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Apr-2025
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Overview
Market Insights Snapshot
Root & Bloom has demonstrated varied performance across different product categories in Massachusetts. In the Concentrates category, the brand started the year with a position just outside the top 30 in January, and its ranking has steadily declined, indicating a struggle to maintain a competitive edge. By April, Root & Bloom was no longer in the top 30, suggesting a potential area for improvement. In contrast, the Flower category has shown more promising results, with the brand climbing from 22nd in January to 19th by April, reflecting a positive trend and increased consumer interest or effective sales strategies in this segment.
In the Pre-Roll category, Root & Bloom's performance has been relatively stable, with minor fluctuations between January and April in Massachusetts. The brand's ranking hovered around the mid-40s, indicating a consistent presence, albeit not within the top tier. Despite this, the sales figures in this category have shown some resilience, with a notable peak in March, suggesting potential opportunities for growth if the brand can capitalize on consumer preferences. Overall, while Root & Bloom has faced challenges in certain categories, the Flower segment's upward trajectory offers a silver lining and a potential focus area for future strategies.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Root & Bloom has shown a dynamic shift in rankings from January to April 2025. Starting at rank 22 in January, Root & Bloom improved to rank 20 in February, dropped to 28 in March, and then rebounded to 19 in April. This fluctuation highlights the competitive pressure from brands like In House, which maintained a relatively stable presence, and Bostica, which consistently ranked higher than Root & Bloom during this period. Despite a dip in March, Root & Bloom's sales showed resilience with a recovery in April, indicating potential for growth amidst competition from Trees Co. (TC) and Galactic, both of which also experienced fluctuations in their rankings. This competitive analysis suggests that while Root & Bloom faces challenges, its ability to regain rank positions it well for future sales opportunities in the Massachusetts market.
Notable Products
In April 2025, Wedding Cake (3.5g) emerged as the top-performing product for Root & Bloom, jumping from unranked in March to the number one spot, with sales reaching 5,111 units. Wedding Cake Pre-Roll (1g) maintained strong performance, slightly dropping to the second position from its consistent first place in February and March. Lemon OG Haze (3.5g) made its debut in the rankings, securing the third position. Angry Ginger Pre-Roll (1g) re-entered the list, landing in fourth place, after being absent from the top ranks since January. Lemonhead Delight Pre-Roll (1g) saw a decline, moving from second place in March to fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
