.svg){kind=small}
Jan-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown varied performance across different product categories in Oregon. In the Edible category, the brand has experienced a gradual decline in ranking from 21st in October 2025 to 24th by January 2026. This downward trend is accompanied by a noticeable decrease in sales, suggesting potential challenges in maintaining market share within this category. Conversely, in the Pre-Roll category, Fire Dept. Cannabis has maintained a relatively strong position, consistently ranking 6th or 7th over the same period. This stability in ranking, despite slight fluctuations in sales, indicates a robust presence and consumer loyalty in this segment.
In the Vapor Pens category, Fire Dept. Cannabis faces more significant challenges, as evidenced by its rankings fluctuating around the 32nd to 34th positions, occasionally dropping out of the top 30. This inconsistency points to a struggle in capturing a significant market share in this highly competitive category. The brand's performance in Oregon suggests that while it has a strong foothold in Pre-Rolls, there are opportunities for growth and improvement in both the Edible and Vapor Pens categories. Observing these trends can provide valuable insights for strategic adjustments to better align with consumer preferences and market demands.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Fire Dept. Cannabis has demonstrated a consistent performance, maintaining its rank at 6th place from December 2025 through January 2026. This stability in rank is particularly noteworthy given the fluctuations experienced by some competitors. For instance, Kaprikorn shifted between 5th and 6th place during the same period, while Meraki Gardens improved its position from 9th to 7th. Despite a slight decline in sales from December to January, Fire Dept. Cannabis remains a strong contender, outperforming Yin Yang, which dropped to 8th place in January. Meanwhile, Benson Arbor consistently holds the 4th position, indicating a stable market presence. These dynamics suggest that while Fire Dept. Cannabis is holding steady, there is potential for growth by capitalizing on the sales volatility of its competitors.
Notable Products
In January 2026, the top-performing product from Fire Dept. Cannabis was the Sour Lemons Pre-Roll (0.5g) in the Pre-Roll category, which climbed to the number one position with sales reaching 1900 units. The Cinex Pre-Roll (1g) was the second best-seller, dropping from its previous top spot in December 2025. Momo Milk Pre-Roll 10-Pack (5g) secured the third position, marking its first appearance in the rankings. Sour Zkittlez Pre-Roll (1g) came in fourth, showing a consistent rank since its debut. Notably, Bubba Kush Live Diamond Disposable (1g) ranked fifth, rounding out the list of top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
