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Jan-2026
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Overview
Market Insights Snapshot
In examining the performance of the cannabis brand 1988, particularly in the Pre-Roll category, there are noticeable trends across different states. In Illinois, the brand has experienced a steady decline in rankings from October 2025 to January 2026, starting at 45th and dropping to 51st. This downward trend is mirrored in their sales figures, which also show a consistent decrease over the same period. This suggests a potential loss in market share or increased competition in the Illinois Pre-Roll category. In contrast, Washington presents a more stable scenario for 1988, where the brand has maintained a consistent ranking of 17th throughout the same months, indicating a strong foothold in the state's Pre-Roll market despite fluctuations in sales numbers.
The consistent ranking in Washington is notable, as it suggests that 1988 has managed to sustain its position amidst the competitive landscape of the Pre-Roll category. However, the lack of presence in the top 30 rankings for Illinois in recent months could be a cause for concern, possibly reflecting challenges in maintaining market relevance or adapting to consumer preferences. The data highlights the contrasting performance across these states, raising questions about strategic approaches and market dynamics that could be influencing these outcomes. For stakeholders and industry observers, these insights could prompt a deeper exploration into the factors driving 1988's varying performance in different regional markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, 1988 has maintained a consistent rank of 17th from October 2025 through January 2026, indicating stability amidst fluctuating sales figures. Notably, Captain Yeti has shown a decline in rank from 13th to 16th, suggesting potential vulnerabilities that 1988 could capitalize on. Meanwhile, Forbidden Farms has experienced a slight improvement in rank, moving from 18th to 15th, which could pose a competitive threat if this upward trend continues. Agro Couture and Shatter J's by Seattle Marijuana Company have shown mixed performance, with Shatter J's improving its rank to 16th in December before dropping back to 19th, while Agro Couture has remained mostly stable. For 1988, maintaining its current position while observing these competitors' movements could provide strategic insights for future growth opportunities.
Notable Products
In January 2026, the top-performing product from 1988 was the African Mango Infused Blunt (1g) in the Pre-Roll category, maintaining its first-place rank consistently since October 2025 with sales figures reaching 4047. The Ice Cream Cookies Infused Blunt (1g) made a significant jump to second place, having previously held the fourth position in October and November. Honey Infused Blunt (1g) improved its standing to third place from a steady fifth place in the previous two months. The Strawberry Jam Infused Blunt (1g) emerged in the rankings, securing the fourth position without prior data from previous months. Tiger's Blood Infused Blunt (1g) dropped to fifth place after debuting at fourth in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
