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Dec-2025
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Overview
Market Insights Snapshot
Traphouse Cannabis Co. has shown a notable performance in the state of Michigan across the Concentrates category. Starting from a rank of 23 in September 2025, the brand improved its standing to 15 by October, dipped slightly to 19 in November, and then made a significant leap to rank 6 by December. This upward trajectory, particularly the jump in December, highlights a strong market presence and increasing consumer preference for their concentrates. The brand's ability to climb into the top 10 by the end of the year suggests successful strategies in product positioning or marketing efforts that resonated well with the Michigan audience.
In the Vapor Pens category, Traphouse Cannabis Co. maintained a consistent performance in Michigan, starting at a rank of 20 in September and ending the year with a rank of 14 in December. The brand's steady climb, with a notable improvement in November, indicates a growing demand for their vapor pen products. Despite not breaking into the top 10, the incremental improvements suggest a positive reception and potential for further growth. The consistent ranking within the top 30 throughout the months is a testament to the brand's competitive edge in the vapor pen market segment in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Traphouse Cannabis Co. has shown a promising upward trajectory in the rankings, moving from 20th place in September 2025 to an impressive 14th by December 2025. This positive trend is indicative of a robust increase in sales, which have steadily risen over the months. In contrast, competitors such as Breeze Canna and Vapin Ape have experienced a decline in their rankings, with Breeze Canna dropping from 7th to 12th and Vapin Ape fluctuating between 9th and 16th. Meanwhile, Giggles has shown significant volatility, jumping from 30th to 12th before settling at 13th. Galactic has maintained a relatively stable position, hovering around the mid-teens. Traphouse Cannabis Co.'s consistent climb in rank and sales suggests a strengthening market presence, potentially driven by effective marketing strategies or product innovations that resonate well with consumers in Michigan.
Notable Products
In December 2025, the top-performing product for Traphouse Cannabis Co. was the Sweet Island Punch Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the first rank with notable sales of 13,808 units. The Purple Urkle Distillate Cartridge (1g) followed closely at the second rank, maintaining a strong presence after previously holding the top rank in November. Strawberry Shortcake Distillate Cartridge (1g) secured the third position, showing a slight decline from its second-place standing in November. Pineapple Express Distillate Cartridge (1g) re-entered the rankings at fourth place, marking a significant comeback since its absence in the preceding months. Lastly, Blue Razz Distillate Cartridge (1g) rounded out the top five, reflecting a consistent performance, albeit a drop from its peak first rank in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
