Market Insights Snapshot
In the beverage category, British Columbia has seen a consistent performance from THC BioMed, maintaining a position within the top 20 brands from August to November 2023. Despite slight fluctuations, the brand managed to climb up one rank from 18th in August to 17th in November. However, in the edibles category, there was a significant improvement in the brand's ranking, moving from 40th in August to 25th in November. This suggests THC BioMed's edibles are gaining popularity in the province, although the brand is not yet within the top 20.
Turning our attention to Ontario, THC BioMed's performance in the beverage category has remained relatively stable, albeit outside the top 20. In the edibles category, the brand has seen a slight improvement, moving from 40th to 37th place from August to November 2023. In contrast, Saskatchewan presents a mixed picture. While there is a slight decline in the brand's ranking in the beverage category, there's a notable improvement in the edibles category, with the brand moving up from 42nd to 36th place. However, the brand's performance in the flower category is not within the top 20, indicating room for improvement.
In the Ontario Beverage category, THC BioMed has seen a fluctuation in its rank over the past few months, moving from 21st in August 2023 to 25th in September, 24th in October, and back to 21st in November. This suggests a struggle to maintain a consistent market position. In comparison, CANN Social Tonics maintained a steady rank of 14th for three consecutive months before dropping to 22nd in November, indicating a recent decline. Green Monke, on the other hand, has shown a positive trend, improving its rank from 29th to 19th over the same period. D'Gree and Dulces have remained relatively stable, with slight changes in their ranks. It's worth noting that the absence of a rank indicates that the brand was not in the top 20 for that month. In terms of sales, THC BioMed has seen a decrease, while Green Monke has experienced an increase, suggesting a potential shift in consumer preference.
In November 2023, THC BioMed's top-selling product was the THC Kiss Mango Shot (10mg THC, 30ml) from the Beverage category, maintaining its number one ranking from previous months with sales of 10,125 units. The THC Kiss Shortbread Biscuit (10mg) from the Edible category rose to second place, a significant improvement from its fifth-place ranking in October. The THC Kiss Guava Shot (10mg THC, 30ml), another Beverage, dropped to third place despite an increase in sales. Interestingly, the THC Sativa (3.5g) from the Flower category made a notable entry into the top ranks, securing the fourth position. Rounding out the top five was the THC Kiss - Cocoa Biscuit (10mg), also from the Edible category, which slipped one rank from the previous month.