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Aug-2025
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Overview
Market Insights Snapshot
Amy & Al's has demonstrated a noticeable trend in the Edible category within Arizona. Over the four-month period from May to August 2025, the brand has experienced a gradual decline in its ranking, moving from 15th to 19th place. This downward trajectory suggests that the brand may be facing increased competition or shifts in consumer preferences within the state. Despite the drop in rankings, the brand maintains a presence within the top 20, indicating a certain level of resilience in the market. However, the consistent decline in sales figures over these months could be a point of concern for stakeholders looking to maintain or improve market position.
Interestingly, Amy & Al's absence from the top 30 rankings in other states and categories could be interpreted as a significant challenge or opportunity, depending on the strategic goals of the brand. The lack of presence in other markets might suggest a need for diversification or a more aggressive expansion strategy. Alternatively, focusing on strengthening their position in Arizona before expanding could be a strategic choice. Understanding the dynamics of the Edible category and consumer behavior in different states could provide valuable insights for the brand's future direction.
Competitive Landscape
In the competitive landscape of the Arizona edibles market, Amy & Al's has experienced a notable shift in its ranking and sales trajectory from May to August 2025. Initially positioned at 15th in May, Amy & Al's has seen a gradual decline, dropping to 19th by August. This downward trend in rank correlates with a decrease in sales over the same period. In contrast, Sublime has maintained a consistent presence, improving slightly from 18th to 17th, with sales showing an upward trend, particularly in August. Meanwhile, Grow Sciences has demonstrated a positive trajectory, climbing from 25th to 18th, which suggests a strengthening market position. Haze & Main and Mom & Pop have shown more stability, with Haze & Main fluctuating but ending August at 21st, and Mom & Pop consistently holding the 20th spot. These dynamics indicate a competitive environment where Amy & Al's must strategize to regain its earlier momentum and counter the upward trends of its competitors.
Notable Products
In August 2025, the top product from Amy & Al's was the Hybrid Brownie 10-Pack (100mg) in the Edible category, maintaining its number one position from previous months with sales of 4,858 units. The Dark Chocolate Brownie (400mg) consistently held the second spot, though its sales figures showed a decline compared to earlier months. The Hybrid Snickerdoodle Cookies 10-Pack (100mg) rose to third position, switching places with the Hybrid Chocolate Chip Cookie 10-Pack (100mg), which dropped to fourth. The Hybrid Peanut Butter Cookie 10-Pack (100mg) remained steady in fifth place throughout the months. These rankings highlight a stable product performance for Amy & Al's, with slight shifts in customer preferences between cookie varieties.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
