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Oct-2025
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Overview
Market Insights Snapshot
Vital has demonstrated consistent performance in the Edible category in Arizona over the past few months. The brand maintained a steady ranking of 12th place from July to September 2025, before improving to 11th place in October 2025. This upward movement in October suggests a positive reception of their products, potentially driven by strategic marketing or product innovation. Despite the competitive nature of the edible market, Vital's ability to improve its position indicates a robust brand presence and customer loyalty in Arizona.
In terms of sales performance, Vital's monthly sales in Arizona have shown an upward trend, with October 2025 sales reaching $178,612. This represents a notable increase from the previous months, reflecting the brand's growing popularity and market share in the state. However, it is important to note that Vital did not appear in the top 30 rankings for edibles in any other states, which highlights both a challenge and an opportunity for expansion. The focus on Arizona suggests that Vital may be concentrating its efforts in this market, but there is potential for growth if they can replicate their success in other regions.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Vital has shown a steady improvement in its ranking, moving from 12th place in July, August, and September 2025 to 11th place in October 2025. This upward trend is indicative of Vital's growing presence and effectiveness in capturing market share. In contrast, Sofa King Tasty has consistently trailed Vital, maintaining the 13th position for three months before improving to 12th in October. Meanwhile, Pure Edibles, initially ranked 7th, experienced a decline to 9th place by October, suggesting a potential opportunity for Vital to close the gap further. Good Tide has remained stable at 10th, while Jams has seen a decline from 10th to 13th, reflecting a downward trend. These dynamics highlight Vital's potential to continue climbing the ranks, especially as some competitors show signs of weakening sales performance.
Notable Products
In October 2025, Vital's top-performing product was Tropical Mango RSO Gummies 10-Pack (100mg), maintaining its number one ranking from previous months with sales reaching 3615 units. Grape Fast Acting Gummies 10-Pack (100mg) also held steady in the second position, showing consistent performance across the months. Black Cherry Pectin RSO Gummies 10-Pack (100mg) remained in third place, though its sales slightly decreased from September. The CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies (50mg CBN, 100mg THC) climbed to fourth place in September and held that position in October, reflecting an upward trend in popularity. Meanwhile, CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies (200mg CBD, 100mg THC) stayed in fifth place, indicating stable demand despite fluctuating sales figures in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
