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Apr-2025
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Overview
Market Insights Snapshot
AMBR's performance in the Vapor Pens category in Alberta has shown a positive trend, moving from a rank of 65 in January 2025 to 59 by April 2025, despite a dip in February. This indicates a strengthening position in the Alberta market, which could be attributed to consistent sales figures, with April sales closely mirroring those of January. In contrast, AMBR's presence in the Ontario market for Vapor Pens has seen a decline, with rankings dropping from 76 in January to 87 by April. This downward trend suggests potential challenges in maintaining market share in Ontario, possibly due to increased competition or shifts in consumer preferences.
In the Beverage category, AMBR has maintained a stable presence in Ontario, holding steady at the 28th position for January and February 2025. However, the absence of rankings for March and April might indicate a slip out of the top 30, signaling a need for strategic adjustments to regain traction. This stability in the earlier months, coupled with the lack of recent ranking, presents a mixed performance picture for AMBR in the Ontario beverage sector. The brand's ability to address these challenges and capitalize on its strengths will be crucial for sustained growth across different categories and regions.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, AMBR has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially positioned at 76th in January, AMBR saw a rise to 68th in February, before experiencing a decline to 81st in March and further to 87th in April. This downward trend in rank coincides with a significant drop in sales from February to April. In contrast, Phant maintained a relatively stable position, ending April at 85th, while NightNight saw a sharp decline in April, dropping to 88th from a consistent 80th rank in the previous months. Meanwhile, Wildcard Extracts showed a surprising surge in April, climbing to 86th from a lower 99th in February. These shifts highlight a volatile market where AMBR's competitors are both gaining and losing ground, suggesting that AMBR needs to strategize effectively to regain its earlier momentum and improve its standing in the Ontario Vapor Pens category.
Notable Products
In April 2025, the top-performing product from AMBR was Pink Rzy Infused Pre-Roll 2-Pack (2g), securing the number one rank. Sativa Red Energy Soda (10mg THC, 355ml) maintained its second position, consistent with its performance in February and March, despite a sales figure of 522. Rainbow Snowcone (7g) improved its ranking from fourth in March to third in April. Ambr x SJ - Birthday Cake Infused Pre-Roll (1g) experienced a drop from first in March to fourth in April. GLTO Infused Pre-Roll 3-Pack (1.5g) saw a decline from third in March to fifth in April, indicating a shift in consumer preference towards other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
