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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
1988 is stocked at 134 licensed dispensaries across Washington and Illinois, 115 of them in Washington, with the deepest coverage in Spokane, Seattle, Vancouver, Everett, and Tacoma. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, 1988’s mix is concentrated entirely in Pre-Roll at 100.0% share, with year-over-year sales up 12.23% but month-over-month down 1.09%. Average price fell 10.27% YoY to $7.15, while the brand held a rank position of 12 within Pre-Roll in Washington. The pattern implies price-led YoY volume expansion contained within a single-category footprint, with short-term MoM softness signaling sensitivity to recent price moves.
The all-in Pre-Roll focus at 100.0% share coupled with a rank of 12 suggests mid-tier visibility that depends on maintaining the 10.27% YoY price reduction without further eroding MoM momentum at -1.09%. With sales up 12.23% YoY but the 24‑month trend at -11.18%, the positioning implies a tactical rebound driven by discounting rather than a diversified defense, meaning the brand’s next gains will likely come from stabilizing price-to-volume elasticity within Pre-Roll rather than category expansion in the near term.
Competitive Landscape
1988 sits at rank #12 in WA Pre-Roll for September 2026, improving 5 positions from #17 year over year, and moving up 3 spots from #15 in June 2026, while reaching its peak rank of #12 in September 2026; in contrast, Ooowee held #1 both year over year and currently with a 57.7% sales increase, and Lifted Cannabis Co advanced from #5 to #4 alongside a 16.4% sales lift as Stingers slipped from #4 to #5 despite a 9.2% increase. The combination of a 5-rank YoY climb and a current top-12 placement against competitors maintaining or improving top-5 positions implies that 1988 is narrowing the gap through rank momentum rather than outsized share gains, signaling a trajectory dependent on sustained incremental wins.
Notable Products
Watermelon Zkittlez Infused Blunt (1g) posted the steepest movement in September 2026 with a -19.36% month-over-month decline, slipping to rank 5 while the category leader African Mango Infused Blunt (1g) held rank 1 on a -1.50% dip. In contrast, Ice Cream Cookies Infused Blunt (1g) climbed on a +12.22% lift to rank 6 and Raspberry Slushie Infused Blunt (1g) advanced +10.12% at rank 7, while White Grape Infused Blunt (1g) gained +5.25% at rank 4, indicating that flavor rotation is reshuffling positions rather than expanding the overall top tier. With nine of the top ten in Pre-Roll and two live resin variants entering at ranks 9 and 10, the slate tilts toward infused Pre-Rolls but shows early traction for live resin formats, implying 1988 is consolidating flavored Pre-Roll loyalty while testing premium infusion cues.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
