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Nov-2024
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Overview
Market Insights Snapshot
AMBR's performance in the cannabis market has shown varied results across different states and product categories. In Alberta, the brand's ranking in the Vapor Pens category demonstrated some volatility, with a significant improvement in October 2024, where it achieved the 61st position, before dropping back to 76th in November. This fluctuation suggests a competitive market environment or potential supply chain issues that could be impacting sales consistency. Meanwhile, in British Columbia, AMBR's presence in the Pre-Roll category was not strong enough to break into the top 30 rankings for October and November, indicating a need for strategic adjustments to capture more market share.
In Ontario, AMBR's Beverage category saw a steady climb in rankings, moving from 30th in September and October to 27th in November, reflecting positive consumer reception and possibly effective marketing strategies. However, their Vapor Pens category in Ontario experienced a decline, falling from 51st in August to 63rd in October, before slightly recovering to 59th in November. This suggests that while there is growth potential in certain categories, challenges remain in others. In Oregon, AMBR's Pre-Roll category did not make it into the top 30 by November, indicating a competitive landscape that may require a reevaluation of their product offerings or market approach to improve their standing.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, AMBR has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. From August to November 2024, AMBR's rank shifted from 51st to 59th, with a notable dip in October when it fell to 63rd, before recovering slightly in November. This volatility in rank is mirrored in its sales performance, which saw a decline from August to October, before a modest rebound in November. In contrast, Zest Cannabis maintained a stronger position, consistently ranking higher than AMBR, despite a drop in November. Meanwhile, Stunnerz also outperformed AMBR, showing a more stable upward trend in sales and rank, particularly in September and October. Bold and Sheeesh! remained lower in rank compared to AMBR, but Bold's sales figures were closer to AMBR's, suggesting potential competition in market share. These insights highlight the need for AMBR to strategize effectively to stabilize its market position amidst strong competitors.
Notable Products
In November 2024, AMBR's top-performing product was the Gelato Infused Blunt (1g) in the Pre-Roll category, reclaiming its position as the number one seller after briefly dropping to fourth place in October. Sativa Red Energy Soda (10mg THC, 355ml) followed closely as the second best-seller, maintaining a strong position after rising from fifth in September. The Hybrid Grape Crusher Soda (10mg THC, 355ml) ranked third, showing a slight decline from its consistent second place in the previous months. Indica Orange Crusher Soda (10mg THC, 355ml) climbed to fourth place, showing a steady increase in sales figures since its debut ranking in October. Notably, the Sativa Maui Wowie Distillate Disposable (1g) entered the rankings for the first time, securing the fifth spot with a sales figure of 498 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
