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Apr-2025
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Overview
Market Insights Snapshot
High Tech has shown varied performance across different product categories in Oregon. In the Flower category, the brand has demonstrated a strong upward trajectory, moving from 18th place in January 2025 to 11th place in March, before slightly dipping to 13th in April. This consistent presence in the top 20 is indicative of a solid market position. In contrast, their performance in the Concentrates category has been more volatile, with rankings fluctuating from 30th in January, dropping out of the top 30 in February, and then climbing back to 25th in March, only to fall again to 29th in April. Such fluctuations suggest potential challenges in maintaining a stable foothold in this category.
Meanwhile, High Tech's presence in the Pre-Roll category has been less prominent, as they did not make it into the top 30 rankings for any month, with a notable absence in April. This indicates a potential area for growth or a lack of competitive edge in this segment. On the other hand, their performance in the Vapor Pens category has been relatively stable, maintaining a position in the mid-40s throughout the months. While not leading the market, this consistency suggests a steady consumer base. Overall, High Tech's performance across these categories in Oregon highlights both strengths in the Flower category and opportunities for improvement in Concentrates and Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Oregon flower category, High Tech has demonstrated a notable upward trajectory in its market ranking from January to March 2025, climbing from 18th to 11th place, before slightly dropping to 13th in April. This positive trend in the initial months was driven by a significant increase in sales, particularly from February to March, where sales jumped by approximately 30%. However, despite this growth, High Tech faces stiff competition from brands like Cultivated Industries, which consistently maintained a higher rank, peaking at 10th in January and stabilizing at 12th by April with a notable sales surge in the same period. Meanwhile, Otis Garden experienced a decline from 3rd to 15th, indicating potential market volatility that High Tech could capitalize on. Additionally, Gud Gardens showed strong performance, ranking as high as 3rd in February, but also saw a decline to 11th in April, suggesting opportunities for High Tech to further improve its standing by leveraging its recent sales momentum.
Notable Products
In April 2025, Lemon Pepper Pre-Roll (0.5g) maintained its top position among High Tech products, continuing its lead from March with a substantial sales figure of 4497 units. Black Inferno (3.5g) emerged as the second-best performer, marking its debut in the rankings this month. CBD/THC 2:1 Golden Pineapple (Bulk) secured the third spot, showing a strong entry in the product lineup. Bahama Bussdown (3.5g) followed in fourth place, while Project Blueberry Dutch Cured Resin Cartridge (1g) rounded out the top five. Notably, Lemon Pepper Pre-Roll (0.5g) has consistently improved its sales figures since January, demonstrating a growing consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
