.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Wildcard Extracts has shown varied performance across different categories and regions, highlighting both strengths and areas for improvement. In Alberta, the brand's presence in the Vapor Pens category has been inconsistent, with rankings fluctuating from 73rd in August to 67th in November. This suggests a volatile market position, possibly influenced by competitive pressures or shifting consumer preferences. Meanwhile, in British Columbia, the brand has maintained a more stable performance in the Concentrates category, consistently ranking within the top 20. The introduction to the Pre-Roll category in October with a ranking of 76th indicates a new venture that could potentially grow if strategies are aligned effectively.
In British Columbia, Wildcard Extracts has demonstrated impressive growth in the Vapor Pens category, leaping from 17th place in August to a peak of 5th in October, before settling at 12th in November. This upward trajectory reflects a strong market presence and consumer acceptance in this category. Conversely, in Ontario, the brand's rankings for Vapor Pens have remained relatively stagnant, hovering in the mid-70s. This indicates potential challenges in gaining a foothold in this market, possibly due to higher competition or differing consumer tastes. The absence of Wildcard Extracts from the top 30 in several categories across these regions suggests a need for strategic adjustments to enhance market penetration and brand visibility.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Wildcard Extracts has demonstrated notable fluctuations in its market position over the past few months. In October 2025, Wildcard Extracts made a significant leap to rank 5th, a substantial improvement from its 17th position in both August and September. This surge in rank was accompanied by a marked increase in sales, outperforming competitors like 1964 Supply Co and Tribal, who maintained relatively stable but lower ranks. However, by November, Wildcard Extracts experienced a decline to 12th place, which suggests volatility in its market performance. Meanwhile, Fuego Cannabis (Canada) showed resilience by rebounding from a dip in October to reclaim a higher rank in November. This dynamic environment underscores the competitive pressures Wildcard Extracts faces, highlighting the importance of strategic positioning to maintain its market share amidst fluctuating consumer preferences and competitor strategies.
Notable Products
In November 2025, the top-performing product from Wildcard Extracts was the G Wagon Cured Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from October despite a sales decrease to 1691 units. The Caribbean Breeze Cured Resin Cartridge (1g) moved up to second place from its previous fourth, with notable sales of 1292 units. The White Mimosa Live Resin Cartridge (1g) dropped to third place from second, continuing its decline in rankings since August. New to the rankings, OJ Zainbow Cured Resin Cartridge (1g) secured the fourth spot, while Rainbow Marker Cured Resin Cartridge (1g) entered the list in fifth place, showing a slight improvement from its previous absence in the rankings. Overall, the Vapor Pens category from Wildcard Extracts displayed dynamic shifts in product performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
