AMBR

Data Snapshot: Apr 04, 2024
AMBR Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

37

Product Count

SKUs

AMBR

Overview

Product Trends

AMBR Categories

AMBR Sales

Market Insights Snapshot

AMBR Historical Sales by Category

In the competitive cannabis market, AMBR has shown varied performance across different categories and states. In Alberta, AMBR's foray into the Beverage category saw a promising upward trend, moving from not ranking in the top 30 brands to securing the 18th position in February 2024 and slightly improving to 19th by March 2024. This growth trajectory, albeit modest, is indicative of AMBR's potential to carve out a niche within Alberta's cannabis beverage market. Conversely, AMBR's performance in the Vapor Pens category within the same province tells a different story. The brand experienced a significant drop, starting from the 79th position in December 2023 and plummeting to the 100th by February 2024, before slightly recovering to the 91st position in March 2024. This volatility highlights the challenges AMBR faces in maintaining its market share amidst stiff competition in Alberta's vapor pens sector.

Meanwhile, in Ontario, AMBR demonstrated more consistent performance, especially in the Beverage category, where it improved its ranking from 43rd in December 2023 to 35th by March 2024. This steady climb is particularly noteworthy given Ontario's larger and more competitive market. The brand's sales in this category also saw a significant jump in March 2024, underscoring a growing consumer preference for AMBR's beverage offerings. However, in the Vapor Pens category, despite achieving a notable rank of 37th in January 2024, AMBR experienced a dip to 52nd place by March 2024, reflecting the brand's struggle to maintain its foothold. This fluctuation in rankings, alongside the absence from the top 30 in categories like Pre-Rolls in British Columbia and the complete lack of presence in Saskatchewan and Oregon for certain months, suggests a need for strategic adjustments to bolster AMBR's market positioning across North America.

Mar-2024 Rank
Beverage
Vapor Pens
Pre-Roll
19
91
88
35
52
AMBR

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Ontario, AMBR has shown a notable fluctuation in its market position over the recent months. Starting at rank 49 in December 2023, AMBR made a significant leap to rank 37 in January 2024, demonstrating a strong upward trajectory in sales and market presence. However, despite maintaining a relatively stable rank, moving to 41 in February and slightly dropping to 52 in March 2024, AMBR's sales trended downwards in March. This performance places AMBR in a challenging position when compared to its competitors. For instance, Sticky Greens consistently ranked higher than AMBR from December 2023 to March 2024, indicating a stronger market presence. Similarly, Divvy and Pura Vida have shown more resilience in their rankings, suggesting that AMBR faces stiff competition in maintaining and improving its market share. These dynamics underscore the importance for AMBR to strategize effectively against these competitive brands to enhance its market position and sales performance in the evolving Ontario Vapor Pens market.

AMBR market ranking for ON Vapor Pens

AMBR

Notable Products

In March 2024, AMBR's top performer was Grape Crusher Soda (10mg THC, 355ml) within the Beverage category, maintaining its leading position from February with an impressive sales figure of 2589 units. Following closely, the Ambr x SJ- Birthday Cake Infused Pre-Roll (1g) from the Pre-Roll category debuted in the rankings at the second position with a notable sales volume. The third spot was claimed by Cereal Milk Infused Blunt (1g), also in the Pre-Roll category, showing a significant rise from its previous ranking in December 2023. Gelato Infused Blunt (1g) entered the rankings at the fourth position, indicating a strong preference among consumers for Pre-Roll products. Lastly, Gelato Distillate Cartridge (1g) from the Vapor Pens category saw a decline to the fifth position, despite being a top contender in previous months, highlighting a shift in consumer preferences within AMBR's product offerings.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Grape Crusher Soda (10mg THC, 355ml)
Beverage
2
4
1
1
Ambr x SJ- Birthday Cake Infused Pre-Roll (1g)
Pre-Roll
>5
>5
>5
2
Cereal Milk Infused Blunt (1g)
Pre-Roll
5
>5
>5
3
Gelato Infused Blunt (1g)
Pre-Roll
>5
>5
>5
4
Gelato Distillate Cartridge (1g)
Vapor Pens
1
3
3
5
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