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Dec-2025
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Overview
Market Insights Snapshot
Amy & Al's has shown consistent performance in the Edible category within Arizona. Over the last four months of 2025, the brand maintained a steady presence, ranking 18th in September, October, and November, with a slight improvement to 17th in December. This consistent ranking indicates a stable market position, although the brand's sales figures reveal a more dynamic picture. Notably, there was a significant increase in sales from November to December, suggesting a positive response to potential marketing efforts or seasonal demand. However, the brand's inability to break into the top 15 during this period suggests room for growth in market penetration and consumer engagement.
In other states and categories, Amy & Al's performance appears to be less prominent, as they do not feature in the top 30 rankings outside of the Arizona Edible category. This absence highlights a potential area for strategic focus and expansion, as broadening their market presence could yield substantial growth opportunities. By analyzing consumer preferences and competitive dynamics in other regions, Amy & Al's could identify key markets to target next. The brand's ability to leverage its strengths in Arizona while exploring new territories will be crucial for future success and market diversification.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Amy & Al's has shown a steady performance with a slight improvement in rank from 18th in September 2025 to 17th in December 2025. This upward movement is notable given the competitive pressure from brands like Sublime, which fluctuated between 18th and 20th place, and Grow Sciences, which consistently ranked 19th. Meanwhile, Tru Infusion and Sofa King Tasty maintained higher ranks, ranging from 12th to 16th, indicating stronger market positions. Despite this, Amy & Al's has managed to increase its sales significantly in December, suggesting a positive trend and potential for further growth. The brand's ability to climb in rank amidst such competition highlights its resilience and potential appeal to consumers in the Arizona market.
Notable Products
In December 2025, the top-performing product for Amy & Al's was the Hybrid Brownie 10-Pack (100mg) in the Edible category, maintaining its first-place rank consistently from September through December, with sales reaching 5,972 units. The Hybrid Snickerdoodle Cookies 10-Pack (100mg) climbed from fifth in September to secure the second spot in December, showing a significant increase in sales during this period. The Dark Chocolate Brownie (400mg) improved its position from fifth in November to third in December, indicating a resurgence in popularity. The Hybrid Chocolate Chip Cookie 10-Pack (100mg) held steady in fourth place, while the Hybrid Peanut Butter Cookie 10-Pack (100mg) remained in fifth place, showcasing consistent performance. Overall, the Edible category saw dynamic shifts in rankings, with notable sales growth for several products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
