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Dec-2025
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Overview
Market Insights Snapshot
Wildcard Extracts has shown varied performance across different categories and provinces. In Alberta, the brand made significant strides in the Vapor Pens category, climbing from a rank of 81 in September 2025 to 44 in October, although it did experience some fluctuations afterward. This upward movement is notable, especially considering they were not in the top 30 brands in this category in September. In British Columbia, Wildcard Extracts maintained a consistent presence in the Concentrates category, staying within the top 30, though their rank slipped from 17 in October to 25 in December. Meanwhile, their performance in the Pre-Roll category is less remarkable, as they only appeared in the ranking in October at 57, indicating potential challenges in gaining a foothold in this segment.
In the Vapor Pens category in British Columbia, Wildcard Extracts demonstrated strong performance, peaking at rank 5 in October before seeing a decline to 20 by December. This suggests a competitive landscape where maintaining top positions is challenging. Conversely, in Ontario, the brand's Vapor Pens ranking remained relatively stable, hovering around the mid-70s, but it did drop to 86 in December, indicating a need for strategic adjustments to improve their standing. These trends underscore the varying degrees of success Wildcard Extracts experiences across different markets and product categories, highlighting both opportunities and areas for improvement.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Wildcard Extracts has shown a dynamic performance from September to December 2025. Starting at rank 17 in September, Wildcard Extracts impressively climbed to rank 5 in October, indicating a significant surge in market presence. However, the brand experienced a slight decline in the following months, settling at rank 20 by December. This fluctuation suggests a competitive market environment. Notably, Endgame consistently outperformed Wildcard Extracts, holding a top 20 position throughout the period, except in October. Meanwhile, High Key showed a similar upward trend, peaking at rank 14 in October before slightly declining. Brands like Foray and Good Buds struggled to maintain a stable rank, often falling out of the top 20, which highlights the volatile nature of this market segment. These insights underscore the competitive pressure Wildcard Extracts faces, emphasizing the need for strategic marketing and product differentiation to sustain and improve its market position.
Notable Products
In December 2025, Wildcard Extracts saw the White Mimosa Live Resin Cartridge (1g) reclaim its top position in the Vapor Pens category, maintaining its rank from October 2025 with sales of 1423 units. The OJ Zainbow Cured Resin Cartridge (1g) rose significantly to the second position, improving from its fifth-place rank in November. Pure Cake Skunk Full Spectrum Cured Resin Cartridge (1g) made a notable comeback, securing the third spot after being unranked in October and November. The Small Batch Resin Distillate Cartridge (1g) slightly improved to fourth place from being unranked in November. Lastly, the Rainbow Marker Cured Resin Cartridge (1g) entered the top five for the first time, indicating a growing interest in new product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
