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Sep-2025
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Overview
Market Insights Snapshot
Vital has shown a consistent performance in the Arizona edibles market, maintaining its rank at 12th place from July through September 2025. This stability in ranking suggests a strong foothold in the category, with sales figures indicating a positive growth trend. Despite a slight dip in sales from June to July, the brand quickly rebounded, achieving its highest sales in September. This upward trajectory in sales, coupled with a steady ranking, highlights Vital's resilience and potential for further growth in the Arizona edibles segment.
However, it's important to note that Vital's presence is not as pronounced in other states or categories, as they do not appear in the top 30 rankings outside of the Arizona edibles market. This absence could be seen as a limitation in their market reach or a strategic focus on specific areas. The lack of ranking in other regions might indicate opportunities for expansion or areas where Vital might need to enhance its competitive strategies. This scenario presents a mixed picture of Vital's overall performance, with significant strength in Arizona but potential challenges in broader market penetration.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Vital has maintained a consistent rank of 12th from July to September 2025, showing a slight improvement from its 13th position in June. This steady rank is noteworthy given the fluctuations experienced by competitors like Sofa King Tasty, which dropped from 12th to 13th place during the same period, and Zenzona, which remained at 14th place throughout. Despite Good Tide and Jams holding higher ranks consistently, Vital's sales have shown an upward trend, especially from August to September, indicating a positive trajectory in consumer preference. This suggests that while Vital may not yet be among the top 10, its strategic positioning and potential for growth could soon challenge higher-ranked brands.
Notable Products
In September 2025, Vital's top-performing product was the Tropical Mango RSO Gummies 10-Pack (100mg), maintaining its first-place rank since June with sales of 3467 units. The Grape Fast Acting Gummies 10-Pack (100mg) held steady in second place across all months, reflecting consistent consumer preference. Black Cherry Pectin RSO Gummies 10-Pack (100mg) also retained its third-place position, indicating strong and stable demand. Notably, the CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies (50mg CBN, 100mg THC) climbed back to fourth place in September after dropping to fifth in July and August. The CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies (200mg CBD, 100mg THC) remained in fifth place, showing a slight fluctuation in rankings but consistent sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
