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Aug-2025
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Overview
Market Insights Snapshot
GreenJoy has shown varying performance across different product categories and states. In the New Jersey market, the brand has demonstrated a fluctuating presence in the Flower category, with rankings oscillating between 17th and 25th over the summer months of 2025. This indicates a somewhat unstable but competitive positioning, as they managed to climb to 17th in July before dropping back to 24th in August. The sales figures in this category reflect these movements, with a notable peak in July. Such fluctuations could be attributed to seasonal demand changes or strategic shifts in their marketing efforts.
In contrast, GreenJoy's performance in the Pre-Roll category in New Jersey has been more consistent, maintaining a steady presence within the top 20. Rankings have remained close, ranging from 13th to 16th, suggesting a more stable consumer base or effective product positioning in this category. Despite the slight drop from 13th in June to 16th in August, the sales figures have shown resilience, indicating a strong demand that could buffer against minor ranking slips. The consistency in this category might highlight a loyal customer segment or successful promotional activities that have kept their Pre-Roll products in demand.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, GreenJoy experienced notable fluctuations in its market rank and sales performance from May to August 2025. Despite a promising surge to the 17th position in July, GreenJoy's rank dipped to 24th in August, indicating a volatile market presence. This fluctuation contrasts with the steady ascent of Superflux, which climbed from 48th in May to 26th in August, showcasing a significant upward trend. Meanwhile, Illicit / Illicit Gardens maintained a relatively stable position, hovering around the 20th to 23rd ranks, suggesting consistent consumer loyalty. Happy Farmer also showed a positive trajectory, improving from 29th in May to 23rd in August. These dynamics highlight the competitive pressure GreenJoy faces, emphasizing the need for strategic marketing initiatives to regain and sustain a higher market position amidst rising competitors.
Notable Products
In August 2025, the top-performing product for GreenJoy was Bread and Butter 3.5g in the Flower category, securing the number one rank. Mimosa Pre-Roll 2-Pack 1g followed closely, holding the second position with sales of 2158 units. Mimosa 3.5g, also in the Flower category, maintained a consistent performance, ranking third, having previously been ranked third in both May and June 2025. Bread and Butter Pre-Roll 5-Pack 2.5g entered the top ranks in August, achieving the fourth position. Gas Basket Pre-Roll 2-Pack 1g, which was ranked second in June, dropped to fifth place in August, indicating a shift in consumer preference towards other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
