Market Insights Snapshot
In the edible category, Amy & Al's has shown consistent improvement over the months in Arizona. Starting at rank 20 in July 2023, the brand climbed steadily to rank 16 by October 2023. This upward movement in the rankings suggests an increasing market share and growing popularity among consumers in Arizona. Although the sales figures dipped slightly in September, the brand bounced back in October, indicating resilience and a strong consumer base.
It's important to note however, that being in the top 20 brands indicates there's still significant competition in the Arizona market. The absence of a ranking number for a particular month would imply that the brand didn't make it into the top 20, which isn't the case here for Amy & Al's. The steady upward trend in rankings over these months is a positive sign, but there's still room for growth and improvement. The brand will need to continue its efforts to climb higher in the rankings and secure a larger market share in Arizona.
In the Arizona Edible market, Amy & Al's has shown a steady upward trend in ranking from July to October 2023, moving from 20th to 16th place. This is a positive sign, despite the fact that their sales appear to be relatively stable, with a slight dip in September. Their main competitors include Kushy Punch, Sir Newton's, Haze & Main, and RR Brothers. Kushy Punch has maintained a higher rank and consistent sales, while Sir Newton's experienced a significant sales drop in September, causing them to fall out of the top 20 that month. Haze & Main has been consistently ranked higher than Amy & Al's, with sales that are generally higher. RR Brothers, on the other hand, has seen fluctuating ranks and sales, but generally performs at a similar level to Amy & Al's.
In October 2023, Amy & Al's top-selling product was the Hybrid Brownie (100mg) from the Edible category, maintaining its number one rank from previous months with a sales figure of 1812. Following closely was the Hybrid Chocolate Chip Cookie 10-Pack (100mg), also from the Edible category, which secured the second position consistently over the past four months. The third spot was held by the Hybrid Peanut Butter Cookie 10-Pack (100mg), demonstrating a significant sales increase from 900 in September to 1205 in October. The fourth and fifth positions were occupied by the Hybrid Snickerdoodle Cookies 10-Pack (100mg) and Dark Chocolate Brownie (100mg) respectively, both also from the Edible category. It's notable that despite fluctuations in sales figures, the rankings of these products remained consistent over the past four months.