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Apr-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Fire Dept. Cannabis has shown varied performance across different product categories. Notably, their Pre-Roll category has consistently performed well, maintaining a top-three position in the early months of 2025 before slipping slightly to fifth in April. This indicates a strong presence in the market, although the slight decline in ranking could suggest increased competition or shifting consumer preferences. Conversely, their Concentrates category has struggled to break into the top 30, consistently ranking outside this threshold, which might imply challenges in market penetration or consumer appeal in this segment.
In the Edible category, Fire Dept. Cannabis held steady in the 19th position for the first quarter but saw a slight drop to 22nd in April. This movement could suggest a need for strategic adjustments to regain or improve their standing. Meanwhile, their Vapor Pens category experienced some fluctuations, with rankings oscillating between 32nd and 40th, before improving slightly to 36th in April. This upward trend in the latter part of the period may indicate a positive response to any recent changes in product offerings or marketing strategies. Overall, while Fire Dept. Cannabis shows strong performance in some areas, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Fire Dept. Cannabis has experienced notable fluctuations in rank and sales over the first four months of 2025. Initially holding a strong position at rank 3 from January to March, Fire Dept. Cannabis saw a dip to rank 5 in April. This change coincided with a decrease in sales from March to April, contrasting with the upward sales trajectory of competitors like STiCKS, which improved its rank from 9 to 3 over the same period. Similarly, Kaprikorn maintained a stable rank at 4, showing consistent sales growth, which may have contributed to Fire Dept. Cannabis's rank decline. Meanwhile, Benson Arbor and Killa Beez remained relatively stable in their rankings, indicating a competitive but steady market environment. These dynamics suggest that while Fire Dept. Cannabis remains a key player, it faces increasing competition from brands that are aggressively enhancing their market positions.
Notable Products
In April 2025, Gasoline Zest Pre-Roll (0.5g) emerged as the top-performing product for Fire Dept. Cannabis, climbing from the third position in March to first place with sales of 3,654 units. Cap Junky Pre-Roll (0.5g), which was the leader in March, slipped to second place, indicating a notable shift in consumer preference. Midnight Orgy Pre-Roll (0.5g) maintained a strong presence, moving down one spot to third, suggesting consistent demand. Doses N' Mimosas Pre-Roll (0.5g) entered the rankings at fourth place, showcasing its growing popularity. Pyromaniac Pre-Roll (0.5g) dropped from its previous rank in January and February, settling at fifth, reflecting a decline in its market traction over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
