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Oct-2025
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Overview
Market Insights Snapshot
In the state of Washington, Bacon Buds has shown a fluctuating performance across different cannabis categories. In the Flower category, the brand has struggled to break into the top 30 rankings, with its position oscillating between 36th and 44th from July to October 2025. This indicates a challenging market environment or possibly increased competition in this category. Despite the absence from the top 30, the sales figures provide a narrative of resilience, though they show a downward trend from July's $187,996 to October's $148,017. This decline could suggest a need for strategic adjustments to regain market share.
Conversely, in the Pre-Roll category, Bacon Buds has maintained a presence within the top 30, albeit with some volatility. Starting at 19th in July, the brand experienced a slight dip to 26th by October. This indicates that while Bacon Buds is relatively stronger in this category compared to Flower, it still faces competitive pressures that affect its ranking. The sales trajectory, declining from $221,549 in July to $164,137 in October, mirrors the ranking shifts and highlights potential areas for growth or improvement. The brand's ability to stay within the top 30 in Pre-Rolls suggests a more robust position that could be leveraged for future gains.
Competitive Landscape
In the competitive landscape of the Washington pre-roll market, Bacon Buds has experienced a fluctuating performance in recent months. Despite starting strong in July 2025 with a rank of 19, its position slipped to 26 by October 2025. This decline in rank coincides with a downward trend in sales, suggesting a potential challenge in maintaining market share. Competitors like Redbird (formerly The Virginia Company) and Seattle Marijuana Company have shown more stable rankings, with Redbird improving from 28 to 24 and Seattle Marijuana Company maintaining a consistent presence in the low 20s. Meanwhile, Falcanna and Treats have also been vying for similar market segments, with Treats showing a notable upward trajectory from 37 to 28. This competitive pressure highlights the need for Bacon Buds to strategize effectively to regain its footing and counteract the sales decline observed over the past few months.
Notable Products
In October 2025, Big Smooth Pre-Roll 2-Pack (1g) maintained its position as the top-performing product for Bacon Buds, with sales reaching 3386 units. Legend of Nigeria Pre-Roll 2-Pack (1g) also held steady in second place, although its sales figures showed a noticeable decline. Pressure Pre-Roll 2-Pack (1g) remained in third place, following its rise from fifth in August. Clementine Pre-Roll 2-Pack (1g) improved its ranking to fourth, while Moon Pie Pre-Roll 2-Pack (1g) slipped to fifth from its previous third-place position in July. Overall, the rankings have shown some stability with minor shifts, indicating consistent consumer preferences in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
