Vital

Data Snapshot: Apr 04, 2024
Vital Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

18

Product Count

SKUs

Vital

Overview

Markets

Vital Locations

Product Trends

Vital Categories

Vital Sales

Market Insights Snapshot

Vital Historical Sales by Category

In Arizona, the cannabis brand Vital has shown a varied performance across different categories. Notably, in the Edible category, Vital maintained a consistent presence in the top 20 rankings from December 2023 to March 2024, although there was a slight decline in rank from 13th to 16th over these months. This decline is mirrored in their sales figures, which started at $158,433 in December 2023 and saw a decrease to $124,802 by March 2024. This trend suggests a slight waning in their market presence within the Edibles category in Arizona, which could be indicative of increased competition or changing consumer preferences. On the other hand, their performance in the Tincture & Sublingual category showed a promising start with a 10th rank in December 2023, but the lack of data for subsequent months leaves a gap in understanding their current market stance in this category.

Moreover, Vital's venture into the Pre-Roll category in Arizona presents a challenging scenario. The brand was not able to secure a spot in the top 30 brands for February 2024, which is a significant drop considering their rankings in the surrounding months (89th in December 2023 and 87th in March 2024). Despite this, the sales figures for months where data is available (e.g., $628 in March 2024) suggest that while the brand may not be leading in this category, they are still managing to maintain some level of sales. This fluctuation in rankings and the absence from the top 30 in February could point towards operational or supply chain issues, or perhaps a strategic reevaluation of their product offerings in the Pre-Roll category. It's clear that Vital's performance across categories and over time is nuanced, with each category presenting its own set of challenges and opportunities for the brand in the Arizona market.

Mar-2024 Rank
Edible
Pre-Roll
Tincture & Sublingual
16
87
Vital

Competitive Landscape

In the competitive landscape of the edible category in Arizona, Vital has experienced a fluctuating position in terms of rank and sales over recent months. Starting in December 2023, Vital held the 13th position, maintaining a stable rank into January 2024 but then slipping to the 14th in February and further down to the 16th by March 2024. This decline in rank is indicative of challenges in maintaining its market share against formidable competitors such as Haze & Main, which saw a significant rise from the 16th to the 14th position by March, and Mellow Vibes (formerly Head Trip), which improved its standing from 18th to 15th in the same period. Both competitors not only surpassed Vital in rank but also showed an upward trend in sales, contrasting with Vital's declining sales from December 2023 to March 2024. This competitive pressure highlights the need for Vital to innovate and adapt its strategies to regain its footing and enhance its market position in Arizona's edible cannabis sector.

Vital market ranking for AZ Edible

Vital

Notable Products

In March 2024, Vital's top-performing product was the CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies (50mg CBN, 100mg THC) from the Edible category, maintaining its number one rank from previous months with sales reaching 2074 units. Climbing to the second spot was the CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies (200mg CBD,100mg THC), also in the Edible category, showing a notable improvement from its fourth rank in February. The third place was taken by Grape Fast Acting Gummies 10-Pack (100mg), which saw a fluctuation in its ranking over the months but managed to secure a top position in March. Tropical Mango RSO Gummies 10-Pack (100mg) made a significant leap, entering the rankings at the fourth position in March, indicating a growing consumer interest. Lastly, CBD/THC 1:1 Blood Orange Pectin Gummies (100mg CBD, 100mg THC) entered the top five list for the first time in March, highlighting Vital's success in expanding its popular product offerings within the Edible category.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies (50mg CBN, 100mg THC)
Edible
1
1
1
1
CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies (200mg CBD,100mg THC)
Edible
3
3
4
2
Grape Fast Acting Gummies 10-Pack (100mg)
Edible
5
2
5
3
Tropical Mango RSO Gummies 10-Pack (100mg)
Edible
>5
>5
3
4
CBD/THC 1:1 Blood Orange Pectin Gummies (100mg CBD, 100mg THC)
Edible
>5
>5
>5
5
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