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Apr-2026
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, 1988 has shown varied performance across different states and categories. In Illinois, the brand has struggled to break into the top 30 for the Pre-Roll category throughout the early months of 2026, with rankings hovering in the 40s and 50s. This indicates a challenging market presence in the state, despite a slight upward trend in April where they improved from 52nd to 48th. However, the brand's sales in April reached $53,026, which suggests some resilience and potential for growth in the Illinois market.
Contrastingly, in Washington, 1988 has maintained a more consistent and stronger presence in the Pre-Roll category, consistently ranking within the top 25. Their ranking improved from 21st in March to 20th in April, reflecting a positive trajectory. This stability is further supported by a steady increase in sales, culminating in $195,751 in April, indicating a robust market position. The brand's performance in Washington highlights its ability to capture consumer interest and maintain competitiveness in a key market, contrasting with the challenges faced in Illinois.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, 1988 has demonstrated resilience and a slight upward trajectory in rankings over the first four months of 2026. Starting at rank 21 in January, 1988 experienced a dip to 23 in February but rebounded to 21 in March and improved further to 20 in April. This positive movement contrasts with competitors like Seattle's Private Reserve and Agro Couture, both of which have shown fluctuating ranks but remain close to 1988's position. Notably, Agro Couture has mirrored 1988's upward trend, moving from rank 20 in January to 18 in April, indicating a competitive push in sales. Meanwhile, Redbird (formerly The Virginia Company) and Seattle Marijuana Company have not breached the top 20, suggesting a less aggressive presence in the market. The data suggests that while 1988 is holding its ground, it faces close competition from brands like Agro Couture, which could influence strategic decisions to enhance market share and sales performance.
Notable Products
In April 2026, the African Mango Infused Blunt (1g) maintained its position as the top-performing product for 1988, with a notable sales figure of 5422. The Blueberry Infused Blunt (1g) climbed to second place, improving from its third-place ranking in February and March. The Raspberry Slushie Infused Blunt (1g) debuted in the rankings at third place, indicating a strong market entry for this product. Fruit Punch Infused Blunt (1g) followed closely, securing the fourth position for the first time. Meanwhile, the Honey Infused Blunt (1g) dropped to fifth place, experiencing a decline from its second position in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
