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Oct-2025
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Overview
Market Insights Snapshot
Amy & Al's has demonstrated a consistent presence in the Arizona edibles market over the past few months. Despite a dip in rank from 17th in July to 20th in August, the brand managed to recover slightly, climbing back to 18th place in both September and October. This indicates a resilience in maintaining its position within the top 20 edible brands in the state. However, the brand's sales figures suggest some volatility, with a notable drop in August followed by a recovery in September and October. This fluctuation highlights the challenges the brand faces in solidifying its market position amidst competitive pressures.
Interestingly, Amy & Al's presence in other states and categories appears less prominent, as they did not secure a spot within the top 30 rankings outside of the Arizona edibles category. This absence could be interpreted as a potential area for growth or a challenge in gaining traction in other markets. The brand's focus on Arizona might suggest a strategic decision to concentrate efforts where they have already established a foothold, or it could indicate limitations in scaling operations across different regions. Observing how Amy & Al's navigates these dynamics in the coming months will be crucial for understanding their broader market strategy and potential expansion plans.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Amy & Al's has experienced some fluctuations in rank over the past few months, which could impact its sales trajectory. In July 2025, Amy & Al's held the 17th position, but by August, it dropped to 20th, only to recover slightly to 18th in September and maintain that rank in October. This period of instability contrasts with competitors like Zenzona, which consistently held a higher rank, only slipping from 14th to 16th by October. Meanwhile, Mom & Pop showed a strong upward trend, climbing from 20th in July to 15th in October, suggesting a potential threat to Amy & Al's market share. Despite these challenges, Amy & Al's managed to stabilize its sales in the latter months, indicating resilience in a competitive market. However, the brand may need to strategize to improve its ranking and sales performance, especially against rising competitors like Mom & Pop and consistent players like Zenzona.
Notable Products
In October 2025, Amy & Al's top-performing product was the Hybrid Brownie 10-Pack (100mg) in the Edible category, maintaining its position as the best-seller for four consecutive months with sales reaching 4122 units. The Dark Chocolate Brownie (400mg) held steady at the second rank, consistent with its performance since July. The Hybrid Snickerdoodle Cookies 10-Pack (100mg) improved its ranking from fifth in September to third in October, indicating a positive sales trend. The Hybrid Chocolate Chip Cookie 10-Pack (100mg) experienced a slight decline, moving from third to fourth place, while the Hybrid Peanut Butter Cookie 10-Pack (100mg) remained stable at the fifth position. Overall, the rankings for October showed minimal changes, with the Hybrid Snickerdoodle Cookies being the notable exception in terms of upward movement.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
