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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Anthologie is stocked at 144 licensed dispensaries across New Jersey, Massachusetts, and Arizona, 78 of them in New Jersey, with the deepest coverage in Hoboken, Ewing Township, Gloucester Township, Trenton, and Atlantic City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Anthologie’s mix in July 2026 concentrated 62.97% of sales in Flower with a year-over-year decline of 57.41% and a month-over-month drop of 21.22%, while Pre-Roll rose to 37.03% share with a year-over-year decline of 11.42% but a month-over-month increase of 26.67%. The average price across the brand fell 13.24% year over year to $20.40, alongside a total brand sales decline of 47.27% year over year, and within Flower the average price sat at 32.37 as Pre-Roll averaged 12.52. With Flower ranked 42 in New Jersey and losing both share and velocity while Pre-Roll expands month over month, the pattern implies a pivot away from a weakening flagship category toward a comparatively steadier Pre-Roll lane where pricing and volume are supporting mix shift.
The divergence—Flower down 21.22% month over month and 57.41% year over year versus Pre-Roll up 26.67% month over month and down only 11.42% year over year—suggests Anthologie’s near-term positioning hinges on defending relevance in Flower while leaning into Pre-Roll to stabilize throughput. Given the 13.24% year-over-year price compression concurrent with a 47.27% brand sales decline and a 42 rank in New Jersey Flower, the implication is that discounting alone is not recapturing Flower demand, so reallocating promotional weight and assortment toward the growing Pre-Roll share could mitigate volatility and set a path to regain rank via mix-led recovery rather than pure price moves.
Competitive Landscape
Anthologie sits at rank #42 in NJ Flower in July 2026, down 14 positions year over year from #28 and 5 spots lower than April 2026’s #37, while its peak of #19 in November 2025 marks a 23-place slide from best to current; meanwhile, Ozone holds #1 after rising from #2 despite a -13.1% year-over-year sales change, and Find. climbed from #10 to #2 on +129.0% sales growth, indicating that Anthologie’s downward rank drift amid competitors’ upward mobility signals lost relative velocity and a need to reassert share to avoid further rank compression.
Notable Products
Local Skunk (3.5g) posted the steepest decline in July 2026 at -50.3% MoM, sliding to rank 2 while Local Skunk Pre-Roll (1g) held rank 1 despite a -18.8% drop, indicating value is consolidating at the very top but with shrinking velocity. JMO Pre-Roll (1g) fell -32.2% at rank 3 and Watermelon Z (3.5g) contracted -19.7% at rank 10, while four of the top ten are Pre-Roll SKUs spanning ranks 1, 3, 4, and 5, pointing to a portfolio overweight in quick-consumption formats. Blueberry Dragon Pre-Roll 5-Pack (2.5g) softened only -3.1% at rank 4 versus Purple Punch Pre-Roll 5-Pack (2.5g) at -37.1% and rank 6, implying 5-pack performance is uneven and driven by strain-specific pull rather than pack-size alone.
The pattern implies Anthologie is leaning into Pre-Rolls for share defense while flagship Flower volatility, including a -50.3% shock in Local Skunk (3.5g), signals assortment and pricing need recalibration to stabilize premium eighths even as small-format Pre-Rolls carry day-to-day throughput.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
