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Sep-2025
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Overview
Market Insights Snapshot
GreenJoy has shown notable performance variations across different categories and states, particularly in the New Jersey market. In the Flower category, GreenJoy's ranking fluctuated over the months from June to September 2025. Starting at the 25th position in June, the brand improved its standing to 18th in July, experienced a slight dip to 24th in August, and rebounded to 17th in September. This movement suggests a competitive presence in the Flower category, with a positive trajectory towards the end of the period. The fluctuation in rankings is indicative of the competitive nature of the market, where GreenJoy is striving to maintain and improve its position.
In the Pre-Roll category within New Jersey, GreenJoy maintained a relatively stable ranking, beginning at 14th place in June and ending at 16th in September. Despite slight shifts, the brand remained within the top 20, demonstrating consistent performance. This stability can be seen as a strength, as it indicates a steady demand for GreenJoy's Pre-Roll products. However, the absence of GreenJoy in the top 30 rankings for other states or categories could be interpreted as a challenge, suggesting potential areas for growth or increased marketing efforts. This snapshot of GreenJoy's performance highlights both its strengths and opportunities in specific markets and categories.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, GreenJoy has shown a dynamic shift in its market position over the months from June to September 2025. Initially ranked at 25th in June, GreenJoy climbed to 18th in July, experienced a slight dip to 24th in August, and then improved to 17th in September. This fluctuation indicates a volatile yet promising trajectory in its market presence. Notably, Fresh Cannabis maintained a relatively stable position, consistently ranking higher than GreenJoy, though it also experienced a drop from 12th to 16th by September. Meanwhile, Cookies and Find. have shown varied performances, with Cookies dropping from 14th to 18th and Find. improving from 21st to 15th over the same period. Despite these shifts, GreenJoy's sales figures have shown resilience, with a notable increase from June to September, suggesting a positive reception in the market. This competitive analysis highlights GreenJoy's potential to capitalize on its upward trend and possibly surpass its competitors in the near future.
Notable Products
In September 2025, the top-performing product for GreenJoy was Mimosa (3.5g) in the Flower category, climbing to the number one rank with impressive sales of 5137 units, a significant increase from its third position in August. The Bread and Butter Pre-Roll 5-Pack (2.5g) in the Pre-Roll category secured the second spot, moving up from fourth place the previous month. Rainbow Sherbet Pre-Roll 2-Pack (1g) debuted in the rankings at the third position with notable sales figures. Bread and Butter (3.5g) experienced a drop to fourth place from its previous top position in August. Lastly, Strawberry Candy Pre-Roll 5-Pack (2.5g) entered the rankings at fifth place, highlighting a competitive month for Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
