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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Fire Dept. Cannabis shifted its category mix in June 2026 toward higher-ticket formats while its largest line softened: Pre-Roll held 60.18% share but fell 13.59% year over year and 18.25% month over month, whereas Vapor Pens rose 50.29% year over year with a 2.60% month-over-month gain to 30.95% share. Smaller lines diverged: Edible contracted 29.73% year over year but ticked up 11.21% month over month to 6.64% share, and Concentrates expanded 48.60% year over year and 50.03% month over month to 2.22% share. With an average price up 11.20% year over year to $9.53 and overall brand sales down 1.21% year over year, the pattern implies mix-driven price lift is partially offsetting volume pressure from the Pre-Roll decline.
These shifts suggest a repositioning away from reliance on value-led Pre-Rolls toward a balance that leans on Vapor Pens and niche Concentrates for growth, even as the brand holds an eighth-place rank in Oregon Pre-Roll. The combination of a 50.29% year-over-year surge in Vapor Pens alongside an 18.25% month-over-month drop in Pre-Rolls indicates margin resiliency through format mix, while the 11.21% month-over-month lift in Edible provides a stabilizer for basket breadth. The thesis is that sustaining double-digit gains in Vapor Pens and Concentrates can maintain pricing power while the Pre-Roll slide is managed, anchoring relevance in Pre-Roll at rank 8 but tilting growth toward premium-inclined formats.
Competitive Landscape
Fire Dept. Cannabis sits at rank #8 in OR Pre-Roll for June 2026 after a year-over-year slide of 1 position from #7, and down 2 spots from March 2026’s #6, while still well off its historical peak of #3 in March 2025; in contrast, STiCKS moved from #2 to #1 alongside a 164.98% YoY sales lift, and Kaprikorn advanced from #5 to #2 with 113.36% YoY growth, whereas Portland Heights fell from #3 to #4 with a 26.34% YoY decline and Benson Arbor slipped from #4 to #5 with a 27.42% YoY drop; this mix of upward mobility at the top and contractions mid-pack implies Fire Dept. Cannabis’s downward rank trajectory reflects share being consolidated by faster-rising leaders while the brand risks settling into a mid-tier position unless it reclaims prior momentum.
Notable Products
Cashmere Candy Pre-Roll 10-Pack (5g) posted the largest identifiable month-over-month change at +3.6%, while Irish Cream Pre-Roll (0.5g) declined -4.6%, and the contrasting moves alongside ranks at 5 and 7 indicate momentum is concentrating in multipack formats rather than singles. Blue Dream Pre-Roll (0.5g) and Kush Mints Pre-Roll (0.5g) hold ranks 1 and 2, yet four of the top ten are Pre-Roll SKUs, suggesting category weight is anchored by breadth rather than outsized growth. Super Lemon Haze Live Diamond Disposable (1g) sits at rank 6 with a higher single-month revenue base at $26,187, while Banana Kush Live Diamond Disposable (1g) at rank 9 signals Vapor Pens are present but not pacing rank gains like Pre-Rolls. Taken together, the pattern implies Fire Dept. Cannabis is leaning into Pre-Roll dominance via variety and multipack depth, while Vapor Pens serve as secondary volume pillars without rank acceleration in June 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
