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Apr-2025
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Overview
Market Insights Snapshot
Aurora Drift's performance in the Edible category across Canadian provinces has shown varied trends over the first four months of 2025. In Alberta, the brand has maintained a steady ranking of 15th place, except for a slight dip to 19th in February. This consistency is notable, especially considering the fluctuations in monthly sales figures, with a peak in January followed by a decline and then a moderate recovery. In British Columbia, Aurora Drift's ranking has experienced more movement, dropping from 11th in January to 16th in March, before slightly recovering to 15th in April. This suggests some volatility in consumer preferences or competitive dynamics within the province.
In Ontario, Aurora Drift's ranking has remained relatively stable, hovering around the 16th and 17th positions. However, it's worth noting that their sales have seen a downward trend from January to April, indicating potential challenges in maintaining market share or consumer interest. This downward trend in sales, despite a stable ranking, might suggest increased competition from other brands or a shift in consumer preferences within the Edible category. The absence of Aurora Drift from the top 30 in any category or state would be a significant concern, but fortunately, they have maintained visibility across these key Canadian provinces.
Competitive Landscape
In the Ontario edible cannabis market, Aurora Drift has experienced a slight decline in its competitive standing over the first quarter of 2025. Initially ranked 16th from January to March, Aurora Drift dropped to 17th place in April, indicating a downward trend in its market position. This shift is particularly notable as Fly North maintained its 15th position consistently, showcasing stronger resilience and potentially more effective market strategies. Meanwhile, Glenn's improved its rank from 17th to 16th in April, overtaking Aurora Drift. Additionally, San Rafael '71 held steady at 18th place, while Lord Jones remained at the 20th position throughout the same period. These dynamics suggest that while Aurora Drift remains a significant player, it faces increasing competition from both established and emerging brands, necessitating strategic adjustments to regain its competitive edge.
Notable Products
In April 2025, Aurora Drift's top-performing product was the Glitch - Strawberry Lemonade Gummy (10mg), maintaining its leading position since March, with sales of 16,144 units. The Glitch - Berry Cherry Gummy (10mg) held steady at the second position, while the Glitches- Pomegranate Berry Gummy (10mg) remained third, showing a consistent pattern in the top three rankings. The Glitches - Pomegranate Berry Chews 10-Pack (100mg) climbed to the fourth rank, improving from its fifth position in March. The Raspberry Gummies 4-Pack (10mg) retained its fifth spot, indicating stable performance. Overall, the rankings for April show minimal changes from the previous month, suggesting a steady consumer preference for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
