May-2026
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Market Insights Snapshot
In May 2026, Vapor Pens accounted for 97.48% share with a 7.75% month-over-month lift alongside a 34.78% year-over-year decline, while Pre-Roll held 2.52% share with a 4.44% month-over-month increase and a 10.87% year-over-year gain. Despite brand-level sales down 34.25% year over year and average price down 15.87%, Vapor Pens remained the anchor category as the top category, and the 7.75% month-over-month recovery suggests mix stability even as overall 24-month sales sit 13.72% lower. The pattern implies INDO is consolidating around Vapor Pens in Nevada with incremental Pre-Roll re-entry, using price compression and modest month-over-month lifts to preserve category dominance despite year-over-year contraction.
Positioning-wise, holding rank 10 in Vapor Pens in Nevada while Vapor Pens post +7.75% month over month but −34.78% year over year, contrasted with Pre-Roll at +4.44% month over month and +10.87% year over year, indicates a defensive stance centered on Vapor Pens while selectively testing Pre-Roll elasticity. With average price at $26.42 and Vapor Pens averaging $26.23, the tight price corridor alongside a 15.87% year-over-year price drop suggests a value-led positioning intended to defend share at rank 10 rather than broaden the mix, implying that maintaining Vapor Pens shelf presence is the near-term priority and Pre-Roll serves as a small, higher-priced niche hedge.
Competitive Landscape
INDO ranks #10 in NV Vapor Pens in May 2026, unchanged from #10 year over year, after sliding from #7 in February 2026 to #10 by May 2026; this contrasts with Rove holding #1 while its sales fell 27.5% year over year and AiroPro advancing from #11 to #4 on 93.7% YoY sales growth. Compared with STIIIZY steady at #2 despite a 26.8% YoY sales decline and &Shine sitting at #3 with a 1.0% YoY gain, INDO’s flat YoY rank at #10 coupled with a 3-position drop since February 2026 implies erosion in relative momentum and a need to counter accelerating mid-pack climb from rivals.

Notable Products
Indopuff- Ghost OG Distillate Disposable (1g) posted the standout movement in May 2026 with an 85.6% month-over-month surge, climbing to rank 4 while Space Kush Distillate Disposable (1g) fell 15.2% to rank 5, indicating share is consolidating toward momentum SKUs at the expense of mid-pack entries. Bubble Kush Distillate Disposable (1g) held rank 1 on 34.9% MoM growth while Strawberry Lemonade Botanical Terpene Distillate Disposable (1g) slid 13.4% at rank 2, and eight of the top ten are Vapor Pens disposables, concentrating demand in a single format that favors quick-turn launches. Pineapple Jack Botanical Terpene Distillate Disposable (1g) advanced 32.4% at rank 3 as Acapulco Gold Distillate Disposable (1g) dropped 33.3% at rank 8, with total dollars concentrated at the top where Bubble Kush generated $28,616, implying the portfolio is tilting toward fewer, faster-rotating disposables that can capture rapid MoM swings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







