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Jul-2025
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Overview
Market Insights Snapshot
Aurora Drift has maintained a consistent presence in the Edible category across several Canadian provinces, with notable stability in Alberta. The brand held a steady 15th rank from April through July 2025, reflecting a strong foothold in this market segment despite some fluctuations in sales. In British Columbia, Aurora Drift experienced a slight decline in its ranking, dropping from 15th place in April and May to 17th in June and July. This indicates a competitive landscape where maintaining a top position requires continual adaptation and strategic marketing efforts. The brand's ability to remain within the top 20 suggests a resilient performance, but the drop in rankings highlights a need to address potential challenges in consumer retention or market share expansion in British Columbia.
In Ontario, Aurora Drift demonstrated a fluctuating yet promising trajectory, initially ranking 17th in April, dropping slightly to 19th by June, and then recovering to 17th in July. This pattern suggests a dynamic market environment where consumer preferences and competitive pressures may influence brand positioning. The sales figures in Ontario reflect a dip from April to June, followed by a rebound in July, indicating potential seasonal trends or the impact of promotional activities. Notably, Aurora Drift's absence from the top 30 in any other state or province during this period signifies areas where the brand could potentially expand its presence and improve its market penetration. This absence could be seen as a missed opportunity or a strategic focus on strengthening its existing markets before venturing into new territories.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Ontario, Aurora Drift has experienced a fluctuating rank over the months from April to July 2025, indicating a dynamic market position. In April, Aurora Drift was positioned at 17th but saw a dip to 19th by June before recovering to 17th in July. This fluctuation is contrasted by the steady improvement of San Rafael '71, which climbed from 18th to 16th over the same period, suggesting a gradual increase in consumer preference or market penetration. Meanwhile, Rosin Heads maintained a stable presence in the top 15, highlighting its strong market hold. Interestingly, Glenn's experienced a decline from 16th to 18th, which may have opened opportunities for Aurora Drift to regain its rank in July. The sales trends show that while Aurora Drift's sales dipped in May and June, there was a recovery in July, indicating potential seasonal factors or successful promotional efforts. These dynamics underscore the importance of strategic positioning and market responsiveness for Aurora Drift in the competitive Ontario edibles market.
Notable Products
In July 2025, Aurora Drift's top-performing product was the Glitch - Strawberry Lemonade Gummy (10mg) in the Edible category, maintaining its first-place rank consistently since April. This product achieved a sales figure of 16,370 units, showcasing its dominance in the market. The Glitch - Berry Cherry Gummy (10mg) and Glitches- Pomegranate Berry Gummy (10mg) held steady at second and third positions, respectively, indicating stable consumer preference. Notably, the Glitches - Pomegranate Berry Chews 10-Pack (100mg) and Raspberry Gummies 4-Pack (10mg) also maintained their fourth and fifth ranks from previous months. Overall, the rankings for Aurora Drift's top products have remained unchanged, reflecting consistent performance and consumer loyalty.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
