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Nov-2025
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Overview
Market Insights Snapshot
Root & Bloom has demonstrated a strong presence in the Massachusetts cannabis market, particularly in the Flower category. Over the past few months, their ranking has improved from 9th place in August 2025 to 5th place by November 2025, indicating a positive trend in market penetration and consumer preference. This consistent upward movement is further supported by a notable increase in sales, as their revenue grew from approximately $1.2 million in August to over $1.7 million in November. Such growth suggests that Root & Bloom is effectively capturing market share and enhancing its brand recognition within this category.
In contrast, the Pre-Roll category presents a more moderate performance for Root & Bloom within Massachusetts. Although they managed to improve their ranking slightly from 27th place in August to 24th in November, the brand has not yet cracked the top 20, indicating room for growth and strategic improvement. Despite this, the steady increase in sales figures within this category suggests a slow but positive trajectory. While the brand is not yet a dominant player in the Pre-Roll segment, the incremental gains in both rank and sales hint at potential opportunities for further expansion and market penetration.
Competitive Landscape
In the Massachusetts flower category, Root & Bloom has shown a remarkable upward trend in its rankings and sales over the past few months. Starting from a 9th place rank in August 2025, Root & Bloom climbed to 5th place by November 2025, indicating a significant improvement in market positioning. This upward trajectory is noteworthy when compared to competitors such as Find., which maintained a relatively stable position around the 5th and 6th ranks, and Perpetual Harvest, which experienced fluctuations but ultimately secured a higher rank of 3rd in November. Meanwhile, Bud's Everyday by Bud's Goods also showed improvement, moving from 10th to 7th place, yet still trailing behind Root & Bloom. Despite Farmer's Cut experiencing a decline from 2nd to 4th place, it remains a strong competitor in terms of sales volume. Root & Bloom's consistent rise in rank and sales suggests a growing consumer preference and effective market strategies, positioning it as a formidable player in the Massachusetts flower market.
Notable Products
In November 2025, the top-performing product for Root & Bloom was the Durban Margy Pre-Roll (1g), maintaining its leading position from September with notable sales of 6,566 units. The Wedding Cake Pre-Roll (1g) climbed to the second spot, showing a consistent presence in the top three over the months. Lemon OG Haze Pre-Roll (1g) improved its ranking to third place, marking a steady performance since October. Durban Margy (3.5g), despite not ranking in the previous two months, secured the fourth position in November. Lastly, Lemonhead Delight Pre-Roll (1g) experienced a drop to fifth place after previously holding the top position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
