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Mar-2026
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown a consistent presence in the Oregon edibles category, maintaining a rank of 23 from December 2025 through February 2026, and slightly improving to 22 in March 2026. This stability is noteworthy, especially considering the competitive nature of the edibles market. The brand has managed to increase sales from about $27,104 in January to $38,012 in March, indicating a positive sales trajectory despite the competitive environment. This suggests that Fire Dept. Cannabis is successfully capturing consumer interest and potentially increasing its market share in the edibles segment.
In the pre-roll category, Fire Dept. Cannabis has maintained a strong position, consistently ranking within the top 6 in Oregon. The brand held the 6th position in December and January, improving to 5th in February and March. This upward movement reflects a robust demand for their pre-roll products, which is further supported by a significant increase in sales from January to March. Contrastingly, in the vapor pens category, Fire Dept. Cannabis has not yet broken into the top 30 rankings, although there was a positive trend in sales from December through March. This suggests potential for growth in the vapor pens market, but also highlights the challenges the brand faces in gaining a stronger foothold in this particular category.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Fire Dept. Cannabis has demonstrated a steady performance, maintaining a consistent rank of 5th place from February to March 2026. This stability is noteworthy given the fluctuations experienced by competitors such as Benson Arbor, which dropped from 3rd to 7th place over the same period. Meanwhile, Kaprikorn has shown a significant upward trend, moving from 5th to 3rd place, indicating a strong growth trajectory. Despite these shifts, Fire Dept. Cannabis has managed to hold its ground, suggesting a loyal customer base and effective market strategies. Additionally, while Portland Heights experienced a dip in January, they rebounded to 4th place by March, highlighting the dynamic nature of this market. Fire Dept. Cannabis's ability to maintain its rank amidst these changes suggests resilience and potential for future growth in the competitive Oregon Pre-Roll market.
Notable Products
In March 2026, the top-performing product from Fire Dept. Cannabis was the Black Widow x Lady Bird Pre-Roll (0.5g) in the Pre-Roll category, achieving the number 1 rank with notable sales of 1512 units. The Lemon Headz Pre-Roll (0.5g) and Punch Breath Pre-Roll (0.5g) both secured the second position, showing strong performance with identical sales figures. The Watermelon Gummy (100mg) in the Edible category ranked third, indicating a solid presence in the market. 31 Pineapples Pre-Roll (0.5g) was tied for fourth place, demonstrating consistent demand. Compared to previous months, Black Widow x Lady Bird Pre-Roll showed significant improvement, rising from fourth in February to the top in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
