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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Afterglow is stocked at 116 licensed dispensaries across Oregon, Maine, and Washington, 80 of them in Oregon, with the deepest coverage in Portland, Medford, Ontario, Bend, and Corvallis. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Afterglow’s category mix in July 2026 is concentrated in Concentrates at 55.34% share and rank 35 in Oregon Concentrates, with category sales up 19.34% month over month despite a 12.70% year-over-year decline; Vapor Pens hold 39.31% share with a 24.59% month-over-month drop and a 25.69% year-over-year decline. Pre-Roll sits at 5.35% share with a 100.71% month-over-month rebound against an 80.70% year-over-year contraction, while average price rose 3.31% year over year as total brand sales fell 34.49% year over year; taken together, the mix points to a tactical pivot toward Concentrates recovery while Vapor Pens retrench, implying category-level reallocation rather than broad demand loss.
The tilt toward Concentrates growth at 19.34% month over month alongside a 24.59% month-over-month pullback in Vapor Pens suggests near-term resource and promo intensity favoring dabbable formats, with the Pre-Roll surge of 100.71% month over month offering a low-base trial channel despite an 80.70% year-over-year gap; the 3.31% year-over-year price increase against a 34.49% sales decline indicates price elasticity risk is concentrated in inhalable subsegments. With Concentrates holding 55.34% share and a rank of 35 in Oregon Concentrates, the pattern implies Afterglow’s defensible position is in value-leaning concentrates where incremental volume gains can counter Vapor Pens drag, while Pre-Roll acts as a cost-efficient reach lever rather than a core growth engine.
Competitive Landscape
Afterglow sits at rank #35 in OR Concentrates in July 2026, improving 3 positions year over year from #38 while jumping 10 spots since April 2026 when it stood at #45; despite this climb, it remains below its peak of #29 from November 2024. Competitive momentum at the top is faster: Oregrown rose from #3 to #2 alongside 108.49% YoY sales growth, and Buddies advanced from #9 to #4 with 42.40% YoY gains, whereas category leader Altered Alchemy held #1 year over year with 21.30% YoY growth. The pattern implies Afterglow’s rank trajectory is improving but not at the pace of accelerating leaders, signaling share is more likely to consolidate with the top five unless Afterglow converts rank stability into a return toward its prior #29 peak.
Notable Products
Juicy Mango Distillate Cartridge (1g) posted the steepest movement in July 2026 with a -41.48% month-over-month drop and fell to rank 3, while Baja Blaze Distillate Cartridge (1g) in the same month rose 7.68% MoM and held rank 1. Concentrates clustered across the top ten with five placements, including Grape Alicious Flavored Wax (1g) at rank 9 with a -40.82% MoM slide and Headbanger Shatter (1g) steady at rank 2, implying the category mix is skewing toward value-sensitive dabbables even as a single flagship vapor pen anchors the top slot. This pattern implies Afterglow is consolidating around one leading Vapor Pens SKU while Concentrates volatility pressures depth, suggesting portfolio attention should shift from breadth to stabilizing a few high-velocity entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
