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Dec-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Aurora Drift has shown varied performance across different provinces and categories. In Alberta, the brand's presence in the Edible category has experienced a slight decline, dropping from the 15th position in September 2025 to 20th by December 2025. This downward trend is accompanied by a decrease in sales, indicating potential challenges in maintaining consumer interest. Conversely, in British Columbia, Aurora Drift has improved its ranking from 18th in September to 15th in December, suggesting a positive reception in this market. This upward movement is reflected in a significant increase in sales, highlighting a growing popularity in the region.
The performance in Ontario presents a more stable yet slightly concerning picture. Aurora Drift maintained the 23rd position in the Edible category throughout the fall months but slipped to 25th in December. This stability in rank, despite a minor drop, suggests a consistent but not necessarily strong foothold in the Ontario market. The sales figures support this narrative, showing modest fluctuations over the months. The absence of Aurora Drift from the top 30 in other categories and regions might indicate areas where the brand could explore growth opportunities or reassess its strategy to enhance its market presence.
Competitive Landscape
In the competitive landscape of the edible cannabis market in British Columbia, Aurora Drift has shown a steady improvement in its rankings from September to December 2025, moving from 18th to 15th place. This upward trend indicates a positive reception and growing consumer interest, despite the fierce competition. Notably, BLAST has maintained a strong position, consistently ranking higher than Aurora Drift, with a peak at 9th place in October 2025, suggesting a robust market presence. Meanwhile, Bhang and Edison Cannabis Co have experienced fluctuations, with Bhang maintaining a slightly higher rank than Aurora Drift, while Edison Cannabis Co dropped out of the top 20 in November. Olli also presents a competitive challenge, although it was not ranked in October, it returned to the top 20 in November and December. These dynamics highlight the competitive pressure Aurora Drift faces, yet its consistent improvement suggests effective strategies and potential for further growth in the edibles category.
Notable Products
In December 2025, the top-performing product for Aurora Drift was Glitch - Berry Cherry Gummy (10mg), which ascended to the number one rank with sales of 8131 units. This product showed a consistent improvement from its second-place position in the previous months. Glitch - Strawberry Lemonade Gummy (10mg), previously holding the top spot, moved to second place, indicating a slight dip in its leading status. Glitches- Pomegranate Berry Gummy (10mg) maintained a steady third position throughout the months, demonstrating stable demand. Meanwhile, Raspberry Gummies 4-Pack (10mg) improved its rank from fifth in October and November to fourth in December, showing a positive trend in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
