.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Axea has shown a consistent performance in the Oil category within Ontario. Despite minor fluctuations, the brand maintained its presence in the top 10 rankings over the past four months. Starting from the 6th position in May 2024, Axea experienced a slight dip to 8th place in June, climbed back to 7th in July, and returned to 8th in August. This consistent ranking highlights Axea's stable market presence in Ontario's competitive Oil category. The sales figures also reflect a positive trend, with notable growth from May to July before a slight decrease in August, indicating a strong demand for their products despite minor market fluctuations.
However, the absence of Axea from the top 30 rankings in other states and categories suggests areas for potential improvement or a need for strategic adjustments. The brand's performance in Ontario is commendable, but it underscores the importance of expanding their market reach and enhancing their presence in other regions. For instance, focusing on states with growing cannabis markets or diversifying their product offerings could provide new opportunities for Axea. The data indicates that while Axea has a solid foothold in Ontario, there is significant room for growth and expansion in other markets.
Competitive Landscape
In the Ontario oil category, Axea has experienced fluctuating ranks over the past few months, indicating a competitive but unstable market position. From May to August 2024, Axea's rank shifted from 6th to 8th, then briefly improved to 7th before dropping back to 8th. This volatility is partly due to the strong performance of competitors like Twd., which consistently held the 5th or 6th rank, and Glacial Gold, which saw a significant rise from 10th to 6th place in June. Additionally, Five Founders and Divvy have shown notable movements, with Five Founders dropping out of the top 10 in June but recovering by August, and Divvy climbing from 15th to 10th. These shifts suggest that while Axea maintains a competitive presence, it faces strong and dynamic competition that impacts its rank and sales performance. For a more detailed analysis and strategic insights, consider exploring advanced data offerings.
Notable Products
In August 2024, the top-performing product for Axea was the THC-Free Daytime CBD Isolate Oil (30ml), maintaining its number one rank for four consecutive months with sales of 1028 units. The CBN/CBD Nighttime THC-Free Isolate Oil (30ml) climbed to the second position from its consistent third place in previous months, showing a notable increase in sales. The CBD Frankincense Dead Sea Pink Himalayan Bath Salt (250mg CBD, 250g) improved its ranking to third place, recovering from a fourth-place dip in July. The THC-Free Be Well CBG Isolate Oil (30ml) dropped to fourth place after a brief rise to the second position in July. The CBD Arnica Cream (400mg CBD, 50g) remained steady at fifth place, consistent with its rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
