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Apr-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Vital has shown a consistent presence in the Edible category, maintaining its position within the top 15 brands over the first four months of 2025. Starting the year at rank 15 in January, Vital improved its standing to rank 12 in both February and March, before slightly dipping to rank 13 in April. This movement suggests a competitive but stable performance in Arizona's Edible market, with only a minor fluctuation in ranking as sales figures increased from February to March, followed by a slight decrease in April.
While Vital's performance in Arizona's Edible category is notable, it's important to recognize the brand's absence from the top 30 rankings in other states and categories during the same period. This absence indicates areas where Vital may need to focus on growth or explore strategies to enhance its market presence. The data highlights the brand's potential to strengthen its foothold in other regions, drawing on its relatively stable performance in Arizona as a foundation for broader market expansion. However, without further details on other states or categories, it's difficult to fully assess Vital's overall market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Vital has shown a consistent performance, maintaining a rank between 12th and 15th from January to April 2025. Notably, Vital climbed from 15th in January to 12th in February and March, before slightly dipping to 13th in April. This fluctuation indicates a competitive but stable position in the market. In comparison, Sofa King Tasty experienced a decline, moving from 13th in January to 16th in April, suggesting a potential loss of market share. Meanwhile, Zenzona showed an upward trend, improving from 14th in January to 12th in April, possibly due to increased sales momentum. Amy & Al's also improved their standing, moving from 19th to 15th, indicating a growing presence. However, Good Tide maintained a steady 11th position throughout, showcasing strong market stability. These dynamics highlight Vital's need to strategize for maintaining its rank amidst competitors with varying trajectories.
Notable Products
In April 2025, Vital's top-performing product was Tropical Mango RSO Gummies 10-Pack (100mg), maintaining its first-place rank for the fourth consecutive month with sales reaching 5517. Grape Fast Acting Gummies 10-Pack (100mg) also held steady in second place, demonstrating a consistent performance across the months with sales of 5206. CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies retained its third position from March, showing a notable rise from its fifth position in January and February. CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies remained in fourth place, while Indica Sour Blue Raspberry Pectin Gummies 10-Pack re-entered the rankings in April, securing the fifth spot. Overall, the top product rankings remained largely stable, with minor shifts observed in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
