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Aug-2025
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Overview
Market Insights Snapshot
Ahh's performance in the Edible category in Massachusetts shows some interesting dynamics over the summer months of 2025. In May, the brand was ranked 29th in the Edible category, and despite a dip in June where it fell out of the top 30, it managed to reclaim the 30th position in July and improved slightly to 29th again in August. This fluctuation indicates a competitive environment, and Ahh's ability to bounce back into the rankings suggests resilience and potential consumer loyalty. The sales figures reflect this trend, with a notable dip in June but a recovery in the subsequent months, highlighting the brand's capacity to regain momentum.
While Ahh's presence in the Massachusetts Edible market is notable, the fact that it fell out of the top 30 in June is a point of concern, suggesting there might be challenges such as increased competition or market saturation. However, its recovery by July and August implies that the brand might have implemented successful strategies to counter these challenges. The overall trend suggests that while Ahh may not consistently dominate the rankings, its ability to maintain a presence in the top 30 is a positive sign of its market relevance. Observing how Ahh adjusts its strategies in the coming months could provide further insights into its long-term positioning and performance.
Competitive Landscape
In the Massachusetts edible category, Ahh has shown a consistent yet modest performance in the rankings from May to August 2025, maintaining a position in the top 30. Despite a dip in June, where Ahh fell to 33rd place, the brand rebounded to 29th by August, indicating resilience in a competitive market. Notably, Go To and Kosmik Brands have been strong competitors, with Go To climbing from 37th to 28th and Kosmik Brands maintaining a relatively stable position around the mid-20s. This suggests that while Ahh is holding its ground, there is significant upward momentum from competitors, particularly Go To, which saw a notable rise in sales from May to July. Meanwhile, Freshly Baked experienced fluctuations, dropping from 25th to 36th before recovering slightly to 32nd, reflecting a volatile market presence. Ahh's sales figures have remained relatively stable, but the brand may need to strategize to counter the upward trends of its competitors and improve its ranking further.
Notable Products
In August 2025, the Caramel Crush Milk Chocolate Rosin Bar 20-Pack maintained its position as the top-performing product for Ahh, with sales figures reaching 689 units, despite a slight decrease from July. The THC/CBN 4:1 Serene Dreams Dark Chocolate Blueberry Vanilla 20-Pack rose to second place, overtaking the Sexy Sativa Raspberry Revive Dark Chocolate Rosin Bar, which fell to third. The THC/CBG 1:1 Sativa Summit Ascent Matcha Quinoa Crunch Milk Chocolate Bar climbed to fourth place, showing a notable increase in sales from July. Meanwhile, the Atlantic Bliss- CBD/THC 2:1 Hybrid Artisan Sea Salt & Sea Moss Dark Chocolate remained consistent in fifth place, with a steady growth in sales figures. Overall, the rankings in August indicate a dynamic shift in consumer preferences within Ahh's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
