Market Insights Snapshot
In the Concentrates category, Michigan based brand Bowhouse has shown a strong upward trend from July to October 2023. Despite not ranking in the top 20 in July and August, the brand made a significant leap to the 17th position in September and maintained this ranking in October. This performance suggests a sharp increase in brand popularity and customer preference for Bowhouse's concentrates. The sales figures also reflect this upward trend, with a notable surge observed from August to September.
On the other hand, Bowhouse's performance in the Vapor Pens category within the same market has been less stellar. The brand has consistently ranked outside the top 20 from July to October 2023, indicating a lower market penetration in this category. The sales trends also suggest a lack of consistent growth, with a slight dip observed in October compared to the previous month. Further analysis may be required to understand the factors contributing to this performance and to identify potential strategies for improvement.
In the Michigan concentrates market, Bowhouse has experienced a significant fluctuation in its rank over the recent months. In July 2023, Bowhouse was ranked 25th, which then dropped to 57th in August 2023, indicating a decrease in sales. However, the brand made a strong recovery in September and October 2023, climbing back to the 17th position. This indicates a substantial increase in sales, putting it on par with competitors like Humblebee and Lift Off Extracts. Notably, Pleasantrees consistently outperformed Bowhouse, maintaining a rank within the top 15 over the same period. Conversely, Dabs & Doses has shown a steady performance, maintaining a rank in the low twenties. It's worth noting that a missing rank for any month indicates that the brand was not in the top 20 for that month.
In October 2023, Bowhouse's top-performing product was the Pink Runtz Cured Badder (1g) from the Concentrates category, with a staggering 6179 units sold. Following closely, the Chem 91 Cured Resin Badder (1g) and Skywalker OG Cured Resin Badder (1g) secured the 2nd and 3rd positions respectively. Interestingly, the 517 Premier Potpurri Cured Badder (1g), which was the top performer in September 2023, slipped to the 4th position in October. Rounding out the top 5 was a product from the Flower category, the Lemon Cherry Gelato (3.5g).