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Mar-2026
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Overview
Market Insights Snapshot
Root & Bloom has demonstrated a consistent performance in the Flower category within Massachusetts, maintaining a steady rank of 6th place from December 2025 through March 2026. This stability indicates a strong foothold in the market despite a slight dip in sales in February. Such resilience in a competitive market showcases the brand's ability to sustain its position among the top players. The consistency in ranking, despite fluctuations in monthly sales, suggests strategic market positioning and customer loyalty.
In the Pre-Roll category, Root & Bloom has shown a positive trend in Massachusetts, improving its rank from 25th in December 2025 to 21st by March 2026. This upward movement highlights the brand's growing influence and potential to capture a larger market share. However, it is worth noting that despite these gains, Root & Bloom has not yet broken into the top 20, indicating room for growth and the potential for further strategic efforts to enhance its market presence. The brand's ability to climb the ranks in this category suggests effective marketing or product development strategies that could pay off in the coming months.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Root & Bloom has maintained a consistent rank at 6th place from December 2025 through March 2026. This stability contrasts with the dynamic shifts seen among its competitors. For instance, High Supply / Supply experienced a decline from 2nd to 5th place, indicating a potential vulnerability that Root & Bloom could capitalize on. Meanwhile, Find. showed a positive trend, improving its rank from 5th to 4th, which may pose a competitive threat. Cresco Labs and INSA both demonstrated notable rank fluctuations, with INSA making a significant jump from 13th to 7th place by March 2026. Despite these movements, Root & Bloom's steady position suggests a strong brand presence, though the brand may need to innovate or adapt to maintain its standing against upward-trending competitors.
Notable Products
In March 2026, Wedding Cake Pre-Roll (1g) maintained its position as the top-performing product for Root & Bloom, with sales reaching 6,890 units. Following closely, Durban Margy Pre-Roll (1g) secured the second rank, showing a consistent improvement from its third-place position in January. Cherry Pie OG (3.5g) entered the rankings at third place, marking its first appearance in the dataset. Wedding Cake (3.5g) experienced a slight drop, moving from third to fourth place compared to February. Cherry Pie OG Pre-Roll (1g) rounded out the top five, indicating a strong entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
