Jun-2024
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Overview
Market Insights Snapshot
INDO has shown a strong performance in the Nevada market, particularly in the Capsules category where it held the top rank for three consecutive months before slipping to the second position in June 2024. This indicates a slight decline but still a dominant presence in that category. Conversely, in the Pre-Roll category within Nevada, INDO was not in the top 30 in March but managed to climb up to the 44th position by May before dropping again in June. This fluctuation suggests a volatile performance in the Pre-Roll segment. Additionally, INDO's ranking in the Topical category remained relatively stable within the top four, although it did see a drop from the second to the fourth position in June, indicating some competitive pressure.
In Washington, INDO's performance in the Flower category has been quite erratic. The brand saw a significant drop from the 49th position in March to the 80th position in May, before rebounding back to the 49th position in June. This suggests that while INDO has the capability to regain its market share, it faces challenges in maintaining a stable ranking. In the Vapor Pens category in Nevada, INDO experienced a slight decline, moving out of the top 30 in May but managing to re-enter in June at the 29th position. This indicates that while INDO has a presence in this category, it is not among the top contenders consistently.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, INDO has experienced significant fluctuations in its rank and sales over the past few months. Notably, INDO's rank dropped from 49th in March 2024 to 80th in May 2024, before rebounding to 49th in June 2024. This volatility contrasts with more stable competitors like Rochester Farms, which maintained a relatively consistent ranking around the 50s. Meanwhile, Toasted Farms showed a steady improvement, climbing from 58th in March to 45th in May, although it slightly dipped to 55th in June. The sales trends also reflect these ranking changes, with INDO's sales peaking in March at $205,690 and then declining sharply to $123,731 in April, before recovering to $189,380 in June. In comparison, Western Cultured and Green Haven have seen a more consistent decline in both rank and sales, indicating potential market share opportunities for INDO if it can stabilize its performance.
Notable Products
In June 2024, INDO's top-performing product was Birthday Cake (3.5g), which climbed from an unranked position in previous months to secure the number one spot with sales of 908 units. Miracle Alien Cookies (3.5g) followed in second place, marking its debut in the rankings. Guava Grape (3.5g) also made an impressive entry, taking the third position. The CBD/CBN/THC 4:4:1 Jungle Stick IndoBalm (400mg CBD, 400mg CBN, 100mg THC) saw a significant drop from its consistent first-place ranking in the prior months to fourth place. THC Maxtabs 2-Pack (200mg) maintained its fifth-place position, showing a slight increase in sales from April to June.