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Aug-2025
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Overview
Market Insights Snapshot
The cannabis brand 1988 has demonstrated varied performance across different states and categories. In Illinois, the brand's presence in the Pre-Roll category shows a concerning decline in ranking, dropping from 28th in June 2025 to 48th by August 2025. This downward trend is mirrored by a decrease in sales, suggesting potential challenges in maintaining consumer interest or facing increased competition. Conversely, in Washington, 1988 has maintained a more stable position, consistently ranking around the 16th spot throughout the summer months. This steadiness in Washington might indicate a strong brand loyalty or effective market strategies that could be leveraged in other regions.
While 1988's performance in Illinois highlights a need for strategic adjustments to regain market position, the stable rankings in Washington suggest that the brand has a solid base in certain markets. Notably, the consistent sales figures in Washington, despite minor fluctuations, showcase a resilience that could serve as a model for other states. The absence from the top 30 rankings in Illinois for August 2025 in the Pre-Roll category is an area of concern, pointing to significant competition or shifting consumer preferences that the brand needs to address. These insights reflect the importance of adapting strategies to local market dynamics to sustain and improve brand performance across diverse regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, 1988 has maintained a consistent rank of 16th from May to August 2025, indicating stability in its market position. Despite this consistency, 1988 faces stiff competition from brands like Forbidden Farms and Captain Yeti, which have secured higher ranks throughout the same period. Forbidden Farms has shown a slight improvement, moving from 15th to 14th, while Captain Yeti experienced a minor fluctuation but remained ahead of 1988. Meanwhile, Artizen Cannabis has made notable strides, climbing from 26th to 17th, potentially posing a future threat to 1988's position. Despite these challenges, 1988's sales figures have remained relatively stable, though slightly declining in August, suggesting a need for strategic adjustments to enhance its competitive edge and capture more market share in the coming months.
Notable Products
In August 2025, African Mango Infused Blunt (1g) maintained its position as the top-performing product for 1988, continuing its streak as the number one ranked item since May 2025 with sales reaching 5641 units. Honey Infused Blunt (1g) also retained its consistent second-place ranking, showing a steady increase in sales over the months. Blueberry Infused Blunt (1g) saw a significant rise, jumping from fifth place in July to third place in August, indicating growing popularity. Watermelon Zkittlez Infused Blunt (1g) experienced a decline, moving from third to fourth place this month. Ice Cream Cookies Infused Blunt (1g) remained stable in fifth place, despite a decrease in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
