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Aug-2025
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Overview
Market Insights Snapshot
Wildcard Extracts has shown varied performance across different categories and provinces in recent months. In Alberta, the brand struggled to maintain a top 30 presence in the Concentrates category, as evidenced by its absence from the rankings in May and August 2025. This indicates a potential area of concern or opportunity for improvement. Conversely, in British Columbia, Wildcard Extracts has maintained relatively strong positions in both Concentrates and Vapor Pens. Notably, the brand held the 7th position in Concentrates in May, though it experienced a gradual decline to 15th by August. This trend suggests a need to analyze competitive dynamics or shifts in consumer preferences.
In Ontario, Wildcard Extracts has consistently ranked outside the top 50 in both Concentrates and Vapor Pens. Although there was a slight improvement in the Vapor Pens category, moving from 77th in May to 67th in July, the brand fell back to 73rd by August. This fluctuating performance highlights the competitive nature of the Ontario market and may prompt further strategic adjustments. Meanwhile, the brand's performance in British Columbia's Vapor Pens category remained relatively stable, with a brief dip in August, suggesting a well-established presence that could be leveraged further. Overall, these movements across categories and provinces underscore the importance of localized strategies to navigate the diverse cannabis markets effectively.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Wildcard Extracts has shown a dynamic performance over the months from May to August 2025. Despite a slight dip in August, where it ranked 17th, Wildcard Extracts maintained a relatively stable position, peaking at 14th in July. This fluctuation in rank is notable when compared to competitors like Kolab, which consistently outperformed Wildcard Extracts, maintaining a top 15 position throughout the same period. Meanwhile, Jonny Chronic experienced a decline from 11th to 16th, which could indicate a potential opportunity for Wildcard Extracts to capitalize on shifting market dynamics. Additionally, Good Supply and Weed Me both hovered around the lower ranks, suggesting that Wildcard Extracts is positioned competitively against these brands. As sales trends indicate a general volatility in the market, Wildcard Extracts might leverage its relatively stable sales performance to strategize for a stronger foothold in the coming months.
Notable Products
In August 2025, White Mimosa Live Resin Cartridge (1g) continues to dominate as the top-performing product from Wildcard Extracts, maintaining its number one rank with sales reaching 2520 units. G Wagon Cured Resin Cartridge (1g) climbed to the second spot, showing a significant improvement from its fifth rank in June, with sales of 1372 units. Pure Cake Skunk Ful Spectrum Cured Resin Cartridge (1g) held steady in third place, despite a slight drop in sales compared to July. The Small Batch Resin Distillate Cartridge (1g) maintained its fourth position since its entry in July. Lastly, Mint Chip FSE Cured Resin Cartridge (1g) entered the rankings in fifth place, demonstrating potential for growth in the coming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
