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Jun-2024
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Overview
Market Insights Snapshot
Aurora Drift has shown varied performance across different categories and provinces. In Alberta, the brand's ranking in the Edible category has seen a gradual decline, moving from 13th in March 2024 to 17th in June 2024. This downward trend could be of concern for the brand, especially considering the consistent drop in sales figures over the same period. On the other hand, in British Columbia, Aurora Drift has maintained a relatively stable position, ranking 10th in both March and June 2024, despite a slight dip to 12th in May 2024. The sales figures here show a more resilient performance, indicating a stronger foothold in this province.
In Ontario, Aurora Drift's position in the Edible category has remained static at 19th from April to June 2024, after initially ranking 17th in March 2024. This stability, albeit at a lower rank, suggests a consistent but not dominant presence in the market. However, the Flower category in Saskatchewan presents a more volatile picture for Aurora Drift. The brand did not make it into the top 30 in this category, with rankings fluctuating between 46th and 65th over the four-month period. This inconsistency highlights potential challenges in gaining traction within the Flower category in Saskatchewan.
Competitive Landscape
In the competitive landscape of the Edible category in British Columbia, Aurora Drift has experienced notable fluctuations in its rank and sales over recent months. Aurora Drift maintained a consistent 10th place in March and April 2024, but saw a dip to 12th place in May before recovering to 10th place in June. This fluctuation indicates a competitive market where brands like 1964 Supply Co and Chowie Wowie have shown more stability in their rankings. Despite the dip in May, Aurora Drift's sales rebounded in June, suggesting resilience and potential for growth. In contrast, No Future consistently outperformed Aurora Drift, maintaining higher ranks and sales figures, which highlights the competitive pressure Aurora Drift faces. The data underscores the importance of strategic marketing and product differentiation for Aurora Drift to improve its standing in this dynamic market.
Notable Products
In June 2024, the top-performing product for Aurora Drift was the Glitch - Strawberry Lemonade Gummy (10mg), which climbed to the first position with sales of 29,795 units. The Glitches- Pomegranate Berry Gummy (10mg) dropped to the second rank from its previous top position in May. The Glitch - Berry Cherry Gummy (10mg) saw a decline to the third rank after being first in April. The Raspberry Gummies 4-Pack (10mg) remained consistent in the fourth position for two consecutive months. The Glitches - Pomegranate Berry Chews 10-Pack (100mg) maintained its fifth rank, showing a gradual decrease in sales over the months.
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