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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Root & Bloom concentrated 84.63% of May 2026 sales in Flower and 15.12% in Pre-Roll, with Concentrates at 0.26%, while Flower grew 237.35% year over year and 34.75% month over month. Pre-Roll expanded 17.47% year over year and 39.86% month over month, whereas Concentrates declined 44.97% year over year despite a 6.97% month-over-month uptick; the brand’s average price rose 37.63% year over year alongside total brand sales up 159.78% year over year. This mix and pricing pattern implies Root & Bloom is winning volume disproportionately in Flower and monetizing it at higher prices without sacrificing demand elasticity in Massachusetts.
With Flower now the clear anchor, the brand’s rank of 5 in Massachusetts Flower suggests headroom if the 34.75% month-over-month Flower growth can persist while Pre-Roll’s 39.86% month-over-month lift diversifies the base. The 0.26% Concentrates share coupled with a 44.97% year-over-year drop signals a deliberate deprioritization, which, combined with a 37.63% year-over-year price increase and 159.78% brand sales growth, implies Root & Bloom is positioning as a premium-leaning Flower-first operator that trades price for velocity in two inhalable formats rather than stretching into low-share niches.
Competitive Landscape
Root & Bloom sits at rank #5 in MA Flower in May 2026, a climb of 16 positions versus rank #21 in May 2025, and it improved 1 spot from #6 in February 2026 to #5 in May 2026, marking a new peak rank. Against competitors, Farmer's Cut holds #1 with a +3 YoY rank gain and +25.30% YoY sales, while Simply Herb sits at #2 with a -1 YoY rank move and -17.50% YoY sales, indicating Root & Bloom’s upward mobility is occurring as some leaders consolidate and others contract. The pattern implies Root & Bloom’s rank trajectory—from #21 in May 2025 to #5 in May 2026—positions the brand within striking distance of the top tier if it sustains share wins while competitors either grow slower or cede ground.
Notable Products
Lemonhead Delight Pre-Roll (1g) posted the largest movement in May 2026 with +100.4% MoM, climbing to rank 2 while Cherry Pie OG (3.5g) fell -22.9% to rank 9, a divergence that shifts mix toward Pre-Rolls. Wedding Cake Pre-Roll (1g) held rank 1 with +32.7% MoM as Cherry Pie OG Pre-Roll (1g) advanced +63.8% at rank 3, and four of the top ten are Pre-Roll SKUs, indicating concentrated velocity in that format. Durban Margy Pre-Roll (1g) also rose +54.0% at rank 4, while Flower leaders like Wedding Cake (3.5g) at rank 5 generated $106,471 alongside Ghost Dawg (3.5g) at rank 6, putting Flower volume behind but momentum ahead in Pre-Rolls. The pattern implies Root & Bloom is tilting assortment and demand toward 1g Pre-Rolls as the growth engine, with Flower anchoring revenue but ceding rank share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
