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Nov-2025
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Overview
Market Insights Snapshot
Amy & Al's has shown consistent performance in the Edible category within Arizona, maintaining a steady rank of 18th from September to November 2025. This stability suggests a strong foothold in the market, despite the competitive nature of the cannabis industry. The slight increase in rank from 20th in August to 18th in September indicates a positive trend, although the brand did not break into the top 15. This consistent ranking is supported by relatively stable sales figures, with a peak in September followed by a slight decline in the subsequent months.
While Amy & Al's has maintained its position in Arizona's Edible category, it is important to note that the brand did not feature in the top 30 brands in any other state or category during this period. This absence in other markets could be interpreted as a challenge for the brand's expansion efforts beyond Arizona. Such a gap presents both a potential area for growth and a competitive hurdle to overcome. The focus on the Arizona market might be a strategic choice, but diversifying into additional states or categories could be crucial for long-term growth and increased market share.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Amy & Al's has demonstrated a consistent presence, maintaining its rank at 18th from September through November 2025, after an initial rise from 20th in August. This stability is noteworthy, especially when compared to competitors like Sublime, which has seen a decline, dropping to 20th place by October and November. Meanwhile, Grow Sciences has shown fluctuations, ending November at 19th, just behind Amy & Al's. The steady performance of Amy & Al's in terms of rank is complemented by relatively stable sales figures, which have not experienced the same level of volatility as some competitors. This positions Amy & Al's as a reliable choice for consumers in a market where other brands like Tru Infusion and Zenzona have been more variable in their rankings and sales performance.
Notable Products
In November 2025, the top-performing product from Amy & Al's was the Hybrid Brownie 10-Pack (100mg) in the Edible category, maintaining its first-place ranking for four consecutive months with impressive sales of 5,277 units. The Hybrid Snickerdoodle Cookies 10-Pack (100mg) rose to second place, showing a notable increase from its previous third and fifth positions in September and October. The Hybrid Chocolate Chip Cookie 10-Pack (100mg) consistently held the third rank, demonstrating stable performance. The Hybrid Peanut Butter Cookie 10-Pack (100mg) remained in fourth place, continuing its steady trend. Meanwhile, the Dark Chocolate Brownie (400mg) experienced a drop from second to fifth place, indicating a significant shift in consumer preference for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
