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Feb-2026
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown a consistent presence in the Oregon market, particularly in the Pre-Roll category. Over the months from November 2025 to February 2026, the brand improved its ranking from 7th to 5th place, indicating a positive trend in consumer preference or market penetration. This upward movement suggests that the brand's strategy in the Pre-Roll category is effectively resonating with consumers. In contrast, their performance in the Edible category has remained stable, holding the 23rd position consistently over the same period, which may imply a need for strategic adjustments to gain a more competitive edge.
In the Vapor Pens category, Fire Dept. Cannabis has not managed to break into the top 30 rankings in Oregon, hovering around the lower 30s. This indicates a potential area for growth or reevaluation of their product offerings or marketing strategy within this segment. The sales figures for Vapor Pens show some fluctuations, but without a significant breakthrough in ranking, it suggests that the brand may be facing stiff competition or other challenges in this category. Overall, while Fire Dept. Cannabis shows strength in Pre-Rolls, their performance in Edibles and Vapor Pens highlights opportunities for improvement.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Fire Dept. Cannabis has demonstrated a steady climb in rankings, moving from 7th place in November 2025 to 5th place by February 2026. This upward trajectory suggests a strengthening market position, although it still trails behind brands like Portland Heights, which consistently ranks in the top three, and Kaprikorn, which has also shown strong performance, peaking at 3rd place in January 2026. Despite Benson Arbor experiencing a decline from 4th to 7th place, Fire Dept. Cannabis must continue to innovate and expand its market share to surpass these competitors. Meanwhile, Meraki Gardens has been steadily improving its rank, indicating a competitive push that Fire Dept. Cannabis should monitor closely. Overall, Fire Dept. Cannabis's consistent sales growth and improved ranking reflect a positive trend, but the brand must remain vigilant against the dynamic movements of its competitors.
Notable Products
In February 2026, Fire Dept. Cannabis saw Kuroge Pre-Roll (0.5g) leading the sales ranking in the Pre-Roll category, achieving the top position with sales of 2200 units. Following closely, Cherry Pop Tart Pre-Roll (0.5g) and Super Mario Sunshine Pre-Roll (0.5g) secured the second and third spots, respectively. Black Widow x Lady Bird Pre-Roll (0.5g) came in fourth, maintaining the brand's strong presence in the Pre-Roll category. The Indica Fruity Crispy Solventless Treat Bite (100mg) held steady in fifth place, consistent with its November 2025 ranking, showing resilience in the Edible category. Notably, the pre-roll products made their debut in the rankings this month, indicating a strategic shift or new product launch by Fire Dept. Cannabis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
