Market Insights Snapshot
In the Nevada market, INDO has shown a strong performance in the Capsules category, consistently holding the number one spot from July to October 2023. This indicates a stable and dominant position in this category. However, it's worth noting that there was a slight dip in sales in September, but the brand bounced back in October. The Topical category also reflected a commendable performance, with the brand moving up one spot in September. An upward trend in sales was observed over the four-month period. The Vapor Pens category, on the other hand, showed some fluctuations in the brand's ranking. While INDO managed to improve its rank in October, it's important to note that the brand is not within the top 20 in this category.
Moving onto the Washington market, INDO's performance in the Flower category showed a downward trend, with the brand's ranking slipping from 12th in July to 29th in October. This is accompanied by a corresponding decrease in sales. In the Topical category, the brand was not in the top 20 in July, but managed to secure a spot in the subsequent months, maintaining a consistent rank. However, sales remained relatively low. The Vapor Pens category saw INDO's ranking fluctuating, with a notable drop in October. This category also experienced a decline in sales over the period, indicating a need for the brand to revisit its strategies in this market.
In the Washington state Flower category, INDO has seen a steady decline in rank from July to October 2023, moving from 12th place to 29th. This suggests a decrease in market dominance compared to competitors such as Green Haven, Bacon Buds, Mama J's, and Ooowee. Notably, Green Haven and Ooowee have shown significant improvement in their rankings over the same period, indicating they may be gaining market share at INDO's expense. Bacon Buds and Mama J's, on the other hand, have experienced fluctuating rankings, suggesting a less stable market position. However, it's important to note that Ooowee was not in the top 20 brands in July 2023, indicating a significant rise in popularity over the period.
In October 2023, the top-performing product from INDO was the 'Triangle Mints (3.5g)' in the Flower category, maintaining its top position from the previous month. The second best-selling product was the 'CBD/CBN/THC 4:4:1 Jungle Stick IndoBalm (400mg CBD, 400mg CBN, 100mg THC)' in the Topical category, which climbed from 5th place in September to 2nd place in October. 'Apple Fritter (3.5g)', also in the Flower category, secured the third position, one rank higher than the previous month. The 'Wedding Pie (3.5g)' product, which was not in the top rankings in September, made a comeback in October, securing the fourth position. Lastly, 'Banana OG (3.5g)' dropped from the second position in September to fifth in October. Notably, 'Triangle Mints (3.5g)' sold 1394 units in October.