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Jul-2025
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Overview
Market Insights Snapshot
High Tech's performance in the Oregon market shows a mixed trajectory across different product categories from April to July 2025. In the Concentrates category, the brand experienced a decline, dropping from the 29th position in May to 44th by July, indicating potential challenges in maintaining market share. Conversely, their Flower category showed a positive trend, moving up from the 13th position in April to an impressive 8th place by July, suggesting strong consumer demand for their flower products. Notably, High Tech did not make it into the top 30 in the Pre-Roll category, which could be an area for growth or concern depending on strategic priorities.
In the Vapor Pens category, High Tech's ranking fluctuated, starting at 45th in April, slightly improving to 43rd in May, before dropping to 58th in July. This downward trend in rankings might indicate increased competition or shifts in consumer preferences. Despite these challenges, the Flower category's consistent upward trajectory in Oregon is a standout performance, with sales reaching over $526,000 in July. This suggests that while there are areas of concern, High Tech's focus on Flower products is yielding positive results, potentially offsetting declines in other categories.
Competitive Landscape
In the competitive landscape of the Flower category in Oregon, High Tech has shown a promising upward trajectory in rankings from April to July 2025. Starting at 13th place in April, High Tech improved its position to 8th by July, indicating a positive trend in market presence. This advancement is particularly notable when compared to competitors like Urban Canna, which experienced a more volatile ranking, peaking at 7th in May but dropping to 10th by July. Meanwhile, Oregrown consistently maintained a strong presence, fluctuating between 4th and 7th place, showcasing its robust market hold. Meraki Gardens also demonstrated resilience, climbing from 10th in May to 6th in July, surpassing High Tech in the latter month. Despite these competitive pressures, High Tech's consistent sales growth and improved ranking suggest a strengthening brand position in Oregon's Flower market, potentially setting the stage for further advancements in the coming months.
Notable Products
In July 2025, the top-performing product for High Tech was Lemon Pepper Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place ranking with sales of 4469 units. Steelhead (Bulk) in the Flower category held steady at the second position, consistent with its rank in June 2025. ATF (3.5g) emerged as a new contender, securing the third rank in the Flower category. Dutch Treat (3.5g) followed closely, debuting at fourth place in July. Lemon Diesel Thai (28g) rounded out the top five, making its first appearance on the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
