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Aug-2025
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Overview
Market Insights Snapshot
Aurora Drift has shown varying performance across Canadian provinces in the Edible category. In Alberta, the brand maintained a consistent rank of 15th from May to July 2025, before improving to 14th in August. This slight upward movement suggests a positive reception or strategic efforts that paid off in the province. However, sales figures indicate a dip in June and July, with a partial recovery in August. In contrast, British Columbia saw Aurora Drift holding steady at the 17th position for three consecutive months, despite a decline in sales, which might imply a stable but not particularly growing market presence there.
Meanwhile, in Ontario, Aurora Drift experienced a slight improvement in its ranking from 19th in June to 17th in July and August. This upward trend is coupled with a noticeable increase in sales from June to August, suggesting a strengthening foothold in the province. The brand's performance across these provinces highlights the dynamic nature of the cannabis edibles market, with potential growth opportunities in Ontario and Alberta, while British Columbia may require additional strategies to enhance market position. Notably, Aurora Drift's absence from the top 30 in other provinces or states could indicate areas where they are either not present or not competitive enough to rank, which might be a point of concern or opportunity for expansion.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Ontario, Aurora Drift has experienced fluctuations in its ranking over the summer of 2025. Starting at 18th place in May, Aurora Drift dropped to 19th in June before climbing back to 17th in July and maintaining that position in August. This movement indicates a recovery in sales after a dip in June, suggesting a positive trend towards the latter part of the summer. In comparison, San Rafael '71 consistently held the 16th position from June to August, showcasing a stable performance slightly ahead of Aurora Drift. Meanwhile, Rosin Heads maintained a stronger position, ranking 14th and 15th throughout the period, albeit with declining sales, which could present an opportunity for Aurora Drift to close the gap. On the other hand, Glenn's saw a decline from 16th to 19th, indicating potential vulnerabilities that Aurora Drift could capitalize on. Lastly, Kinloch Wellness remained outside the top 20, suggesting limited competitive pressure from this brand. Overall, Aurora Drift's ability to regain its ranking position in July and August is a promising sign of resilience in a competitive market.
Notable Products
In August 2025, Aurora Drift's top-performing product was Glitch - Strawberry Lemonade Gummy (10mg), maintaining its first-place rank consistently since May 2025 with sales of 15,039 units. Following closely, Glitch - Berry Cherry Gummy (10mg) secured the second spot, showing a steady rank over the months despite a decline in sales. The Glitches - Pomegranate Berry Gummy (10mg) held its third-place position, indicating stable consumer interest. Raspberry Gummies 4-Pack (10mg) rose to fourth place, showing a positive trend in sales and ranking from previous months. Conversely, Glitches - Pomegranate Berry Chews 10-Pack (100mg) dropped to fifth place, reflecting a significant decrease in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
