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Aug-2025
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Overview
Market Insights Snapshot
Anthologie's performance in the Massachusetts market has shown some variability across different product categories. In the Flower category, the brand did not manage to break into the top 50, with rankings hovering in the 50s and 60s over the summer months of 2025. This indicates a struggle to gain a stronger foothold in a competitive market. Interestingly, Anthologie's presence in the Pre-Roll category has been even less prominent, with the brand not appearing in the top 30 rankings after May 2025. This absence suggests a need for strategic adjustments to improve visibility and sales in this category.
In contrast, Anthologie's position in the New Jersey market appears more robust, especially in the Flower category where the brand consistently maintained a position within the top 30, showing stability and resilience. Furthermore, the Pre-Roll category in New Jersey has seen a positive trajectory for Anthologie, with a steady climb from 28th to 21st place between May and August 2025. This upward movement in Pre-Roll rankings reflects a significant improvement in market penetration and consumer preference, positioning Anthologie as a growing player in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Anthologie has maintained a consistent presence, fluctuating slightly but remaining within the top 30 brands from May to August 2025. While Anthologie's rank hovered around 25th to 27th, it faced notable competition from GreenJoy, which showed stronger performance, peaking at 17th in July. Meanwhile, Revelry Herb Company and Superflux demonstrated significant upward momentum, with Superflux notably climbing from 48th in May to 26th in August. Despite these competitive pressures, Anthologie's sales showed a steady increase, suggesting resilience and a loyal customer base. However, the brand may need to strategize to improve its rank and compete more aggressively with rising brands like Happy Farmer, which also showed a strong upward trend, particularly in July and August.
Notable Products
In August 2025, the top-performing product for Anthologie was Glitter Bomb Pre-Roll (1g), securing the number one rank with impressive sales. AJ's Sour Diesel Pre-Roll (1g) followed closely in second place, experiencing a drop from its previous first-place position in June and July. Ghost Train Haze Pre-Roll (1g) emerged as a strong contender, debuting at third place. Local Skunk Pre-Roll (1g) and Purple Milk Pre-Roll (1g) rounded out the top five, both achieving their initial rankings in August. Notably, AJ's Sour Diesel Pre-Roll (1g) recorded a sales figure of 2316 units, indicating a significant performance despite the rank change.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
