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Oct-2025
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Overview
Market Insights Snapshot
Zenzona's performance in the Arizona market has shown some notable trends, particularly in the Edible category. The brand maintained a consistent 14th rank from July to September 2025, indicating a stable position within the top tier of edible brands. However, in October, Zenzona experienced a slight dip, moving to the 16th position. This shift might suggest increased competition or changes in consumer preferences within the state. Despite this ranking change, the brand's sales figures in October displayed a rebound from September, suggesting potential resilience or strategic adjustments in their offerings.
The consistency of Zenzona's ranking in Arizona until September is noteworthy, as it reflects a strong foothold in the edible category, even as the market dynamics evolve. The absence of Zenzona in the top 30 brands for any other categories or states could be viewed as a limitation in their market penetration or a strategic focus on edibles within Arizona. This singular focus might be beneficial in honing their product offerings, but it also highlights opportunities for growth and expansion into new categories or states, which could diversify their market presence and potentially stabilize their ranking fluctuations.
Competitive Landscape
In the Arizona edible market, Zenzona experienced a slight decline in its competitive standing from July to October 2025, dropping from 14th to 16th place. This shift is notable as it coincides with a decrease in sales, which fell from their peak in July. In contrast, Tru Infusion maintained a consistent rank, improving slightly from 15th to 14th, while also showing a significant increase in sales by October. Similarly, Mom & Pop climbed from 20th to 15th place, with a substantial boost in sales, indicating a rising trend. Meanwhile, Grow Sciences and Amy & Al's fluctuated in their rankings but did not show the same upward sales trajectory as Tru Infusion and Mom & Pop. These dynamics suggest that while Zenzona remains a key player, it faces increasing competition from brands that are gaining market traction and improving their sales performance in the Arizona edible category.
Notable Products
In October 2025, Zenzona's Pineberry Vegan RSO Gummies 10-Pack (100mg) maintained its position as the top-performing product, continuing its streak as the number one ranked item since July. This product achieved sales of 2776 units, showcasing a strong market presence. The Italian Zorbet RSO Vegan Gummies 10-Pack (100mg) also held steady in the second position, although it saw a notable increase in sales compared to September. The CBD:THC 2:1 Sativa Honeydew Vegan Gummies 10-Pack remained in third place, despite a slight decline in sales figures over the past few months. Hybrid Prickly Pear Vegan Gummies 10-Pack climbed to fourth place, surpassing the CBD/THC 1:2 Indica Blueberry Vegan Gummies 10-Pack, which dropped to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
