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Jun-2024
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Overview
Market Insights Snapshot
Harbor House Collective has experienced notable performance trends across various product categories in Massachusetts. In the Concentrates category, the brand has shown consistent improvement, moving up from 7th place in March 2024 to 5th place in April 2024, and maintaining a steady position around 6th place in subsequent months. This upward trajectory is indicative of growing consumer preference and market penetration. Conversely, the Edible category presents a mixed bag of rankings, fluctuating between 25th and 31st place, highlighting areas where the brand could potentially improve its market strategy or product offerings.
The Flower category has been a challenging segment for Harbor House Collective in Massachusetts, with the brand not making it into the top 30 rankings for any of the months reviewed. This suggests a need for strategic shifts or innovations to capture more market share. In the Pre-Roll category, however, the brand has shown marked improvement, climbing from 47th place in March 2024 to 31st place by June 2024. The Vapor Pens category has been inconsistent, with rankings oscillating significantly; despite a strong showing in May 2024 at 40th place, the brand fell back to 53rd place by June 2024. This variability indicates potential volatility in consumer preferences or supply chain issues that may need addressing.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Harbor House Collective has experienced fluctuations in its rank and sales over recent months. Notably, Harbor House Collective's rank dipped from 32nd in March 2024 to 38th in April 2024, before recovering slightly to 35th by June 2024. This volatility can be attributed to the dynamic performance of competitors such as Ocean Breeze, which saw a significant rise from 40th in March to 23rd in May, indicating strong market traction. Similarly, In House maintained a relatively stable and higher rank, fluctuating between 20th and 32nd, suggesting robust sales performance. Meanwhile, Local Roots and The Botanist also showed varying degrees of competition, with Local Roots improving its rank to 36th by June and The Botanist remaining competitive around the 37th to 43rd range. These trends highlight the competitive pressure on Harbor House Collective, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
For Jun-2024, the top-performing product for Harbor House Collective is the Albariño Pre-Roll (1g), maintaining its 1st rank with sales reaching 4139 units. Following closely is the Kosher Kush (3.5g), which climbed from 4th place in May-2024 to 2nd place in June, with sales of 2082 units. The TKO Pre-Roll (0.5g) made a notable entry at 3rd place with significant sales. Motorbreath (3.5g) also entered the top ranks at 4th place. The Tropical Sunrise Hash Rosin Gummies 20-Pack (100mg) remained consistent at 5th place, showing steady sales growth over the past months.
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