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Nov-2024
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Overview
Market Insights Snapshot
Afterglow's performance in the Oregon market has shown some notable trends across different product categories. In the Concentrates category, Afterglow has seen a positive trajectory, moving from a rank of 31 in October 2024 to 26 in November 2024, indicating a resurgence in consumer interest and sales, which rose from $52,501 to $67,778 over the same period. However, their absence from the top 30 in September suggests a period of struggle, highlighting the competitive nature of this category. Meanwhile, in the Vapor Pens category, Afterglow has maintained a consistent presence, holding steady at rank 37 from October to November, with sales showing a slight increase from $109,863 to $116,698, indicating stable demand for their products in this segment.
In contrast, Afterglow's performance in the Pre-Roll category in Oregon has been less impressive. Notably, the brand did not appear in the top 30 rankings until November, where it debuted at rank 81, suggesting that this category might be a challenging area for them to penetrate or gain significant market share. This lack of presence in the top rankings for several months could point to either a strategic shift away from Pre-Rolls or a need for stronger marketing efforts to boost their visibility and sales in this category. The data suggests that while Afterglow has strengths in certain categories, there are areas where they face significant challenges and opportunities for growth.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Afterglow has maintained a stable position, consistently ranking 37th in both October and November 2024, following a slight dip to 41st in September. This stability in rank is noteworthy, especially when considering the fluctuating positions of competitors. For instance, Self Made Farm saw a significant improvement, moving from 62nd in September to 46th in November, indicating a potential rise in consumer interest. Meanwhile, Mana Extracts experienced a decline, dropping from 42nd in October to 45th in November. Altered Alchemy and Culture Farms have consistently outperformed Afterglow, with ranks in the low 30s, suggesting a stronger market presence. Despite these competitive pressures, Afterglow's sales have shown resilience, with a notable increase from September to November, indicating a positive trend that could bolster its market position if sustained.
Notable Products
In November 2024, the top-performing product for Afterglow was the Juicy Mango Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot with notable sales of 1425 units. Following closely, the Blueberry Glaze Distillate Cartridge (1g), also in the Vapor Pens category, secured the second rank, improving from fourth place in October. The Grape Alicious Flavored Wax (1g) made its debut in the rankings at third place within the Concentrates category. Bubba Kush Shatter (1g) and Sour Apple Sugar Wax (1g) held the fourth and fifth positions, respectively, showing strong entry performances in the Concentrates category. Overall, the Vapor Pens category saw significant movement, with both leading products improving their standings from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
