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Apr-2025
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Overview
Market Insights Snapshot
Anthologie's performance in the Massachusetts market reveals some noteworthy fluctuations across both the Flower and Pre-Roll categories. In the Flower category, Anthologie experienced a decline in rankings, starting at 74th in January and dropping to 96th by April. This downward trend coincides with a noticeable decrease in sales, indicating potential challenges in maintaining market presence. Conversely, in the Pre-Roll category, Anthologie showed a promising improvement from 98th in February to 74th in March, although it slightly dipped to 78th in April. Despite these fluctuations, the Pre-Roll sales figures remained relatively stable, suggesting a consistent consumer interest in this category.
In New Jersey, Anthologie's presence in the Flower category has been more stable, maintaining a position within the top 35 throughout the first four months of 2025. Their ranking improved from 31st in January to 25th by April, which is indicative of growing consumer preference or effective market strategies. The Pre-Roll category, however, presents a contrasting picture; Anthologie's rank fell from 17th in February to 38th in April. This decline could point to increased competition or shifts in consumer preferences. Notably, the Flower category in New Jersey saw a significant increase in sales by April, marking it as a strong performer for Anthologie in this state.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Anthologie has shown a promising trajectory with significant rank improvements over the first four months of 2025. Starting at rank 31 in January, Anthologie improved to rank 25 by April, indicating a positive trend in market presence. This upward movement is particularly notable when compared to Grown Rogue, which also improved its rank from 38 to 24, and Old Pal, which experienced fluctuations, ending at rank 23 in April. Despite these competitors, Anthologie's sales have shown a steady increase, closing the gap with The Botanist, which saw a decline from rank 17 to 27. Meanwhile, Later Days maintained a relatively stable position, yet Anthologie's growth in sales suggests a strengthening foothold in the market. These dynamics highlight Anthologie's potential to further climb the ranks, driven by its consistent sales performance and strategic market positioning.
Notable Products
In April 2025, Ghost Train Haze Pre-Roll (1g) emerged as the top-performing product for Anthologie, climbing to the number one rank with sales of 1612 units. AJ's Sour Diesel Pre-Roll (1g) followed closely in second place, improving its position from fourth in March to second in April, with a notable sales figure. AJ's Sour Diesel (3.5g) maintained a steady performance, ranking third, consistent with its March position. Mac n Jack (3.5g) made its debut in the rankings, securing the fourth spot. Acid Dough (3.5g) experienced a drop in performance, moving from second in March to fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
