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Jan-2026
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Overview
Market Insights Snapshot
AMBR has shown notable progress in the Vapor Pens category within the province of Alberta. Over the span from October 2025 to January 2026, AMBR improved its ranking from 72nd to 55th. This upward movement is indicative of a favorable reception in the market, supported by a steady increase in sales figures over the months, reaching a peak in December before a slight dip in January. The consistent climb in rankings suggests that AMBR is gaining traction and potentially expanding its consumer base in Alberta's competitive Vapor Pens market.
In Ontario, AMBR's performance across categories presents a mixed picture. In the Flower category, the brand's rank fluctuated, with a notable absence from the top 30 in December, indicating challenges in maintaining a competitive edge. However, they made a return to the rankings by January 2026, albeit at a lower position. Meanwhile, AMBR made its entry into the Pre-Roll category rankings in December and maintained a position in January, which could suggest an emerging presence in this segment. The Vapor Pens category in Ontario shows a relatively stable performance, with minor rank changes, reflecting a steady demand for AMBR products in this category.
Competitive Landscape
In the Ontario Pre-Roll category, AMBR has shown a fluctuating presence in the rankings, debuting at 98th in December 2025 and dropping slightly to 99th by January 2026. This indicates a challenging competitive landscape, particularly against brands like LowKey, which has consistently maintained a higher rank, peaking at 90th in December 2025. Meanwhile, Caviar Gold and Choklit Park were not in the top 20 by January 2026, suggesting a potential opportunity for AMBR to capitalize on their declining sales. The entry of BC Green into the rankings at 98th in January 2026 further intensifies competition, highlighting the need for AMBR to strategize effectively to improve its market position and sales trajectory in this dynamic market.
Notable Products
In January 2026, the top-performing product for AMBR was Gelato Infused Blunt (1g) in the Pre-Roll category, maintaining its first-place ranking from December 2025 with sales figures of 868 units. The Ambr x SJ - Cinnamon Sugar Bitz Liquid Diamond Infused Pre-Roll (1g) debuted strongly in second place. The Rainbow Snowcone Infused Pre-Roll 3-Pack (1.5g) climbed to third place from its previous fifth position in October 2025. Cherry Sour Liquid Diamonds Disposable (0.95g) entered the rankings at fourth place, showcasing the growing popularity of vapor pens. Rainbow Snowcone (7g) experienced a decline, dropping to fifth place from its previous top position in October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
