.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The performance of Kiss in the Beverage category across different states and provinces has shown notable fluctuations. In Ontario, Kiss maintained a steady position at rank 23 for both May and June of 2024, but saw a decline to rank 25 in July and further slipped to rank 30 in August. This downward trend in Ontario could indicate increasing competition or changing consumer preferences within the Beverage category. Despite the initial stability, the drop in rankings suggests that Kiss may need to reassess its market strategy to regain its standing.
Interestingly, Kiss did not appear in the top 30 brands in any other states or provinces for the given months, which could be seen as a significant drawback for the brand's overall market presence. This absence from the top rankings in other regions highlights the challenges Kiss faces in expanding its footprint beyond Ontario. The brand's sales in Ontario have also shown a downward trajectory, with a notable decrease from May to August. This trend underscores the importance of strategic adjustments to maintain and grow market share.
Competitive Landscape
In the competitive landscape of the Beverage category in Ontario, Kiss has experienced notable fluctuations in its rank and sales over the past few months. Starting strong in May 2024 with a rank of 23, Kiss maintained this position in June but saw a decline to 25 in July and further dropped to 30 by August. This downward trend is significant when compared to competitors like Sense & Purpose Beverages, which improved its rank from 30 in May to 27 in July, before slightly dropping to 28 in August. Similarly, Yandi Fresh experienced some rank volatility but managed to stay within the top 30, unlike Kiss, which fell out of the top 30 by August. The sales figures reflect these changes, with Kiss's sales plummeting from 47,312 in May to just 12,139 in August, indicating a significant loss in market share. In contrast, Proper Cannabis Company and Aspire remained relatively stable, although they did not make it into the top 20 rankings for any month, suggesting consistent but lower sales volumes. These trends highlight the competitive pressure on Kiss and the need for strategic adjustments to regain its market position.
Notable Products
For August 2024, the top-performing product from Kiss is Mango Shot (10mg THC, 30ml), maintaining its first-place ranking for four consecutive months, with sales of 3041 units. The THC Kiss Guava Shot (10mg THC, 30ml) continues to hold the second position, albeit with a notable decline in sales. Dragons Kiss Shot (10mg) remains steady in third place, also experiencing a decrease in sales figures. The Double Chocolate Chip Biscuit (10mg) improved its ranking from fifth in July 2024 to fourth in August 2024. The Chocolate Chip Biscuit (10mg) re-entered the rankings in fifth place for August 2024 after being absent in July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
