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Sep-2025
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Overview
Market Insights Snapshot
Traphouse Cannabis Co. has shown varied performance across different product categories in Michigan. In the Concentrates category, the brand has experienced a downward trend in rankings, starting from 9th place in June 2025 and slipping to 20th by September 2025. This decline is mirrored in their sales figures, which have decreased consistently over the months. On the other hand, in the Vapor Pens category, Traphouse Cannabis Co. has maintained a relatively stable position, fluctuating slightly but remaining within the top 20. This stability is underscored by a peak in sales during August 2025, followed by a slight drop in September. The Pre-Roll category presents a more challenging picture, where the brand did not make it into the top 30 until September, debuting at rank 98, which indicates a potential area for growth or reconsideration of strategy.
The absence of Traphouse Cannabis Co. from the top 30 in the Pre-Roll category for the majority of the observed months suggests a competitive disadvantage or a strategic gap that might need addressing. It is noteworthy that despite the overall downward trend in Concentrates, the brand managed to maintain its presence within the top 30, which could imply a loyal customer base or effective marketing strategies in that segment. The Vapor Pens category shows a more optimistic trajectory, with sales peaking in August, suggesting that the brand's offerings in this category are resonating well with consumers in Michigan. This mixed performance across categories highlights the dynamic nature of the cannabis market and the importance of strategic positioning and product diversification for sustained success.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Traphouse Cannabis Co. has experienced fluctuations in its ranking, moving from 16th in June 2025 to 19th by September 2025. This shift in rank is notable as it indicates a slight decline in market position despite a peak in sales in August 2025. Competitors such as Sauce Essentials have maintained a relatively stable rank, oscillating between 17th and 19th, while Mozey Extracts made a significant leap from 44th in June to 18th in September, surpassing Traphouse Cannabis Co. This suggests a dynamic market where emerging brands can quickly gain traction. Meanwhile, Batch Extracts and Legit Labs have shown consistent improvements in sales, although their rankings remain outside the top 20 for some months. These trends highlight the competitive pressure on Traphouse Cannabis Co. to innovate and differentiate to maintain and improve its market position.
Notable Products
In September 2025, Purple Urkle Distillate Cartridge (1g) emerged as the top-performing product for Traphouse Cannabis Co., achieving the number one rank with a notable sales figure of 8,580. Sweet Island Punch Distillate Cartridge (1g) followed closely in second place, maintaining a strong position from previous months. Strawberry Shortcake Distillate Cartridge (1g) secured the third spot, showing consistent performance over the months. Pineapple Express Distillate Cartridge (1g) made a debut in the rankings, coming in at fourth place. Blue Razz Distillate Cartridge (1g) also entered the list, ranking fifth, indicating a growing interest in new product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
