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Jun-2024
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Overview
Market Insights Snapshot
Kiss has shown varied performance across different states and categories in recent months. In British Columbia, the brand made a notable entry into the top 30 rankings for the Beverage category in June 2024, securing the 18th spot. This is a significant improvement, considering that the brand was not ranked in the top 30 in the preceding months. This upward movement suggests a growing acceptance and popularity of Kiss beverages in the British Columbia market, which could hint at successful marketing strategies or favorable consumer feedback.
In Ontario, Kiss has maintained a steady presence in the Beverage category, although with slight fluctuations. Starting at rank 19 in March 2024, the brand experienced a small dip to 21 in April and further to 23 in May, where it remained in June. Despite these minor shifts, the brand's sales figures indicate a generally positive trend, with sales peaking in May 2024. The consistency in ranking, albeit not in the top tier, suggests that Kiss has a stable consumer base in Ontario, although there is room for improvement to climb higher in the rankings.
Competitive Landscape
In the Ontario beverage category, Kiss has experienced notable fluctuations in its ranking over the past few months, which can be attributed to the dynamic competitive landscape. Kiss saw a decline from 19th place in March 2024 to 23rd place by May and June 2024. This drop in rank is particularly significant when compared to competitors such as Sheeesh!, which surged from 24th place in March to an impressive 8th place in May before settling at 21st in June. Similarly, Summit (Canada) maintained a stable position around the 24th rank, showing a consistent performance. Meanwhile, Dulces and Ace Valley have also shown varying degrees of stability and minor fluctuations. The competitive pressure from these brands, especially the rapid rise of Sheeesh!, has likely impacted Kiss's ability to maintain or improve its market position, despite a steady increase in sales from March to May 2024. This analysis highlights the importance for Kiss to strategize effectively to regain its competitive edge in the Ontario beverage market.
Notable Products
In June 2024, the top-performing product for Kiss was Mango Shot (10mg THC, 30ml), maintaining its first-place ranking for four consecutive months with a notable sales figure of 11,954 units. THC Kiss Guava Shot (10mg THC, 30ml) also held steady in second place, showing a significant increase in sales to 2,736 units. Dragons Kiss Shot (10mg) remained in third place, although its sales saw a slight decrease from the previous month. THC Dragon's Kiss Shot (10mg THC, 30ml) entered the rankings in fourth place for the first time in May 2024 and maintained this position in June. Chocolate Chip Biscuit (10mg) reappeared in fifth place after being unranked in May, although its sales dropped to 403 units.
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