.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Root & Bloom has shown consistent performance in the Massachusetts market, particularly in the Flower category. Over the months from November 2025 to February 2026, the brand maintained a stable ranking, holding the 6th position from December onwards. This stability is noteworthy, especially considering the competitive nature of the Flower category. However, a slight decline in sales from November to February suggests potential challenges that could affect future standings. Maintaining a top 10 rank in Massachusetts is commendable, but the sales trend may require strategic adjustments to sustain or improve their position.
In the Pre-Roll category, Root & Bloom has demonstrated an upward trajectory in Massachusetts, improving from the 26th spot in November 2025 to the 22nd position by January 2026, where it remained through February. This advancement signifies a positive reception and growing consumer interest in their Pre-Roll products. The increase in sales from November to January, followed by a slight dip in February, highlights the volatility in consumer preferences and the importance of maintaining momentum. Notably, the absence of Root & Bloom from the top 30 brands in other states or categories indicates areas for potential expansion or improvement.
Competitive Landscape
In the Massachusetts flower category, Root & Bloom has maintained a consistent presence, holding the 6th rank from December 2025 through February 2026, despite a slight drop from 5th place in November 2025. This stability is noteworthy given the competitive landscape, where brands like High Supply / Supply have seen a decline from 2nd to 5th place, indicating a potential opportunity for Root & Bloom to climb the ranks. Meanwhile, Find. has shown resilience by improving to 4th place in February 2026, suggesting a strong competitor in the market. Additionally, Ozone has made significant strides, moving from 21st in November 2025 to 8th by February 2026, highlighting the dynamic shifts within the top 20. Root & Bloom's steady rank amidst these fluctuations suggests a solid market position, though the brand may need to strategize to capitalize on the declining sales of competitors and the upward momentum of others.
Notable Products
In February 2026, the top-performing product for Root & Bloom was Wedding Cake Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank from January 2026 with sales of 7,463 units. Durban Margy Pre-Roll (1g) also showed strong performance, climbing to the second position after being ranked third in January. Wedding Cake (3.5g) in the Flower category secured the third spot, showing a consistent presence since December 2025. Lemonhead Delight Pre-Roll (1g) improved its ranking to fourth, up from fifth in previous months, indicating a positive growth trend. Meanwhile, Durban Margy (3.5g) re-entered the top five at fifth place, having not been ranked in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
