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Oct-2025
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Overview
Market Insights Snapshot
Aurora Drift has shown varied performance across different Canadian provinces, particularly in the Edible category. In Alberta, the brand has maintained a consistent presence with ranks ranging between 17 and 18 over the past few months. However, there was a noticeable dip in sales from September to October, indicating potential challenges in maintaining consumer interest or facing increased competition. Meanwhile, in British Columbia, Aurora Drift improved its standing from 18th to 15th position in October, which suggests a positive reception or effective marketing strategies in that region. This upward movement, coupled with a significant rise in sales, could point to a strengthening foothold in the BC market.
In contrast, the performance in Ontario reveals some challenges for Aurora Drift. The brand's rank dropped from 19th to 23rd between July and October, indicating a potential loss of market share or increased competition. The sales figures also reflect a decrease, particularly from August to September, which might suggest difficulties in sustaining consumer engagement or the impact of competitive pressures. The absence of a top 30 ranking in any other categories or regions could imply that the brand's focus remains heavily on edibles within these specific provinces, or that there are opportunities for expansion and diversification that have not yet been capitalized upon.
Competitive Landscape
In the competitive landscape of the edible cannabis market in British Columbia, Aurora Drift has experienced notable fluctuations in its ranking over the past few months. In July 2025, Aurora Drift was ranked 17th, and while it dropped to 18th in August and September, it rebounded to 15th in October. This improvement in October suggests a positive shift in consumer preference or strategic adjustments by the brand. In contrast, Chowie Wowie consistently maintained higher rankings, ranging from 10th to 12th, indicating a strong market presence. Meanwhile, Wildflower Canada saw a significant drop from 10th in September to 16th in October, which could present an opportunity for Aurora Drift to capture some of its market share. Additionally, Even Cannabis Company and Edison Cannabis Co have shown relatively stable rankings, suggesting a steady but not dominant presence. Aurora Drift's ability to climb in rank amidst these competitors highlights its potential for growth and the importance of strategic marketing and product differentiation in this dynamic market.
Notable Products
In October 2025, Aurora Drift's top-performing product remained the Glitch - Strawberry Lemonade Gummy (10mg), maintaining its stronghold at the number one rank with sales of 11,241 units. The Glitches- Pomegranate Berry Gummy (10mg) rose to second place, overtaking the Glitch - Berry Cherry Gummy (10mg), which dropped to third. Notably, Glitches - Pomegranate Berry Chews 10-Pack (100mg) climbed back to the fourth position after being absent from the September rankings. The Raspberry Gummies 4-Pack (10mg) experienced a decline, moving down to fifth place as its sales continued to drop. Overall, the ranking shifts indicate a competitive edible market where subtle changes in consumer preferences can significantly impact product standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
