Market Insights Snapshot
High Tech has shown considerable performance fluctuations across different categories in the state of Oregon. In the Concentrates category, the brand ranked 26th in August and September 2023, dropped to 32nd in October, but then improved to 24th in November. This could indicate a slight instability in the brand's market position within this category. The absence of High Tech from the top 20 in October might be a point of concern. However, the sales in this category have shown a generally consistent trend, with a slight dip in October.
In contrast, High Tech's performance in the Flower category has been impressive, improving from 15th in August to 4th in November. This significant leap in rankings suggests a strong market acceptance and preference for the brand's products in this category. The Pre-Roll category, however, sees High Tech struggling to break into the top 20, with rankings hovering in the mid-40s. The Vapor Pens category sees a similar trend to the Concentrates, with the brand improving its position from 19th to 14th over the four-month period. While the brand's performance varies across categories, the upward trend in rankings for Flower and Vapor Pens categories is a positive sign.
In the Flower category within the Oregon market, High Tech has shown a notable upward trend in its ranking, moving from 15th place in August 2023 to 4th place by November 2023. This improvement in ranking suggests a significant increase in sales, outperforming several competitors. For instance, Focus North has remained relatively stagnant, hovering around the 9th and 10th positions, while Doghouse Farms (OR) experienced a drop in rank from 3rd to 5th place between October and November. Similarly, Eugreen Farms and Chalice Farms have also seen a decrease in rank, despite maintaining positions in the top 7. This data suggests that High Tech is on an upward trajectory, outpacing these competitors in the Flower category in Oregon.
In November 2023, the top-performing products from High Tech were primarily from the Flower category. 'Collins Ave (3.5g)' led the pack with sales reaching 3928 units. Following closely were 'Gooey Oregon Diesel (3.5g)' and 'Tropical Infusion (3.5g)', ranking second and third respectively. The Vapor Pens category also made a notable appearance in the top five, with 'Grape Liquid Diamonds Cartridge (1g)' and 'Pineapple Liquid Diamonds Cartridge (1g)' taking the fourth and fifth spots. Compared to previous months, these products have shown a significant increase in their rankings, indicating a growing preference among consumers.