Market Insights Snapshot
In the Oregon market, Fire Dept. Cannabis has shown a consistent performance across different cannabis categories. In the Concentrates category, the brand improved its ranking from 50 in August 2023 to 44 by November 2023. This upward trend suggests a steady growth in popularity and consumer preference. However, it's worth noting that the brand did not break into the top 20 in this category. In the Edibles category, Fire Dept. Cannabis maintained a stable position in the top 20, holding the 16th rank in October and November 2023. This stability indicates a consistent consumer base for their edibles.
One of the standout performances of Fire Dept. Cannabis in Oregon is in the Pre-Roll category. The brand has not only managed to stay within the top 10 but has also improved its ranking over the months. It climbed from the 8th position in August 2023 to the 6th by November 2023. This trend suggests a growing consumer preference for their pre-rolled products. It's also worth noting that in November 2023, the brand sold 277,392 units in this category, indicating a high demand for their pre-rolled cannabis products. However, the brand's performance in other states and categories remains to be seen.
In the competitive landscape of the Pre-Roll category in Oregon, Fire Dept. Cannabis has shown a steady performance, maintaining its position within the top 10 brands over the period from August to November 2023. However, it has faced stiff competition from brands like Entourage Cannabis / CBDiscovery, Cabana, Smokes / The Grow, and Piff Stixs. Notably, Entourage Cannabis / CBDiscovery has shown a significant upward trend, moving from rank 10 in August to rank 5 in November. Similarly, Piff Stixs has also shown a positive trend, improving its rank from 14 to 8 over the same period. On the other hand, Smokes / The Grow, despite having a higher rank than Fire Dept. Cannabis, has seen a slight decline in its position. These shifts in rank, coupled with the sales trends, indicate a dynamic and competitive market scenario for Fire Dept. Cannabis.
In November 2023, the top-performing product from Fire Dept. Cannabis was the 'Glitter Bomb Pre-Roll (1g)' with sales reaching 3482 units. Following closely, the 'Golden Pineapple x Hazy Kush Pre-Roll (1g)' and 'Pink Runtz Pre-Roll (1g)' secured the second and third positions, respectively. Interestingly, the 'Mendo Breath Pre-Roll (1g)', which was the top-seller in August, dropped to the fourth position in November. The 'Sativa Fruity Crispy Treat Bite (100mg)', despite maintaining a consistent fifth rank over the past months, showed a significant increase in sales. This analysis reflects the dynamic preferences of consumers and the competitive nature of the cannabis market.