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Nov-2024
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Overview
Market Insights Snapshot
Vital's performance in the Edible category in Arizona has shown a noticeable decline over the months from August to November 2024. Starting at a rank of 17 in August, the brand slipped to 20 by November. This downward trend is mirrored in their sales figures, which dropped significantly from approximately $113,820 in August to $75,499 by November. The decline in rank and sales suggests that Vital is facing increasing competition or challenges in maintaining its market position within Arizona's Edible category.
Interestingly, Vital's absence in the top 30 rankings in other states or categories during these months indicates either a lack of presence or competitive performance outside of Arizona's Edible market. This could be a strategic decision by the brand to focus its efforts in Arizona, or it might highlight potential areas for growth and expansion. Understanding these dynamics could provide insights into Vital's market strategy and potential future movements as they navigate the competitive landscape of the cannabis industry.
Competitive Landscape
In the competitive landscape of the edible category in Arizona, Vital has experienced notable fluctuations in its ranking and sales performance from August to November 2024. Initially ranked 17th in August, Vital maintained its position at 18th through September and October, before slipping to 20th in November. Despite this decline in rank, Vital's sales figures remained relatively stable until November, when a significant drop was observed. In contrast, Amy & Al's showed a consistent improvement, climbing from 20th in August to 18th in November, with a corresponding increase in sales. Meanwhile, BITS made a remarkable leap from being outside the top 20 in August to securing the 19th position by November, indicating a strong upward trend in both rank and sales. These shifts suggest a competitive pressure on Vital, particularly from brands like Amy & Al's and BITS, which are gaining traction in the market.
Notable Products
In November 2024, Vital's top-performing product was the CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies, maintaining its first-place rank from October with sales of 1317 units. The Tropical Mango RSO Gummies climbed back to second place after dropping to third in October. The CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies held steady in third place, consistent with its October ranking. Indica Sour Blue Raspberry Pectin Gummies moved up one spot to fourth place, showing improvement from its fifth-place position in the previous two months. Grape Fast Acting Gummies, despite a significant drop in sales, rounded out the top five, sliding from second in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
