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Aug-2025
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown notable performance across various product categories in Oregon. In the Pre-Roll category, the brand consistently maintained a strong position, ranking 5th from May through August 2025. This stability suggests a solid consumer base and effective market strategies in this category. Meanwhile, in the Edible category, Fire Dept. Cannabis achieved a commendable upward movement, climbing from 26th in May to 19th in June, and then sustaining a position around 21st through July and August. This indicates a growing interest in their edible products, although there is room for improvement to reach higher rankings.
In the Concentrates category, Fire Dept. Cannabis fluctuated outside the top 30 in June, before returning to 58th in July and dropping to 67th in August. This inconsistency highlights potential challenges in maintaining a steady presence in this segment. Conversely, the Vapor Pens category displayed a more positive trajectory, with the brand advancing from 38th in May to 34th in July, before slightly declining to 35th in August. This suggests a gradual strengthening in the market, albeit with some volatility. Overall, while Fire Dept. Cannabis has areas of strong performance, particularly in Pre-Rolls, there are opportunities for growth and stabilization in other categories.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll market, Fire Dept. Cannabis has maintained a consistent rank at 5th place from May to August 2025, demonstrating stability amidst fluctuating sales figures. Despite a dip in sales in June, Fire Dept. Cannabis saw a recovery in July and August, indicating resilience and potential customer loyalty. In contrast, Kaprikorn has shown upward momentum, moving from 4th to 3rd place by August, with a notable increase in sales, which could pose a competitive threat. Meanwhile, Portland Heights experienced a decline from 1st to 4th place, although their sales remain significantly higher than Fire Dept. Cannabis, suggesting that while Fire Dept. Cannabis is stable, it faces strong competition from brands with higher sales volumes. Cabana and Killa Beez have not shown significant rank changes, indicating a relatively stable market position, but their lower sales compared to Fire Dept. Cannabis highlight the latter's stronger market presence.
Notable Products
In August 2025, Fire Dept. Cannabis saw the Cookie Burger Pre-Roll (0.5g) rise to the top as the best-performing product, achieving the number one rank in sales. This product showed a significant increase in sales, with a notable figure of 3,220 units sold. The Crema d'Uva Pre-Roll (0.5g) also performed well, securing the second position, marking its first appearance in the rankings. Frog Poison Pre-Roll (0.5g) entered the list at the third position, while American Pie Pre-Roll (0.5g) followed closely in fourth place. Notably, Super Boof Pre-Roll (0.5g) experienced a slight drop from fourth to fifth position compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
