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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Root & Bloom is stocked at 87 licensed dispensaries across Massachusetts, with the deepest coverage in Fall River, Northampton, Boston, Brockton, and Chicopee. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Root & Bloom concentrated 81.91% of July 2026 sales in Flower, up with category sales rising 118.90% year over year and 7.64% month over month, while Pre-Roll held 17.77% share with 48.48% YoY growth and 13.51% MoM growth; Concentrates remained a niche at 0.32% share despite a 90.12% MoM rebound and a -43.20% YoY decline. Average price rose 19.39% YoY to $24.17, with Flower pricing at an implied premium versus Pre-Roll’s lower ticket, and Root & Bloom’s Flower rank at 5 in Massachusetts provides a scale anchor for the mix. The pattern implies a deliberate tilt toward higher-priced Flower that is still expanding faster than the overall brand’s 100.20% YoY sales growth, while Pre-Roll’s double-digit MoM suggests a secondary growth engine without diluting price architecture.
With Flower at 81.91% share and ranked 5th in Massachusetts, the 118.90% YoY and 7.64% MoM gains indicate Root & Bloom is consolidating position as a premium-leaning Flower specialist, whereas Pre-Roll’s 13.51% MoM acceleration at 17.77% share points to basket-entry and trial that can buffer volatility. The -43.20% YoY in Concentrates versus a 90.12% MoM bounce implies opportunistic, SKU-limited participation rather than a core pillar, suggesting the brand’s competitive posture prioritizes depth in Flower with selective Pre-Roll expansion to protect velocity and rank.
Competitive Landscape
Root & Bloom sits at rank #5 in Massachusetts Flower in July 2026, climbing 5 positions year over year from #10, and matching its peak rank of #5 also set in July 2026; holding #5 for the past three months while moving up 5 ranks YoY indicates momentum without recent incremental gains. In contrast, Farmer's Cut advanced from #4 to #1 alongside a 56.7% YoY sales increase, and High Supply / Supply eased from #2 to #4 despite a 19.1% YoY lift, positioning Root & Bloom as stable at #5 but bracketed by competitors shifting up and down around it. The pattern implies Root & Bloom’s rank trajectory has improved materially YoY yet plateaued quarter-to-date, signaling a need to convert stability at #5 into upward share capture before top-three mobility hardens.
Notable Products
Gelato Punch Pre-Roll (1g) posted the steepest move in July 2026 with a -35.1% month-over-month decline while holding rank 9, as Lemonhead Delight Pre-Roll (1g) also slipped -15.7% at rank 4. In contrast, Durban Margy Pre-Roll (1g) surged +67.4% to rank 2 and Wedding Cake Pre-Roll (1g) grew +32.9% at rank 1, indicating volatility concentrated within the same Pre-Roll ladder. The pattern implies Root & Bloom is relying on a few high-velocity Pre-Roll SKUs to carry share even as lower-ranked Pre-Rolls lose momentum.
Cherry Pie OG (3.5g) advanced +73.0% to rank 5 and Wedding Cake (3.5g) increased +17.8% to rank 7, giving Flower meaningful lift alongside a Pre-Roll heavy top 10 where eight of the top ten are Pre-Roll SKUs. Wedding Cake Pre-Roll (1g) at rank 1 paired with Durban Margy Pre-Roll (1g) at rank 2 concentrates leadership at the very top, while Ghost Dawg Pre-Roll (1g) edged +3.3% at rank 8 against broader mixed movements. The mix suggests Root & Bloom is tilting toward a Pre-Roll-led traffic strategy while using a couple of fast-rising Flower SKUs to stabilize basket size, with July 2026 revenue anchored by one five-figure product above $100,000.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
