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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
AMBR’s mix in July 2026 concentrated in Pre-Roll at 52.08% share with year-over-year decline of 48.30% and month-over-month drop of 27.77%, while Vapor Pens held 39.44% share with a 19.03% YoY contraction but a 2.84% MoM uptick; Flower remained 8.48% share with a 66.57% YoY decline offset by a 67.94% MoM rebound. Despite an 8.48% YoY increase in average price and an overall brand sales YoY decline of 44.82%, Vapor Pens’ MoM growth against Pre-Roll’s MoM slide implies a pivot point in mix where incremental gains in higher-priced formats partially cushion aggregate contraction; the thesis is that reliance on Pre-Roll concentration amplifies volatility, while modest Vapor Pens momentum and a sharp Flower bounce create optionality for stabilizing share.
With Vapor Pens the top category in ON and a July 2026 category rank of 33 in Saskatchewan Vapor Pens, the combination of a 2.84% MoM advance in Vapor Pens and a 27.77% MoM pullback in Pre-Roll suggests channel and assortment prioritization should tilt toward cartridges where price tolerance supports the 8.48% YoY average price lift. The pattern implies repositioning: lean into Vapor Pens to convert MoM momentum into share defense while using the 67.94% MoM Flower surge as a test bed for premium or limited runs, because a 52.08% Pre-Roll share coupled with a 48.30% YoY slide is diluting rank potential and anchoring AMBR to the weakest demand pocket.
Competitive Landscape
AMBR ranks #96 in ON Vapor Pens in July 2026, falling 30 positions year over year from #66, and it sits just 1 rank above its three-month position of #97; this contrasts with Spinach rising from #4 to #1 with 144.72% YoY sales growth and General Admission slipping from #3 to #4 with a 18.96% YoY sales decline. Compared with its peak of #53 in August 2024, AMBR is down 43 places while BoxHot edged from #2 to #3 and Back Forty / Back 40 Cannabis moved from #1 to #2 with 9.28% YoY growth, indicating AMBR’s rank trajectory reflects erosion in relative velocity as leaders consolidate share and mid-pack brands shift only marginally.
Notable Products
Rainbow Snowcone Infused Pre-Roll 3-Pack (1.5g) posted the steepest move in July 2026 with a -59.9% MoM decline and slid to rank 9, while Gelato Infused Blunt (1g) fell -40.8% and now co-occupies rank 2, indicating sharp volatility within infused pre-rolls. In contrast, Cereal Milk Infused Blunt (1g) rose +17.8% MoM to rank 1 and the Ambr x SJ - Cinnamon Sugar Bitz Liquid Diamond Infused Pre-Roll (1g) gained +36.0% at rank 2, with four of the top ten coming from the Pre-Roll category to show concentration in infused formats. Cherry Sour Liquid Diamonds Disposable (0.95g) dropped -26.2% at rank 3 even as Vapor Pens also hold ranks 3–5, and only one SKU in the top five reports a positive MoM, suggesting mix-driven revenue is leaning on pre-roll leaders rather than disposables. The pattern implies AMBR is consolidating around a few high-velocity infused pre-roll SKUs while deprioritizing breadth in Vapor Pens, a direction that favors depth in winning formats over category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
