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Apr-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Zenzona has shown a steady improvement in its performance within the Edible category. Starting the year at the 14th position in January, Zenzona climbed up to the 12th spot by April 2025. This upward trajectory is indicative of a strengthening market presence, supported by a notable increase in sales from $164,863 in February to $220,391 in April. Such a consistent rise in rank suggests that Zenzona is effectively capturing consumer interest and expanding its footprint in the Arizona Edible market.
While Zenzona's progress in Arizona is commendable, the absence of ranking data in other states or provinces for the Edible category indicates that the brand has not yet broken into the top 30 in those regions. This absence could be seen as a potential area for growth, where strategies could be developed to increase market penetration. The brand's performance in Arizona could serve as a model for expansion efforts in other markets, leveraging successful strategies to replicate similar growth elsewhere.
```Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Zenzona has shown a promising upward trajectory in its rankings over the first four months of 2025. Starting at the 14th position in January, Zenzona climbed to the 12th spot by April, indicating a positive trend in consumer preference and market penetration. This improvement in rank is particularly notable when compared to competitors such as Vital, which experienced a slight dip in sales despite maintaining a relatively stable rank around the 12th and 13th positions. Meanwhile, Amy & Al's has been steadily climbing from 19th to 15th, but still trails behind Zenzona in both rank and sales. On the other hand, Good Tide and brix have consistently held higher ranks, with Good Tide maintaining the 11th position and brix fluctuating between 9th and 10th, indicating a more established presence in the market. Zenzona's growth in sales, particularly the significant increase in April, suggests a strengthening brand presence and consumer loyalty, positioning it as a rising competitor in the Arizona edibles category.
Notable Products
In April 2025, the top-performing product for Zenzona was Pineberry Vegan RSO Gummies 10-Pack (100mg), maintaining its first-place rank consistently since January. The CBD/THC 1:2 Indica Blueberry Vegan Gummies 10-Pack (50mg CBD, 100mg THC) secured the second position, showing an impressive sales increase to 2767 units, recovering from a dip in March. Italian Zorbet RSO Vegan Gummies 10-Pack (100mg) ranked third, swapping positions with the Blueberry Gummies compared to March. The CBD:THC 2:1 Sativa Honeydew Vegan Gummies 10-Pack (200mg CBD, 100mg THC) held steady in fourth place across two consecutive months. A new entrant, CBD:THC 1:1 Cherry Vegan Gummies 10-Pack (100mg CBD, 100mg THC), debuted in April, capturing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
