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Oct-2025
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Overview
Market Insights Snapshot
Bowhouse has shown a notable trajectory in the Concentrates category in Michigan. Over the months from July to October 2025, Bowhouse improved its ranking from 55th to 19th, indicating a strong upward trend in this category. This movement is significant as it highlights Bowhouse's increasing market presence and consumer acceptance in the Concentrates segment. The growth in sales from $67,797 in July to $172,112 in October underscores this positive trend. However, the Vapor Pens category tells a different story, with rankings fluctuating and remaining outside the top 30, suggesting that Bowhouse may need to reassess its strategy in this particular segment.
In the Vapor Pens category, Bowhouse's performance in Michigan has been less consistent, with rankings hovering around the mid-90s over the same period. This indicates a challenge in gaining traction or possibly facing stiff competition in this category. The decline in sales from September to October, where sales dropped from $63,887 to $41,268, further emphasizes the need for strategic adjustments. This contrast between the two categories in Michigan provides a clear picture of where Bowhouse is excelling and where it may need to focus more resources to improve its market position.
Competitive Landscape
In the competitive landscape of the concentrates category in Michigan, Bowhouse has shown a remarkable upward trajectory in its market rank over the past few months. Starting from a rank of 55 in July 2025, Bowhouse climbed to 19 by October 2025, indicating a significant improvement in its market presence. This ascent is particularly notable when compared to competitors like Traphouse Cannabis Co., which fluctuated between ranks 16 and 23, and Exotic Matter, which maintained a steadier position around rank 17 to 19. Meanwhile, Common Citizen experienced a dip, ending at rank 20 in October. The absence of Pro Gro from the top 20 until October, where it debuted at rank 21, further underscores Bowhouse's competitive edge. The increase in Bowhouse's rank is mirrored by a substantial rise in sales, suggesting a growing consumer preference and effective market strategies that have allowed it to outpace several established brands in the Michigan concentrates market.
Notable Products
In October 2025, Pink Runts (3.5g) from Bowhouse emerged as the top-performing product, securing the first rank with sales reaching 1,188 units. Following closely, Superwreck Cured Resin Baller Jar (5g) and Blueberry Muffin Cured Sugar (1g) held the second and third positions, respectively, both within the Concentrates category. Hash Hole Fuel Live Resin Badder (1g) and Red Runtz Cured Resin (1g) rounded out the top five, ranking fourth and fifth. These rankings represent a notable debut for these products in October, as they were not ranked in the prior months from July to September 2025. The strong entry of these products indicates a significant shift in consumer preference towards Bowhouse's offerings in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
