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Mar-2025
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Overview
Market Insights Snapshot
AMBR's performance in the Vapor Pens category has shown notable fluctuations across different regions. In Alberta, the brand has experienced a positive trajectory, improving its rank from 75th in February 2025 to 60th in March 2025, indicating a strengthening presence in the market. This upward movement is significant as it suggests a recovery and growing acceptance of their products in the province. In contrast, in Ontario, AMBR's ranking in the same category has been more volatile, with a drop from 68th in February 2025 to 81st in March 2025, highlighting potential challenges or increased competition in the region.
In the Beverage category in Ontario, AMBR maintained a relatively stable position, hovering around the 27th and 28th ranks from December 2024 to February 2025. However, the absence of a ranking in March 2025 signals a decline, possibly indicating that they fell out of the top 30 brands, which might be a concern for their market strategy in this segment. This consistent rank until the absence suggests a need for strategic adjustments to regain a competitive edge. The brand's overall sales figures reflect these shifts, with some categories experiencing growth while others show a need for strategic realignment.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, AMBR has experienced notable fluctuations in its rank and sales over the past few months. Starting from a strong position in December 2024 with a rank of 67, AMBR saw a decline in January 2025 to 76, before recovering slightly in February to 68, and then dropping again to 81 in March. This volatility in rank is mirrored in its sales figures, which peaked in December but have since seen a downward trend. In contrast, competitors like Bold and NightNight have maintained more consistent rankings, with Bold hovering in the mid-70s and NightNight stabilizing around the 80 mark. Notably, Phant has shown a similar downward trajectory in sales, yet it managed to stay within the top 85 ranks, indicating a competitive pressure that AMBR must address to regain its market position. The overall trend suggests that while AMBR started strong, it faces significant challenges in maintaining its lead amidst a competitive and dynamic market.
Notable Products
In March 2025, the top-performing product for AMBR was the Ambr x SJ - Birthday Cake Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the first rank with notable sales of 772 units. The Sativa Red Energy Soda (10mg THC, 355ml) maintained a strong second position in the Beverage category, despite a slight sales decrease from previous months. The GLTO Infused Pre-Roll 3-Pack (1.5g) dropped to third place after leading in February. Rainbow Snowcone (7g) emerged as a new contender, securing fourth place in the Flower category. Indica Berry Burst Distillate Disposable (1g) entered the rankings at fifth place in the Vapor Pens category, indicating a growing interest in vapor products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
