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Jun-2024
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Overview
Market Insights Snapshot
The performance of the cannabis brand 1988 in the Massachusetts pre-roll category has shown some volatility. Notably, the brand was not in the top 30 rankings in March 2024, but made significant strides by April 2024, climbing to the 93rd position and further improving to the 78th in May. However, by June, the brand had dropped slightly to the 86th position. This fluctuating trend suggests that while the brand has managed to gain some traction, it still faces challenges in maintaining a consistent upward trajectory in this market.
In contrast, the performance of 1988 in the Washington pre-roll category has been more stable and positive. Starting at the 21st position in March 2024, the brand improved its ranking to 20th in April and continued to climb to the 19th and 18th positions in May and June, respectively. This steady upward movement in rankings, coupled with increasing sales figures, indicates a growing acceptance and popularity of the brand in Washington. The consistent improvement in rankings highlights 1988's stronger market presence and potential for continued growth in this state.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, 1988 has shown a consistent upward trend in rank over the past few months, moving from 21st place in March 2024 to 18th place by June 2024. This positive trajectory is significant when compared to competitors such as Green Haven, which fluctuated and even dropped out of the top 20 in May, and Treats, which made a notable jump from 27th to 19th place in June. Meanwhile, Redbird (formerly The Virginia Company) and Captain Yeti have maintained relatively stable positions, with Redbird consistently ranking between 14th and 16th, and Captain Yeti improving from 20th to 17th. The steady rise of 1988, coupled with its increasing sales figures, suggests a growing consumer preference and a strengthening market presence, positioning it favorably against its competitors in Washington's pre-roll market.
Notable Products
In June 2024, the top-performing product from 1988 was the African Mango Infused Blunt (1g) in the Pre-Roll category, maintaining its first-place ranking for four consecutive months with a notable sales figure of 7095 units. The Honey Infused Blunt (1g) also retained its second-place position consistently, with sales slightly dipping to 2427 units. Watermelon Zkittlez Infused Blunt (1g) held steady at the third spot, showing a significant rise in sales from previous months. Blueberry Infused Blunt (1g) remained in fourth place, also experiencing an upward trend in sales. Lastly, the Raspberry Slushie Infused Blunt (1g) entered the rankings at fifth place in June 2024, marking its first appearance in the top five.
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