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Oct-2025
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Overview
Market Insights Snapshot
Axea's performance in the oil category in Ontario shows a fluctuating trend over the past few months. In July 2025, Axea ranked 12th, improving to 9th in August, before slipping to 11th in September and further down to 14th in October. This indicates some volatility in their market position, which could be attributed to various factors such as changes in consumer preferences or competitive dynamics within the region. Despite the drop in rankings, the brand achieved its highest sales in August, suggesting that even when ranking lower, Axea can still capture significant market share during peak months.
Interestingly, Axea's decline in October might reflect broader market challenges or possibly increased competition from other brands. The absence of Axea from the top 30 in any other states or categories suggests that their market presence is currently limited to Ontario's oil category. This could be seen as a potential area for growth if Axea decides to expand its reach into other regions or product categories. Understanding these dynamics can offer insights into Axea's strategic positioning and potential areas for future development.
Competitive Landscape
In the Ontario oil category, Axea experienced a notable fluctuation in its market position from July to October 2025. Initially ranked 12th in July, Axea climbed to 9th in August, reflecting a strong sales performance. However, by October, Axea's rank dropped to 14th, indicating a decline in sales momentum. This shift allowed competitors such as DayDay to maintain a steady 12th position throughout the period, and LoFi Cannabis to surpass Axea by securing the 13th spot in October. Meanwhile, Twd. showed a consistent upward trend, moving from 19th in July to 15th in October, potentially challenging Axea's market share. These dynamics suggest that while Axea had a strong start, sustaining its competitive edge will require strategic adjustments to counteract the rising competition and regain its earlier market position.
Notable Products
In October 2025, Axea's top-performing product was the THC-Free Daytime CBD Isolate Oil (30ml), maintaining its number one rank consistently since July, despite a notable drop in sales to 217 units. The CBN/CBD Nighttime THC-Free Isolate Oil (30ml) held steady in second place, showing a modest increase in sales from the previous month. THC-Free Be Well CBG Isolate Oil (30ml) improved its rank from fourth to third, reflecting a positive sales trend. The CBD Frankincense Dead Sea Pink Himalayan Bath Salt, previously ranked third in August and September, dropped to fourth in October. Lastly, the THC Pure Isolate Oil (30ml) re-entered the rankings at fifth position after an absence in September, although its sales remained relatively low.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
