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Nov-2025
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Overview
Market Insights Snapshot
Traphouse Cannabis Co. has shown a dynamic performance across different product categories in Michigan. In the Concentrates category, the brand has experienced some fluctuations, moving from 26th place in August to 20th place by November 2025. This upward trend is indicative of a growing consumer preference for their products in this category, despite a slight dip in September. The Vapor Pens category tells a slightly different story, with the brand maintaining a relatively stable presence in the top 20, ending November in 17th place. This suggests a strong foothold in the market, particularly with a notable increase in sales during the last month of the observed period.
It's important to note that Traphouse Cannabis Co. was not present in the top 30 brands in any other states or provinces for these categories during this period. This could be interpreted as a challenge or an opportunity, depending on the company's strategic goals. Their absence in other markets might suggest a need for expansion or a more focused approach in Michigan. The brand's ability to maintain and even improve its rankings in the Michigan market could serve as a foundation for potential growth in other regions if they choose to expand their reach beyond their current market stronghold.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Traphouse Cannabis Co. has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In August 2025, Traphouse Cannabis Co. was ranked 18th, and despite a dip to 20th in September and October, it rebounded to 17th in November. This upward movement in November suggests a positive trend in sales, which increased significantly from October to November. In comparison, Fresh Coast maintained a stronger position, ranking as high as 11th in October, although it fell to 18th in November. Meanwhile, High Minded consistently outperformed Traphouse Cannabis Co., maintaining a rank between 12th and 16th, with sales peaking in November. Notably, Giggles showed remarkable improvement, climbing from 31st in August to 15th in November, indicating a significant increase in consumer preference. These dynamics highlight the competitive pressures and opportunities for Traphouse Cannabis Co. to enhance its market share in the Michigan vapor pen category.
Notable Products
In November 2025, Purple Urkle Distillate Cartridge (1g) led the sales for Traphouse Cannabis Co., reclaiming its top position in the Vapor Pens category after briefly dropping to third in October. Strawberry Shortcake Distillate Cartridge (1g) followed closely, maintaining a strong second place with notable sales of 9,496 units. Beach Cookies Pre-Roll (1g) slipped to third place despite being the leader in August and October, indicating a slight decline in its dominance. The Sweet Island Punch Distillate Cartridge (1g) rose to fourth, showing improvement from its fifth place in October. Blue Razz Distillate Cartridge (1g) rounded out the top five, experiencing a slight drop from its second place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
