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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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1988 is stocked at 140 licensed dispensaries across Washington and Illinois, 122 of them in Washington, with the deepest coverage in Spokane, Seattle, Tacoma, Vancouver, and Everett. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, 1988’s category mix is concentrated entirely in Pre-Roll, with a 100.0% share and a month-over-month change of 5.88% alongside a year-over-year change of 23.67%. Within Washington Pre-Roll specifically, the brand sits at rank 13 while average price fell 12.64% year over year and unit velocity therefore expanded, implying mix-driven volume gains. The pattern suggests the brand is using price elasticity to convert demand inside a single-category footprint, which implies exposure to Pre-Roll cycle risk but also leverage on scale if rank 13 improves.
The single-category reliance combined with a 12.64% price decline and a 5.88% MoM sales lift implies a price-led share defense rather than assortment-led growth, and a 23.67% YoY rise concentrated in one category raises the bar for sustaining rank 13 without cross-category buffers. Given Washington Pre-Roll’s competitive density at mid-teen ranks, the mix indicates 1988 is positioned as a value-velocity player: the thesis is that maintaining sub-$8 pricing while pursuing incremental rank gains can compound volume, but any reversal in price or Pre-Roll demand would disproportionately affect total sales due to the 100.0% concentration.
Competitive Landscape
1988 sits at rank 13 in WA Pre-Roll for October 2026, improving 4 positions year over year from rank 17, while slipping 1 position versus July–October momentum from rank 14 to 13; the brand also peaked at rank 12 in September 2026 before easing back 1 spot. Against leaders, Ooowee held rank 1 with a 0-position YoY change and a 59.44% YoY sales increase, and Fire Bros. climbed from rank 12 to rank 4 alongside a 64.72% YoY sales gain, indicating that top-tier movement is accelerating faster than 1988’s rank creep. The pattern—steady upward drift of 4 ranks YoY alongside a brief peak at rank 12—implies 1988 is edging into the tier just below the leaders but needs sharper share capture to convert temporary peaks into sustained top-10 placement.
Notable Products
1988 sells almost entirely through one format in October 2026, with 95.9% of sales in Pre-Roll Connoisseur / Infused and another 4.1% in Cannagars / Blunts, leaving little outside pre-rolls. That concentration means revenue largely depends on infused pre-rolls like African Mango Infused Blunt (1g), so most of its sales come from a single format.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
