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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Fire Dept. Cannabis concentrated two-thirds of May-2026 revenue in Pre-Roll at 66.45% share, while Vapor Pens expanded to 27.66% share; the mix shift arrived with Pre-Roll down 4.28% year over year and 3.86% month over month, versus Vapor Pens up 89.55% YoY and 27.38% MoM. Edible held 4.90% share with sales trending down 2.54% YoY and 1.34% MoM, and Concentrates sat at 0.99% share after a 43.00% YoY decline but a 5.82% MoM uptick; average price rose 23.93% YoY to $10.60 even as the top category’s average price was $9.21. The pattern implies Fire Dept. Cannabis is trading category volume from Pre-Roll into higher-priced Vapor Pens while maintaining a Pre-Roll-centered footprint, yielding a mix that can lift revenue per unit despite softening legacy Pre-Roll growth.
The mix realignment supports a positioning pivot toward premium-adjacent inhalables: Vapor Pens’ 27.38% MoM surge against Pre-Roll’s 3.86% MoM decline concentrates growth in a format with a more than 2.3x price index versus Pre-Roll ($21.62 vs $9.21), and the brand sits at rank 6 in Oregon Pre-Roll. With Pre-Roll still at 66.45% share but shrinking 4.28% YoY as Vapor Pens grows 89.55% YoY, the path implies a near-term strategy to defend Pre-Roll rank while monetizing mix through Vapor Pens, accepting smaller categories like Edible (4.90% share, down 2.54% YoY) and Concentrates (0.99% share, down 43.00% YoY) as secondary contributors.
Competitive Landscape
Fire Dept. Cannabis sits at rank #6 in OR Pre-Roll in May 2026, down 2 positions year over year from #4, and 1 position better than February 2026’s #7, while still trailing its peak at #3 from March 2025; this places it behind STiCKS, which moved up from #2 to #1 alongside 144.25% YoY sales growth, and Kaprikorn, which climbed from #5 to #2 with 85.55% YoY growth, whereas Portland Heights fell from #1 to #5 amid a 31.85% YoY sales decline; the combination of a 2-rank YoY slippage and only a 1-rank improvement versus three months ago implies Fire Dept. Cannabis is ceding momentum to faster-advancing leaders and must outpace category movers to reverse the downward YoY trajectory.
Notable Products
Irish Cream Pre-Roll (0.5g) posted the steepest move with a -23.3% month-over-month decline while holding rank 4, contrasting with Sativa Fruity Crispy Solventless Treat Bite (100mg) up 22.0% at rank 8. Pre-Rolls dominate concentration with nine of the top ten SKUs occupying ranks 1 through 7 and 9 through 10, yet the only tracked MoM growth sits in Edibles at +22.0% while the only tracked MoM contraction within Pre-Rolls is -23.3%. This divergence implies Fire Dept. Cannabis is over-indexed to a Pre-Roll lineup that is stabilizing in rank but yielding mixed momentum, nudging strategy toward diversifying edible throughput without abandoning Pre-Roll share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
