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Dec-2024
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Overview
Market Insights Snapshot
Wildcard Extracts has shown varied performance across different categories and regions. In Alberta, the brand made a notable entry in the Concentrates category, moving from outside the top 30 in September to rank 17th by November, before slipping to 33rd in December. This indicates a potential challenge in maintaining momentum in a competitive market. Meanwhile, in the Vapor Pens category, Wildcard Extracts hovered around the 50th position, showing a slight decline towards the end of the year. In British Columbia, the brand consistently performed well in the Concentrates category, maintaining a top 10 position throughout the last quarter of 2024, suggesting a strong foothold in this segment.
In British Columbia, Wildcard Extracts also demonstrated a strong presence in the Vapor Pens market, improving from 22nd in September to 12th in October before stabilizing around the 15th position by December. However, their performance in the Pre-Roll category was less impressive, as they failed to break into the top 30 for most of the months analyzed. In Ontario, the brand's presence in the Concentrates category was minimal, only appearing in December at the 54th position, indicating limited market penetration. Conversely, in the Vapor Pens category, Wildcard Extracts showed a consistent, albeit modest, upward trend, moving from 93rd in September to 86th by December, demonstrating gradual growth in this competitive market.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Wildcard Extracts has demonstrated notable resilience and growth, particularly from September to December 2024. Initially ranked 22nd in September, Wildcard Extracts made a significant leap to 12th place in October, reflecting a strategic gain in market presence and consumer preference. This upward trend is contrasted by competitors such as Glacial Gold, which saw a decline from 13th to 18th place over the same period, and Good Supply, which fluctuated but ultimately improved from 16th to 14th. Meanwhile, Kolab showed a strong recovery, moving from 21st to 15th place by December. Despite a slight dip to 16th in December, Wildcard Extracts' overall trajectory indicates a robust performance, suggesting effective brand strategies and consumer engagement that outpaced several competitors in this dynamic market.
Notable Products
In December 2024, the top-performing product for Wildcard Extracts was the Space Panda Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from the previous two months with sales of 2482 units. The G Wagon Cured Resin Cartridge (1g) followed closely as the second top product, showing an improvement from its third-place rank in November 2024. Platinum Oranges Shatter (1g) in the Concentrates category ranked third in December, dropping one position from the previous month. Pomelo Skunk Full Spectrum Cured Resin Cartridge (1g) consistently held the fourth position since October 2024. The Malahat Citrus Gas Cured Resin Cartridge (1g) remained steady at fifth place for two consecutive months, indicating stable performance in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
