Jun-2024
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Overview
Market Insights Snapshot
Traphouse Cannabis Co. has demonstrated notable performance across various categories in Michigan. In the Concentrates category, the brand has maintained a strong presence, consistently ranking in the top three from March to June 2024, although there was a slight dip from second to third place in June. The Flower category shows a positive trend, with rankings improving from 57th in March to 28th in June, indicating growing consumer preference for their products. However, the Pre-Roll category saw fluctuating rankings, with the brand dropping out of the top 30 in May and June, which may suggest increased competition or shifting consumer tastes.
In the Edible category, Traphouse Cannabis Co. has seen a gradual improvement, moving from 47th place in March to 40th place in June. This upward trend is promising, although the brand has yet to break into the top 30, indicating room for growth. Vapor Pens have shown a mixed performance, with rankings oscillating between 14th and 18th place over the four months. Despite this variability, the category remains a significant revenue driver for the brand. Overall, Traphouse Cannabis Co.'s performance in Michigan highlights areas of strength and opportunities for improvement across different product categories.
Competitive Landscape
In the competitive landscape of Michigan's Flower category, Traphouse Cannabis Co. has shown a notable upward trajectory in rank and sales over the past few months. Starting from a rank of 57 in March 2024, Traphouse Cannabis Co. climbed to 28 by June 2024, reflecting a significant improvement in market position. This growth is particularly impressive when compared to competitors such as Six Labs, which fluctuated between ranks 27 and 35 during the same period, and Heavyweight Heads, which hovered around the 29 to 34 range. Additionally, The Limit experienced a peak in May 2024 at rank 16 but dropped to 30 by June 2024, indicating volatility. Meanwhile, Distro 10 maintained a strong presence, though its rank fell from 8 in April to 26 in June 2024. Traphouse Cannabis Co.'s consistent rise in rank and sales suggests a growing consumer preference and effective market strategies, positioning it as a formidable player in the Michigan Flower market.
Notable Products
For June 2024, the top-performing product from Traphouse Cannabis Co. is the Purple Urkle Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with notable sales of $8,606. The Chem J (3.5g) in the Flower category secured the second position, making a significant entry into the rankings. Trap Snax - Watermelon Mojito Gummies 5-Pack (200mg) in the Edible category took the third spot, showing a strong presence. Blue Moon (3.5g) in the Flower category ranked fourth, maintaining its popularity. Lastly, Trap Snax - Strawberry Limeade Vegan Gummies 10-Pack (200mg) in the Edible category rounded out the top five, demonstrating steady demand.