.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
AMBR's performance in the Canadian cannabis market shows varied results across different categories and provinces. In Alberta, AMBR's presence in the Vapor Pens category experienced a slight dip in rankings over the months, moving from 44th in August to 71st by November. Despite this decline, the brand managed to maintain a presence in the top 100, which indicates a level of resilience in a competitive market. However, in the Pre-Roll category, AMBR did not secure a spot in the top 30, suggesting potential challenges or increased competition in that segment. This absence might be seen as a negative indicator of their market penetration in this category within Alberta.
In Ontario, AMBR's performance in the Flower category is noteworthy, with the brand breaking into the top 100 in October and November, ranking 82nd and 92nd, respectively. This suggests a growing presence in this category, although the downward movement from October to November indicates potential volatility or increased competition. The Vapor Pens category in Ontario tells a different story, as AMBR's ranking consistently declined from 74th in August to 92nd in November. This trend could imply challenges in maintaining consumer interest or market share in this segment. Overall, while AMBR shows some positive movements in certain categories and provinces, there are evident challenges that the brand faces in sustaining and improving its market rankings.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, AMBR has experienced a notable decline in rank from August to November 2025, dropping from being outside the top 20 to 92nd place. This downward trend in rank is mirrored by a decrease in sales, highlighting a challenging period for the brand. Meanwhile, competitors like Space Race Cannabis have also seen a decline, moving from 78th to 100th place, yet they maintain a closer sales figure to AMBR. On the other hand, DEALR has shown resilience, improving its rank to 89th in November, indicating a potential threat to AMBR's market share. Additionally, RIPPED and BC 1/4 have emerged in the rankings, with BC 1/4 climbing to 95th place, suggesting an increasingly competitive environment. These shifts underscore the importance for AMBR to strategize effectively to regain its footing in the Ontario Flower market.
Notable Products
In November 2025, Pineapple Express Infused Pre-Roll (1.5g) maintained its position as the top-selling product for AMBR, continuing its lead from October with a sales figure of 1144. Rainbow Snowcone (7g) held steady in second place, consistent with its ranking in October. GLTO Infused Pre-Roll 3-Pack (1.5g) rose to third place from fourth, demonstrating a positive trend in sales performance. BSCTI Infused Pre-Roll 3-Pack (1.5g) experienced a slight decline, moving from third to fourth place. Rainbow Snowcone Infused Pre-Roll 3-Pack (1.5g) remained in fifth place, reflecting a consistent demand despite a drop in sales figures since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
