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Oct-2025
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Overview
Market Insights Snapshot
Wildcard Extracts has demonstrated varied performance across different categories and provinces. In Alberta, the brand's presence in the Concentrates category has been limited, with no ranking in the top 30 for the months of August through October 2025. However, there was a notable resurgence in the Vapor Pens category, where Wildcard Extracts climbed from 75th place in September to 40th place by October, suggesting a positive momentum in this segment. This improvement highlights a potential strategic focus on Vapor Pens, which could be a key growth area for the brand in Alberta.
In British Columbia, Wildcard Extracts has maintained a stronger foothold, especially in the Concentrates and Vapor Pens categories. The brand consistently ranked within the top 20 for Concentrates, with a slight dip in September before recovering in October. The Vapor Pens category saw a significant leap from 18th place in September to 6th in October, indicating a robust demand and effective market penetration. Interestingly, the brand entered the Pre-Roll category in October, debuting at 70th place, which suggests early efforts to diversify its product offerings in this province. Meanwhile, in Ontario, Wildcard Extracts maintained a steady, albeit lower, presence in the Vapor Pens category, consistently ranking around the 70s, which might indicate a need for increased market engagement or differentiation strategies.
Competitive Landscape
In the competitive landscape of Vapor Pens in British Columbia, Wildcard Extracts has shown a remarkable upward trajectory in its ranking, moving from 18th place in September 2025 to an impressive 6th place by October 2025. This significant leap can be attributed to a strategic increase in sales, which saw a notable rise from September's figures. In contrast, competitors like Spinach and DEBUNK experienced a decline in their rankings, with Spinach dropping from 3rd to 5th and DEBUNK from 4th to 8th during the same period. Meanwhile, Dymond Concentrates 2.0 made a dramatic entry into the top ranks, securing the 4th position in October after not ranking in the top 20 previously. This dynamic shift highlights Wildcard Extracts' ability to capitalize on market opportunities and suggests a growing consumer preference for their products, positioning them as a formidable player in the British Columbia vapor pen market.
Notable Products
In October 2025, the G Wagon Cured Resin Cartridge (1g) emerged as the top-performing product for Wildcard Extracts, climbing from its third-place ranking in September to secure the number one spot, with a notable sales figure of 3851 units. The White Mimosa Live Resin Cartridge (1g) maintained a strong presence, holding steady in the second position, despite a significant increase in sales from the previous month. The Grapefruit Gift Resin Infused Pre-Roll 3-Pack (1.5g) made its entry into the rankings at third place, showcasing its rising popularity. Caribbean Breeze Cured Resin Cartridge (1g) regained its fourth-place position after being absent from the rankings in September. Mint Chip FSE Cured Resin Cartridge (1g) entered the rankings for the first time in October at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
