Market Insights Snapshot
In the Massachusetts market, Harbor House Collective has shown a steady performance in the Concentrates category, maintaining a rank within the top 3 from August to October 2023. However, there was a slight drop in November, falling to the 3rd position. This drop could be associated with a decrease in sales during the same period. In contrast, the brand's performance in the Edible category showed a positive trend, improving from the 27th position in October to the 20th in November. This improvement is noteworthy as it indicates the brand's resilience and potential growth within this category.
Looking at the Flower and Pre-Roll categories, Harbor House Collective's ranking fluctuated over the months. The brand wasn't able to secure a position within the top 20 in the Flower category, peaking at the 27th position in November. This could be an area for improvement. In the Pre-Roll category, the brand consistently ranked within the top 20, though there was a slight downward trend from 15th in August to 19th in November. Lastly, in the Vapor Pens category, the brand's ranking remained outside the top 20, hovering around the 40th position. However, it is important to note that the data only provides a snapshot, and the brand's overall performance could be influenced by various factors not covered in this analysis.
In the Massachusetts flower category, Harbor House Collective faced stiff competition from several brands. Standard Farms started strong in August 2023, but its rank slipped from 12th to 26th by November, indicating a decrease in sales. Local Roots showed significant improvement, climbing from 26th to 15th rank between August and October, but dropped to 24th in November. Harbor House Collective itself had a fluctuating performance, starting at 32nd in August, dropping to 44th in September, then improving to 27th in November. Green Gold Group and In House also experienced rank fluctuations, with Green Gold Group dropping from 20th to 28th and In House moving from 22nd to 29th over the same period. These shifts in rank suggest a highly competitive market with opportunities for Harbor House Collective to improve its position.
In November 2023, the top-performing product from Harbor House Collective was the 'Motorbreath Pre-Roll (1g)' maintaining its strong performance from previous months and finally securing the number one rank with sales of 3848 units. The 'Albariño (3.5g)' flower product showed a significant upward trend, moving from the fourth place in October to the second place in November. New entries to the top five include the 'Purple Marmalade Pre-Roll (1g)', 'Kosher Kush Pre-Roll (1g)', and 'Prickly Pear Hash Rosin Gummies 20-Pack (100mg)' ranking third, fourth, and fifth respectively. These products did not appear in the top rankings in the previous months. This indicates a dynamic and changing consumer preference within the Harbor House Collective product range.