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Jul-2025
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Overview
Market Insights Snapshot
Axea's performance in the Ontario oil category has seen some fluctuations over recent months. In April 2025, Axea held the 9th position, which slightly dipped to 10th in May, then returned to 9th in June, before dropping to 12th in July. This movement indicates a competitive landscape in the oil category, where maintaining a consistent ranking is challenging. The sales figures reflect this variability, with a notable decline from May to July, suggesting potential market pressures or shifts in consumer preferences. This drop out of the top 10 in July could be a point of concern for Axea as it may impact their visibility and market share in the region.
Despite these challenges, Axea's ability to regain its 9th position in June after a dip in May highlights resilience and adaptability in Ontario. However, the subsequent drop to 12th place in July indicates there may be underlying issues that need addressing, such as market competition or changes in consumer demand. The brand's absence from the top 30 in any other states or categories during this period suggests that their market presence is currently limited to Ontario's oil category. This could be seen as a limitation for Axea, as expanding their reach and diversifying across more categories and regions could potentially stabilize their performance and increase their market share.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Axea has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 9th in April 2025, Axea saw a slight dip to 10th in May, a recovery back to 9th in June, and then a drop to 12th by July. This downward trend in rank is mirrored by a decrease in sales, which fell from a peak in May to a lower point in July. In contrast, Viola consistently maintained its 7th position throughout this period, although its sales showed a declining trend. Meanwhile, Emprise Canada demonstrated a significant improvement, jumping from 16th in April to 10th by July, suggesting a strong upward momentum that could pose a threat to Axea's market share. Additionally, Frank and DayDay maintained relatively stable positions, with Frank slightly outperforming DayDay in terms of rank. These dynamics indicate a competitive market where Axea needs to strategize effectively to regain its footing and counter the rising competition.
Notable Products
In July 2025, the top-performing product for Axea was the THC-Free Daytime CBD Isolate Oil (30ml) in the Oil category, maintaining its consistent rank of 1st place over the past months, despite a decrease in sales to 430 units. The CBN/CBD Nighttime THC-Free Isolate Oil (30ml) also held steady in 2nd place, although its sales figures have been declining since April. The CBD Green Tea Botanical Moisturizer (400mg CBD, 50g) emerged as a new contender, achieving a 3rd place rank in its first recorded month. The THC Pure Isolate Oil (30ml) and THC-Free Be Well CBG Isolate Oil (30ml) both climbed to a shared 3rd place rank, showing a shift in consumer preference within the Oil category. Notably, the THC-Free Be Well CBG Isolate Oil improved its ranking from 5th place in April, indicating a positive reception among customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
