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Apr-2025
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Overview
Market Insights Snapshot
Etain has shown a varied performance across different categories in New York. In the Capsules category, Etain made a significant leap by entering the top 30 brands in February 2025, securing the 3rd position. This indicates a strong market presence and potential growth in this category, though the absence of rank data in other months suggests the brand may not have consistently maintained its position. On the other hand, the Flower category shows a downward trend, with Etain not making it into the top 30 in April 2025, despite being ranked 42nd in January 2025. This decline could indicate a need for strategic adjustments in their product offerings or marketing efforts within this category.
In the Vapor Pens category, Etain's performance also reflects challenges, as the brand did not rank in the top 30 throughout the observed months. Starting from a rank of 75 in January 2025 and dropping to 84 by March, the brand's sales figures show a downward trend, which might be concerning for stakeholders. The absence of ranking in April further underscores the competitive nature of this category in New York and suggests that Etain may need to innovate or reposition its vapor pen products to regain traction. These insights highlight the dynamic nature of the cannabis market and the importance of adapting strategies to maintain and improve market standing.
Competitive Landscape
In the competitive landscape of the New York capsules category, Etain has shown a notable presence despite not consistently ranking in the top 20 brands. In March 2025, Etain made a significant leap to rank 3rd, indicating a potential surge in market interest or strategic marketing efforts. However, the absence of rankings in January, February, and April suggests that Etain's market position is volatile and possibly dependent on specific campaigns or product launches. In contrast, 1906 and Level have maintained consistent top positions, with 1906 holding the 1st rank throughout the first four months of 2025 and Level consistently at 2nd place. This stability for 1906 and Level, coupled with their higher sales figures, underscores the competitive challenge Etain faces in establishing a stable foothold in the market. For Etain, the key to improving rank and sales may lie in understanding the strategies that keep competitors like 1906 and Level consistently at the top.
Notable Products
In April 2025, Velvet Lushers (3.5g) maintained its top position in Etain's product lineup, demonstrating consistent popularity with sales reaching 512 units. Hooch (3.5g) rose to the second spot, although its sales decreased to 200 units compared to previous months. Forte - Secret Meeting (3.5g) debuted in the rankings at third place, indicating a strong market entry. The CBD/THC 1:20 Forte Dissolvable Powder slipped to fourth place, despite having been second in February and March. Forte - Girl Scout Cookies (3.5g) remained in fifth position, showing stability in its performance since March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
