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Oct-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, GreenJoy has experienced notable fluctuations in its performance across different product categories. Specifically, in the Flower category, the brand saw a significant drop in its ranking from 17th place in September 2025 to 29th place by October 2025. This movement indicates a potential challenge in maintaining market share within this category, as sales also decreased from $677,326 to $443,219 during the same period. Conversely, the Pre-Roll category has shown more stability, with GreenJoy maintaining a relatively consistent position, although it did slip from 16th to 21st place from September to October. This suggests that while GreenJoy is facing competitive pressures, there remains a solid consumer base for its Pre-Roll products in New Jersey.
While GreenJoy's performance in New Jersey has seen some downward trends, the brand's ability to remain within the top 30 in both the Flower and Pre-Roll categories indicates its continued relevance in the market. The fact that GreenJoy did not fall out of the top 30 in any of the categories is a positive sign, especially given the competitive nature of the cannabis market. However, the drop in rankings in the Flower category could point to the need for strategic adjustments to regain its standing. The overall sales decline in October for both categories suggests that GreenJoy might need to explore new strategies or product innovations to enhance its appeal and regain momentum in the coming months.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, GreenJoy experienced notable fluctuations in its ranking and sales from July to October 2025. Initially ranked 18th in July, GreenJoy saw a dip to 24th in August, before rebounding to 17th in September, only to fall again to 29th in October. This volatility contrasts with competitors like Illicit / Illicit Gardens, which maintained a more stable presence, hovering between 21st and 27th place. Meanwhile, Anthologie and Savvy consistently trailed behind, with rankings mostly outside the top 20. Despite GreenJoy's fluctuating rank, its sales performance was competitive, particularly in September, where it surpassed others in the category. However, the drop in both rank and sales in October suggests potential challenges that could be addressed to regain market position and stabilize growth.
Notable Products
In October 2025, OG Lime Killer Pre-Roll 2-Pack (1g) emerged as the top-performing product for GreenJoy, securing the number one rank with sales of 1769 units. Purple Punch Pre-Roll 5-Pack (2.5g) followed in second place, while Gas Basket (3.5g) was ranked third. Notably, Rainbow Sherbet Pre-Roll 2-Pack (1g) dropped from second place in September to fourth in October, with sales decreasing to 1150 units. Strawberry Candy Pre-Roll 5-Pack (2.5g) maintained its position at fifth place from the previous month. This shift in rankings highlights a fluctuating demand for pre-rolls compared to the consistent performance of flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
