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Nov-2025
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Overview
Market Insights Snapshot
Axea's performance in the Ontario market, specifically in the Oil category, has shown a noticeable decline in rankings over the past few months. Starting from a position of strength in August 2025 with a rank of 9, Axea has seen a gradual drop to the 14th position by November 2025. This decline is accompanied by a decrease in sales figures, indicating potential challenges in maintaining market share amidst growing competition. The absence of Axea from the top 30 brands in other states or categories suggests a concentrated presence in Ontario's Oil category, but also highlights areas where the brand is not currently competitive.
While Axea's consistent presence in the top 15 in Ontario's Oil category is commendable, the downward trend in both ranking and sales could be a cause for concern if it continues. The brand's inability to break into the top 30 in other states or categories may point to untapped opportunities or a need for strategic adjustments. The data suggests that while Axea has a foothold in Ontario, expanding its reach and improving its competitive positioning in other regions could be beneficial. This performance snapshot offers a glimpse into the brand's current standing and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Ontario oil category, Axea has experienced notable fluctuations in its ranking and sales performance from August to November 2025. Starting at 9th place in August, Axea's rank slipped to 11th in September and further down to 14th in both October and November. This decline in rank coincides with a decrease in sales from August's peak, suggesting a potential challenge in maintaining market share. Meanwhile, Emprise Canada showed a strong performance, climbing from 15th in August to 10th in October, before settling at 13th in November, with a significant sales spike in October. DayDay maintained a steady 12th rank throughout the period, indicating consistent sales performance. Five Founders and Twd. also demonstrated resilience, with Five Founders improving its rank from 19th in August to 15th in November, while Twd. remained relatively stable. These dynamics suggest that Axea may need to reassess its strategies to regain its competitive edge in the Ontario oil market.
Notable Products
In November 2025, Axea's top-performing product was the THC-Free Daytime CBD Isolate Oil (30ml), maintaining its number one rank consistently since August, despite a decrease in sales to 190 units. The CBD Frankincense Dead Sea Pink Himalayan Bath Salt (250mg CBD, 250g) rose to second place, with sales increasing significantly to 140 units from previous months. The CBN/CBD Nighttime THC-Free Isolate Oil (30ml) held steady at the second position, indicating consistent demand. THC Pure Isolate Oil (30ml) climbed to the third rank, showing an improvement from its previous fifth position in October. A notable newcomer, CBD Arnica Cream (400mg CBD, 50g), entered the rankings at fourth place, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
