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Aug-2024
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Overview
Market Insights Snapshot
Kinloch Wellness has shown a consistent presence in the Ontario market within the Edible category. Over the past four months, the brand has maintained its ranking within the top 30, fluctuating slightly but consistently holding its position. Specifically, Kinloch Wellness was ranked 24th in May 2024, dropped to 26th in June, and then slightly improved to 25th in July and August. This steady performance indicates a stable market presence, although the brand has not broken into the higher echelons of the rankings within this category. Notably, the sales figures reflect a peak in May with $38,976, followed by a dip in the subsequent months but showing a recovery in August with $37,096.
The ability of Kinloch Wellness to remain within the top 30 in Ontario is a positive sign, given the competitive nature of the Edible category. However, the brand's inability to climb higher than the 24th position could be seen as a limitation in its market penetration or consumer appeal. The fluctuations in sales figures suggest that while there is a consistent demand, there may be external factors influencing monthly performance. The brand's resilience in maintaining its ranking, despite these fluctuations, could be indicative of a loyal customer base or effective marketing strategies. Future movements in the rankings will be crucial in understanding whether Kinloch Wellness can leverage its current position to achieve higher market share.
Competitive Landscape
In the Ontario edibles market, Kinloch Wellness has experienced fluctuations in its ranking over the past few months, indicating a competitive landscape. From May to August 2024, Kinloch Wellness moved from 24th to 26th, then to 25th, and remained at 25th. This suggests some instability compared to competitors like Vacay, which consistently held the 24th position, and Indiva, which maintained its rank at 26th. Notably, Lord Jones remained steady around the 22nd position, reflecting a more stable market presence. Meanwhile, Spot showed a gradual improvement, climbing from 31st to 27th. These shifts highlight the dynamic nature of the market and the need for Kinloch Wellness to strategize effectively to improve its rank and sales amidst strong competition.
Notable Products
In August 2024, the top product for Kinloch Wellness remained Serene™- CBD Green Apple Gummy 30-Pack (1500mg CBD), continuing its streak as the top performer with sales of $730. The CBN:CBD Softgels 4-Pack (40mg CBN, 80mg CBD) held steady in the second position, maintaining its rank from July. The Refresh - CBD:CBG 1:1 Mango Gummies 4-Pack (80mg CBD, 80mg CBG) climbed to the second spot, sharing the rank with the softgels, showing an improvement from its third-place ranking in July. Refresh - CBD:CBG 1:1 Mango Gummies 15-Pack (300mg CBD, 300mg CBG) moved up to the third position from fourth in July. Elevate™ CBD Blackberry Lemon Gummy 30-Pack (900mg CBD) re-entered the rankings at the fourth position after being unranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
