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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Aeterna is stocked at 61 licensed dispensaries across New York, with the deepest coverage in New York, Buffalo, Bushwick, Hudson, and Syracuse. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Aeterna’s mix in July 2026 tilted heavily toward Flower at 73.22% share, but Flower posted a -43.65% year-over-year decline and a -31.73% month-over-month drop, while Pre-Roll at 17.04% share fell -47.13% year-over-year and -50.72% month-over-month. The outlier was Concentrates at 9.74% share with a 2,367.56% year-over-year surge despite an -11.39% month-over-month pullback, alongside a -2.04% year-over-year change in average price at the brand level and a rank of 62 within Flower in New York. The pattern implies the core Flower and Pre-Roll engines are contracting faster than the portfolio is diversifying, and the nascent growth in Concentrates is not yet offsetting the double-digit month-over-month declines in the two largest categories.
Given the brand’s -38.48% year-over-year sales decline against a -31.73% month-over-month drop in Flower and a -50.72% month-over-month fall in Pre-Roll, Aeterna’s near-term positioning leans toward defending Flower volume while selectively scaling Concentrates where the 2,367.56% year-over-year lift indicates traction. The -2.04% year-over-year decrease in average price alongside a 9.74% share in Concentrates suggests room to trade consumers into higher-value formats without broad discounting, and the rank of 62 in Flower in New York indicates that share recovery will require reallocating mix from the weakest month-over-month category to preserve visibility in the largest shelf space.
Competitive Landscape
Aeterna sits at rank #62 in New York Flower in July 2026, down 28 positions year over year from #34, and 2 spots lower than April 2026’s #60, while its peak of #21 in July 2024 underscores a multi-year slide; in contrast, Find. moved up 8 ranks YoY to #1 with 46.7% sales growth and Grassroots advanced 15 ranks to #5 with 79.8% sales growth, indicating that Aeterna is losing relative share as faster-climbing peers consolidate top-tier positions, implying the current trajectory points toward continued mid-pack drift unless rank momentum reverses.
Notable Products
Gelato 33 Pre-Roll (1g) posted the steepest decline at -75.0% MoM while falling to rank 2, and Apple Fritter (3.5g) dropped -52.0% MoM while sitting at rank 3. Jelly Rancher Pre-Roll (1g) rose +25.6% MoM to rank 1, but Permanent Marker Pre-Roll (1g) collapsed -79.3% MoM at rank 9. With four of the top ten coming from the Pre-Roll family and five from Flower, the concentration around two inhalable formats signals a portfolio skew where volatility in legacy Pre-Rolls is being offset by a single leader, implying Aeterna is pivoting toward fewer hero SKUs rather than broad lineup depth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
