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Jun-2024
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Overview
Market Insights Snapshot
AMBR has shown a consistent performance in the Alberta market, particularly in the Beverage category where it maintained its 18th position from April to June 2024. Despite a slight dip in sales from May to June, the brand has managed to stay within the top 20, which indicates a stable presence in this segment. On the other hand, AMBR's entry into the Vapor Pens category in the same province is less promising, as it did not rank within the top 30 brands, which could be seen as a point of concern for the company looking to diversify its product offerings.
In Ontario, AMBR's performance in the Vapor Pens category has shown some fluctuations, with rankings moving from 53rd in March to 55th in June 2024. This indicates a slight improvement from May, where it dropped to 64th, suggesting that the brand is making efforts to regain its market position. In British Columbia, AMBR's Pre-Roll category experienced a volatile trajectory, peaking at 79th in May but dropping to 92nd by June. Meanwhile, in Oregon, the brand re-entered the Pre-Roll category at 82nd in June, indicating a potential upward trend. This mixed performance across different states and categories highlights areas where the brand can focus its improvement efforts.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, AMBR has experienced notable fluctuations in its rank and sales over the past few months. Despite a slight improvement in rank from 53rd in March 2024 to 51st in April 2024, AMBR saw a decline to 64th in May 2024 before recovering to 55th in June 2024. This volatility contrasts with the relatively more stable performance of competitors like FIGR, which maintained a rank within the 45-55 range, and Sticky Greens, which also stayed within the 48-57 range. Meanwhile, Divvy and Dymond Concentrates 2.0 demonstrated more significant rank changes, with Divvy dropping out of the top 50 in May and June, and Dymond Concentrates 2.0 showing a decline from 49th in April to 60th in June. These dynamics suggest that while AMBR faces stiff competition, there is potential for rank improvement, especially if it can stabilize its sales performance and capitalize on the fluctuations of its competitors.
Notable Products
In June 2024, the top-performing product for AMBR was Grape Crusher Soda (10mg THC, 355ml) in the Beverage category, maintaining its first-place ranking from previous months with sales of 1980 units. Gelato Infused Blunt (1g) in the Pre-Roll category held steady in second place, showing consistent performance. Cereal Milk Infused Blunt (1g) also remained in third place, despite a dip in sales compared to May. Gelato Infused Pre-Roll (1g) entered the rankings for the first time in fourth place, while Cereal Milk Infused Pre-Roll (1g) debuted in fifth place. Notably, Grape Crusher Soda saw a decrease in sales from the previous month, indicating a potential shift in consumer preferences.
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