.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Aurora Drift has shown varied performance across Canadian provinces, particularly in the Edible category. In Alberta, the brand has demonstrated a positive trajectory, improving its rank from 18th position consistently from June to August 2025, to 15th in September 2025. This upward movement is indicative of a strong market presence and potentially increasing consumer preference. Meanwhile, in British Columbia, Aurora Drift's ranking remained stable at 17th place from June to August but slightly improved to 16th in September, despite a decline in sales figures over the months. This suggests that while sales volume is fluctuating, the brand's competitive standing is relatively stable in this region.
In contrast, the performance in Ontario has shown some volatility. Aurora Drift managed to climb from 20th to 18th place in July and August, but slipped back to 21st in September 2025. The fluctuation in ranking could be attributed to the competitive nature of the market in Ontario, where consumer preferences can shift rapidly. Despite this, the brand experienced a peak in sales in August, indicating a potential for rebound in ranking if market strategies are aligned with consumer demand. It's noteworthy that in any month where the brand is absent from the top 30, it would highlight a significant competitive challenge in that state or category.
Competitive Landscape
In Alberta's edible cannabis market, Aurora Drift has shown a notable improvement in its ranking, climbing from 18th place in the summer months to 15th by September 2025. This upward movement is significant amidst a competitive landscape. For instance, Lord Jones consistently held the 16th rank, while Edison Cannabis Co maintained a steady 14th position throughout the same period. Aurora Drift's sales trajectory also reflects a positive trend, with a substantial increase in September, surpassing its earlier figures and closing the gap with some of its competitors. Meanwhile, Leisure Club experienced a decline in sales and ranking, dropping from 9th to 11th, which may have contributed to Aurora Drift's improved standing. Additionally, Astro Lab showed fluctuating ranks, ending September at 18th, which further highlights Aurora Drift's competitive edge in gaining market share in the province.
Notable Products
In September 2025, Aurora Drift's top-performing product was Glitch - Strawberry Lemonade Gummy (10mg) which maintained its number one rank from the previous months with sales of 10,259 units. Following closely, Glitch - Berry Cherry Gummy (10mg) held the second position, consistent with its ranking in July and August. Glitches - Pomegranate Berry Gummy (10mg) continued to secure the third spot, showing stability in its ranking since June. Raspberry Gummies 4-Pack (10mg) remained in the fourth position, slightly declining in sales compared to August. Notably, Glitches - Berry Cherry Chews 10-Pack (100mg) entered the rankings for the first time in September, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
