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Aug-2024
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Overview
Market Insights Snapshot
Etain has shown varying performance across different categories and states. In New York, the brand made notable strides in the Flower category, moving up from rank 44 in May 2024 to rank 27 by August 2024. This upward trajectory in the Flower segment indicates a growing consumer preference for Etain's offerings in this category. Conversely, Etain did not secure a top 30 position in the Beverage category until June 2024, where it entered at rank 10, suggesting a significant improvement in market presence and consumer acceptance during that period. However, it is worth noting that Etain did not appear in the top 30 for Edibles during the same timeframe, which may indicate a need for strategic adjustments in that category.
In the Flower category, Etain's consistent climb in rankings from May to August 2024 underscores a positive trend and solidifies its competitive stance in New York. The brand's sales in the Flower segment surged significantly, reflecting robust market demand. Despite this success, the absence of top 30 rankings in other categories such as Edibles could be seen as a gap in their market strategy. This mixed performance across different product lines highlights both the brand's potential and the areas where there is room for growth. The data suggests that while Etain is making headway in some categories, there are opportunities for improvement in others to achieve a more balanced market presence.
Competitive Landscape
In the competitive landscape of the New York flower category, Etain has shown a notable upward trend in its rankings over the past few months. Starting from a rank of 44 in May 2024, Etain improved its position to 27 by August 2024. This steady climb indicates a positive reception and growing market presence. In comparison, Florist Farms experienced fluctuations, dropping out of the top 20 in June and August, which suggests inconsistency in their market performance. Similarly, Canna Cure Farms also fell out of the top 20 in August, indicating a downward trend. On the other hand, iTHaCa Cultivated and FLWR CITY have shown improvements, with iTHaCa Cultivated moving from rank 49 to 26 and FLWR CITY from 37 to 28 over the same period. These shifts highlight the competitive and dynamic nature of the market, where Etain's consistent rise in rank suggests effective strategies and growing consumer preference.
Notable Products
In August 2024, the top-performing product from Etain was Strawberry Lemonade (3.5g) in the Flower category, maintaining its rank at number one with sales of 626 units. Forte - Gorilla Cookies (7g) climbed to the second position, showing a notable increase from its fourth position in July. Forte - Mimosa Evo (3.5g) also improved its rank, moving up to third place from fifth in the previous month. White Widow (7g) entered the top five, securing the fourth position after not ranking in June and July. Forte - Gorilla Cookies (3.5g), which previously held the top spot in June and July, dropped to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
