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Oct-2025
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Overview
Market Insights Snapshot
Ahh's performance in the Edible category within Massachusetts has shown a generally positive trend over the past few months. Starting from a rank of 27 in July 2025, the brand experienced a slight dip in August, moving to 29th place. However, the subsequent months saw an improvement, with Ahh climbing to 23rd in September and maintaining a strong position at 24th in October. This upward trajectory is complemented by a steady increase in sales, indicating a growing consumer interest in the brand's edible offerings. The ability to break into the top 30 consistently suggests a competitive edge in this market segment.
It's worth noting that being absent from the top 30 in any state or category could signal challenges in market penetration or competition. However, in the context of Massachusetts and the Edible category, Ahh's consistent presence among the top players is a positive indicator. The brand's ability to recover from a slight drop in ranking and improve its standing suggests effective strategies in place to bolster its market presence. Observing these trends can provide valuable insights into Ahh's potential for expansion and sustained success across different states and categories.
Competitive Landscape
In the Massachusetts edible market, Ahh has shown a promising upward trajectory in terms of rank and sales over the past few months. From July to October 2025, Ahh improved its rank from 27th to 24th, indicating a positive trend in market presence. This improvement is underscored by a steady increase in sales, culminating in October with figures surpassing those of Cannatini, which ranked 25th. Notably, Effin' Edibles also demonstrated significant growth, jumping from 39th to 23rd, slightly ahead of Ahh by October, suggesting a competitive edge in the market. Meanwhile, Jams experienced a decline in rank, dropping to 26th, which may present an opportunity for Ahh to further capitalize on its upward momentum. The consistent decline in sales for Happy Valley (MA), which fell out of the top 20 by September, further highlights the dynamic shifts within this competitive landscape, offering Ahh a chance to strengthen its market position.
Notable Products
In October 2025, the top-performing product from Ahh was the Caramel Crush Milk Chocolate Rosin Bar 20-Pack (100mg), which reclaimed its number one rank from September and achieved sales of 734 units. Following closely, the THC/CBN 4:1 Serene Dreams Dark Chocolate Blueberry Vanilla 20-Pack (100mg THC, 25mg CBN) climbed to the second position, despite a drop in sales compared to the previous month. Maintaining its third position from September, the Sexy Sativa Raspberry Revive Dark Chocolate Rosin Bar 20-Pack (100mg) showed consistent performance. The Atlantic Bliss- CBD/THC 2:1 Hybrid Artisan Sea Salt & Sea Moss Dark Chocolate 20-Pack (200mg CBD, 100mg THC) made a notable entry into the top five, ranking fourth. Meanwhile, the THC/CBG 1:1 Sativa Summit Ascent Matcha Quinoa Crunch Milk Chocolate Bar 20-Pack (100mg THC, 100mg CBG) slipped to fifth place, continuing its downward trend from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
