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Nov-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Anthologie's performance in the Flower category has shown a consistent presence just outside the top 60 brands, maintaining ranks of 67 and 65 in the months of August through October, before slightly dropping to 66 in November. Despite not breaking into the top 30, the brand's sales figures have shown a positive trend, with a noticeable increase from September to October. This steady presence, albeit outside the top tier, suggests a stable market position and a potential area for growth if the brand can leverage its existing customer base to climb into more competitive rankings.
In contrast, New Jersey presents a more dynamic landscape for Anthologie. In the Flower category, the brand has seen a gradual decline in its rankings, moving from 25th in August to 30th by November, though it remains within the top 30. This decline is accompanied by fluctuating sales figures, indicating potential challenges in maintaining market share. Meanwhile, in the Pre-Roll category, Anthologie experienced a significant drop from 23rd to 41st between August and October, before recovering slightly to 33rd in November. This volatility suggests a competitive market environment and highlights the need for strategic adjustments to regain and stabilize its position within the top ranks.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Anthologie has experienced a slight decline in its ranking over the past few months. Starting from 25th place in August 2025, Anthologie's rank dropped to 28th in September and October, and further to 30th in November. This downward trend in rank is mirrored by a decrease in sales, which could be attributed to the rising competition from brands like Goodies and GreenJoy. Notably, Goodies made a significant leap from 66th place in August to 26th in October, indicating a robust growth trajectory that may have siphoned market share from Anthologie. Meanwhile, GreenJoy maintained a relatively strong presence, despite a slight fluctuation in rank, suggesting consistent consumer preference. As Anthologie navigates this competitive environment, understanding these dynamics and consumer preferences will be crucial for regaining its footing and boosting sales.
Notable Products
In November 2025, Local Skunk (3.5g) from the Flower category maintained its top position as the leading product for Anthologie, showcasing consistent performance with sales reaching 2,552 units. Mac N Jack Pre-Roll (1g) climbed to the second position, improving from third place in October, with notable sales of 1,708 units. AJ's Sour Diesel Pre-Roll (1g) entered the top three, marking a significant rise from its absence in the rankings in September and October. Hashburger (3.5g) experienced a slight decline, moving from second to fourth place, indicating a decrease in sales momentum. Kashmere Kush Smalls (7g) made its first appearance in the rankings at fifth place, highlighting its entry into the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
