Market Insights Snapshot
Wildcard Extracts has shown a mixed performance across different states and categories. In the Alberta market, the brand maintained a steady ranking in the Concentrates category, fluctuating slightly between ranks 20 and 22 from July to October 2023. However, their standing in the Vapor Pens category saw a more significant drop, slipping from rank 59 in August to 73 in September. In the British Columbia market, Wildcard Extracts performed exceptionally well in the Vapor Pens category, improving from rank 27 in July to 16 in October. The Concentrates category also saw a positive trend, bouncing back to rank 10 in October after a slight dip in the previous months.
On the other hand, the performance of Wildcard Extracts in the Ontario market was less stellar. The brand's ranking in the Concentrates category hovered around the 60th position, with a slight decline observed from July to September. The Vapor Pens category also saw a downward trend, with the brand's ranking falling from 65 in July to 80 in September and October. Notably, the brand did not make it into the top 20 in the Pre-Roll category in British Columbia, which could indicate room for improvement or a strategic focus on other product lines. Overall, while Wildcard Extracts has shown promising results in some areas, there are clearly opportunities for growth and improvement in others.
In the Vapor Pens category in British Columbia, Wildcard Extracts has shown a steady improvement in its rank, moving from 27th place in July 2023 to 16th place in October 2023. This upward trend indicates a positive growth trajectory for the brand. However, it's important to note that Wildcard Extracts faces stiff competition. Glacial Gold has also shown a similar upward trend, moving from 26th to 15th place during the same period. Tribal, while having a slightly inconsistent performance, managed to improve its rank to 18th place by October 2023. Zyre has maintained a strong position in the top 20 throughout, while Adults Only has shown a downward trend in rank, but managed to improve to 17th place by October 2023. In terms of sales, all brands have seen fluctuations, but Wildcard Extracts has shown a consistent increase, indicating a growing customer base.
In October 2023, Wildcard Extracts' top-performing product was the 'Eclipse Resin Infused Pre-Roll 2-Pack (1.5g)' from the Pre-Roll category, with an impressive sale of 1919 units. Following closely behind in second place was the 'Frozen Gelato x Candy Rain Live Resin Cartridge (1g)' from the Vapor Pens category, maintaining its position from the previous two months. The 'Live Lemon Kush Live Resin Cartridge (1g)', also in the Vapor Pens category, emerged as the third best-selling product. The 'Platinum Grapes Cured Resin Cartridge (1g)' held steady at fourth place, the same as its rank in August and September. However, the 'Black Triangle Cured Resin Cartridge (1g)' dropped from first place in September to fifth place in October, indicating a shift in consumer preferences.