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Sep-2025
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Overview
Market Insights Snapshot
Axea has shown a dynamic performance across different categories and states, with notable movements in the oil category in Ontario. Over the summer months of 2025, Axea's ranking fluctuated, starting at 9th place in June, dropping to 12th in July, and then climbing back to 9th in August, before settling at 10th in September. This indicates a competitive market environment where Axea is maintaining a strong presence, although not consistently in the top 10. The fluctuation in rankings suggests that while Axea is a formidable player in the oil category, there is still room for improvement to achieve a more stable top-tier position.
In terms of sales, Axea experienced a decline from June to July, with a recovery in August, followed by a slight decrease in September. This pattern might reflect seasonal variations or strategic adjustments by the brand. The absence of Axea from the top 30 in other categories or states indicates potential areas for growth or the need for strategic pivots to enhance its market presence. The brand's performance in Ontario suggests that while it is a recognized player, expanding its footprint in other regions could be a valuable strategy for boosting overall brand performance.
Competitive Landscape
In the competitive landscape of the Oil category in Ontario, Axea has experienced fluctuating rankings and sales over the past few months, indicating a dynamic market position. Notably, Axea's rank dropped from 9th in June 2025 to 12th in July 2025, before recovering to 9th in August 2025, only to slip again to 10th in September 2025. This volatility contrasts with the stable performance of competitors like ufeelu, which consistently maintained a 6th place rank throughout the same period, and Viola, which held steady at 7th place. Axea's sales figures reflect these ranking changes, with a notable dip in July followed by a partial recovery in August and September. Meanwhile, DayDay and Frank showed upward trends, with DayDay improving its rank from 15th to 12th and Frank maintaining a consistent presence around the 11th position. These insights suggest that while Axea remains a competitive player, it faces challenges from both stable and improving brands, highlighting the need for strategic adjustments to enhance its market position.
Notable Products
In September 2025, Axea's top-performing product was the THC-Free Daytime CBD Isolate Oil (30ml), maintaining its consistent first-place rank from previous months and achieving a sales figure of 530. The CBN/CBD Nighttime THC-Free Isolate Oil (30ml) also held steady in the second position, showing stable performance over the months. The CBD Frankincense Dead Sea Pink Himalayan Bath Salt (250mg CBD, 250g) retained its third-place ranking, although its sales decreased compared to August. The THC-Free Be Well CBG Isolate Oil (30ml) remained in fourth place, despite a significant drop in sales. Notably, the CBD Green Tea Botanical Moisturizer (400mg CBD, 50g) entered the top five for the first time, ranking fifth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
