Traphouse Cannabis Co.

Traphouse Cannabis Co. concentrated its May 2026 mix in Vapor Pens at 63.26% share with year-over-year growth of 39.85% and month-over-month growth of 20.50%, while Concentrates held 28.31% share with 33.73% YoY and 17.27% MoM. Flower shrank to 6.73% share after a 65.94% YoY decline despite a 50.04% MoM rebound, and Pre-Roll slipped to 1.53% share with -27.97% YoY and -8.34% MoM; Edible fell to 0.16% share with -84.87% YoY and -41.70% MoM. Average price fell 9.53% YoY to $8.77, with Vapor Pens priced at 9.90 and Concentrates at 6.42, aligning with an 11.90% YoY brand sales lift and a -52.55% two-year decline. The pattern implies deliberate concentration in inhalables where short-cycle velocities are accelerating, using lower pricing to expand basket penetration while de-emphasizing slower non-inhalable formats.

With Vapor Pens ranked 17 in Michigan and share above 60% alongside 20.50% MoM growth, the category mix signals a push to climb mid-tier ranks via momentum rather than breadth; the 33.73% YoY in Concentrates supports a two-pronged inhalables identity while Flower’s 6.73% share and -65.94% YoY keeps it peripheral despite a sharp MoM uptick. The -9.53% average price shift paired with 39.85% YoY growth in Vapor Pens points to price elasticity still in play, suggesting headroom to trade up select SKUs without stalling velocity, while Pre-Roll and Edible contractions (-8.34% MoM and -41.70% MoM) indicate limited return on assortment expansion. The positioning implication is to double down on Vapor Pens and Concentrates to move from rank 17 toward higher tiers in Michigan, using targeted price architecture and constrained investment in Pre-Roll and Edible where elasticity and share trends are unfavorable.