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Apr-2025
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Overview
Market Insights Snapshot
Axea's performance in the oil category in Ontario has shown some consistency, although there are signs of a slight downward trend. In both January and February 2025, Axea held the 8th position, demonstrating a stable presence in the top 10. However, by March and April, they slipped to the 9th position. This movement indicates a need for strategic adjustments to maintain or improve their ranking. Despite the drop in rank, the sales figures in April show a noticeable decrease from January, suggesting that external factors or increased competition might be impacting their market share.
It is noteworthy that Axea did not appear in the top 30 brands in any other categories or states/provinces during this period, which could be seen as a missed opportunity for growth and diversification. The absence from other rankings highlights a potential area for expansion and an opportunity to increase their market footprint beyond the oil category in Ontario. This singular focus might limit their ability to capture a broader audience or respond to shifts in consumer preferences across different regions and product types. The data suggests that while Axea has a foothold in the Ontario oil market, there is room for growth and diversification to enhance their overall brand presence.
Competitive Landscape
In the competitive landscape of the Oil category in Ontario, Axea has maintained a stable yet challenging position. Over the first four months of 2025, Axea consistently ranked 8th or 9th, indicating a need to strategize for upward mobility. Notably, Viola and ufeelu have consistently outperformed Axea, with Viola's rank slipping slightly from 5th to 7th and ufeelu showing resilience by improving from 7th to 6th. Meanwhile, LoFi Cannabis and Frank have shown fluctuating ranks, with LoFi Cannabis peaking at 11th in March and Frank improving to 12th by April. These dynamics suggest that while Axea's sales are stable, there is an opportunity to capture market share from brands like LoFi Cannabis and Frank, whose ranks are more volatile. Axea's challenge lies in differentiating itself to climb higher in a competitive market where top brands like Viola and ufeelu are experiencing slight declines or maintaining their positions.
Notable Products
In April 2025, Axea's top-performing product remained the THC-Free Daytime CBD Isolate Oil (30ml), which maintained its number one rank from previous months despite a decrease in sales to 507 units. The CBN/CBD Nighttime THC-Free Isolate Oil (30ml) held steady in the second position, showing a notable increase in sales to 117 units. The CBD Frankinsence Dead Sea Pink Himalayan Bath Salt (250mg CBD, 250g) continued to rank third, consistent with its performance in March. The THC Pure Isolate Oil (30ml) returned to the rankings in fourth place after being unranked in March, while the THC-Free Be Well CBG Isolate Oil (30ml) remained in fifth place. This stability in rankings suggests a consistent consumer preference for these top products within their respective categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
