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Apr-2025
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Overview
Market Insights Snapshot
Traphouse Cannabis Co. has demonstrated noteworthy performance in the Michigan market, particularly in the Concentrates category. Starting the year strong with a rank of 2 in January, the brand experienced a gradual decline, reaching the 14th position by April. This movement suggests increased competition or potential shifts in consumer preferences. In contrast, their Vapor Pens category maintained a relatively stable position, hovering around the 13th and 16th ranks throughout the first four months of 2025, indicating consistent demand for their products in this category.
While Traphouse Cannabis Co. was unable to break into the top 30 rankings in the Flower category after January, the Pre-Roll category showed signs of promise with an improvement from being unranked in January to reaching the 78th position by April. This upward trajectory in Pre-Rolls could signal a growing acceptance or preference for their offerings in this segment. However, the Edibles category saw a slight decline from 63rd to 68th rank, which could be an area of concern or an opportunity for strategic improvement. Overall, the data reveals a mixed performance across categories, with certain areas showing potential for growth and others indicating the need for strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Traphouse Cannabis Co. has experienced notable shifts in its market position from January to April 2025. Initially ranked 13th in January and February, Traphouse Cannabis Co. saw a decline to 16th place in March and April. This change in rank coincides with a fluctuating sales trend, where sales peaked in March before dropping again in April. Meanwhile, Dragonfly Cannabis demonstrated a more volatile ranking, moving from 15th to 12th in March, before falling to 17th in April, indicating competitive pressure. Levitate showed an upward trend, improving its rank from 18th in January to 15th in April, suggesting a potential threat to Traphouse Cannabis Co.'s market share. Additionally, High Minded made a significant leap from outside the top 20 to 14th place in April, highlighting the dynamic nature of the market. These shifts underscore the importance for Traphouse Cannabis Co. to strategize effectively to maintain and improve its competitive standing in the Michigan vapor pen category.
Notable Products
In April 2025, the top-performing product from Traphouse Cannabis Co. was the Strawberry Shortcake Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place position with sales reaching 12,630 units. The Purple Urkle Distillate Cartridge (1g) slipped to second place after leading in March, while the Sour Tangie Distillate Cartridge (1g) climbed to third, demonstrating a consistent rise in popularity since its fifth-place rank in February. Sweet Island Punch Distillate Cartridge (1g) ranked fourth, experiencing a drop from its second position in March. The Pineapple Express Distillate Cartridge (1g) remained in fifth place, consistent with its debut ranking in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
