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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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AMBR’s mix in September 2026 concentrated 63.77% of sales in Pre-Roll with a month-over-month gain of 0.74% but a year-over-year decline of 70.29%, while Vapor Pens held 30.43% share with a 23.45% MoM drop and a 79.97% YoY decline; Flower was 5.80% of sales, up 189.25% MoM despite an 88.42% YoY contraction. The brand’s average price fell 14.78% YoY to $22.86, alongside a category-ranking position of 84 in Vapor Pens in Alberta, implying the portfolio is tilting toward lower-priced Pre-Roll as Vapor Pens recede and Flower volatility rises. The pattern implies AMBR is concentrating demand into Pre-Roll while ceding Vapor Pen velocity, with price compression signaling a trade-down dynamic that reshapes mix without reversing the 76.11% YoY sales decline.
With Pre-Roll now 33.34 percentage points larger than Vapor Pens and Flower expanding 189.25% MoM from a 5.80% base, AMBR’s near-term positioning skews toward value-led, format-flexible demand rather than premium hardware-linked spend; this aligns with a 14.78% YoY price decrease and a Vapor Pen rank of 84 in Alberta. The combined 23.45% MoM contraction in Vapor Pens and 0.74% MoM lift in Pre-Roll indicate channel pull favoring simpler formats, while the 88.42% YoY Flower decline paired with a sharp MoM rebound suggests opportunistic replenishment rather than durable share capture; together these shifts imply AMBR’s defensible lane rests on stabilizing Pre-Roll share while re-evaluating Vapor Pen assortment and pricing rather than chasing rapid Flower expansion.
Competitive Landscape
AMBR sits at rank #84 in AB Vapor Pens in September 2026, deteriorating 42 positions year over year from a peak rank of #42 reached in September 2025, and sliding 6 spots from #78 three months ago; this contrasts with BoxHot advancing from #3 to #1 alongside a 56.6% YoY sales gain, while Kolab moved from #8 to #4 with 66.0% YoY growth. With General Admission drifting from #4 to #5 amid a 21.2% YoY sales decline and Spinach easing from #1 to #3 despite 16.2% YoY growth, AMBR’s fall of 42 ranks YoY and 6 ranks quarter-to-date signals share erosion and weakening relevance in a ladder that is concentrating toward a few rising leaders.
Notable Products
BSCTI Infused Pre-Roll 3-Pack (1.5g) posted the largest Month-over-Month gain at +104.98% while rising to rank 4, outpacing Ambr x SJ - Birthday Cake Infused Pre-Roll (1g) at +58.66% in rank 3 and contrasting with Cherry Sour Liquid Diamonds Disposable (0.95g) at -62.56% in rank 7. Four of the top ten are Pre-Roll SKUs, concentrated across singles and 3-packs, with Cereal Milk Infused Blunt (1g) sliding -18.04% at rank 2 as Ambr x SJ - Cinnamon Sugar Bitz Liquid Diamond Infused Pre-Roll (1g) advanced +24.46% to rank 1 and Gelato Infused Blunt (1g) added +19.14% at rank 5. This mix implies AMBR is tilting toward multi-pack infused Pre-Rolls driving unit velocity while single-stick volatility and Vapor Pen retrenchment narrow cross-category breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
