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Jul-2025
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Overview
Market Insights Snapshot
AMBR's performance across various categories and provinces indicates both promising trends and areas for improvement. In Alberta, the brand's presence in the Vapor Pens category remained relatively stable from April to June 2025, with a slight dip in ranking from 59th to 63rd, before dropping out of the top 30 in July. This consistency in the top 60, despite the competitive market, suggests a steady demand for their vapor products. However, AMBR's absence from the top 30 in the Pre-Roll category throughout the same period may indicate a need for strategic adjustments or marketing efforts to boost their visibility and sales in this segment.
In Ontario, AMBR showed notable progress in the Vapor Pens category, improving its rank from 89th in April to 70th by July 2025. This upward trajectory suggests a growing consumer preference for AMBR's vapor products, which is further supported by a significant increase in sales over the same period. In contrast, the brand's entry into the Beverage category in May, ranking 28th, highlights a new area of opportunity but also signals that there is room for growth to climb higher in the rankings. The absence from the top 30 in subsequent months could imply either a transient interest or a need for enhanced product differentiation to capture a larger market share.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, AMBR has shown a notable upward trajectory in rankings from April to July 2025, moving from 89th to 70th place. This improvement is significant, especially when compared to competitors like Lord Jones, which has seen a decline in rank from 55th to 80th, and Terra Labs, which dropped from 56th to 68th. Despite starting the period with lower sales than these competitors, AMBR's sales have increased steadily, surpassing NightNight and approaching those of Divvy. This positive trend suggests that AMBR is gaining traction in the market, potentially due to increased brand recognition or product appeal, positioning it as a rising contender in the Ontario vapor pen category.
Notable Products
In July 2025, the top-performing product from AMBR was the Rainbow Snowcone Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank from the previous months with sales of 1985 units. The Gelato Infused Blunt (1g), also in the Pre-Roll category, climbed to the second position, improving from its third-place rank in June. The Sativa Red Energy Soda (10mg THC, 355ml) in the Beverage category ranked third, dropping from its second position in June, with sales of 535 units. The Ambr x SJ - Birthday Cake Infused Pre-Roll (1g) re-entered the rankings in fourth place, having not been ranked since April. The Cereal Milk Infused Blunt (1g) made its debut in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
