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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
1988 is stocked at 142 licensed dispensaries across Washington and Illinois, 119 of them in Washington, with the deepest coverage in Spokane, Seattle, Vancouver, Bellingham, and Tacoma. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, 1988 concentrated 100.0% of sales in Pre-Roll, with Pre-Roll up 19.29% year over year and 2.88% month over month, while average price declined 6.55% YoY. The brand held rank 12 in Pre-Roll in Washington and lifted sales despite a single-category focus, implying that volume gains rather than mix diversification are driving the 19.29% YoY increase and that pricing elasticity within Pre-Roll is currently favorable for 1988.
The combination of a 100.0% category share in Pre-Roll and a 2.88% MoM uptick in August 2026, alongside a 6.55% YoY price reduction, implies a scale-through-volume positioning where 1988 trades margin per unit for rank stability at position 12. Given a 24-month sales change of -5.45% versus the current 19.29% YoY rise, the strategy indicates a tactical pivot toward near-term market share capture in Pre-Roll rather than multi-category expansion, which likely prioritizes repeat purchase frequency and basket conversion over premiumization.
Competitive Landscape
1988 sits at rank #12 in WA Pre-Roll with a 5-place YoY gain from #17, while its 3-month position held at #17 and the peak rank reached #12 in August 2026, indicating recent momentum concentrated late in the period; in contrast, Ooowee stayed fixed at #1 year-over-year and Lifted Cannabis Co moved up from #6 to #4, suggesting that 1988’s climb is outpacing mid-tier shifts but still lags the top tier’s stability. With Fire Bros. improving from #9 to #5 and Phat Panda holding #2 both this year and last, the competitive gap above rank #5 remains tight while 1988’s jump of 5 ranks versus Lifted Cannabis Co’s 2-rank rise points to share being won from the lower half rather than displacing leaders; this pattern implies 1988’s rank trajectory is upward but anchored below the top five, requiring sustained gains beyond August 2026 to convert a late surge into durable tier advancement.
Notable Products
Blueberry Infused Blunt (1g) posted the steepest decline in August 2026 at -8.1% MoM while holding rank 3, contrasting with White Grape Infused Blunt (1g) up 28.5% and Watermelon Zkittlez Infused Blunt (1g) up 22.9% as they advanced within the top 5. African Mango Infused Blunt (1g) kept rank 1 with a 5.8% MoM lift versus Honey Infused Blunt (1g) at rank 2 with a 4.0% increase, signaling gains concentrated at the very top despite mid-pack volatility.
Nine of the top ten are Pre-Roll SKUs, indicating category dominance, with Tiger's Blood Infused Blunt (1g) sliding -9.0% at rank 9 while Raspberry Slushie Infused Blunt (1g) rose 4.8% at rank 7. The $44,028 result for African Mango Infused Blunt (1g) alongside rank stability at 1 and mixed rank pressure from 5 through 9 implies a portfolio leaning into flavor-led Pre-Roll leaders while pruning weaker variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
