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Jul-2025
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown varied performance across different product categories in Oregon. In the Concentrates category, the brand experienced fluctuations with a noticeable absence from the top 30 in June 2025, which could indicate challenges in maintaining a competitive edge during that period. However, by July, they rebounded to rank 54th, suggesting a potential recovery. The Edible category saw a dip in May but rebounded strongly in June, securing a rank of 19th, before slightly declining in July. This volatility highlights the competitive nature of the edible market and the brand's ability to regain momentum swiftly.
In the Pre-Roll category, Fire Dept. Cannabis maintained a strong presence consistently ranking within the top 5, which underscores their robust performance and popularity in this segment. This consistency is a positive indicator of brand loyalty and market strength. Meanwhile, in the Vapor Pens category, the brand showed an upward trend, improving from 38th in May to 33rd in July, demonstrating gradual progress in capturing market share. The absence of a top 30 ranking in certain months across categories may highlight areas for strategic focus and growth opportunities for Fire Dept. Cannabis as they continue to navigate the competitive landscape in Oregon.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Fire Dept. Cannabis has maintained a steady rank, holding the 5th position from May to July 2025, after a slight drop from 4th in April. This consistency in ranking highlights a stable market presence, despite facing strong competition from brands like Kaprikorn, which has consistently ranked one spot higher since May 2025. Notably, Portland Heights leads the pack, although it experienced a downward trend from 1st to 3rd place by July 2025, indicating potential market shifts. Meanwhile, Benson Arbor and Killa Beez have maintained lower ranks, suggesting that Fire Dept. Cannabis is well-positioned in the mid-tier of the market. These dynamics suggest that while Fire Dept. Cannabis has a strong foothold, there is room for strategic initiatives to climb higher in the rankings, especially as sales figures show fluctuations among competitors.
Notable Products
In July 2025, Doses N' Mimosas Pre-Roll (0.5g) emerged as the top-performing product for Fire Dept. Cannabis, maintaining its number one rank from June with impressive sales of 3819 units. Cookie Burger Pre-Roll (0.5g) jumped into the rankings at second place, indicating a strong market entry. Blue Dream Pre-Roll (1g) secured the third position, while Super Boof Pre-Roll (0.5g) and Amaretto Sour Pre-Roll (0.5g) followed at fourth and fifth respectively. Notably, Doses N' Mimosas Pre-Roll has shown consistent growth, climbing from fourth in April to first in both June and July. The introduction of new products in July reshaped the rankings, highlighting a dynamic shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
