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Jun-2024
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Overview
Market Insights Snapshot
Kinloch Wellness has shown a mixed performance across categories and states in recent months. In the Ontario market, the brand has maintained a presence in the top 30 for the Edible category, although there has been a slight decline in ranking from 23rd in March 2024 to 25th in June 2024. Despite this drop in ranking, it's noteworthy that their sales saw a peak in May 2024, reaching 43,200 CAD before declining to 33,236 CAD in June. This indicates a fluctuating but overall steady demand for their products in this category.
In other states and categories, Kinloch Wellness has not consistently made it into the top 30 brands, which could be seen as a negative indicator of their market penetration and brand strength in those areas. The absence of rankings in these regions suggests that the brand may need to reassess its strategies to improve visibility and sales. Focusing on states where they have a foothold, like Ontario, could provide a framework for success that can be replicated in other markets.
Competitive Landscape
In the Ontario edible cannabis market, Kinloch Wellness has experienced notable fluctuations in its ranking over the past few months, impacting its sales performance. In March 2024, Kinloch Wellness held the 23rd position but saw a decline to the 25th spot by June 2024. This downward trend in rank coincides with a decrease in sales from $43,200 in May to $33,236 in June. Competitors such as Vacay and Lord Jones have maintained more stable positions, with Vacay consistently ranking around the 24th spot and Lord Jones holding steady at the 22nd position from April to June. These competitors have shown resilience in their rankings, which may be contributing to their relatively higher sales figures compared to Kinloch Wellness. Understanding these dynamics can help Kinloch Wellness strategize to reclaim and improve its market position.
Notable Products
In June 2024, the top-performing product for Kinloch Wellness was Serene™- CBD Green Apple Gummy 30-Pack (1500mg CBD), maintaining its first-place rank for the fourth consecutive month with sales of 666 units. The CBN:CBD Softgels 4-Pack (40mg CBN, 80mg CBD) climbed to the second position, showing a consistent improvement from its fourth-place rank in March. The Refresh - CBD:CBG 1:1 Mango Gummies 4-Pack (80mg CBD, 80mg CBG) held the third spot, dropping from its second-place rank in May. The Serene™- CBD Green Apple Gummy 4-Pack (200mg CBD) made its debut in the rankings at fourth place. Finally, the CBD Wild Blueberry Infused Pre-Roll 3-Pack (1.5g) entered the list in fifth place, highlighting a diverse range of top products for the month.
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