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Mar-2026
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Overview
Market Insights Snapshot
Anthologie's performance in the Massachusetts market for the Flower category has shown a decline over the observed months. Starting at the 72nd position in December 2025, the brand dropped out of the top 30 by February 2026, with rankings of 90th and 93rd in January and March, respectively. This downward trend is mirrored by a decrease in sales, with March 2026 figures falling significantly from December 2025. The absence from the top 30 in February indicates a challenging period for Anthologie in this state, suggesting potential issues in market penetration or competition from other brands.
In contrast, Anthologie's presence in New Jersey for the Flower category has been relatively stable, maintaining a position within the top 30 throughout the months. Starting at 19th in December 2025, the brand experienced a slight decline, reaching 27th by March 2026, yet maintaining a consistent presence in the rankings. Sales figures reflect a dip in February but recovered somewhat by March. In the Pre-Roll category, however, Anthologie did not make it into the top 30 rankings in March, indicating a potential area for improvement. This mixed performance across categories in New Jersey highlights the brand's varying success and potential strategic focus areas.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Anthologie has experienced a notable decline in its market position over the first quarter of 2026. Starting from a rank of 19 in December 2025, Anthologie fell out of the top 20 by January 2026 and continued to struggle, ranking 28th in February and slightly improving to 27th in March. This downward trend in rank correlates with a significant drop in sales, from $715,334 in December 2025 to $503,382 in March 2026. In contrast, Savvy showed a positive trajectory, climbing from 31st in December to 25th in March, with a notable sales increase in March. Similarly, Craft Kings improved from 32nd in January to 26th in March, indicating a strengthening market presence. Meanwhile, (the) Essence and Breakwater remained relatively stable in their rankings, with (the) Essence experiencing a slight decline but maintaining a competitive edge over Anthologie. These shifts suggest that Anthologie faces increasing competition and may need to reassess its strategies to regain its footing in the New Jersey Flower market.
Notable Products
In March 2026, Local Skunk Pre-Roll (1g) reclaimed its top position as the leading product for Anthologie, after a brief dip to third place in February, with sales amounting to 1922 units. Local Skunk Smalls (7g) emerged as a strong contender, securing the second spot despite not being ranked in previous months. Strawberry Guava (3.5g) dropped to third place from its first position in February, indicating a slight decline in sales momentum. Watermelon Z Pre-Roll (1g) and Mac n Jack (3.5g) rounded out the top five, marking their debut in the rankings this month. The shifts in rankings suggest dynamic consumer preferences and a competitive product landscape for Anthologie.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
