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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, 1988’s mix concentrated entirely in Pre-Roll at 100.0% share, with category sales up 9.52% month over month but down 32.55% year over year. Average price declined 12.95% YoY alongside a rank position of 16 in Pre-Roll within Washington, pairing a MoM recovery with a YoY contraction. The pattern implies that 1988 is leaning on price and volume elasticity to stabilize momentum inside a single-category footprint, trading near a mid-pack rank while absorbing a double-digit annual price reset.
The single-category exposure puts 1988’s positioning on a narrow axis: the 9.52% MoM lift tied to 100.0% Pre-Roll dependency can accelerate rank gains from 16 if price elasticity continues to convert, but the 32.55% YoY decline and 12.95% YoY price cut signal margin compression risk if mix diversification doesn’t materialize. Given May 2026 concentration in Pre-Roll and the brand-wide 19.61% decline over 24 months, the implication is that defending share will require either sustained MoM volume growth at current price points or deliberate mix expansion to reduce sensitivity to single-category swings.
Competitive Landscape
1988 sits at rank #16 in WA Pre-Roll for May 2026 with a 0-place year-over-year rank change from May 2025 and an improvement of 7 positions versus February 2026 when it was #23, while its historical peak position of #15 in February 2025 indicates just a 1-rank ceiling beyond today. Competitively, Ooowee moved up from #2 to #1 as its sales grew 55.2% year over year, whereas Phat Panda slipped from #1 to #2 with a -3.7% sales change, and Stingers inched from #6 to #5 on a 0.7% gain; this mix of upward and downward shifts among leaders suggests 1988’s flat YoY rank yet 7-spot rebound over three months places it within striking distance of re-entering the top 15 if it can translate short-term momentum into sustained share capture.
Notable Products
Blackberry Lemonade Infused Blunt (1g) posted the standout move in May 2026 with a +55.1% month-over-month surge while climbing into rank 6, contrasted by Ice Cream Cookies Infused Blunt (1g) dropping -31.9% at rank 8 and Watermelon Zkittlez Infused Blunt (1g) falling -25.9% at rank 5. African Mango Infused Blunt (1g) held rank 1 with +29.5% MoM and an estimated $38,173 in sales, while Blueberry Infused Blunt (1g) at rank 2 slipped -8.3% month-over-month, indicating mixed momentum within the top tier. With all ten top SKUs concentrated in the Pre-Roll category, the mix implies 1988 is leaning into flavored, infused formats where volatility enables quick share swings and rapid slotting gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
