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Nov-2025
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown varying performance across different product categories in Oregon. In the Edible category, the brand has experienced a slight decline, dropping from the 20th position in August 2025 to the 22nd position by November 2025. This downward trend might be a point of concern as it indicates a consistent decrease in their ranking over the months. Conversely, in the Pre-Roll category, Fire Dept. Cannabis has maintained a strong presence, improving slightly from 7th place to 6th place by November 2025, suggesting a solid performance and potential growth in consumer preference for this product type. The Vapor Pens category, however, presents a mixed picture; while the brand was not in the top 30 in August, it climbed to the 30th position by October and maintained that spot in November, indicating some positive movement in a competitive market.
While Fire Dept. Cannabis has seen fluctuations in category rankings, it's notable that the brand has managed to maintain a consistent presence in the Pre-Roll category, which may be a stronghold for them in Oregon. The Vapor Pens category, despite being challenging, shows a promising upward trajectory, suggesting that the brand's strategies or product offerings might be resonating better with consumers over time. However, the decline in the Edible category highlights an area that may require strategic adjustments to regain competitiveness. The brand's ability to adapt and respond to these dynamics will be crucial in maintaining and improving its market position across these categories.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll market, Fire Dept. Cannabis has shown a slight upward movement in rank from 7th place in August, September, and October 2025 to 6th place in November 2025. This improvement in rank suggests a positive shift in market positioning, despite the brand experiencing fluctuations in sales figures over the same period. Notably, Benson Arbor and Kaprikorn consistently maintained higher ranks, with Benson Arbor holding steady at 4th place and Kaprikorn at 5th place in November 2025. Meanwhile, Killa Beez saw a decline from 6th to 7th place, indicating a potential opportunity for Fire Dept. Cannabis to further capitalize on its upward trajectory. Additionally, Yin Yang has been climbing the ranks from 11th in August to 8th in October and November, showcasing a competitive environment where Fire Dept. Cannabis must continue to innovate and engage consumers to maintain its improved ranking and drive sales growth.
Notable Products
In November 2025, Fire Dept. Cannabis saw Jack Herer Pre-Roll 0.5g emerge as the top-performing product, climbing to the number one rank from its previous third position in October, with notable sales of 2127 units. Obama Kush Pre-Roll 0.5g made a significant debut at the second position, showcasing strong market acceptance. Fried Ice Cream x GGC Pre-Roll 0.5g also entered the rankings at third place, indicating growing consumer interest. Jack Herer Pre-Roll 10-Pack 5g and Zero Gravity x Black Velvet Pre-Roll 0.5g followed in fourth and fifth positions, respectively. The rankings reveal a dynamic shift in consumer preferences towards a variety of pre-roll options from Fire Dept. Cannabis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
