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Nov-2025
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Overview
Market Insights Snapshot
In the Edible category, Aurora Drift has demonstrated varying performance across different Canadian provinces. In Alberta, the brand maintained a consistent presence with a rank of 18 from August through November 2025, despite a noticeable decline in sales from September to November. This stability in ranking, even amidst decreasing sales figures, suggests a strong brand loyalty or limited competition within that specific ranking tier. Meanwhile, in British Columbia, Aurora Drift experienced a slight improvement in its ranking from 18 in August to 16 in November. This positive movement, however, was accompanied by fluctuating sales, peaking in October before dropping significantly by November.
In Ontario, Aurora Drift's performance in the Edible category has been relatively stable, maintaining the 23rd position from September to November after a slight dip in August. This consistent ranking amidst decreasing sales from August through November could indicate a competitive market environment where maintaining a top 30 position is challenging. Notably, the absence of Aurora Drift from the top 30 in any other categories or states/provinces during this period highlights areas for potential growth or suggests a strategic focus on the Edible category in these key provinces. The trends observed across these regions provide insights into consumer preferences and market dynamics, offering a nuanced understanding of Aurora Drift's market position.
Competitive Landscape
In the Ontario edibles market, Aurora Drift has maintained a consistent rank of 23rd from September to November 2025, despite experiencing a decline in sales over these months. This stability in rank suggests that while sales have decreased, the brand's relative position among competitors has not been significantly affected. Notably, Kinloch Wellness has consistently outperformed Aurora Drift, holding the 20th rank with increasing sales, indicating a strengthening market position. Meanwhile, San Rafael '71 has maintained the 22nd rank, just ahead of Aurora Drift, but with a downward sales trend similar to Aurora Drift's. The competitive landscape is further highlighted by Seeker, which has shown a rise in rank from 29th in August to 24th in November, suggesting a potential emerging threat. As Aurora Drift navigates this competitive environment, understanding these dynamics is crucial for strategic positioning and market share retention.
Notable Products
In November 2025, Aurora Drift's top-performing product remained the Glitch - Strawberry Lemonade Gummy (10mg), holding the number one rank consistently since August despite a sales drop to 7836 units. Following closely, the Glitch - Berry Cherry Gummy (10mg) maintained its second-place position, showing a slight increase in sales from the previous month. The Glitches - Pomegranate Berry Gummy (10mg) also kept its steady third-place ranking, while the Glitches - Pomegranate Berry Chews 10-Pack (100mg) secured the fourth rank consistently from October. Notably, the Raspberry Gummies 4-Pack (10mg) ranked fifth, experiencing a decline in sales but maintaining its position from the previous month. Overall, the rankings for these top products have remained stable over the past few months, indicating consistent consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
