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Mar-2025
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Overview
Market Insights Snapshot
In the state of Illinois, the cannabis brand 1988 has shown a consistent upward trend in the Pre-Roll category. Starting from the 41st position in December 2024, the brand gradually improved its ranking to 39th by March 2025. This steady climb is accompanied by a notable increase in sales, with March 2025 sales reaching over twice the amount recorded in December 2024. In contrast, the brand's performance in Massachusetts is less prominent, as it failed to maintain a spot in the top 30 Pre-Roll brands after December 2024, indicating potential challenges in this market.
Meanwhile, in Washington, 1988 has maintained a strong presence in the Pre-Roll category, consistently ranking at 16th place from December 2024 through February 2025, before a slight dip to 17th in March 2025. Despite this minor drop in ranking, the brand's sales in Washington showed resilience, with a significant rebound in March 2025. These movements across different states highlight the brand's varying market performance, suggesting opportunities for growth in some regions while facing competitive pressures in others.
Competitive Landscape
In the Washington Pre-Roll category, 1988 has experienced a slight decline in rank from December 2024 to March 2025, moving from 16th to 17th position. This shift is notable as it coincides with the performance of other competitors such as Forbidden Farms and Juicy Joints, which maintained relatively stable rankings, with Juicy Joints consistently outperforming 1988. Meanwhile, Agro Couture and Bacon Buds have shown more volatility, with Agro Couture dropping from 14th to 18th and Bacon Buds improving from 25th to 19th. Sales trends reveal that 1988's sales figures have been relatively stable, with a slight increase in March 2025, which suggests that while their rank has decreased, their market presence remains robust. This competitive landscape highlights the importance for 1988 to innovate and differentiate to regain and improve its standing in the market.
Notable Products
In March 2025, African Mango Infused Blunt (1g) maintained its position as the top-performing product for 1988, with sales reaching 5956 units. Blueberry Infused Blunt (1g) climbed to the second position, improving from third in the previous month. Ice Cream Cookies Infused Blunt (1g) also moved up, sharing the second spot with Blueberry Infused Blunt, marking a significant rise from its fifth position in February. Watermelon Zkittlez Infused Blunt (1g) dropped to third place, despite having been consistently second in the months prior. Honey Infused Blunt (1g) remained steady at fourth, showing a slight decrease in sales compared to February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
