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Apr-2025
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Overview
Market Insights Snapshot
Kinloch Wellness has shown a consistent presence in the edible category within Ontario, maintaining a rank around the 21st and 22nd positions from January to April 2025. Despite a drop in sales from January to February, the brand managed to bounce back in March, only to see a slight decline again in April. This fluctuation in sales suggests a need for stability in their marketing or product offerings to maintain a steady upward trajectory. However, the consistency in ranking indicates that while they are not leading the category, they have a stable consumer base that keeps them within the top 30 brands in the region.
It is noteworthy that Kinloch Wellness did not appear in the top 30 rankings for any other state or province across different categories during this period. This absence highlights potential areas for growth and expansion, as capturing new markets could significantly boost their overall performance. Their consistent presence in Ontario's edibles market suggests they have a stronghold in this specific area, yet the lack of presence elsewhere might indicate either a strategic focus or missed opportunities in other regions or categories.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Kinloch Wellness has shown a fluctuating performance in recent months. Despite a slight dip in rank from 21st in January 2025 to 22nd in February and April, Kinloch Wellness has maintained a competitive edge in sales compared to its peers. Notably, Vacay consistently ranks just above Kinloch Wellness, holding the 21st position in February and April, with sales figures that are marginally higher. Meanwhile, Lord Jones remains at the 20th rank throughout the period, though its sales are on a downward trend, potentially opening opportunities for Kinloch Wellness to climb the ranks. Additionally, brands like Even Cannabis Company and Edison Cannabis Co have not broken into the top 20, indicating a more stable position for Kinloch Wellness in the competitive Ontario edible market.
Notable Products
In April 2025, Kinloch Wellness's top-performing product was the Serene™ CBD Green Apple Gummy 30-Pack (1500mg CBD) from the Edible category, maintaining its consistent first-place ranking across all months since January. The CBZ™ CBN:CBD Pomegranate Berry Gummy 4-Pack (80mg CBD, 40mg CBN) saw a significant rise, moving up to second place from fifth in March, with sales reaching 256 units. The CBN:CBD Softgels 4-Pack (40mg CBN, 80mg CBD) held steady in third place, showing resilience in the Capsules category. Refresh - CBD:CBG 1:1 Mango Gummies 4-Pack (80mg CBD, 80mg CBG) dropped to fourth place, experiencing a notable decline in sales compared to previous months. Elevate™ CBD Blackberry Lemon Gummy 30-Pack (900mg CBD) entered the top five in April, marking its first appearance in the rankings this year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
