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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Wildcard Extracts concentrated 93.85% of July 2026 sales in Vapor Pens, where year-over-year sales fell 81.24% while month-over-month rose 18.98%; Concentrates held 5.48% with a 95.80% YoY decline and a 13.81% MoM lift. Pre-Roll accounted for 0.67% as YoY dropped 96.15% and MoM contracted 52.48%. Average price moved up 5.91% YoY to $41.92, with Vapor Pens priced at $43.10 versus $30.39 in Concentrates, signaling a mix skew to higher-priced units as the brand navigates a sharp 84.61% YoY sales contraction. The pattern implies a narrowed focus on Vapor Pens with selective MoM recovery in core formats while peripheral categories are being deprioritized or face distribution pullback.
Within Vapor Pens, Wildcard Extracts held rank 36 in British Columbia, pairing an 18.98% MoM rebound with an 81.24% YoY drop, while the overall brand posted a 79.45% 24-month decline and a 5.91% YoY price increase. Concentrates’ 13.81% MoM rise alongside a 95.80% YoY fall, and Pre-Roll’s 52.48% MoM decline with 96.15% YoY erosion, indicate that growth efforts are concentrated in the core pen lineup rather than in breadth. This configuration implies a defensive positioning centered on Vapor Pens to stabilize share and price realization, with secondary formats serving as optional rather than scale-driving levers.
Competitive Landscape
Wildcard Extracts sits at rank #36 in BC Vapor Pens in July 2026, slipping 22 places year over year from #14, while improving 2 spots versus three months ago from #38; that contrast suggests near-term stabilization amid a longer slide. At the top end, Spinach rose from #3 to #1 with sales up 160.4% year over year, whereas BoxHot eased from #1 to #2 alongside a -16.7% sales change, and Back Forty / Back 40 Cannabis advanced from #7 to #5 with 43.1% growth; relative to these upward or defended positions, Wildcard Extracts’ drop from its October 2025 peak of #5 to #36 by July 2026 indicates share has migrated toward faster-scaling leaders and the brand must either re-enter the top 20 quickly or risk entrenchment in the long tail.
Notable Products
Ziestaz Shatter (1g) posted the standout move in July 2026 with an 824% month-over-month surge to rank 2, while the Grapefruit Gift Resin Infused Pre-Roll 3-Pack (1.5g) fell 52% to rank 10, marking the steepest decline. G Wagon Cured Resin Cartridge (1g) held rank 1 with a 19.9% lift, and among Vapor Pens there were additional spikes with 100.4% for Small Batch Resin Distillate Cartridge (1g), 606.6% for Mint Chip FSE Cured Resin Cartridge (1g), and 81.8% for Rainbow Marker Cured Resin Cartridge (1g), with four of the top ten being Vapor Pens. Despite the volatility, the clustering of triple-digit gains within Vapor Pens and a single high-velocity Concentrates title implies Wildcard Extracts is pivoting toward a cartridge-led portfolio with opportunistic concentrate wins.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
