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Overview
Market Insights Snapshot
In the Topical category, Agrijuana has seen some fluctuations in its rankings over the past few months in Washington. The brand was not among the top 20 in June 2023, indicating a dip in its performance. However, it has managed to reclaim its position in the top 20, ranking 20th in August 2023, up from 19th in July 2023. Though the brand has made a comeback, its current ranking is still significantly lower compared to May 2023, when it held the 13th spot. This suggests that while Agrijuana has managed to maintain its presence in the competitive Topical category, it has faced challenges in sustaining its earlier high-ranking position.
When it comes to sales, there's a noticeable downward trend for Agrijuana. From May to August 2023, the sales have decreased from $3796.0 to $1180.0. This drop aligns with the brand's fluctuating rankings, reinforcing the fact that Agrijuana has been grappling with some challenges in the Topical category in Washington. However, it's worth noting that despite these challenges, Agrijuana has managed to stay within the top 20 brands in recent months, suggesting that it still holds a significant market share and potential for growth.
Competitive Landscape
In the Topical category within Washington state, Agrijuana has seen a fluctuation in rank over the past few months. In May 2023, it held a strong position at 13th, but by August 2023, it had slipped to 20th place. This downward trend is mirrored by its sales, which have also seen a decline. In contrast, Flex-All has consistently outperformed Agrijuana, maintaining a higher rank and sales, although it too has seen a slight drop in rank from 13th in July to 18th in August. Verdelux and Wildflower have both been trailing behind Agrijuana in terms of rank and sales, with Wildflower not even making it into the top 20 in recent months. INDO has been struggling to maintain a position in the top 20, indicating a lack of strong competition from this brand.
Notable Products
In August 2023, Agrijuana's top-performing product was Blue Cheese (3.5g) from the Flower category, selling 344 units. This product climbed from the second spot in previous months to take the lead. Lemon Sour Diesel (3.5g), also from the Flower category, ranked second, despite not being in the top five in the previous months. The third spot was taken by Dutchberry (28g), which improved its position from fifth in May. The Flex-All Unscented Salve (400mg CBD, 200mg THC) from the Topical category slipped from third in July to fifth in August.
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