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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Axea’s May 2026 category mix concentrated 66.11% of sales in Oil and 33.89% in Topical, with Oil down 83.02% year over year and 31.67% month over month, while Topical rose 199.47% year over year and 2.51% month over month. Average prices diverged by format, with Oil at $44.40 alongside a brand-level average price decline of 19.02% year over year, versus Topical at $26.22, indicating a shift toward lower-priced units even as Topical gains share. The absence of an Oil rank in Ontario coupled with a 75.04% brand sales decline year over year implies the brand’s historical Oil anchor is eroding faster than the Topical expansion can offset.
The mix shift toward Topical (+199.47% YoY, +2.51% MoM) against steep Oil contraction (−83.02% YoY, −31.67% MoM) implies Axea’s positioning is pivoting from a premium Oil-led profile to a value-leaning, care-oriented assortment where sub-$30 items carry more volume weight. With Oil still at 66.11% share but falling month over month by 31.67%, and Topical holding 33.89% share while edging up 2.51% month over month, the brand’s near-term trajectory favors defending relevance through Topical rather than recapturing lost Oil rank in Ontario, suggesting resource allocation should prioritize sustaining Topical velocity while ring-fencing margin impact from the 19.02% year-over-year price compression.
Competitive Landscape
Axea sits at #20 in ON Oil for May 2026, down 10 ranks year over year and 2 spots from #18 three months ago, while trailing its historical peak of #8 from February 2025; in contrast, Mod climbed from #2 to #1 with a 65.8% year-over-year sales increase and Redecan slipped from #1 to #2 alongside a 32.6% decline, indicating that Axea’s double-digit rank erosion alongside a competitor’s 65.8% gain and another’s 32.6% pullback points to a reshuffled leaderboard where Axea’s current trajectory implies share is consolidating above it unless its rank stabilizes or reverses.
Notable Products
CBD Arnica Cream (400mg CBD, 50g) delivered the standout movement in May 2026 with a 329% month-over-month surge to rank 3, while THC-Free Daytime CBD Isolate Oil (30ml) fell 40% but still held rank 1. CBN/CBD Nighttime THC-Free Isolate Oil (30ml) dropped 25% to rank 5, and the Oil category held three of the top six ranks, indicating mix pressure toward Topicals despite Oil’s continued breadth. The Topical category placed two SKUs in the top four as CBD Beard Grooming Oil (300mg CBD, 30ml) rose 28% to rank 4, implying Axea’s near-term upside is shifting toward targeted relief and personal care formats while flagship Oils retain scale.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
