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Oct-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Fire Dept. Cannabis has shown a consistent performance across different product categories, with notable stability in their Edible and Pre-Roll offerings. The brand maintained its position at 21st in the Edible category from July to October 2025, indicating a steady consumer base despite a slight dip in sales from August to October. In contrast, their Pre-Roll category has demonstrated resilience, managing to stay within the top six, even reclaiming the 5th position in October after a minor slip in September. This suggests strong brand loyalty or effective marketing strategies in this category. However, their performance in the Vapor Pens category has been more volatile, with rankings fluctuating between 28th and 36th, though a notable improvement was seen in October, moving up to 28th place, possibly due to increased sales volume.
While Fire Dept. Cannabis has maintained a presence in the top rankings for some categories in Oregon, they have not been able to break into the top 30 for Vapor Pens consistently, only achieving 28th place in October. This indicates potential growth opportunities or areas for improvement within this category. The brand's ability to maintain top positions in Pre-Rolls suggests a strong market position in this segment, which could be leveraged to enhance their standing in other categories. The absence from the top 30 in certain months for Vapor Pens highlights a competitive market landscape, suggesting a need for strategic adjustments to capture a larger market share. Overall, the brand's performance across categories underscores both their strengths and areas where they could potentially expand or improve.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Fire Dept. Cannabis has maintained a steady presence, ranking consistently within the top six brands from July to October 2025. Despite a slight dip in September, where it fell to sixth place, Fire Dept. Cannabis quickly regained its fifth position by October, demonstrating resilience in a competitive market. Notably, Kaprikorn has consistently outperformed Fire Dept. Cannabis, holding a firm fourth place throughout the same period, indicating a potential area for growth for Fire Dept. Cannabis. Meanwhile, Portland Heights has maintained a strong lead, consistently ranking third, suggesting a significant gap in market share that Fire Dept. Cannabis could aim to bridge. On the other hand, Benson Arbor has shown impressive upward momentum, moving from ninth to sixth place, which could pose a future threat if their growth continues. Overall, while Fire Dept. Cannabis remains a strong contender, the brand faces challenges from both established and emerging competitors in Oregon's dynamic Pre-Roll market.
Notable Products
In October 2025, Fire Dept. Cannabis saw its Dosi Sherbert Pre-Roll 0.5g emerge as the top-performing product, securing the number one rank with sales of 3104 units. This was followed by the Sail Haten Pre-Roll 10-Pack 5g in second place and the Jack Herer Pre-Roll 0.5g in third. Bettie Page Pre-Roll 0.5g and Garlic Cheerioz Pre-Roll 10-Pack 5g rounded out the top five, ranking fourth and fifth, respectively. Notably, all these products made their first appearance in the rankings in October, indicating a strong market entry. The pre-roll category demonstrated robust performance, likely contributing to the brand's overall success this month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
