, before settling at 6th in December. This performance indicates a stable presence in the market, although it faces stiff competition from brands like Find. and Perpetual Harvest, which consistently rank higher. Notably, Native Sun has shown significant upward momentum, climbing from outside the top 20 in September to 8th by December, which could pose a future threat to Root & Bloom's market share. Meanwhile, South Shore Plug has also improved its position, moving from 9th to 7th over the same period, indicating a competitive pressure from below. These dynamics suggest that while Root & Bloom is holding its ground, it must continue to innovate and strategize to maintain and improve its ranking in the Massachusetts flower market.
Notable Products
In December 2025, Root & Bloom's top-performing product was the Durban Margy Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from November with a notable sales figure of 8089 units. The Wedding Cake Pre-Roll (1g) held steady at the second position, showing consistent performance over the past two months. The Wedding Cake (3.5g) in the Flower category climbed back to third place after not being ranked in November, indicating a resurgence in popularity. The Lemon OG Haze Pre-Roll (1g) slightly dropped to fourth place, while the Lemonhead Delight Pre-Roll (1g) remained in fifth position, both showing stable sales figures. Overall, the rankings in December show a strong preference for pre-roll products, with slight shifts in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
