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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Axea concentrated 86.95% of sales in Oil, with Topical at 13.05%, while Oil declined year over year by 55.81% but rose month over month by 18.36%, and Topical fell year over year by 47.38% and month over month by 7.73%. The brand’s average price fell 9.36% year over year to $37.43 as Oil pricing sat higher at $42.76, aligning with a brand-wide sales contraction of 54.87% year over year and a 74.21% decline over 24 months; this mix and price pattern implies Axea leaned into Oil recovery on a monthly basis while structurally compressing prices to defend share.
Axea’s 13 rank in Oil in Ontario alongside an 86.95% Oil mix and a 7.73% month-over-month contraction in Topical indicates a deliberate focus on defending mid-pack Oil placement rather than sustaining a two-category footprint. The combination of an 18.36% Oil month-over-month lift and a 47.38% Topical year-over-year decline, paired with a 9.36% brand price reduction, implies a positioning pivot toward price-accessible Oil to regain velocity, with Topical acting as a secondary, potentially deprioritized line.
Competitive Landscape
Axea sits at #13 in ON Oil in August 2026, down 2 ranks year over year from #11, but up 7 spots from #20 three months ago, while still trailing its peak of #8 from February 2025; in contrast, Mod moved from #2 to #1 with 41.9% YoY sales growth and Redecan slipped from #1 to #2 with a 24.4% YoY sales decline. The combination of Axea’s recent 7-rank quarter-on-quarter climb alongside a 2-rank YoY erosion implies a recovery phase where short-term momentum is improving, but sustained gains will require converting quarterly rank wins into a return toward the #8 peak.
Notable Products
CBD Beard Grooming Oil (300mg CBD, 30ml) posted the standout move with a 350% month-over-month surge into rank 2, while CBN/CBD Nighttime THC-Free Isolate Oil (30ml) fell 21.7% to rank 4, indicating demand is rotating from sleep to grooming and daytime use. THC-Free Be Well CBG Isolate Oil (30ml) jumped 206.6% to rank 3, and THC-Free Daytime CBD Isolate Oil (30ml) held rank 1 with an 11.3% increase, so three of the top four are Oils despite Topicals contributing the second-ranked SKU. With four of the top five positions split between Oils and a single standout Topical, the product mix points to Axea leaning into cannabinoid-specific Oils for core velocity while using one high-traction grooming SKU to diversify the basket.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
