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Dec-2024
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Overview
Market Insights Snapshot
Kinloch Wellness has demonstrated a consistent presence in the Ontario market, particularly in the Edible category. Over the final quarter of 2024, the brand maintained a steady ranking, fluctuating slightly between 21st and 23rd place. This stability suggests a solid consumer base and effective market strategies. Notably, the brand saw a significant increase in sales from October to December, peaking at 44,597. This upward trend in sales, despite maintaining a similar ranking, indicates a growing demand for their products, possibly due to seasonal factors or successful promotional efforts.
However, Kinloch Wellness's absence from the top 30 rankings in any other states or provinces indicates a potential area for growth. The lack of presence outside of Ontario could suggest either a strategic focus on this specific region or challenges in expanding their market reach. For stakeholders and potential investors, this presents both a risk and an opportunity: while the brand is thriving in Ontario, diversifying its market presence could mitigate regional risks and capitalize on broader opportunities. The consistent performance in Ontario can serve as a foundation for exploring new markets and categories.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Kinloch Wellness has shown a dynamic performance over the last few months. While maintaining a steady rank of 23rd in September and October 2024, Kinloch Wellness improved to 21st in November before slightly dropping to 22nd in December. This fluctuation in rank highlights the competitive pressure from brands like Vacay, which consistently improved its position from 25th in September to 21st by December, and Indiva, which also showed a steady climb from 26th to 23rd over the same period. Despite these challenges, Kinloch Wellness has demonstrated resilience with a notable increase in sales from October to December, suggesting a positive long-term trend. However, it faces stiff competition from Lord Jones, which maintained a strong 20th position throughout, indicating a need for Kinloch Wellness to strategize effectively to capture more market share and improve its ranking.
Notable Products
In December 2024, the top-performing product for Kinloch Wellness was the Serene™- CBD Green Apple Gummy 30-Pack, maintaining its number one rank for four consecutive months with notable sales of 844 units. The CBN:CBD Softgels 4-Pack remained consistently in second place, showing a significant increase in sales from previous months. Refresh - CBD:CBG 1:1 Mango Gummies 15-Pack held steady at third place, while the 4-Pack version of the same product stayed at fourth. Newly entering the top five in December was the Elevate™ CBD Blackberry Lemon Gummy 30-Pack, marking its debut at fifth place. This ranking indicates a stable preference for edibles, with slight shifts in product popularity from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
