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Dec-2024
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Overview
Market Insights Snapshot
Sofa King Tasty has demonstrated a consistent presence in the Arizona edibles market, maintaining a steady ranking within the top 15 brands over the last few months. Specifically, the brand has fluctuated slightly, moving from 12th in September 2024 to 15th in November, before recovering to 13th in December. This suggests a resilient performance amidst a competitive landscape, with its sales figures reflecting a slight dip in November but rebounding by December. The ability to stay within the top 15 indicates a strong brand position, though the minor fluctuations highlight the dynamic nature of consumer preferences in the edibles category.
It is noteworthy that Sofa King Tasty's presence is not highlighted in the top 30 rankings across other states or provinces, which could signal either a strategic focus on the Arizona market or a potential area for growth in other regions. The absence from the top 30 in additional states might suggest limited market penetration or a concentrated effort to dominate the Arizona market specifically. This could be an area of interest for further exploration, as understanding the brand's strategy and market approach could provide deeper insights into its overall performance and future potential.
Competitive Landscape
In the competitive landscape of Arizona's edible cannabis market, Sofa King Tasty has shown a dynamic performance over the last few months. Despite a slight dip in November 2024, where it fell to 15th place, Sofa King Tasty managed to regain its position to 13th by December 2024. This fluctuation in rank reflects a competitive environment where brands like Zenzona and Good Tide consistently maintain higher ranks, with Zenzona holding steady at 11th place and Good Tide improving from 14th to 12th place by December. Meanwhile, Sublime and Vital show varying performances, with Sublime dropping to 15th place and Vital fluctuating outside the top 20 in November. Sofa King Tasty's resilience in maintaining a competitive rank, despite the intense competition, suggests a stable customer base and effective marketing strategies, though it highlights the need for strategic initiatives to climb higher in the rankings and increase market share.
Notable Products
In December 2024, Sofa King Tasty's top-performing product was Sativa Watermelon Gummies (100mg) in the Edible category, regaining its number one rank from September after briefly dropping to second place in October and November. Sativa Cherry Gummies (100mg) held the second position, having previously been the top product in October and November. Hybrid Orange Gummies (100mg) consistently maintained its third-place position, showing stability in its ranking over the months. Bite Me Brownies (100mg) experienced a slight decline, moving from third in November to fourth in December. Notably, Rainbow Crunch Gummies 10-Pack (100mg) re-entered the rankings in December at fifth place, with sales of 1,396 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
