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Dec-2025
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Overview
Market Insights Snapshot
High Tech's performance in various categories across Oregon shows a mixed bag of results. In the Flower category, High Tech demonstrated a strong presence, jumping from 8th place in September to an impressive 3rd place in October, although it slipped slightly to 5th in November and further to 10th in December. This indicates a volatile yet competitive positioning in the Flower market segment. However, the brand did not rank in the top 30 for the Concentrates category throughout the last quarter of 2025, suggesting challenges in capturing market share in this segment. High Tech's ranking in the Pre-Roll category also shows a struggle, as it only appeared in the rankings in November and December, both at the 70th position.
When examining the Vapor Pens category in Oregon, High Tech maintained a consistent ranking, hovering around the 52nd and 53rd positions throughout the last four months of 2025. This consistency, albeit not in the top echelons, indicates a stable presence in the Vapor Pens market. The sales figures for Vapor Pens remained relatively stable, with a slight increase in December, suggesting a steady demand for High Tech's products in this category. While the brand's absence from the top 30 in several categories and months could be seen as a setback, the stable performance in Vapor Pens and the significant movements in the Flower category highlight areas of both opportunity and challenge for High Tech in the Oregon market.
Competitive Landscape
In the competitive landscape of the Flower category in Oregon, High Tech has shown a dynamic performance over the last few months of 2025. High Tech's ranking surged from 8th in September to an impressive 3rd in October, before settling at 5th in November and 10th in December. This fluctuation in rank reflects a competitive market where brands like Grown Rogue initially maintained a strong position, ranking 3rd in September and 4th in October and November, before dropping to 12th in December. Meanwhile, Oregon Roots consistently hovered around the top 10, ending December at 9th. Notably, Kaprikorn experienced a significant rebound from 15th in October to 8th in December, surpassing High Tech in the final month. The volatility in rankings suggests a highly competitive environment where High Tech's ability to climb to 3rd place in October indicates strong market responsiveness, though sustaining such a position remains challenging amidst fierce competition.
Notable Products
In December 2025, the top-performing product from High Tech was Rainbow Squishee (3.5g) in the Flower category, securing the number one rank with sales of 2313 units. Following closely, Roll Ups (3.5g) and Candy Pave (3.5g) achieved the second and third ranks, respectively. Chem Cookies (3.5g) and Sugar Cane (3.5g) rounded out the top five, maintaining strong positions at fourth and fifth place. Compared to previous months, these products have consistently held their top positions, indicating stable consumer preference and demand. The rankings reflect a steady performance in the Flower category, with minimal shifts in product popularity from September through December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
