1988

Data Snapshot: May 05, 2024
1988 Cannabis Brand Logo
$100K+

Apr-2024

Sales

Neutral

Trend

6-Month

46

Product Count

SKUs

1988

Overview

Markets

1988 Locations

Product Trends

1988 Categories

1988 Sales

Market Insights Snapshot

1988 Historical Sales by Category

In the Massachusetts market, the cannabis brand 1988 has shown a fluctuating presence within the Pre-Roll category. Starting at rank 73 in January 2024, with sales amounting to $51,937, the brand experienced a disappearance from the top 30 rankings in both February and March, indicating a potential decline or shift in consumer preference during these months. However, it's noteworthy that 1988 made a re-entry into the rankings in April at position 90, albeit with a significant drop in sales to $16,943. This re-entry, despite being at a lower rank and sales volume, suggests a resilience and possible strategic adjustments by the brand to regain its footing in the competitive Massachusetts market.

Contrastingly, in the Washington market, 1988 has maintained a strong and consistent performance within the Pre-Roll category. The brand secured a spot within the top 20 from January to April 2024, starting at rank 16 in January with sales peaking at $214,424 and demonstrating a steady increase in both rank and sales through to April, where it held rank 17 with $235,941 in sales. This consistent performance indicates a solid consumer base and effective market strategies in Washington. The slight fluctuations in ranking, while remaining in the top 20, highlight the brand's ability to maintain relevance amidst competitive market dynamics. The sustained ranking and sales growth in this state contrast sharply with the brand's performance in Massachusetts, suggesting regional preferences or varying market strategies may be influencing the brand's success.

Apr-2024 Rank
Pre-Roll
90
17
1988

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Washington, 1988 has shown a consistent performance amidst fluctuating ranks among its competitors. Starting at the 16th position in January 2024, it experienced a slight dip to the 18th in February, before stabilizing at the 17th rank for both March and April. This indicates a resilient standing in the market, despite the dynamic shifts observed in the rankings of its competitors. Notably, Forbidden Farms and Redbird (formerly The Virginia Company) have maintained positions above 1988 throughout this period, with Forbidden Farms showing a gradual improvement in rank and Redbird experiencing a slight drop in April. Conversely, Bacon Buds and Saints have seen more significant rank fluctuations but ended April on a higher note than 1988. This competitive analysis highlights the importance of monitoring both rank and sales trends, as they provide valuable insights into 1988's market position and potential strategies to enhance its competitive edge in the evolving Pre-Roll market in Washington.

1988 market ranking for WA Pre-Roll

1988

Notable Products

In April 2024, the top-performing product for 1988 was the African Mango Infused Blunt (1g) from the Pre-Roll category, maintaining its number one rank consistently from January to April with sales peaking at 5977 units. Following closely in second place was the Honey Infused Blunt (1g), also in the Pre-Roll category, which held its position steadily across the same period. The Blueberry Infused Blunt (1g) showed a remarkable improvement, climbing from a fifth position in February to third in April, indicating a growing consumer preference. The Maui Wowie Live Resin Infused Blunt (1g) also saw a positive trend, moving up from the fifth position in March to fourth in April. Notably, the Watermelon Zkittlez Infused Blunt (1g) re-entered the rankings at fifth place in April, suggesting a revival in its popularity.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
African Mango Infused Blunt (1g)
Pre-Roll
1
1
1
1
Honey Infused Blunt (1g)
Pre-Roll
2
2
2
2
Blueberry Infused Blunt (1g)
Pre-Roll
>5
5
4
3
Maui Wowie Live Resin Infused Blunt (1g)
Pre-Roll
>5
>5
5
4
Watermelon Zkittlez Infused Blunt (1g)
Pre-Roll
5
>5
>5
5
View product & sales data

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