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Jun-2024
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Overview
Market Insights Snapshot
In the Michigan market, Anarchy Extracts has shown notable fluctuations in the Concentrates category. Starting strong in March 2024 with an 8th place ranking, the brand experienced a gradual decline, slipping to 9th place in both April and May, and further down to 19th in June. This downward trend is mirrored in their sales figures, which dropped from $453,834 in March to $235,892 by June. The consistent presence within the top 10 for three months suggests a solid performance initially, but the significant drop in June raises questions about market dynamics or potential supply issues.
In contrast, Anarchy Extracts did not fare as well in the Pre-Roll category in Michigan, where they were ranked 65th in March 2024 and failed to appear in the top 30 in subsequent months. This indicates a weaker position in this category, potentially signaling a need for strategic adjustments or increased marketing efforts. The absence from the top 30 in April, May, and June highlights a significant gap compared to their performance in Concentrates, suggesting that their product offerings or market approach may need refinement to gain traction in the Pre-Roll segment.
Competitive Landscape
In the Michigan concentrates market, Anarchy Extracts has experienced notable fluctuations in its ranking and sales over recent months. Starting strong in March 2024 with a rank of 8, Anarchy Extracts saw a gradual decline, dropping to 19 by June 2024. This downward trend in rank correlates with a significant decrease in sales from $453,834 in March to $235,892 in June. In contrast, competitors like ErrlKing Concentrates and GreenCo Ventures have shown impressive improvements. ErrlKing Concentrates, for instance, jumped from being outside the top 20 in March and April to securing the 16th and 18th positions in May and June, respectively. Similarly, GreenCo Ventures rose from 66th in March to 17th in June, showcasing a strong upward trajectory. These shifts highlight a competitive landscape where Anarchy Extracts must innovate and strategize to regain its earlier momentum and market share.
Notable Products
In June 2024, the top-performing product from Anarchy Extracts was Sugar Cookie Sugar (1g) in the Concentrates category, which achieved the number one rank with sales of $3,048. Lilac Diesel Sugar (1g), also from the Concentrates category, secured the second position. Animal Mintz Crumble (1g) and Juicy Pomegranate Sugar Wax (1g) both performed strongly, ranking third and fourth, respectively. Blueberry Banana Infused Pre-Roll (1.3g) from the Pre-Roll category, which previously held the top spot in March 2024, dropped to fifth place in June. This shift in rankings highlights a significant rise in the popularity of concentrates over pre-rolls within the span of a few months.
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