Market Insights Snapshot
In the Alberta market, Atlas Thrive has seen some notable shifts in its category rankings from August to November 2023. The brand's Edible category saw a significant improvement, moving from rank 60 in October to rank 44 in November. This indicates a positive trend in popularity for Atlas Thrive's edibles in Alberta. However, in the Topical category, the brand's ranking remained relatively stable, fluctuating slightly between ranks 14 and 21. It's worth noting that despite the lower ranking in the Edible category compared to Topicals, Atlas Thrive's sales in Edibles saw a significant increase in November.
Shifting focus to the Ontario and Saskatchewan markets, Atlas Thrive's performance varied across categories. In Ontario, the brand improved its ranking in the Edible category from 90 in August to 68 in November. The Oil category, however, saw a missing ranking for October, indicating that Atlas Thrive was not in the top 20 brands for that month in this category. In Saskatchewan, the brand maintained a steady presence in the Edible category, improving its rank from 43 in August to 35 in November. However, similar to Ontario, the Topical category had missing rankings for August and October, suggesting room for improvement in this category in Saskatchewan.
Atlas Thrive, a cannabis oil brand in British Columbia, has maintained a steady position in the market, ranking 18th consistently from August to November 2023. However, it's worth noting that Atlas Thrive's sales have seen a slight dip and then recovery during this period, indicating a potential for growth. In comparison, Feather and Royal Co have consistently ranked higher than Atlas Thrive, but their sales have fluctuated, with Feather experiencing a significant drop and Royal Co seeing a slight increase. On the other hand, XMG and ufeelu have shown a downward trend in both rank and sales, with XMG falling from 14th to 18th place and ufeelu dropping from 13th to 17th place. This data suggests that while Atlas Thrive is not leading the market, it has maintained a more stable position than some of its competitors.
In November 2023, Atlas Thrive's top-selling product was the 'CBD:THC 20:1 Vanilla Mint Gum 10-Pack (200mg CBD, 10mg THC)' from the Edible category, with a notable 251 units sold. This product moved up two positions from its October rank. The second best-selling product was 'MÜV - THC150 EnCaps Oil Tincture (7.5ml)' from the Oil category, which dropped one place from its October rank. The third highest-selling product was 'MUV - CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC)' from the Topical category, dropping two positions from its October rank. The fourth and fifth spots were taken by 'MUV - CBD Transdermal Patch (20mg CBD)' and 'MUV CBD/THC 1:1 Transdermal Gel (250mg CBD, 250mg THC, 30ml)', both from the Topical category, with the former retaining its rank and the latter not having been ranked in previous months.