.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Root & Bloom has shown a noteworthy performance in the Massachusetts market, particularly in the Flower category. Over the summer months, the brand has made significant strides, climbing from the 22nd position in May 2025 to an impressive 8th position by August 2025. This upward trend is underlined by a substantial increase in sales, from approximately $657,488 in May to over $1.3 million in August. Such a leap not only highlights Root & Bloom's growing popularity in the Flower category but also underscores their effective market strategies and consumer appeal in Massachusetts. This trajectory suggests a strong foothold in the state, with potential for further growth.
In contrast, the Pre-Roll category paints a different picture for Root & Bloom in Massachusetts. Starting from the 22nd position in May, the brand experienced a gradual decline, falling out of the top 30 by August 2025. This downward trend indicates challenges in maintaining their competitive edge within this category. The decline in rank corresponds with a reduction in sales, suggesting that Root & Bloom may need to reassess their strategies in the Pre-Roll segment to regain traction. This divergence in performance across categories highlights the complexities and varied consumer preferences within the Massachusetts cannabis market.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Root & Bloom has demonstrated a notable upward trajectory in recent months. Starting from a rank of 22 in May 2025, Root & Bloom surged to 8 by August 2025, indicating a significant improvement in market presence. This rise is particularly impressive when compared to competitors such as Ozone, which maintained a steady rank around 6-7, and Find., which also saw a rise but stabilized at rank 6. Meanwhile, Later Days improved from rank 20 to 9, and Bostica experienced fluctuations, peaking at rank 7 before settling at 10. This competitive shift highlights Root & Bloom's growing appeal and market strategy effectiveness, positioning it as a formidable contender in the Massachusetts flower market.
Notable Products
In August 2025, the top-performing product for Root & Bloom was Durban Margy (3.5g) in the Flower category, securing the number one rank with sales of 5,131 units. Following closely was the Durban Margy Pre-Roll (1g), which ranked second in the Pre-Roll category. Ghost Dawg Pre-Roll (1g) climbed to the third position, showing a notable improvement from its fifth place in July 2025. Lemonhead Delight (3.5g) and Cherry Pie OG (3.5g) ranked fourth and fifth, respectively, both making their first appearance in the top five for August. This reshuffling of ranks highlights a strong performance by the Flower category products compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
