Market Insights Snapshot
In the Washington market, Bacon Buds has shown some interesting movements across various categories. In the Concentrates category, the brand was not in the top 20 brands for the months of July and August, indicating a potential area of improvement. However, there was a slight upward trend in the rankings for the months of September and October, where they ranked 82nd and 85th respectively. This could suggest an increasing interest in the brand's Concentrates among consumers in this state.
On the other hand, the Flower and Pre-Roll categories paint a different picture. For the Flower category, Bacon Buds has consistently maintained a position within the top 30 brands in Washington, with a notable improvement in September where it ranked 22nd. In the Pre-Roll category, Bacon Buds has consistently ranked within the top 20 brands, showing strong performance and consumer preference in this category. While there has been a slight decrease in rank from 17th to 18th between September and October, it's a minor shift and the brand maintains a strong position. These trends provide valuable insights into the brand's strengths and potential growth areas in these categories.
In the Flower category within Washington state, Bacon Buds has shown a steady performance with a slight improvement in its rank from 29th position in July 2023 to 24th in October 2023. This indicates a positive trend in its market position. However, it's worth noting that Bacon Buds' competitors have shown varying trends. Agro Couture has made a significant jump in rank, moving from 39th to 22nd, indicating a potential threat to Bacon Buds. On the other hand, INDO has seen a drop in rank from 12th to 28th, suggesting a decrease in its market competitiveness. Toasted Farms, despite starting strong at 9th position, has also seen a drop to 21st rank. Lastly, Ooowee has shown a similar trend to Agro Couture, improving from 50th to 26th rank. These shifts in the competitive landscape could have implications for Bacon Buds' future market strategy.
In October 2023, Bacon Buds' top-performing product was the Bootylicious Pre-Roll 2-Pack (1g), which sold 8417 units. This product moved from the third position in July to the top spot in October, surpassing the previous leader, Legend of Nigeria Pre-Roll 2-Pack (1g). The Legend of Nigeria Pre-Roll 2-Pack (1g) dropped to second place in October with 7384 units sold. The Big Smooth Pre-Roll 2-Pack (1g) maintained a steady performance, remaining in the third position from July to October. Interestingly, the Cherry Burger Pre-Roll 2-Pack (1g) and Moon Pie Pre-Roll 2-Pack (1g) emerged in the top five in October, ranking fourth and fifth respectively.