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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Amy & Al's operated as a single-category brand with Edible accounting for 100.0% of sales, concentrating all exposure in one lane while average price rose 14.9% year over year alongside a 28.1% decline in sales year over year. Month over month, Edible sales fell 6.1% while remaining 100.0% of mix, indicating no offset from adjacent categories even as the average price level at $10.08 limited volume recovery; the net effect is a price-up, volume-down pattern concentrated entirely in Edible that compresses scale. With an Edible rank of 22 in Arizona, the combination of a double-digit price increase and double-digit sales contraction implies that May 2026 demand elasticity outweighed pricing gains within the single-category focus.
The persistence of a 100.0% Edible mix coupled with a 6.1% month-over-month sales decline and a 28.1% year-over-year contraction implies that Amy & Al's positioning is anchored to a demand pocket that is not absorbing higher price points quickly enough, keeping the brand tethered to rank 22 rather than climbing. Given the 14.9% year-over-year price increase against the 28.1% sales decline, the current stance signals a need to trade into subsegments or pack sizes within Edible that convert at lower effective prices, because category expansion is absent and month-over-month softness indicates limited short-term share capture at current pricing.
Competitive Landscape
Amy & Al's sits at rank #22 in AZ Edible for May 2026, down 6 positions year over year from #16 in May 2025, and flat versus February 2026 at #22; within the same period, Wyld held #1 year over year while posting a -19.5% sales change, and Baked Bros improved its position from #4 to #3 with a 14.7% sales increase, indicating competitors are either defending or gaining share as Amy & Al's drifts from its peak rank of #16 in May 2025. The combination of a 0-place change over the last three months at #22 and a 6-place YoY slide, alongside OGEEZ remaining #2 with +11.9% sales while Wana rose from #6 to #5 despite a -12.8% sales change, implies Amy & Al's is stuck in the low-20s tier and will likely keep ceding relative visibility unless it catalyzes a rank-moving event.
Notable Products
Hybrid Brownie Bites (1000mg) posted the steepest decline in May 2026 at -50.5% MoM while falling to rank 10, even as Hybrid Brownie 10-Pack (100mg) rose 7.9% MoM to hold rank 1; this split indicates high-dose novelty is retrenching while core portion sizes consolidate share. Hybrid Snickerdoodle Cookies 10-Pack (100mg) slid -12.1% to rank 2 and Hybrid Chocolate Chip Cookie 10-Pack (100mg) fell -13.0% to rank 3, yet four of the top ten are Cookie SKUs, suggesting sustained category breadth despite short-term pullbacks. Hybrid Brownie Bite (10mg) climbed 39.1% MoM at rank 5, contrasting with Dark Chocolate Brownie (400mg) at -19.3% and rank 6, and the 1000mg Chocolate Chip Cookie debuted at rank 8 with $4,970, pointing to selective traction for new formats over extra-high potency. Overall, the mix implies Amy & Al's is tilting toward reliable 100mg packs and accessible single-serves while deprioritizing ultra-high-dose packages that are losing momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
