Market Insights Snapshot
In the Michigan market, Traphouse Cannabis Co. has shown notable performance across several categories. In the Concentrates category, the brand started off strong, ranking 3rd in August 2023 but saw a drop to 10th place by November 2023. Despite this, sales remained robust, peaking at 778,518 in September. The Vapor Pens category saw a similar trend, with the brand maintaining a position within the top 20 throughout the period, and even improving its rank from 14th to 11th between August and November. Sales in this category also peaked in November, indicating a positive trajectory.
However, the brand's performance in the Edibles and Pre-Roll categories showed areas for improvement. In the Edibles category, Traphouse Cannabis Co. did not break into the top 20, with rankings hovering around the mid-40s. Despite this, sales showed an upward trend, with November sales surpassing those of August. The Pre-Roll category saw a concerning drop in both rank and sales, moving from 29th place in August to 52nd in November, with sales decreasing significantly during this period. Lastly, in the Flower category, the brand did not rank within the top 20 at all, suggesting a potential area of focus.
In the Vapor Pens category in Michigan, Traphouse Cannabis Co. has seen a fluctuating yet overall positive trend in its market position, moving from 14th place in August 2023 to 11th by November 2023. This is in contrast to competitors such as Redbud Roots and Muha Meds, both of which have seen a decline in their rankings over the same period. Interestingly, Play Cannabis, despite not being in the top 20 in August and September, has made a significant leap to the 12th position by November. Meanwhile, Vapin Ape has maintained a relatively stable position. It's worth noting that while Traphouse Cannabis Co.'s sales have seen some dips, they have rebounded strongly, suggesting a resilience that could serve them well in future market shifts.
In November 2023, the top-performing products from Traphouse Cannabis Co. were largely from the Vapor Pens category. The 'Super Lemon Haze Distillate Cartridge (1g)' took the top spot, climbing from 4th place in October, with sales peaking at 9483 units. 'Georgia Pie Distillate Cartridge (1g)' secured the second position, dropping one place from the previous month. The 'Strawberry Shortcake Distillate Cartridge (1g)' made its first appearance in the rankings at third place. Rounding out the top five were 'Sweet Island Punch Distillate Cartridge (1g)' and 'Purple Urkle Distillate Cartridge (1g)', both experiencing a drop in rankings from the previous month.