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Aug-2025
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Overview
Market Insights Snapshot
Axea has shown a dynamic performance in the Ontario market, particularly within the Oil category. Over the summer months, Axea demonstrated a notable ability to rebound in rankings. In May, it held the 10th position, slightly improving to 9th in June. Despite a dip to 12th in July, Axea managed to return to 9th place by August. This fluctuation suggests a competitive landscape where Axea has managed to maintain a strong presence, even in the face of challenges. The sales figures underscore this resilience, with a decline observed from May to July, but a recovery by August, indicating strategic adjustments or seasonal influences at play.
It's important to note that Axea's absence from the top 30 brands in other states or provinces across different categories could be seen as a limitation in its market penetration strategy. The lack of ranking in these areas suggests potential areas for growth or a need for strategic realignment to capture a broader audience. This absence could be interpreted as a gap in their market strategy or a focus on strengthening their position in Ontario. Such a focused approach might be beneficial in solidifying their brand in a key market before expanding further, but it also highlights an opportunity for growth in untapped regions.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Axea has experienced notable fluctuations in its ranking and sales performance over the past few months. In May 2025, Axea was ranked 10th, but saw a slight improvement to 9th in June, only to drop to 12th in July before recovering back to 9th in August. This volatility in rank is mirrored by its sales figures, which peaked in May and then saw a decline in June and July, before a modest recovery in August. Competitors such as ufeelu and Viola have maintained consistent rankings at 6th and 7th respectively, with sales figures significantly higher than Axea's, indicating strong brand loyalty and market presence. Meanwhile, Frank and DayDay have shown more stability in their rankings, albeit with lower sales figures compared to Axea. These insights suggest that while Axea is facing strong competition, there is potential for growth if it can stabilize its sales and improve market positioning.
Notable Products
In August 2025, the top-performing product for Axea was the THC-Free Daytime CBD Isolate Oil (30ml) in the Oil category, maintaining its first-place ranking for four consecutive months with sales of 486 units. The CBN/CBD Nighttime THC-Free Isolate Oil (30ml) also held steady in second place, reflecting consistent consumer preference. Notably, the CBD Frankinsence Dead Sea Pink Himalayan Bath Salt (250mg CBD, 250g) climbed back to third place after a brief absence from the rankings in July. The THC-Free Be Well CBG Isolate Oil (30ml) slipped from third to fourth place, despite an increase in sales to 78 units. Finally, THC Pure Isolate Oil (30ml) rounded out the top five, maintaining its position with improved sales figures compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
