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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Axea concentrated 90.54% of sales in Oil, with Topical at 9.46%, signaling a sharper tilt toward Oil as Oil surged 166.19% month over month while Topical fell 45.87% MoM. Year over year, Oil declined 48.20% compared to a milder 3.74% YoY drop in Topical, aligning with a brand-level YoY sales contraction of 45.84% and a 6.20% YoY decrease in average price. The mix shift indicates that rapid MoM recovery in Oil is offsetting structural YoY attrition, implying Axea is leaning into a narrower Oil-led portfolio to stabilize volume despite lower pricing.
With Oil at rank 13 in Ontario and accounting for 90.54% of Axea’s category share, the 166.19% MoM jump positions the brand to climb from a mid-tier slot as Topical’s 9.46% share and 45.87% MoM drop reduce diversification. The contrast between a 48.20% YoY decline in Oil and a 3.74% YoY decline in Topical suggests dependence on a volatile growth engine, while the 6.20% YoY price reduction and $40.21 average price point point to a value recalibration. The pattern implies Axea’s near-term positioning centers on regaining shelf velocity in Oil to defend rank 13 in Ontario, accepting narrower category breadth to trade up in share within a single core segment.
Competitive Landscape
Axea sits at #13 in ON Oil for June 2026, down 3 positions from #10 year over year and up 2 positions from #15 three months ago, while its historical peak of #8 in February 2025 frames how far the brand has slipped by 5 ranks from that high; in contrast, Mod holds #1 after rising from #2 year over year with a 5.45% sales lift, and Redecan moved down from #1 to #2 alongside a 29.23% sales decline, indicating Axea’s mid-pack stagnation is less about category leaders pulling away and more about Axea losing relative momentum versus both climbers and decliners who are reshuffling the top tier.
Notable Products
CBN/CBD Nighttime THC-Free Isolate Oil (30ml) delivered the standout move in June 2026 with a 190.5% month-over-month surge to rank 2, while THC-Free Daytime CBD Isolate Oil (30ml) climbed 133.8% to rank 1 and captured the top position; together these shifts place Oil SKUs in 6 of the top 6 ranks and concentrate the top-10 around tincture formats. In contrast, THC Pure Isolate Oil (30ml) fell 50.2% month over month to rank 6 as the only double-digit decliner among leaders, indicating share consolidation toward non-THC formulations. With two THC-free oils accelerating triple digits and nighttime use rising faster than daytime, Axea’s mix is tilting toward routine, functional, THC-free dosing, pointing to a strategy anchored in isolate-based wellness rather than recreational potency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
