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Apr-2025
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Overview
Market Insights Snapshot
Bowhouse has shown a notable performance trajectory in the state of Michigan, particularly within the Concentrates category. Starting the year with a rank of 20 in January, Bowhouse improved its position to reach the top 10 by March, although it slightly dipped to 13th in April. This movement indicates a strong upward trend in consumer interest and market penetration, as evidenced by a substantial increase in sales from January to March. However, it's worth noting that Bowhouse did not make it into the top 30 for the Flower category during this period, which could be seen as a gap in their market presence or an opportunity for growth.
In the Vapor Pens category, Bowhouse began the year ranked 76th in January but made impressive strides, climbing to 25th by April. This significant improvement suggests a growing consumer preference and successful market strategies in this category. Despite these gains, the absence of Bowhouse in the top 30 for the Flower category in Michigan may highlight challenges or strategic decisions to focus on other product lines. The overall performance across these categories and the notable movements in rankings reflect Bowhouse's dynamic positioning in the Michigan cannabis market.
Competitive Landscape
In the competitive landscape of Michigan's concentrates market, Bowhouse has shown a notable upward trend in rankings, moving from 20th place in January 2025 to a peak of 10th place in March before slightly dropping to 13th in April. This positive trajectory highlights Bowhouse's growing presence and competitive edge in the market. In contrast, Traphouse Cannabis Co. experienced a significant decline, dropping from 2nd place in January to 14th by April, indicating potential challenges in maintaining market share. Meanwhile, Society C showed a remarkable recovery, climbing from 28th in February to 11th in April, suggesting a strong comeback strategy. Anarchy Extracts and The Fresh Canna maintained relatively stable positions, with The Fresh Canna consistently ranking higher than Bowhouse, except in March. These dynamics suggest that while Bowhouse is gaining traction, it faces stiff competition from both established and resurging brands in the Michigan concentrates market.
Notable Products
In April 2025, the top-performing product for Bowhouse was the Strawberry Cough x Pineapple OG Distillate Disposable (1g) in the Vapor Pens category, securing the first rank with sales of 3541 units. Following closely were the Banana Mimosa Distillate Disposable (1g) and Apple Jacks Cured Resin Disposable (1g), ranked second and third, respectively. The Gruntz Cured Resin Disposable (1g) and Watermelon OG Distillate Disposable (1g) completed the top five, showcasing strong sales performance. This month marked a notable debut for these products as they were not ranked in the previous months. The Vapor Pens category dominated the rankings, indicating a significant consumer preference for these products in April.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
