Market Insights Snapshot
When it comes to the Edible category, Aurora Drift has seen a consistent presence across multiple states. In Alberta, the brand has experienced a slight downward trend, with rankings slipping from 7th in July 2023 to 16th by October of the same year. A similar trend is also observable in British Columbia and Ontario, albeit at a slower pace. It's important to note that in Ontario, Aurora Drift slipped out of the top 20 in October 2023, indicating a potential area of concern for the brand's performance in this state.
Turning our attention to the province of Saskatchewan, Aurora Drift's performance in the Edible category has shown a positive trend, improving from 17th place in July 2023 to 13th in August. However, the lack of ranking data for September and October could imply that the brand didn't make it into the top 20 for these months. In the Flower category, the brand's performance in Saskatchewan has been quite volatile, with rankings fluctuating significantly over the period. Notably, the brand fell sharply from 18th place in August to 84th by October, which is a significant decline and warrants further investigation.
In the edible category within British Columbia, Aurora Drift has seen a steady decline in rank from July to October 2023, moving from 7th to 12th place. This has been accompanied by a downward trend in sales. One of their main competitors, Bhang, has maintained a more stable position, fluctuating slightly but generally remaining within the top 10. Another competitor, General Admission, despite not being in the top 20 in July and August, has made significant strides, breaking into the top 15 by September. Similarly, Vacay has remained consistent in their ranking, hovering around the mid-teens. However, the most notable competitor is No Future, who, despite not being in the top 20 in July, has rapidly ascended to the 10th spot by October, accompanied by a significant increase in sales.
In October 2023, the top-performing product from Aurora Drift was 'Glitches- Pomegranate Berry Chews (10mg)', jumping from the 2nd position in September to 1st, with significant sales of 15,124 units. Following closely in 2nd place was 'Glitches - Pomegranate Berry Chews 10-Pack (100mg)', which maintained its position from the previous month with 10,413 units sold. 'Raspberry Gummies 4-Pack (10mg)' slipped to 3rd place from its 1st place position in August. 'Grape Oasis Indica Soft Chews 4-Pack (10mg)', a new entrant, managed to secure the 4th spot. Lastly, 'Glitches - Pineapple Coconut Chews 5-Pack (50mg)', despite being the top seller in July, fell to 5th place in October.