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Sep-2025
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has demonstrated varied performance across different product categories in Oregon. In the Pre-Roll category, the brand consistently maintained the 5th rank from June to September 2025, indicating a strong and stable presence in this segment. Conversely, their Concentrates did not make it into the top 30 rankings during the same period, suggesting potential challenges in this category. In the Edible category, Fire Dept. Cannabis showed a slight decline, moving from 19th in June to 21st from July to September, which might indicate increasing competition or shifting consumer preferences. The Vapor Pens category saw a more positive trajectory, with the brand moving up from the 36th position in June to 27th by September, suggesting a growing acceptance and demand for their products in this category.
While Fire Dept. Cannabis has shown resilience in some categories, their performance in others highlights areas for potential growth and improvement. The consistent ranking in the Pre-Roll category suggests that the brand has established a strong foothold, likely due to product quality or brand loyalty. However, the absence from the top 30 in Concentrates could be a cause for concern, possibly pointing to the need for product innovation or enhanced marketing efforts. The upward movement in Vapor Pens, reaching the 27th rank by September, is a promising sign of their expanding market share in this segment. Overall, while there are areas of success, Fire Dept. Cannabis might benefit from strategic adjustments in certain categories to enhance their competitive edge in the Oregon market.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Fire Dept. Cannabis consistently maintained its 5th position from June to September 2025, showcasing a stable presence amidst fluctuating ranks of other brands. Despite not breaking into the top 4, Fire Dept. Cannabis's sales trajectory was notable, with a peak in August, indicating a strong consumer preference. This stability is particularly impressive given the dynamic shifts seen in competitors like Portland Heights, which dropped from 2nd to 4th place by September, and Benson Arbor, which improved its rank from 8th to 6th. Meanwhile, Kaprikorn held a steady upper-tier position, ranking 3rd by September. Fire Dept. Cannabis's consistent ranking suggests a loyal customer base and effective market strategies, positioning it well against competitors who experienced more volatility in their rankings.
Notable Products
In September 2025, Fire Dept. Cannabis saw Trainwreck Pre-Roll (0.5g) emerge as the top-performing product, securing the number one rank with sales reaching 4,325 units. Following closely was Event Horizon Pre-Roll (0.5g) at the second position, while Platinum Cherry Pre-Roll (0.5g) held the third spot. Wedding Cake Pre-Roll (0.5g) and Indica Fruity Crispy Treat Bite (100mg) rounded out the top five, ranking fourth and fifth respectively. Notably, these products were not ranked in previous months, indicating a significant rise in popularity and sales performance. The Pre-Roll category dominated the top spots, reflecting a strong consumer preference in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
