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Apr-2026
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown varied performance across different categories in Oregon. In the Edible category, the brand has made a steady climb from 24th place in January 2026 to 22nd place by April 2026, highlighting a consistent improvement. This upward trend in rankings is accompanied by a notable increase in sales from January to March, although there was a slight dip in April. In contrast, their performance in the Vapor Pens category has been less consistent, with the brand only breaking into the top 30 by April 2026. This indicates potential challenges in maintaining a competitive edge in this segment. The brand's stronghold seems to be in the Pre-Roll category, where it has maintained a solid 5th place ranking from February through April, indicating a robust presence and possibly a loyal customer base in this category.
Despite the challenges in some categories, Fire Dept. Cannabis has managed to maintain a strong performance in the Oregon market. The consistent top-five ranking in the Pre-Roll category suggests that this might be a key area of focus for the brand, possibly due to product quality or strong brand recognition. Meanwhile, the Vapor Pens category could be an area for growth, as breaking into the top 30 is a positive step, but the brand might need to strategize further to climb higher. The slight decline in sales within the Edible category during April might require attention to sustain the upward momentum seen in the previous months. Overall, the brand's performance across these categories highlights both strengths and opportunities for growth in the Oregon market.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Fire Dept. Cannabis has maintained a consistent rank of 5th place from February to April 2026, demonstrating a stable position amidst fluctuating market dynamics. Despite a slight decline in sales from January to February, Fire Dept. Cannabis experienced a robust recovery with a notable sales increase by April. This stability is particularly impressive given the competitive pressure from brands like Hellavated, which consistently held a top 3 position, and Portland Heights, which slightly outperformed Fire Dept. Cannabis by securing the 4th rank. Meanwhile, Elysium Fields showed significant upward momentum, climbing from 16th to 7th place, indicating a potential emerging threat. Fire Dept. Cannabis's ability to maintain its rank amidst these shifts highlights its resilience and potential for strategic growth in the Oregon pre-roll market.
Notable Products
In April 2026, Fire Dept. Cannabis saw Lumpy Space Princess Pre-Roll (0.5g) take the top spot in sales within the Pre-Roll category, reaching a notable figure of 2050 units sold. Following closely, Irish Cream Pre-Roll (0.5g) secured the second position with impressive sales figures. Bubblegum Gelato Pre-Roll (0.5g) came in third, showing strong performance. Blue Dream Pre-Roll (1g) ranked fourth, maintaining its presence in the top tier. Notably, Lemon Headz Pre-Roll (0.5g) dropped slightly to fifth place from its previous second-place ranking in March, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
