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Jul-2025
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Overview
Market Insights Snapshot
Etain's performance in the vapor pens category in New York has shown some notable trends over recent months. In April 2025, Etain was ranked 98th, with sales amounting to $10,975. However, the absence of rankings in May, June, and July suggests that Etain did not maintain a position within the top 30 brands in this category for those months. This drop out of the top 30 could indicate a need for strategic adjustments or increased competition within the New York vapor pens market.
While specific details on Etain's performance in other states or categories are not provided, the lack of ranking information in the subsequent months for New York highlights a potential area of concern for the brand. It suggests that Etain may need to reassess its market strategies or product offerings to regain a competitive edge. The absence from the top 30 in such a significant market could impact overall brand visibility and sales momentum, indicating a critical juncture for Etain to evaluate its position and explore opportunities for growth or diversification.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Etain experienced a notable absence from the top 20 rankings after April 2025, indicating a potential decline in market presence compared to its competitors. In April 2025, Etain was ranked 98th, trailing behind brands like Snobby Dankins and Silly Nice, which were ranked 93rd and 88th, respectively. This suggests that while Etain's sales were lower than these competitors, brands like Canna Cure Farms also did not maintain a consistent presence in the rankings, similar to Etain. The absence of Etain in the rankings from May to July 2025 highlights a potential need for strategic adjustments to regain competitive positioning and increase sales in the New York vapor pen market.
Notable Products
In July 2025, Citrus Circus (3.5g) emerged as the top-performing product for Etain, climbing to the number one spot in the Flower category with sales reaching 122 units. Forte - Jon Woo Pre-Roll 7-Pack (3.5g) followed closely in second place, showing a slight dip from its top rank in June 2025. Forte - White Widow Smalls (7g) maintained a steady presence, ranking third, consistent with its performance in June. Velvet Lushers (3.5g) saw a minor improvement, moving up from fourth place in June to maintain its position in July. Forte - Jon Woo Pre-Roll (1g) remained stable in fifth place, mirroring its June ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
