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Jul-2025
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Overview
Market Insights Snapshot
Traphouse Cannabis Co. has shown varied performance across different product categories and states, with notable movements in rankings. In the Michigan market, their ranking in the Concentrates category saw fluctuations, starting at 17th in April 2025, peaking at 10th in May, and then dropping to 19th by July. This indicates a strong but inconsistent presence in this category, with a notable peak in sales during May. Meanwhile, their performance in the Vapor Pens category has been relatively stable, maintaining a position within the top 20 throughout the analyzed months, highlighting consistent consumer demand for their products in this segment.
In contrast, Traphouse Cannabis Co.'s presence in the Edible and Pre-Roll categories in Michigan has been less prominent. They did not make it into the top 30 rankings in the Edible category after April, which could suggest a gap in market penetration or consumer preference challenges. Similarly, the Pre-Roll category saw them ranked 88th in April, with no ranking in the subsequent months until they reappeared at 97th in July, indicating a struggle to maintain a competitive edge in this area. These insights could suggest areas for potential growth or strategic refinement for Traphouse Cannabis Co. as they navigate the competitive landscape in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Traphouse Cannabis Co. has experienced fluctuating rankings, indicating a dynamic market position. Starting at 15th place in April 2025, Traphouse Cannabis Co. dropped to 18th in May, climbed to 16th in June, and then settled at 17th in July. This volatility suggests a competitive struggle, particularly with brands like Levitate, which maintained a consistently higher rank until July, and Sauce Essentials, which also showed strong performance with a peak rank of 12th in April. Meanwhile, Redbud Roots and Bossy have shown varied performance, with Redbud Roots improving to 15th in July and Bossy consistently ranking lower. Despite these challenges, Traphouse Cannabis Co.'s sales figures have shown resilience, with a notable recovery in July, suggesting potential for growth if strategic adjustments are made to capitalize on market opportunities.
Notable Products
In July 2025, Strawberry Shortcake Distillate Cartridge (1g) reclaimed its top position in sales for Traphouse Cannabis Co., having previously dropped to third place in June. The product achieved sales of $8,946, marking a significant recovery. Purple Urkle Distillate Cartridge (1g) climbed to the second position from fifth place in June, demonstrating a notable improvement. Sour Tangie Distillate Cartridge (1g) fell to third place after maintaining second in the prior two months. Sweet Island Punch Distillate Cartridge (1g) and Super Lemon Haze Distillate Cartridge (1g) secured the fourth and fifth rankings, respectively, with Sweet Island Punch dropping from its number one spot in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
