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Jun-2024
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Overview
Market Insights Snapshot
Vital has shown a consistent upward trend in the Edible category within Arizona. Starting from a rank of 20 in March 2024, the brand improved its position to 18 in April and then to 17 in both May and June. Despite a slight dip in sales from May to June, where the sales figures dropped from $135,213 to $123,937, Vital maintained its rank, indicating strong brand loyalty and market presence. This steady climb in rankings suggests that Vital's products are resonating well with consumers in Arizona, making them a notable player in the Edible category.
However, Vital's performance in other states and categories is less prominent as they did not appear in the top 30 brands outside of Arizona's Edible category during this period. This absence could be interpreted in various ways; it might suggest a need for stronger marketing strategies or product diversification in those regions. The data indicates that while Vital has found a niche in Arizona's Edible market, there is significant room for growth and improvement in other areas. This could be a strategic opportunity for Vital to analyze and expand its footprint.
Competitive Landscape
In the competitive landscape of the Edible category in Arizona, Vital has shown a notable upward trend in its rankings over the past few months. Starting from the 20th position in March 2024, Vital climbed to the 18th spot in April and further improved to the 17th position by May and June. This positive movement in rank suggests a growing market presence and customer acceptance. In contrast, competitors like Flav and Sublime have seen fluctuations, with Flav maintaining a relatively stable position around the 14th spot but experiencing a decline in sales, and Sublime showing a slight improvement in rank but still trailing behind in sales compared to earlier months. Meanwhile, Mellow Vibes (formerly Head Trip) and Amy & Al's have struggled to break into the top 15, indicating potential challenges in market penetration. Vital's consistent improvement in rank and sales performance highlights its competitive edge and potential for continued growth in the Arizona Edible market.
Notable Products
In June 2024, the top-performing product for Vital was Tropical Mango RSO Gummies 10-Pack (100mg), which secured the first rank with notable sales of 1835 units. Grape Fast Acting Gummies 10-Pack (100mg) followed closely in the second position. The CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies (50mg CBN, 100mg THC) dropped to third place from its previous top rank in March and May. The CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies (200mg CBD,100mg THC) saw a decline to fourth position from its consistent top-three rankings in earlier months. Black Cherry Pectin Gummies 10-Pack (100mg) maintained its fifth position, showing steady performance since its entry in May.
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