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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Bacon Buds tilted further toward Flower, with Flower at 56.32% share and ranked 30th in Washington Flower, while Pre-Roll held 34.42% and Vapor Pens and Concentrates combined for 9.26%. The mix shifted as Flower grew 27.95% year over year but slipped 0.67% month over month, whereas Pre-Roll fell 35.83% year over year but rose 0.81% month over month; meanwhile, Concentrates expanded 51.84% year over year yet contracted 25.53% month over month. With overall brand sales up 58.25% year over year and average price up 67.40% year over year, the pattern implies a heavier reliance on premium-priced Flower even as near-term volatility in Concentrates and slight month-over-month softness in Flower temper category balance.
The divergence between strong year-over-year gains in Flower (+27.95%) and Concentrates (+51.84%) versus month-over-month pullbacks in both (-0.67% and -25.53%, respectively) suggests Bacon Buds is positioned as a Flower-led brand with episodic depth in Concentrates rather than a steady multi-category portfolio. Given Pre-Roll’s 34.42% share but 35.83% year-over-year decline alongside a 0.81% month-over-month uptick, the brand’s near-term positioning leans on stabilizing Pre-Roll demand to offset Concentrates volatility, while the 30 rank in Washington Flower puts pressure to defend share as price strategy tightens, implying that sustained growth will depend on converting Flower-led traffic into repeat buyers across Pre-Roll without overexposing the mix to spike-prone Concentrates.
Competitive Landscape
Bacon Buds sits at rank #30 in WA Flower in May 2026, improving 11 positions from #41 year over year, and edging up 4 spots from #34 three months ago; this coincides with a peak rank of #30 in May 2026 and places it 29 positions behind Phat Panda at #1, while Lifted Cannabis Co advanced from #7 to #3 and Sweetwater Farms jumped from #20 to #5 with 77.73% year-over-year sales growth versus Lifted Cannabis Co’s 16.90% and Phat Panda’s -7.68%. With Legends holding at #2 despite a -26.81% sales decline and Mama J's moving from #6 to #4 on 14.68% growth, the mix of top-tier contraction and mid-tier acceleration indicates Bacon Buds’ 11-rank climb positions it to exploit share churn above it, but its current #30 plateau signals that further rank gains will hinge on converting the weakening of incumbents into velocity rather than relying on category drift.
Notable Products
Clementine Pre-Roll 2-Pack (1g) posted the steepest movement in May 2026 with a -35.4% month-over-month drop and slid to rank 3, while Big Smooth (3.5g) also contracted by -11.6% at rank 8; this dual decline among a flagship flavor and its flower counterpart signals strain-specific fatigue rather than a category issue. In contrast, Legend of Nigeria Pre-Roll 2-Pack (1g) rose 8.7% to hold rank 1 and the Legend of Nigeria (3.5g) flower advanced 23.7% at rank 4, with four of the top ten being Pre-Roll SKUs indicating a continued tilt toward ready-to-use formats. Despite one top SKU shrinking, the Legend of Nigeria pair’s mixed-format gains alongside a $28,241 flower tally point to a portfolio pivot where cross-format depth in a single strain is carrying the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
