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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Traphouse Cannabis Co. has shown a varied performance across different product categories. In the Concentrates category, the brand has experienced a decline in its rankings over the summer months, moving from 10th place in May 2025 to 24th place by August 2025. This downward trend is accompanied by a decrease in sales, indicating potential challenges in maintaining its competitive edge in this segment. On the other hand, their performance in the Vapor Pens category has been relatively stable, with a slight improvement from 18th to 16th place from May to August 2025. This consistency in Vapor Pens, despite the fluctuations in other categories, suggests a strong consumer base or effective marketing strategies in this product line.
Notably, Traphouse Cannabis Co. did not rank within the top 30 brands in the Pre-Roll category for the months tracked, which could be a point of concern or a potential area for strategic improvement. The absence from the top 30 suggests that the brand may need to re-evaluate its offerings or marketing strategies in this category to enhance visibility and sales. Despite this, the brand's ability to maintain a stable position in the Vapor Pens category, while experiencing significant challenges in Concentrates and absence in Pre-Rolls, highlights the importance of focusing on strengths while addressing weaknesses in a competitive market like Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Traphouse Cannabis Co. has shown a steady improvement in its rankings from May to August 2025, moving from 18th to 16th place. This upward trend in rank is accompanied by a consistent increase in sales, indicating a positive reception in the market. Despite this progress, Traphouse Cannabis Co. still trails behind competitors like Dragonfly Cannabis, which maintained a constant 15th rank, and Pro Gro, which fluctuated but ended at 14th place in August. Notably, Sauce Essentials mirrored Traphouse's rank changes, suggesting a close competition between the two. Meanwhile, Levitate experienced a decline, dropping to 18th place, which could present an opportunity for Traphouse to further solidify its position in the market. Overall, the data suggests that while Traphouse Cannabis Co. is making strides, there is still room for growth to surpass its competitors in Michigan's vapor pen category.
Notable Products
In August 2025, the top-performing product for Traphouse Cannabis Co. was Beach Cookies Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 15,862 units. Strawberry Shortcake Distillate Cartridge (1g) in the Vapor Pens category followed closely, ranking second after previously holding the top spot in May and July. Sweet Island Punch Distillate Cartridge (1g) improved its position to third place, up from fourth in July. Purple Punch Pre-Roll (1g) debuted in the rankings at fourth place, while Purple Urkle Distillate Cartridge (1g) dropped to fifth from its second-place position in July. Overall, the Pre-Roll category saw strong performance, with notable shifts in the Vapor Pens category rankings over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
