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Aug-2024
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Overview
Market Insights Snapshot
Traphouse Cannabis Co. has experienced significant fluctuations in its performance across various product categories in Michigan. In the Concentrates category, the brand saw a sharp decline from a rank of 2 in May 2024 to 44 by August 2024, indicating a substantial drop in market position. This trend is also reflected in the raw sales data, which shows a steep decrease over the same period. In the Edible category, Traphouse Cannabis Co. hovered around the lower end of the top 50, ranking 44 in May and slightly improving to 42 in June, before falling out of the top 30 by August, suggesting a struggle to maintain a competitive edge.
In the Flower category, Traphouse Cannabis Co. exhibited more stability, consistently ranking in the mid-30s from May to July 2024. However, the brand did not maintain a top 30 position in August, which could be a cause for concern. The Pre-Roll category showed a similar pattern, with the brand starting at rank 30 in May but slipping out of the top 30 by August. On a more positive note, the Vapor Pens category showed a relatively stable performance, with Traphouse Cannabis Co. maintaining a rank around the high teens and low twenties, though it did drop from 19 in July to 23 in August. This mixed performance across categories highlights both opportunities and challenges for the brand in maintaining its market presence in Michigan.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Traphouse Cannabis Co. has shown notable fluctuations in rank and sales over the past few months. Despite a strong start in May 2024 with a rank of 19, Traphouse Cannabis Co. experienced a slight dip in August 2024, falling to rank 23. This decline is significant when compared to competitors like Flav, which surged from rank 43 in May to 24 in August, and North Cannabis, which improved from rank 25 in May to 21 in August. Additionally, Mac Oils also demonstrated a positive trend, climbing from rank 28 in May to 22 in August. These shifts indicate a highly competitive market where maintaining rank and sales momentum is challenging. Traphouse Cannabis Co.'s sales peaked in June 2024 but saw a decline by August, suggesting the need for strategic adjustments to regain its competitive edge and stabilize its market position.
Notable Products
In August 2024, the top-performing product for Traphouse Cannabis Co. was Purple Drank (Bulk) in the Flower category, achieving the number one rank with sales of 11,510 units. The Purple Urkle Distillate Cartridge (1g) in the Vapor Pens category held the second position, dropping from its top rank in July 2024. Blue Razz Distillate Cartridge (1g) maintained its third-place position from July 2024. Watermelon Zkittlez Live Resin Cartridge (1g) secured the fourth rank, while Super Buff Cherry (Bulk) in the Flower category rounded out the top five. This month saw significant movement, particularly with Purple Drank (Bulk) emerging as the new leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
