Jun-2024
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Overview
Market Insights Snapshot
Wildcard Extracts has shown varied performance across different categories and states/provinces. In Alberta, the brand's ranking in the Vapor Pens category has seen a notable decline, dropping from 40th in March 2024 to 67th by June 2024. This downward trend is reflected in their sales figures, which decreased significantly from $67,708 in March to $18,610 in June. Conversely, in British Columbia, Wildcard Extracts maintained a relatively stable position in the Concentrates category, holding steady at 22nd place in March and April before slipping slightly to 25th in May and June. This stability is mirrored in their sales, which experienced a minor dip but remained within a consistent range.
In the Vapor Pens category in British Columbia, Wildcard Extracts experienced a minor fluctuation in rankings, moving from 18th in March to 21st in June. Despite the slight drop, the brand's sales figures in this category remained robust, though they did see a decrease from $163,969 in March to $140,670 in June. Meanwhile, in Ontario, Wildcard Extracts did not make it into the top 30 for Concentrates after March, indicating a potential area of concern. However, their performance in the Vapor Pens category showed a positive trend, moving up from being unranked in March to 86th in June, with sales increasing correspondingly from $21,863 to $26,331.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Wildcard Extracts has experienced notable fluctuations in its ranking over the past few months, which has implications for its sales performance. In March 2024, Wildcard Extracts was ranked 18th, improving to 17th in April, but then dropping to 19th in May and further to 21st in June. This downward trend in rank coincides with a decrease in sales from April to June. In contrast, Jonny Chronic showed a more stable performance, moving from 22nd in March to 20th in June, with a corresponding increase in sales. Similarly, Tribal saw an improvement from 20th in March to 19th in June, with a significant sales boost in May. On the other hand, Ness and RAD (Really Awesome Dope) both experienced a decline in rankings and sales, with Ness dropping from 16th to 22nd and RAD from 19th to 23rd over the same period. These competitive dynamics suggest that while Wildcard Extracts faces challenges in maintaining its market position, there are opportunities to learn from the strategies of brands like Jonny Chronic and Tribal to regain momentum.
Notable Products
In June 2024, the top-performing product for Wildcard Extracts was the Live Lemon Kush Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its consistent rank of 1st place from previous months despite a notable drop in sales to 937 units. The Frozen Gelato x Candy Rain Live Resin Cartridge (1g) saw a significant improvement, climbing from 5th place in April to 2nd place in June with 814 units sold. The Clementine Cured Resin Cartridge (1g) remained steady in 3rd place, though its sales decreased to 678 units. Newly appearing in the rankings, the Pomelo Skunk Full Spectrum Cured Resin Cartridge (1g) and Platinum Grapes Cured Resin Cartridge (1g) took 4th and 5th places respectively. This shift indicates a dynamic change in consumer preferences within the Vapor Pens category for Wildcard Extracts.