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Dec-2025
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Overview
Market Insights Snapshot
Axea's performance in the Oil category in Ontario has shown a downward trend over the last few months of 2025. Beginning in September with an 11th place ranking, Axea slipped to 14th place by October and maintained that position in November. However, by December, the brand was no longer in the top 30, indicating a significant decline. This movement suggests that Axea may be facing increased competition or challenges in maintaining its market share in Ontario's Oil category.
While specific sales figures for December are not available, the declining rankings and sales figures from September to November reflect a challenging period for Axea in Ontario. The decrease in sales from $29,621 in September to $18,128 in November further highlights the brand's struggle to retain its position. Not being in the top 30 by December is a concerning development, suggesting that Axea needs to reassess its strategy to regain its standing in the market. This trend could be indicative of broader market dynamics or specific operational issues that Axea might need to address to improve its performance in Ontario.
Competitive Landscape
In the competitive landscape of the Oil category in Ontario, Axea has experienced notable fluctuations in its market position, which could impact its sales trajectory. In September 2025, Axea held a strong 11th rank, but by October, it slipped to 14th, maintaining this position through November before dropping out of the top 20 by December. This downward trend contrasts with competitors like Twd., which improved its rank from 16th in September to 15th in October, though it also fell out of the top 20 by December. Meanwhile, Feather briefly entered the top 20 in October at 18th but did not maintain its position in subsequent months. Axea's sales mirrored its ranking fluctuations, with a significant drop from September to October and a continued decline into November. These dynamics suggest that while Axea initially held a competitive edge, the brand needs to strategize effectively to regain and sustain its market position amidst shifting consumer preferences and competitive pressures.
Notable Products
In December 2025, the top-performing product from Axea was the CBD Frankinsence Dead Sea Pink Himalayan Bath Salt (250mg CBD, 250g) in the Topical category, which rose to the number one rank from second place in November. The CBN/CBD Nighttime THC-Free Isolate Oil (30ml) maintained its consistent performance, holding steady at the second rank for four consecutive months. The THC-Free Be Well CBG Isolate Oil (30ml) improved its position to third place, up from fifth in November, while the THC-Free Daytime CBD Isolate Oil (30ml) dropped from first to third place, with notable sales of 56 units. The CBD Green Tea Botanical Moisturizer (400mg CBD, 50g) re-entered the rankings in fourth place, suggesting a resurgence in popularity for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
