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Aug-2024
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Overview
Market Insights Snapshot
Amy & Al's has shown consistent performance in the Edible category across several months in Arizona. The brand maintained a steady presence within the top 20 rankings, fluctuating slightly but consistently staying between the 18th and 20th positions from May to August 2024. This stability suggests a solid consumer base and a reliable product offering. However, the sales figures indicate a slight downward trend, with August sales dipping to $114,571 from a peak of $124,679 in May. This could be indicative of seasonal fluctuations or increased competition within the state, warranting further analysis to understand the underlying causes.
Interestingly, Amy & Al's did not appear in the top 30 rankings for any other states or categories during the same period. This absence could be viewed as a significant gap in their market presence outside of Arizona, which may suggest a need for strategic expansion or a reevaluation of their marketing efforts in other regions. The fact that they are not in the top 30 in other states could also highlight strong local competition or differing consumer preferences that the brand has yet to tap into. For stakeholders and potential investors, these insights offer a mixed bag of reliable performance in a single market but also underscore the potential for growth and diversification.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Amy & Al's has shown a fluctuating but generally stable performance over the past few months. Ranked 20th in May 2024, Amy & Al's saw a slight improvement to 18th in June and July, before dropping back to 19th in August. This indicates a competitive edge but also highlights the volatility in their market position. Notably, Haze & Main has consistently outperformed Amy & Al's, maintaining ranks between 15th and 17th, which suggests a stronger brand presence and customer loyalty. Similarly, Vital has shown resilience, with ranks fluctuating between 17th and 19th, closely trailing Amy & Al's. On the lower end, Mellow Vibes (formerly Head Trip) and RR Brothers have struggled to break into the top 20 consistently, indicating less competitive pressure from these brands. For Amy & Al's, maintaining and improving their rank will be crucial in a market where competitors like Haze & Main and Vital are showing strong and consistent performance.
Notable Products
In August 2024, Amy & Al's top-performing product was the Hybrid Brownie (100mg) in the Edible category, maintaining its number one rank for the fourth consecutive month with sales of 4229 units. The Hybrid Chocolate Chip Cookie 10-Pack (100mg) also held steady in second place, continuing its consistent performance. Similarly, the Hybrid Snickerdoodle Cookies 10-Pack (100mg) remained in third place, showing a slight increase in sales compared to the previous month. The Hybrid Peanut Butter Cookie 10-Pack (100mg) and Hybrid Brownie Bites (400mg) also retained their fourth and fifth positions respectively, although the latter saw a notable decline in sales. Overall, the rankings of the top products remained unchanged from May through August 2024, indicating strong and stable consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
