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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
AMBR’s category mix in June 2026 is concentrated in Pre-Roll at 63.52% share with year-over-year sales down 16.65% and month-over-month down 21.38%, while Vapor Pens hold 31.91% share with a 36.25% YoY decline and a 10.85% MoM drop; Flower remains small at 4.49% share but grew 43.71% MoM against an 86.58% YoY contraction, and Beverage is negligible at 0.08% share with a 98.66% YoY decline. The overall brand sits at a 39.61% YoY sales decline alongside a 7.26% YoY decrease in average price to $23.98, and in Vapor Pens the brand ranks 39 in Saskatchewan; together these shifts suggest a portfolio leaning on Pre-Roll is amplifying exposure to category-level downside while smaller segments like Flower provide near-term MoM lift that is too small to offset broad YoY retrenchment.
The mix pattern implies AMBR’s positioning is anchored to value-accessible Pre-Roll and mid-to-premium Vapor Pens, with the steep 21.38% MoM pullback in Pre-Roll and 10.85% MoM decline in Vapor Pens signaling elasticity pressure under a price reset of 7.26% YoY and share consolidation toward the lowest-friction formats. The 43.71% MoM rise in Flower off a 4.49% share base, combined with a 36.25% YoY drop in Vapor Pens and a rank of 39 in Saskatchewan, points to a need for selective SKU pruning in high-price subsegments and targeted expansion where incremental gains can compound, indicating that near-term share defense will come from stabilizing Pre-Roll velocity while testing Flower-led differentiation rather than broad pushes into ultra-minor categories like Beverage at 0.08% share.
Competitive Landscape
AMBR ranks #81 in AB Vapor Pens in June 2026, down 9 positions year over year from #72 and sliding 23 spots from #58 in March 2026, while sitting far below its peak of #42 in September 2025; in contrast, Spinach held #1 both year over year and in June 2026 with sales up 43.97%, and Kolab advanced from #8 to #4 with a 36.33% sales increase, indicating AMBR’s relative decline is driven more by competitor ascent than category-wide contraction, and the rank trajectory implies continued share erosion unless the brand re-enters the top-60 corridor reached three months prior.
Notable Products
GLTO Infused Blunt (1g) posted the steepest decline at -61.0% MoM and slid to rank 8, while Rainbow Snowcone Infused Pre-Roll 3-Pack (1.5g) fell -14.4% MoM at rank 3. In contrast, Cereal Milk Infused Blunt (1g) rose 37.8% MoM to rank 2, but it did not offset the -45.5% MoM drop for Pineapple Express Infused Pre-Roll (1.5g) at rank 6. With eight of the top ten being Pre-Roll SKUs and the top-ranked Gelato Infused Blunt (1g) also down -1.2% MoM, the portfolio is concentrated in a format that is compressing rather than expanding, pointing to overexposure to Pre-Rolls as June 2026 demand pivots.
Vapor Pens also contracted as Cherry Sour Liquid Diamonds Disposable (0.95g) declined -13.8% MoM at rank 4 and Pink Sugr Cks Liquid Diamond Disposable (0.95g) dropped -13.9% MoM at rank 10, even though Cherry Sour posted $22,420. The -31.1% MoM fall for Ambr x SJ - Cinnamon Sugar Bitz Liquid Diamond Infused Pre-Roll (1g) at rank 5 alongside the -19.2% for GLTO Infused Pre-Roll 3-Pack (1.5g) at rank 9 reinforces that losses span both premium collaborations and multi-pack formats. The pattern implies AMBR’s June 2026 mix is skewing toward volatility-heavy infused Pre-Rolls without a counterbalancing growth engine in Vapor Pens, signaling a need to rebalance toward steadier SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
