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Jun-2024
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Overview
Market Insights Snapshot
Root & Bloom has shown varied performance across different cannabis categories in Massachusetts. In the Concentrates category, the brand experienced a significant rise in rank from 24th in March to 14th in May, before dropping out of the top 30 in June. This indicates a volatile market presence, with a notable peak in May. Conversely, their Flower category performance has been relatively stable, maintaining a consistent presence within the top 20, peaking at 15th place in both May and June. This stability suggests a strong and steady demand for their flower products.
In the Pre-Roll category, Root & Bloom demonstrated an upward trend, moving from 26th in March to a high of 21st in May, before slightly dropping to 23rd in June. This improvement highlights a growing consumer interest in their pre-roll offerings. However, their performance in the Vapor Pens category has been less impressive, with rankings consistently outside the top 30, peaking at 59th in April but falling to 73rd by June. This indicates a need for strategic adjustments to enhance their market share in the Vapor Pens segment.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Root & Bloom has shown a consistent presence, maintaining a rank within the top 20 brands from March to June 2024. Notably, Root & Bloom's rank improved from 19th in April to 15th in May and June, indicating a positive trend in market positioning. In comparison, Kynd Cannabis Company experienced a significant fluctuation, dropping out of the top 20 in April but rebounding to 13th by June. Similarly, Rythm showed variability, peaking at 10th in March and May but falling to 14th in April and June. Rev Farms also saw a decline, dropping from 13th in March and April to 19th in May and 17th in June. A standout performer is Eleven, which made a remarkable leap from 65th in March to 16th in June, reflecting a rapid increase in market share. These dynamics suggest that while Root & Bloom is steadily climbing, it faces stiff competition from brands like Eleven, which are rapidly gaining traction. For a deeper understanding of these trends and their implications, more advanced data analysis is recommended.
Notable Products
In Jun-2024, the top-performing product for Root & Bloom was Wedding Cake Pre-Roll (1g), which regained its number one spot with notable sales of 6838 units. Lemon OG Haze Pre-Roll (1g) maintained a steady performance, ranking second with sales of 5139 units. Gelato Punch Pre-Roll (1g) dropped to third place, despite a solid sales figure of 4665 units. New to the rankings, Angry Ginger Pre-Roll (1g) entered in fourth place. Cherry Pie OG Pre-Roll (1g) returned to the rankings at fifth place, showing a significant increase from its last appearance in April.
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