Market Insights Snapshot
In the Alberta market, the cannabis brand Axea has shown a significant improvement in its performance, particularly in the Topical category. From July to October 2023, Axea climbed from the 18th to the 6th position, indicating a positive trend in its popularity among consumers. It's worth noting that the brand's sales in this category also increased considerably over these months, a clear sign of successful market penetration. However, the brand was not among the top 20 in Alberta in other categories, which signals room for improvement and expansion.
On the other hand, Axea's performance in the Ontario market has been consistent, but with a slight fluctuation. In the Oil category, Axea maintained a steady position in the top 10 from July to October 2023, indicating sustained customer interest and steady sales. However, in the Topical category, while the brand managed to stay within the top 20, it did not move up the ranks, remaining at the 10th position over the same period. This could suggest a potential need for strategic initiatives to boost its market position in this category within Ontario.
In the Ontario Oil category, Axea has maintained a steady position, ranking 7th in July, August, and October 2023, with a slight dip to 8th place in September. Axea's performance is noteworthy when compared to competitors such as Good Supply, which has seen a consistent rise in rank, and Twd., which has remained stable but above Axea in rank. Interestingly, Floresense started off stronger than Axea but dropped significantly in rank by October. Five Founders has also remained relatively stable, similar to Axea, but with a slight improvement in rank by October. In terms of sales, without disclosing exact figures, Axea has shown a steady increase from July to September, with a slight decrease in October, a trend that is somewhat mirrored by its competitors.
In October 2023, Axea's top-performing product was the THC-Free Daytime CBD Isolate Oil (30ml) in the Oil category, maintaining its number one rank from previous months with 890 units sold. The second most popular product was the CBD Frankinsence Dead Sea Pink Himalayan Bath Salt (250mg CBD, 250g) from the Topical category, improving its rank from third to second position with 550 units sold. The CBN/CBD Nighttime THC-Free Isolate Oil (30ml), also from the Oil category, ranked third with 262 units sold, dropping one spot from its previous second position. The fourth place was secured by THC Pure Isolate Oil (30ml), a new entrant in the top ranks since August 2023, with 69 units sold. Lastly, the THC-Free Be Well CBG Isolate Oil (30ml) made it to the top five after being unranked in September, selling 60 units.