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Oct-2025
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Overview
Market Insights Snapshot
Anthologie's performance in the Massachusetts flower category shows a consistent presence, although the brand has not broken into the top 30 rankings over the past few months. This indicates a stable but relatively modest market position in the state, with a slight fluctuation in rankings from 69th in July to 67th in October. Despite this, sales figures reveal a slight recovery in October after a dip in August and September, suggesting potential for growth if market strategies are adjusted. The brand's position in Massachusetts highlights the competitive nature of the flower category, where even minor improvements in rank could signify a substantial market share gain.
In New Jersey, Anthologie demonstrates a more dynamic performance across categories. For the flower category, Anthologie maintained a presence in the top 30, with rankings oscillating between 25th and 28th from July to October. However, the pre-roll category tells a different story, as the brand's rank fell from 24th in July to 41st in October, indicating a notable decline in market presence. This drop in rank for pre-rolls correlates with a significant reduction in sales, which could be a point of concern for the brand. The contrasting trends between the flower and pre-roll categories in New Jersey suggest varying consumer preferences and competitive pressures, offering insights into potential areas for strategic focus and improvement.
Competitive Landscape
In the competitive landscape of the New Jersey Flower category, Anthologie has experienced fluctuating rankings over the past few months, starting at 27th in July 2025 and maintaining a similar position by October 2025 at 28th. This stability in rank, despite a dip in sales in September, suggests resilience amidst market volatility. Notably, Illicit / Illicit Gardens consistently outperformed Anthologie, maintaining a higher rank and sales figures throughout the period. Meanwhile, Goodies demonstrated significant upward mobility, climbing from outside the top 20 in July to 26th by October, surpassing Anthologie in sales. Conversely, GreenJoy and Breakwater showed variability, with GreenJoy experiencing a notable drop in rank from 17th to 29th, while Breakwater entered the top 30 by October. These dynamics highlight the competitive pressure Anthologie faces, emphasizing the need for strategic adjustments to enhance its market position and sales performance.
Notable Products
In October 2025, Local Skunk (3.5g) emerged as the top-selling product for Anthologie, with notable sales of 3013 units. Hashburger (3.5g) followed closely as the second top-performing product. The Mac N Jack Pre-Roll (1g) maintained a consistent third-place ranking from July to October, showcasing stable demand. Glitter Bomb Pre-Roll (1g), which previously held the top rank in August and September, fell to fourth place in October. AJ's Sour Diesel Pre-Roll (1g), which was once the leading product in July, experienced a decline to fifth place by October.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
