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Apr-2025
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Overview
Market Insights Snapshot
GreenJoy has shown significant movement in the New Jersey market, particularly in the Flower category. Beginning the year outside the top 30, the brand has demonstrated substantial growth, culminating in a rank of 30 by April 2025. This upward trajectory is mirrored in their sales figures, which have more than doubled from January to April. Such progress indicates a strengthening market presence and suggests that GreenJoy is becoming increasingly competitive in this category. However, the initial absence from the top 30 in January highlights the challenges they faced at the start of the year, emphasizing the significance of their recent gains.
In the Pre-Roll category within New Jersey, GreenJoy's performance has been noteworthy as well. Starting the year at rank 50, they have climbed to an impressive rank of 22 by April. This improvement is accompanied by a consistent increase in sales, reflecting a growing consumer preference for their products in this segment. The leap from being outside the top 30 to securing a solid position within it underscores their successful strategies in capturing market share. Despite their initial challenges, GreenJoy's ability to rise through the ranks in both categories indicates a promising trajectory for the brand in this state.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, GreenJoy has shown a notable upward trajectory in its rankings over the first four months of 2025. Starting at rank 48 in January, GreenJoy climbed to rank 30 by April, indicating a significant improvement in its market position. This rise is particularly impressive when compared to competitors like Illicit / Illicit Gardens, which experienced a decline from rank 13 in January to rank 29 in April, and Hamilton Farms, which fluctuated and ended at rank 32. Despite starting with lower sales figures, GreenJoy's sales have shown a strong upward trend, closing the gap with competitors such as Full Tilt Labs, which maintained a relatively stable rank around 31. The data suggests that GreenJoy's strategic initiatives are yielding positive results, positioning it as a rising player in the New Jersey Flower market.
Notable Products
In April 2025, GreenJoy's top-performing product was Deadhead OG Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one position from March with a notable sales figure of 1092 units. Hypnotik Pre-Roll 2-Pack (1g) climbed to the second spot, indicating strong market entry as it was unranked in previous months. Hell's OG Pre-Roll 2-Pack (1g) held steady at third place, showing consistent performance. Lemon Fresh Pre-Roll 2-Pack (1g) debuted at fourth, while Grape Gas Smalls (7g) in the Flower category entered the top five. These shifts suggest a growing consumer preference for GreenJoy's Pre-Roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
