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Nov-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, GreenJoy has shown varied performance across different product categories over the past few months. For the Flower category, GreenJoy has fluctuated in its rankings, starting from 24th place in August 2025 and dropping to 30th in October, before slightly improving to 28th in November. This indicates some volatility in their Flower sales, which peaked in September but faced a decline in the following months. Such fluctuations might suggest challenges in maintaining a steady market presence or competition from other brands in the Flower category.
Conversely, GreenJoy's performance in the Pre-Roll category in New Jersey has been more consistent and positive. Starting at 17th place in August, GreenJoy improved to 14th place by November 2025, demonstrating a clear upward trend. This progression is supported by a notable increase in sales from October to November, suggesting that GreenJoy's Pre-Roll products are gaining popularity among consumers. The contrasting trends between the Flower and Pre-Roll categories highlight the brand's varying market dynamics and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, GreenJoy has experienced notable fluctuations in its ranking and sales performance over the past few months. In August 2025, GreenJoy was ranked 24th, but it saw a significant improvement in September, climbing to 17th place, indicating a strong surge in sales. However, this momentum was not sustained as GreenJoy's rank dropped to 30th in October before recovering slightly to 28th in November. This volatility contrasts with competitors like Brute's Roots, which maintained a more stable presence, consistently ranking between 20th and 26th, and Verano, which showed a gradual improvement from 30th to 25th over the same period. Meanwhile, Happy Farmer experienced a similar ranking pattern to GreenJoy, though it managed to end November slightly ahead at 27th. These dynamics suggest that while GreenJoy has the potential for strong sales bursts, it faces challenges in maintaining consistent market positioning against its competitors.
Notable Products
In November 2025, GreenJoy's top-performing product was the OG Lime Killer Pre-Roll 2-Pack, maintaining its number one rank from October with sales of 1703 units. The Slurricane Pre-Roll 2-Pack secured the second position, marking its debut in the rankings. The Rainbow Sherbet Pre-Roll 2-Pack, which held the second spot in September and October, dropped to third place. Strawberry Candy Pre-Roll 2-Pack entered the rankings at fourth position, while the Slurricane Pre-Roll 5-Pack held the fifth spot. These rankings highlight a dynamic shift in product performance, with new entries and shifts in consumer preferences observed since previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
