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Apr-2025
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Overview
Market Insights Snapshot
Wildcard Extracts has shown varied performance across different provinces and product categories in Canada. In Alberta, the brand made notable progress in the Vapor Pens category, climbing from the 67th position in January 2025 to 39th by April 2025. This upward trend is indicative of a growing consumer base or improved market penetration in the province. However, in the Concentrates category, Wildcard Extracts dropped out of the top 30 ranking by February 2025, which may suggest a need for strategic adjustments or increased competition in the segment. The fluctuations in rankings highlight the dynamic nature of the cannabis market in Alberta.
In British Columbia, Wildcard Extracts has maintained a strong presence in the Concentrates category, consistently ranking between 12th and 16th place from January to April 2025. This stability suggests a solid consumer base and effective market strategies. Meanwhile, in the Vapor Pens category, the brand experienced a slight decline, moving from 11th in January to 15th in April. Despite this, the brand remains competitive within the top 15, which is a positive indicator of its market position. In Ontario, the brand's performance in the Concentrates category has been relatively stable, though it did not break into the top 30, indicating room for growth and improvement in this province.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Wildcard Extracts has experienced a notable shift in its market position from January to April 2025. Initially ranked 11th, Wildcard Extracts saw a gradual decline to 15th place by April, indicating a downward trend in its market standing. This shift is particularly significant when compared to competitors like Endgame, which maintained a steady rank around 12th to 14th, and Jonny Chronic, which improved its position from 14th to 13th. Meanwhile, Versus showed a consistent climb from 21st to 17th, suggesting a strengthening market presence. Interestingly, Woody Nelson made a significant leap from outside the top 20 to 16th place by April, closely trailing Wildcard Extracts. These dynamics suggest that while Wildcard Extracts remains a key player, it faces increasing competition and potential challenges in maintaining its market share in this rapidly evolving sector.
Notable Products
In April 2025, Wildcard Extracts' top-performing product was the White Mimosa Live Resin Cartridge (1g) in the Vapor Pens category, which ascended to the number one spot with sales of 1898 units. The G Wagon Cured Resin Cartridge (1g) slipped to second place after holding the top rank in March, with a decrease in sales to 1674 units. The Pomelo Skunk Full Spectrum Cured Resin Cartridge (1g) maintained a steady third position across March and April with consistent sales figures. Meanwhile, the Space Panda Live Resin Cartridge (1g) remained in fourth place, showing a slight increase in sales compared to March. The Waffle Bites Cured Resin Cartridge (1g) held its fifth position, demonstrating stability in its sales ranking over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
