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Aug-2024
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown notable performance across various product categories in Oregon. In the Concentrates category, the brand made a significant leap from being ranked 31st in May 2024 to 22nd by July and August 2024. This upward movement is indicative of growing consumer interest and market penetration in this category. The brand's sales in Concentrates also saw a steady increase, with a noticeable jump from $58,370 in May to $87,066 in August. On the other hand, the Edible category saw a more modest yet consistent improvement, moving from 18th place in May to 15th place by August, reflecting a stable position in the competitive landscape.
In the Pre-Roll category, Fire Dept. Cannabis maintained a strong presence, holding the 3rd position in May, June, and August 2024, with a slight dip to 4th place in July. Despite this minor fluctuation, the brand's sales figures remained robust, though there was a slight decline from $467,303 in May to $416,229 in August. This consistency in ranking signifies the brand's strong foothold and loyal customer base in the Pre-Roll segment. The absence of any top 30 rankings in other states or provinces could be a point of concern, highlighting areas for potential growth and expansion.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Fire Dept. Cannabis has shown remarkable consistency, maintaining a top 4 rank from May to August 2024. However, the brand faces stiff competition from Hellavated and Portland Heights, which have consistently secured the top positions. Notably, Hellavated has surged to the number one spot since July 2024, indicating a significant upward trend in their market presence. Meanwhile, Cascade Valley Cannabis and Decibel Farms have also shown impressive growth, with Cascade Valley Cannabis climbing from the 20th position in June to 5th in August 2024. This competitive pressure has likely contributed to Fire Dept. Cannabis experiencing a slight dip in sales from July to August 2024, emphasizing the need for strategic marketing efforts to regain and maintain higher market share.
Notable Products
In August 2024, Cap Junky Pre-Roll (0.5g) emerged as the top-performing product for Fire Dept. Cannabis, achieving the number one rank with notable sales of 5448 units. Lemon Pastries Pre-Roll (0.5g) followed closely in second place, marking its debut in the rankings. Glitter Bomb Pre-Roll (0.5g) secured the third position, rising from its previous fourth place in July. Jawz Pre-Roll (0.5g) entered the rankings at fourth place, while Jawz Pre-Roll (1g) dropped to fifth place from its previous second position in June. These shifts highlight significant changes in consumer preferences and product performance over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
