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Dec-2024
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Overview
Market Insights Snapshot
In the Michigan market, Bowhouse has experienced notable fluctuations in its performance across different categories. In the Concentrates category, Bowhouse maintained a strong presence in September and October 2024, holding a consistent 10th place ranking. However, by November, the brand experienced a decline to 14th place, followed by a further drop to 21st in December. This downward trend is underscored by a significant decrease in sales from October to December, suggesting potential challenges in sustaining its position within this competitive category. In contrast, the Vapor Pens category saw Bowhouse absent from the top 30 rankings for the last quarter of 2024, indicating a struggle to capture market share in this segment within Michigan.
The absence of Bowhouse from the top 30 in the Vapor Pens category for Michigan could be seen as a concern, especially as this category is often a significant driver of sales in the cannabis market. While the brand showed initial promise in the Concentrates category with a solid start in the fall, the subsequent decline in rankings and sales highlights an area for potential strategic reassessment. Understanding the factors behind these movements can provide valuable insights into market dynamics and consumer preferences, offering opportunities for Bowhouse to recalibrate its approach and potentially regain its footing in these categories.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Bowhouse has experienced a notable shift in its ranking and sales trajectory from September to December 2024. Initially holding a strong position at rank 10 in both September and October, Bowhouse saw a decline to rank 14 in November and further to rank 21 by December. This downward trend in rank coincides with a decrease in sales, particularly evident in December. In contrast, GreenCo Ventures maintained a relatively stable performance, peaking at rank 11 in November before dropping to 19 in December, yet still outperforming Bowhouse in terms of sales volume. Meanwhile, Rise (MI) and Uplyfted Cannabis Co. exhibited upward momentum, with Rise improving its rank from 33 in September to 23 in December, and Uplyfted Cannabis Co. climbing from 27 to 22 over the same period. These shifts suggest that Bowhouse faces increasing competition from brands that are gaining traction in the market, highlighting the need for strategic adjustments to regain its competitive edge.
Notable Products
In December 2024, Bowhouse's top-performing product was Candy Cartel (3.5g) in the Flower category, achieving the number one rank with sales of 1,646 units. This product advanced from its previous position of second in October 2024, showing a notable improvement. In the Concentrates category, Permanent Marker Live Resin Badder (1g) secured the second rank, followed closely by Rainbow Belts Live Badder (1g) in third place. Jelly Donuts Live Resin Badder (1g) and Pink Runtz Cured Resin (1g) held the fourth and fifth ranks, respectively, marking their debut in the top five for December. Overall, the Concentrates category saw new entries into the rankings, indicating a shift in consumer preferences towards these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
