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Jul-2025
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Overview
Market Insights Snapshot
Vital's performance in the Arizona edible category has shown some consistency over the past few months. From April to July 2025, Vital maintained a steady presence within the top 15 brands, with rankings fluctuating slightly between 12th and 13th place. This stability is noteworthy given the competitive nature of the edible market in Arizona. However, it's important to note that while the brand's rank remained relatively stable, there was a noticeable decline in sales from April to July, suggesting potential challenges in maintaining their market share despite a consistent ranking.
In terms of category performance, Vital seems to have carved out a niche within the edible market in Arizona. Despite not breaking into the top 10, their persistent ranking within the top 15 suggests a solid foothold. However, the absence of rankings in other states or provinces indicates that Vital may not be as competitive or present in those markets, which could be a strategic area for growth or an indication of market saturation in Arizona. This lack of presence outside of Arizona might be seen as a limitation in their current market strategy or a focused approach on strengthening their position within a specific region.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Vital has maintained a consistent presence, although it has struggled to break into the top 10 ranks. Over the months from April to July 2025, Vital's rank fluctuated slightly, peaking at 12th place in both April and July, while slipping to 13th in May and June. This stability is noteworthy given the dynamic shifts among competitors. For instance, Flav experienced a more volatile ranking, dropping from 7th in April to 11th in July, which could indicate opportunities for Vital to capture market share if Flav's downward trend continues. Meanwhile, Jams consistently outperformed Vital, maintaining a top 10 position throughout the period, suggesting a strong brand presence that Vital might aim to emulate. Additionally, Sofa King Tasty and Zenzona showed fluctuating ranks similar to Vital, indicating a competitive middle tier where Vital could potentially leverage strategic marketing to improve its standing. Overall, while Vital's sales figures show a slight decline, the brand's consistent ranking suggests a stable customer base, providing a solid foundation for growth with targeted efforts.
Notable Products
In July 2025, Tropical Mango RSO Gummies 10-Pack (100mg) maintained its position as the top-performing product for Vital, consistently holding the number one rank across the past four months, with sales reaching 2959 units. Grape Fast Acting Gummies 10-Pack (100mg) also held steady in second place, despite a gradual decline in sales figures over the same period. Black Cherry Pectin RSO Gummies 10-Pack (100mg) remained at the third rank since its entry in May, showing a slight increase in sales from June to July. The CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies (200mg CBD,100mg THC) improved its ranking from fifth in June to fourth in July, indicating a positive reception. The CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies (50mg CBN, 100mg THC) dropped from fourth in June to fifth in July, reflecting a slight decrease in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
