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Dec-2024
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Overview
Market Insights Snapshot
Axea's performance in the oil category in Ontario has shown notable fluctuations over the last few months of 2024. Starting in September, Axea held the 10th position but climbed to 8th in October, indicating a positive momentum. However, the brand experienced a slight dip in November, moving down to the 7th position before dropping to 9th in December. This oscillation could suggest a competitive market environment or changes in consumer preferences. Despite these shifts in ranking, Axea's sales figures reflect a strong presence in the market, with October seeing a significant peak, suggesting a successful strategy or product launch during that period.
In terms of category rankings, Axea's consistent presence within the top 10 in the oil category in Ontario underscores its resilience and market appeal. The absence of Axea in the top 30 brands in other states or provinces may indicate a strategic focus on Ontario or challenges in penetrating other markets. This could be an area for potential growth or an opportunity to analyze market dynamics further. The brand's ability to maintain a position within the top 10 in Ontario, despite the competitive landscape, highlights its strong brand recognition and customer loyalty in this region.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Axea has shown a dynamic performance over the last few months of 2024. Starting from a 10th rank in September, Axea climbed to 8th in October and further improved to 7th in November, before slightly dropping to 9th in December. This fluctuation in rank reflects a competitive market environment where brands like Viola and Five Founders have maintained relatively stable positions, with Viola consistently holding the 6th position from October to December. Despite the competitive pressure, Axea's sales trajectory shows resilience, with a notable increase from October to November, although it faced a slight decline in December. Meanwhile, Divvy entered the top 20 in December, debuting at 8th, indicating a potential new competitor in the market. The overall trend suggests that while Axea is facing stiff competition, its ability to ascend in rank signifies a strong brand presence and potential for further growth in the Ontario oil market.
Notable Products
In December 2024, the top-performing product from Axea was the THC-Free Daytime CBD Isolate Oil (30ml), maintaining its first-place ranking for the fourth consecutive month with sales reaching 760 units. The CBD Frankincense Dead Sea Pink Himalayan Bath Salt (250mg CBD, 250g) held steady in the second position, showing a significant increase in sales from previous months, particularly jumping from 156 in November to 228 in December. The CBN/CBD Nighttime THC-Free Isolate Oil (30ml) remained consistently in third place, although its sales showed a slight increase from November. Notably, the THC Pure Isolate Oil (30ml) improved its ranking from fifth to fourth place, with sales more than doubling compared to the previous month. Lastly, the THC-Free Be Well CBG Isolate Oil (30ml) dropped to fifth place, continuing its downward trend in sales since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
