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Sep-2025
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Overview
Market Insights Snapshot
In the state of Illinois, 1988's performance in the Pre-Roll category has shown some fluctuations over the past few months. The brand was ranked 28th in June 2025, but by September, it had fallen out of the top 30, indicating a decline in market presence. This drop is reflected in the sales figures, which decreased from $140,574 in June to $107,750 in September. This trend suggests that 1988 may need to reassess its strategies in Illinois to regain its standing in the Pre-Roll category. The decline in rankings and sales could be a cause for concern, as it highlights challenges in maintaining brand visibility and consumer interest.
Conversely, in Washington, 1988 has maintained a stable position in the Pre-Roll category, consistently ranking 16th from June through September 2025. While the brand did not climb in the rankings, it managed to sustain its position, which is a positive sign compared to its performance in Illinois. The sales figures in Washington also suggest a steady demand, with minor fluctuations around the $230,000 mark. This stability in Washington could be leveraged as a model for other markets, providing insights into effective strategies that keep the brand competitive in a highly dynamic industry.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, the brand 1988 has maintained a consistent presence, ranking 16th in June, August, and September 2025, with a slight dip to 17th in July. This stability in rank is notable when compared to competitors like Agro Couture, which fluctuated between 16th and 18th place, and Torus, which experienced similar rank shifts. Meanwhile, Equinox Gardens and Captain Yeti have seen more significant changes, with Equinox Gardens dropping from 9th to 14th place and Captain Yeti maintaining a steady 15th position. Despite these fluctuations, 1988's sales figures have shown resilience, with a slight decline from July to September, yet outperforming Agro Couture and Torus in terms of sales volume. This indicates a strong brand loyalty and market presence, suggesting that 1988 is well-positioned to capitalize on its consistent ranking amidst a dynamic competitive environment.
Notable Products
In September 2025, the top-performing product for 1988 was the African Mango Infused Blunt (1g) in the Pre-Roll category, maintaining its first-place ranking for the fourth consecutive month with sales of 4,566 units. The Honey Infused Blunt (1g) also held steady in the second position, consistently performing across the months. The Blueberry Infused Blunt (1g) showed a notable rise, securing third place and improving from its fifth position in July 2025. Ice Cream Cookies Infused Blunt (1g) remained in fourth place, while Watermelon Zkittlez Infused Blunt (1g) slipped to fifth, continuing its downward trend from a third-place ranking in June 2025. Overall, the rankings for these products have shown stability with minor shifts, indicating a strong brand presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
