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Sep-2025
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Overview
Market Insights Snapshot
Amy & Al's has shown a varied performance across different states and categories, with notable movements in the rankings. In Arizona, the brand's position in the Edible category has seen some fluctuations over the months. They started at the 16th position in June 2025, dipped slightly to 17th in July, and then dropped to 20th in August before recovering to 18th in September. This indicates a slight instability in their ranking, which might be attributed to seasonal changes or competitive pressures within the state. It's important to note that a ranking outside the top 30 would be a concern, but Amy & Al's has managed to remain within the top 20, which is commendable given the competitive nature of the market.
In terms of sales, there is a noticeable trend of declining sales figures from June to August, with a partial recovery in September. For instance, sales in Arizona decreased from $121,326 in June to $80,929 in August, before climbing back to $97,095 in September. This trend suggests that while the brand faced challenges during the summer months, there was a positive uptick as the fall season approached. The ability to maintain a presence in the top 20 despite the sales dip highlights the brand's resilience and potential for recovery. However, staying vigilant and adapting strategies will be crucial for Amy & Al's to improve their standings and capitalize on future opportunities in the market.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Amy & Al's has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting from June 2025, Amy & Al's held the 16th position but saw a decline to 20th in August before recovering slightly to 18th in September. This volatility contrasts with the steady performance of Tru Infusion, which maintained a consistent 15th rank throughout the period, suggesting a stable consumer base. Meanwhile, Mom & Pop showed an upward trend, climbing from 20th in June to 16th by August and maintaining that rank in September, indicating a successful strategy in gaining market share. Additionally, Sublime remained stable at 18th for most of the period, only dropping to 19th in September, while Haze & Main made a significant leap from outside the top 20 in June to 20th by September. These dynamics suggest that while Amy & Al's is facing challenges in maintaining its rank, there is potential for strategic adjustments to regain its competitive edge in the Arizona edibles market.
Notable Products
In September 2025, Amy & Al's top-performing product was the Hybrid Brownie 10-Pack (100mg) in the Edible category, maintaining its position at rank 1 with sales of 4,869 units. The Dark Chocolate Brownie (400mg) also held steady at rank 2, demonstrating consistent popularity. The Hybrid Chocolate Chip Cookie 10-Pack (100mg) improved its ranking to 3, up from 4 in August. The Hybrid Peanut Butter Cookie 10-Pack (100mg) moved up to rank 4, surpassing the Hybrid Snickerdoodle Cookies 10-Pack (100mg), which dropped to rank 5. Overall, the rankings saw minor shifts, with the top two products maintaining their positions from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
