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Jun-2024
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Overview
Market Insights Snapshot
Amy & Al's has shown consistent performance in the Edible category in Arizona over the past few months. The brand maintained a steady ranking of 19th position from March to May 2024, before slightly improving to 18th in June 2024. This minor upward shift indicates a positive trend in their market presence, despite a slight dip in sales from April to June. The consistency in ranking suggests that Amy & Al's has a stable customer base in Arizona's Edible market, although there may be underlying factors affecting their sales volume.
It is noteworthy that Amy & Al's has not appeared in the top 30 brands in any other state or category, highlighting a potential area for growth or a need for strategic adjustments. Their absence from the rankings in other states could be seen as a missed opportunity or a sign of strong competition. However, the steady performance in Arizona provides a solid foundation upon which the brand can build and potentially expand into new markets or categories. Further analysis would be required to understand the full scope of their market dynamics and to identify specific areas for improvement and expansion.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Amy & Al's has shown a consistent presence, maintaining its rank at 19th place from March to May 2024 before improving slightly to 18th in June 2024. This stability contrasts with the fluctuating ranks of competitors such as Mellow Vibes (formerly Head Trip), which experienced a dip from 18th in March to 20th in April, before recovering to 19th in June. Sublime demonstrated a more dynamic performance, peaking at 14th in May. Meanwhile, Vital showed a gradual upward trend, moving from 20th in March to 17th by June. Notably, Good Tide saw a significant decline, dropping from 10th in March to 20th by June. These shifts highlight the competitive volatility in the market, with Amy & Al's maintaining a steady position, which could be a strategic advantage in terms of customer loyalty and brand recognition amidst the fluctuating ranks of its competitors.
Notable Products
In June 2024, Amy & Al's top-performing product was the Hybrid Brownie (100mg) in the Edible category, maintaining its first-place ranking with sales of 4,132 units. The Hybrid Chocolate Chip Cookie 10-Pack (100mg) secured the second position, consistent with its ranking from previous months. The Hybrid Snickerdoodle Cookies 10-Pack (100mg) held steady in third place. The Hybrid Peanut Butter Cookie 10-Pack (100mg) remained in fourth place, showing a consistent ranking from the previous month. Lastly, the Hybrid Brownie Bites (400mg) continued to rank fifth, demonstrating a slight decline in sales but maintaining its position.
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