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Dec-2025
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Overview
Market Insights Snapshot
Vital has shown a notable upward trajectory in the Edible category within Arizona. Starting from a rank of 12 in September 2025, Vital climbed to 11 in October, 10 in November, and impressively reached the 7th position by December. This consistent rise in rankings indicates a strong market presence and increasing consumer preference for Vital's edible products. The brand's sales figures also reflect this upward trend, with a significant increase from October to December, suggesting successful marketing strategies or product innovations that have resonated well with consumers in Arizona.
Despite the positive movement in Arizona, Vital's absence from the top 30 brands in other states or provinces might indicate a need for strategic expansion or increased brand awareness efforts outside its current stronghold. The lack of ranking data in other regions could be seen as a missed opportunity for growth, highlighting the importance of market diversification. This regional focus could be a double-edged sword; while it allows for concentrated efforts and potentially higher market penetration in Arizona, it also limits exposure and potential revenue streams from other lucrative markets.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Vital has shown a remarkable upward trajectory in its rankings over the last few months of 2025. Starting from a rank of 12th in September, Vital climbed to 7th by December, indicating a significant improvement in market positioning. This upward movement is particularly notable when compared to competitors like Wana and Smokiez Edibles, which have maintained relatively stable positions, with Wana slightly dropping from 5th to 6th and Smokiez Edibles moving up from 6th to 5th. Meanwhile, brix (AZ) and Flav have experienced more modest fluctuations, with brix (AZ) moving from 8th to 8th and Flav maintaining a consistent presence around the 8th and 9th positions. Vital's sales growth has been robust, with a notable increase in December, suggesting that its strategic initiatives are resonating well with consumers and helping it gain ground against established competitors.
Notable Products
In December 2025, the top-performing product from Vital was the Tropical Mango RSO Gummies 10-Pack (100mg), maintaining its number one rank from previous months with sales reaching 5695 units. Following closely, the Grape Fast Acting Gummies 10-Pack (100mg) also held steady in second place, showing consistent demand throughout the period. The Black Cherry Pectin RSO Gummies 10-Pack (100mg) remained in third position, while the CBD/THC 2:1 Kiwi Strawberry Pectin Vegan Gummies (200mg CBD, 100mg THC) improved to fourth place from its previous fifth rank in October. Meanwhile, the CBN/THC 1:2 Indica Cran Raspberry Pectin Gummies (50mg CBN, 100mg THC) retained its fifth-place ranking, indicating stable performance. Overall, the rankings for these products remained relatively consistent, with minor shifts observed in the middle tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
