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Aug-2024
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Overview
Market Insights Snapshot
Aurora Drift has shown a steady performance in the Edible category across several Canadian provinces. In Alberta, the brand maintained a relatively stable ranking, moving from 16th in May 2024 to 15th by August 2024, despite a dip in sales in June and July. In contrast, British Columbia saw Aurora Drift fluctuate slightly, peaking at 10th place in June before settling back to 12th by August. The most notable movement occurred in Ontario, where the brand improved from 19th to 16th place over the same period, with a significant increase in sales from July to August, indicating a growing consumer base and effective market strategies.
In the Flower category, Aurora Drift's performance in Saskatchewan was more volatile. The brand did not rank in the top 30 in May, June, or July 2024, but made a remarkable leap to 25th place by August. This significant improvement suggests a successful push in marketing or a favorable reception of new product lines. However, the absence from the top 30 in the earlier months highlights the competitive nature of the Flower category and suggests that Aurora Drift may need to focus on consistency to maintain its newfound position. The contrasting performances across categories and provinces provide valuable insights into regional consumer preferences and the brand's strategic adjustments.
Competitive Landscape
In the Ontario edible cannabis market, Aurora Drift has shown a notable upward trend in rank and sales over the summer of 2024. Starting from the 19th position in May, Aurora Drift maintained this rank through June and July, before climbing to 16th place in August. This improvement in rank coincides with a steady increase in sales, culminating in a significant boost in August. In comparison, 1964 Supply Co and A-HA! have also experienced fluctuations, with 1964 Supply Co moving from 16th to 15th place and A-HA! peaking at 15th in July before dropping to 17th in August. Meanwhile, Olli remained relatively stable, hovering around the 17th and 18th positions. The consistent presence of Rosin Heads in the top 15, maintaining a rank between 14th and 16th, underscores the competitive landscape Aurora Drift is navigating. These dynamics highlight Aurora Drift's resilience and potential for further growth in a competitive market.
Notable Products
In August 2024, the top-performing product from Aurora Drift is Glitch - Strawberry Lemonade Gummy (10mg), maintaining its first-place ranking with notable sales of $29,599. Glitches- Pomegranate Berry Gummy (10mg) holds the second position, consistent with its ranking from July 2024. Glitch - Berry Cherry Gummy (10mg) remains in third place, showing stable performance over the past three months. A new entry, Cyber Fuel OG (3.5g), ranks fourth in August 2024, indicating a strong debut. Glitches - Pomegranate Berry Chews 10-Pack (100mg) continues to rank fifth, reflecting steady but modest growth in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
