.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
Fire Dept. Cannabis is stocked at 121 licensed dispensaries across Oregon, with the deepest coverage in Portland, Salem, Bend, Eugene, and Ontario. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Fire Dept. Cannabis concentrated 69.12% of October 2026 sales in Pre-Roll, where sales were down 8.52% year over year but up 5.19% month over month, while Vapor Pens held 23.74% share with a 6.12% YoY decline and an 11.16% MoM drop. Edible accounted for 5.20% share, contracting 21.93% YoY yet rebounding 21.16% MoM, and Concentrates, at 1.93% share, surged 94.03% YoY with a 2.49% MoM lift. With brand-level sales down 7.84% YoY alongside a 0.57% YoY decrease in average price, the mix signals reliance on Pre-Roll momentum to offset Vapor Pens volatility, implying that recent growth pockets are narrow and tied to category-specific MoM recoveries rather than broad-based YoY expansion.
Positioning-wise, a 6th-place rank in Oregon Pre-Roll combined with a 69.12% mix share concentrates competitive identity in a single category, while the 11.16% MoM contraction in Vapor Pens and the 21.93% YoY decline in Edible indicate exposure to higher-elasticity segments. The 94.03% YoY rise in Concentrates against a modest 2.49% MoM uptick suggests an early-stage foothold rather than a scaled pillar, and the 5.19% MoM Pre-Roll increase versus brand sales down 7.84% YoY implies the brand’s near-term positioning depends on defending Pre-Roll rank while selectively nurturing secondary categories where price at $9.86 can support consistent share without eroding margin.
Competitive Landscape
Fire Dept. Cannabis is ranked #6 in OR Pre-Roll in October 2026, improving 1 rank position year over year from #7, but slipping 1 place from July 2026 when it held #5; the brand’s trajectory contrasts with Kaprikorn, which climbed from #5 to #2 while growing sales 144.4%, and diverges from Hellavated, which fell from #2 to #3 with sales down 20.3%. Against a top tier where STiCKS held #1 with sales up 84.8% and Dougie jumped from #11 to #5 on 60.7% growth, Fire Dept. Cannabis remains below its peak #3 from March 2025 and below its 3-month mark of #5, implying stable presence but insufficient velocity gains to keep pace with faster-rising rivals.
Notable Products
Fire Dept. Cannabis leans on recent launches in October 2026, with products first sold in the last 6 months contributing 31.4% of sales and two of them, Modified Banana Pre-Roll 10-Pack (5g) and Detroit Muscle Pre-Roll 10-Pack (5g), already in the top set. That level of newness means a large share of sales comes from fresh additions rather than long-running items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
