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Sep-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Zenzona has maintained a consistent presence in the Edible category, holding steady at the 14th rank from June through September 2025. This stability suggests a solid foothold in the market, although the brand has not broken into the top 10. Despite this consistent ranking, there is a notable downward trend in sales figures over these months, with a decrease from June to September. This could indicate challenges in consumer retention or increased competition within the state.
Interestingly, Zenzona's absence from the top 30 in other states and categories during this period could be perceived as a potential area for growth or a signal of limited market penetration outside of Arizona. The brand's performance in Arizona might serve as a benchmark for expansion strategies, but the lack of presence in other markets underscores the need for strategic initiatives to enhance visibility and competitiveness. Understanding the dynamics in Arizona could provide insights into scaling success in other regions, yet the path forward will require careful navigation of market-specific demands and consumer preferences.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Zenzona has maintained a consistent rank of 14th from June to September 2025. Despite this stability, Zenzona faces stiff competition from brands like Vital and Sofa King Tasty, which have consistently ranked higher, with Vital holding the 12th position and Sofa King Tasty fluctuating between 12th and 13th. Notably, Mom & Pop has shown significant growth, climbing from 20th to 16th place, which could pose a future threat to Zenzona's position. While Zenzona's sales have seen a decline over the months, competitors like Vital have experienced an upward trend, indicating a potential shift in consumer preference. Understanding these dynamics is crucial for Zenzona to strategize effectively and improve its market standing.
Notable Products
In September 2025, the top-performing product from Zenzona was Pineberry Vegan RSO Gummies 10-Pack (100mg), maintaining its first-place rank for the fourth consecutive month with sales of 2,445 units. Italian Zorbet RSO Vegan Gummies 10-Pack (100mg) held steady in second place, although it experienced a noticeable drop in sales compared to previous months. The CBD:THC 2:1 Sativa Honeydew Vegan Gummies 10-Pack (200mg CBD, 100mg THC) climbed to the third position, overtaking the CBD/THC 1:2 Indica Blueberry Vegan Gummies 10-Pack (50mg CBD, 100mg THC), which moved down to fourth place. Hybrid Prickly Pear Vegan Gummies 10-Pack (100mg) consistently remained in fifth place throughout the observed months. These rankings highlight the stability and slight shifts in consumer preferences within Zenzona's edible product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
