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Jun-2024
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown notable performance across various categories in Oregon. In the Concentrates category, the brand has made a significant upward movement from being ranked 47th in March 2024 to 27th by June 2024. This improvement indicates a growing acceptance and preference for their concentrates among consumers in Oregon. Conversely, in the Edible category, Fire Dept. Cannabis has maintained a fairly stable position, moving slightly from 20th in March to 16th by June. This steady ranking suggests a consistent demand for their edibles, but there is still room for growth to break into the top 10.
The Pre-Roll category has been a stronghold for Fire Dept. Cannabis in Oregon. Although they saw a slight dip from 3rd place to 4th in June 2024, their sales volume remains robust, indicating continued consumer loyalty. This category appears to be their most successful, acting as a cornerstone for the brand's presence in the market. It's worth noting that these movements in rankings and sales data reflect broader trends and consumer preferences in Oregon, and can serve as a benchmark for their performance in other states where they might expand in the future.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Fire Dept. Cannabis has experienced notable fluctuations in its rank and sales over the past few months. While consistently holding the 3rd position from March to May 2024, Fire Dept. Cannabis saw a slight dip to 4th place in June 2024. This shift can be attributed to the significant rise of Hellavated, which jumped from 6th to 3rd place in June, showcasing a substantial sales increase. Meanwhile, Benson Arbor maintained a steady 2nd position throughout this period, indicating strong market presence and consistent sales. Smokes / The Grow and Feel Goods also presented competitive pressures, with Feel Goods briefly overtaking Fire Dept. Cannabis in May before falling back to 5th in June. These dynamics highlight the competitive intensity in the Oregon Pre-Roll market, suggesting that Fire Dept. Cannabis must strategize to regain and sustain its higher ranking amidst these agile competitors.
Notable Products
In June 2024, the top-performing product for Fire Dept. Cannabis was Tangie Pre-Roll (0.5g), which rose to the number one spot with sales reaching 4450 units. Fat Bastard Pre-Roll (0.5g) slipped to the second position, although it maintained strong sales figures at 2908 units. Jawz Pre-Roll (1g) made an impressive debut, securing the third rank with notable sales. The CBG:CBD:THC 1:1:1 Party Time Confetti Cookie (100mg CBG, 100mg CBD, 100mg THC) dropped to fourth place but saw an increase in sales compared to May 2024. Tropical Popsicle Pre-Roll (1g) entered the rankings at fifth place, showing a positive trend for new products in the Pre-Roll category.
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