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Sep-2025
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Overview
Market Insights Snapshot
Wildcard Extracts has experienced varied performance across different categories and regions. In the Alberta market, their presence in the Concentrates category has waned, as evidenced by their drop from the 30th position in June 2025 to falling out of the top 30 by September 2025. This decline is mirrored in their sales figures, which have seen a consistent downward trend. On the other hand, their Vapor Pens category in Alberta maintained a top 65 ranking throughout the observed months, though it also showed a decline in sales, indicating potential challenges in maintaining market share.
In contrast, the British Columbia market presents a more stable picture for Wildcard Extracts. The brand maintained a solid position within the top 30 for Concentrates, albeit with a slight downward shift from 10th in June to 22nd by September 2025. Their Vapor Pens category in British Columbia also held steady, consistently ranking around the 15th and 16th positions, despite a reduction in sales. Meanwhile, in Ontario, Wildcard Extracts did not manage to break into the top 30 for Concentrates by September, and similarly, their Vapor Pens category struggled to achieve a higher ranking, indicating potential areas for growth and focus.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Wildcard Extracts has shown a relatively stable performance, maintaining its rank around the mid-teens from June to September 2025. Despite this stability, the brand faces stiff competition from brands like Jonny Chronic, which consistently ranks higher, and Endgame, which, despite a drop in September, still outperformed Wildcard Extracts in earlier months. Notably, Weed Me showed a significant improvement in September, surpassing Wildcard Extracts by climbing to 15th place. This competitive pressure highlights the need for Wildcard Extracts to innovate and potentially adjust its marketing strategies to capture more market share and improve its ranking. The brand's sales have seen a downward trend, which could be a cause for concern if not addressed, especially as competitors like Good Supply and Weed Me continue to vie for consumer attention in this dynamic market.
Notable Products
In September 2025, the top-performing product for Wildcard Extracts was the Pure Cake Skunk Ful Spectrum Cured Resin Cartridge, which climbed to the number one rank with sales of 1332 units. This product showed a notable improvement from its third-place ranking in August. The White Mimosa Live Resin Cartridge, previously holding the top spot for three consecutive months, slipped to second place. G Wagon Cured Resin Cartridge ranked third, maintaining a consistent presence in the top five over the past months. Notably, Rainbow Marker Cured Resin Cartridge made its debut in the rankings, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
