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Nov-2025
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Overview
Market Insights Snapshot
Kinloch Wellness has shown consistent performance in the Edible category in Ontario, maintaining a steady rank of 20th from September to November 2025. This stability in ranking indicates a solid foothold in the market, despite the competitive nature of the cannabis industry. The brand's sales figures reflect a positive trend, with a notable increase from September to November, suggesting effective marketing strategies or product acceptance driving this upward movement. However, it is important to note that Kinloch Wellness has not broken into the top 30 in any other category or state, which highlights both an opportunity for growth and a challenge in diversifying their market presence.
While Kinloch Wellness's consistent ranking in Ontario's Edible category is commendable, the absence of rankings in other states or categories could indicate limited brand reach or focus on a niche market. This narrow concentration might be beneficial for specialization but also poses a risk if market conditions change or new competitors emerge. The brand's ability to sustain and potentially improve its position in Ontario could serve as a blueprint for expansion strategies into other regions or categories. Observing how Kinloch Wellness adapts and grows in the coming months will provide deeper insights into their market strategy and potential for broader success.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Kinloch Wellness has shown a steady presence, maintaining its rank at 20th position from September to November 2025. This stability is noteworthy given the fluctuations experienced by other brands. For instance, Emprise Canada improved its rank from 19th to 16th over the same period, indicating a growth trend that could pose a competitive threat to Kinloch Wellness. Meanwhile, Rosin Heads consistently held the 17th position, maintaining a lead over Kinloch Wellness. Despite these challenges, Kinloch Wellness's sales have shown a positive trajectory, increasing from September to November, which suggests a strengthening market position. In contrast, brands like San Rafael '71 and Aurora Drift have seen a decline in both rank and sales, potentially providing Kinloch Wellness with an opportunity to capture more market share if these trends continue.
Notable Products
In November 2025, the top-performing product for Kinloch Wellness was the Serene™ CBD Green Apple Gummy 30-Pack, maintaining its first-place rank for the fourth consecutive month, with sales reaching 1085 units. The CBZ™ CBN/CBD Pomegranate Berry Gummy 4-Pack held steady in second place, although its sales dipped slightly compared to October. Notably, the Refresh CBG:CBD 1:1 Softgels 15-Pack made a new entry at the third position, indicating a strong market interest in capsules. The Elevate™ CBD Blackberry Lemon Gummy 30-Pack remained in fourth place, showing a consistent performance despite a slight decline in sales. Lastly, the Refresh CBD:CBG 1:1 Mango Gummies 15-Pack continued to secure the fifth rank, reflecting stable demand over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
