Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Decline

Trend

6-Month

16

Product Count

SKUs

$8.61

Avg Price

11.9%

YoY Sales Change

-8.2%

YoY Price Change

Vital

Where to Buy

Vital is stocked at 53 licensed dispensaries across Arizona and PR, 43 of them in Arizona, with the deepest coverage in Phoenix, Mesa, Tucson, Flagstaff, and Glendale. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Vital Sales

Market Insights Snapshot

Vital Historical Sales by Category

Vital concentrated 98.80% of July 2026 sales in Edible, with Tincture & Sublingual at 1.20%, indicating an even tighter focus than typical mixed portfolios; Edible grew 13.18% year over year while sliding 2.61% month over month, and Tincture & Sublingual fell 41.84% year over year but jumped 65.14% month over month. Despite the -8.20% average price change year over year and a brand-level sales lift of 11.90% year over year, the July 2026 Edible rank of 15 in Arizona suggests volume gains outpaced price compression while category breadth narrowed further, implying Vital is leaning into a high-penetration edible strategy rather than diversifying.

The mix shift implies positioning as an edible-first operator where maintaining or improving the 15 rank in Arizona depends more on unit velocity than price, given Edible’s 13.18% year-over-year growth amid a 2.61% month-over-month dip. The 65.14% month-over-month rebound in Tincture & Sublingual from a 41.84% year-over-year decline signals tactical experimentation that remains too small at 1.20% share to buffer volatility, so sustaining July 2026 momentum likely rests on reinforcing Edible assortment and promo cadence while treating Tincture & Sublingual as optional upside.

Jul-2026 Rank
Edible
15
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
98.8%
$8.63
+13.2%
-2.6%
Tincture & Sublingual
1.2%
$7.14
-41.8%
+65.1%
Vital

Competitive Landscape

Vital ranks #15 in AZ Edible in July 2026, down 2 positions year over year from #13, and also down 2 positions versus April 2026 when it was #13; the brand’s peak of #8 in December 2025 underscores a 7-rank slide from that high-water mark to today. In contrast, Wyld held at #1 year over year despite a 9.98% YoY sales decline, while Baked Bros climbed from #4 to #3 alongside a 27.68% YoY sales increase, indicating competitors are either consolidating top slots or using growth spurts to gain rank. With Vital drifting from #13 to #15 over the past three months and from #8 in December 2025 to #15 in July 2026, the trajectory implies erosion of competitive position that will be hard to reverse without recapturing share from stable leaders and recent climbers.

Vital market ranking for AZ Edible

Vital

Notable Products

Tropical Mango RSO Gummies 10-Pack (100mg) set the tone in July 2026 with a -12.34% month-over-month decline and a fall to rank 2, while Grape Fast Acting Gummies 10-Pack (100mg) jumped +189.19% to rank 1, concentrating demand at the very top. CBD/THC 1:1 Blood Orange Pectin Gummies (100mg CBD, 100mg THC) added breadth with a +44.33% lift at rank 6, and four of the top ten are Edible SKUs clustered in RSO or pectin gummy formats, indicating a pivot toward fast-acting and functional gummies over legacy variants. The combined pattern of a steep drop at rank 2 and a triple-digit surge at rank 1, with Edibles occupying ranks 1–7 and 9–10 and only one Tincture & Sublingual at rank 8, implies Vital is consolidating share around high-velocity gummy formats and de-emphasizing non-gummy form factors.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Grape Fast Acting Gummies 10-Pack (100mg)
Edible
2
2
2
2
1
+1.9%
Tropical Mango RSO Gummies 10-Pack (100mg)
Edible
1
1
1
1
2
-12.3%
CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies (200mg CBD,100mg THC)
Edible
5
5
4
4
3
+1.0%
CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies (50mg CBN, 100mg THC)
Edible
3
3
5
3
4
-0.3%
Black Cherry Pectin RSO Gummies 10-Pack (100mg)
Edible
4
4
3
5
5
+0.8%
CBD/THC 1:1 Blood Orange Pectin Gummies (100mg CBD, 100mg THC)
Edible
7
7
6
7
6
+44.3%
Indica Sour Blue Raspberry Pectin Gummies 10-Pack (100mg)
Edible
6
6
7
6
7
+1.7%
CBD/THC 1:1 MCT Oil Tincture (100mg CBD, 100mg THC)
Tincture & Sublingual
>10
>10
>10
>10
8
Watermelon Pectin Gummies 10-Pack (100mg)
Edible
>10
>10
>10
>10
9
Pineapple Gummies 10-Pack (100mg)
Edible
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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