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Dec-2025
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown varied performance across different product categories in Oregon. In the Edible category, the brand maintained a steady ranking, holding the 21st position in both September and October of 2025, before slightly dropping to 22nd in November and December. This consistency suggests a stable presence in the market, although not within the top 20. In contrast, their performance in the Pre-Roll category is notably stronger, where they consistently ranked 7th from September to November before climbing to 5th place in December. This upward movement indicates a strengthening position and possibly increasing consumer preference for their pre-roll products.
In the Vapor Pens category, Fire Dept. Cannabis has struggled to break into the top 30, with a ranking of 32nd in September that slightly improved to 31st and remained there through December. This indicates a challenge in gaining a competitive edge in this segment. The brand's ability to maintain a position, albeit outside the top 30, might reflect a niche but loyal customer base or the need for strategic adjustments to capture a larger market share. Overall, while Fire Dept. Cannabis shows strong performance in certain categories, there remains potential for growth and improvement in others.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Fire Dept. Cannabis has shown a promising upward trajectory in the last quarter of 2025. Starting from a steady 7th place in September, the brand climbed to 5th by December, indicating a positive shift in market position. This improvement is noteworthy given the competitive pressure from brands like Kaprikorn, which consistently ranked higher but only managed to secure the 4th spot by December. Meanwhile, Portland Heights maintained a strong 3rd place throughout, and Benson Arbor saw a decline from 3rd to 6th, which may have contributed to Fire Dept. Cannabis's improved ranking. The brand's sales figures reflect this positive trend, with a notable increase in October and a stable performance thereafter, suggesting that Fire Dept. Cannabis is effectively capturing market share despite the dynamic competitive environment.
Notable Products
In December 2025, Fire Dept. Cannabis saw Cinex Pre-Roll (1g) rise to the top position in the Pre-Roll category, showcasing its strong market presence. Bettie Page Pre-Roll (0.5g) secured the second spot with notable sales of 1523 units, climbing from its consistent fifth position in the previous months. Sour Lemons Pre-Roll (0.5g) held the third rank, maintaining a steady performance. Doses N' Mimosas Pre-Roll (0.5g) followed in fourth place, while Kush Crasher Pre-Roll (0.5g) rounded out the top five. This month marked a significant reshuffle in the rankings, with Cinex Pre-Roll making a remarkable debut at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
