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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Axea’s mix concentrated 84.62% of sales in Oil and 15.38% in Topical, with Oil down 78.25% year over year and 49.60% month over month, while Topical fell 30.52% year over year and 42.30% month over month. The brand’s average price declined 18.28% year over year to $34.72 alongside Oil’s higher average price of 40.44 and Topical’s 19.52, indicating the category with the 78.25% decline is still carrying most volume as the 49.60% monthly slide compresses overall scale; this pattern implies overexposure to Oil is amplifying volatility and reducing resilience to category shocks.
With Oil holding 84.62% share despite a 78.25% year-over-year contraction and a 49.60% month-over-month drop, Axea’s positioning skews toward a premium-priced pillar whose demand is retrenching faster than the lower-priced Topical, which declined 30.52% year over year and 42.30% month over month. Given the brand’s 18.28% year-over-year price decrease alongside steeper unit declines in Oil, the mix suggests price moves are not offsetting volume contraction; this implies a need to rebalance toward the 15.38% Topical segment or re-tier Oil to reduce sensitivity to further month-over-month shocks of 40%+ and stabilize share in Ontario.
Competitive Landscape
Axea sits at rank #19 in ON Oil for September 2026, down 8 positions year over year from #11 and 6 spots below its June 2026 rank of #13, while also trailing its peak of #8 last reached in February 2025; meanwhile, Mod held #1 with a 3.16% YoY sales lift as Redecan stayed at #2 despite a -21.22% YoY sales decline, indicating Axea’s slide is rank-driven rather than category-wide softness. Compared to ufeelu rising from #6 to #5 with a -5.38% YoY sales change and MediPharm Labs steady at #3 with a -12.22% YoY sales change, Axea’s drop from #13 to #19 over three months and from #11 year over year points to share redistribution toward stable leaders and incremental gains among mid-pack brands, implying Axea’s current trajectory risks further distribution pressure unless it reclaims velocity in key SKUs.
Notable Products
CBD Beard Grooming Oil (300mg CBD, 30ml) posted the steepest decline in September 2026 at -85.0% MoM while sitting at rank 5, and THC-Free Daytime CBD Isolate Oil (30ml) fell -56.9% MoM despite holding rank 1. Meanwhile, CBN/CBD Nighttime THC-Free Isolate Oil (30ml) slid -23.9% MoM at rank 4 and CBD Frankinsence Dead Sea Pink Himalayan Bath Salt (250mg CBD, 250g) rose +34.4% MoM at rank 2, with Oils occupying 3 of the top 5 ranks. The mix implies Axea is overindexed to Oils that are contracting in September 2026, pointing to a pivot need toward resilient Topicals even if the leading SKU still concentrates dollar volume at $3,658.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
