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Apr-2025
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Overview
Market Insights Snapshot
In the state of Illinois, the brand 1988 has shown a notable upward trajectory in the Pre-Roll category. Starting from a rank of 40 in January 2025, the brand improved its position to 33 by April 2025, indicating a positive reception among consumers. This consistent climb in rankings, alongside an increase in sales from $48,751 in January to $124,537 in April, suggests a growing market presence and consumer preference for 1988's products. However, the initial position outside the top 30 highlights the competitive landscape in Illinois, implying that while progress is evident, there remains a significant challenge to break into the upper echelon of the market.
Meanwhile, in Washington, 1988 has maintained a stable presence within the top 20 for the Pre-Roll category, holding a consistent rank of 15 from February through April 2025. This stability is accompanied by a gradual increase in sales, with figures rising from $215,133 in January to $245,786 in April. The brand's ability to sustain its position amidst a competitive market speaks to its established consumer base and effective market strategies. However, the lack of upward movement in rankings over the months suggests that while 1988 is a recognized player, there is room for growth to challenge higher-ranked competitors and further solidify its market standing.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, 1988 has maintained a consistent rank of 15th from February to April 2025, showing stability in its market position. However, it faces stiff competition from brands like Forbidden Farms and Captain Yeti. Forbidden Farms, which fluctuated between 14th and 17th place, saw a notable sales increase in April, surpassing 1988's sales figures. Meanwhile, Captain Yeti has been on an upward trajectory, climbing from 17th in January to 13th in April, with sales consistently outpacing 1988. This competitive pressure highlights the need for 1988 to innovate or enhance its offerings to climb the ranks. On the other hand, Agro Couture and Juicy Joints have shown less consistent performance, with Juicy Joints dropping to 17th place in April, indicating potential opportunities for 1988 to capitalize on its steadier market presence.
Notable Products
In April 2025, the top-performing product for 1988 was the African Mango Infused Blunt (1g) in the Pre-Roll category, maintaining its consistent rank of 1 since January, with sales reaching 5918 units. The Watermelon Zkittlez Infused Blunt (1g) climbed back to the 2nd position from 4th in March, demonstrating a notable recovery in sales. Ice Cream Cookies Infused Blunt (1g) held steady at 3rd place, showing a slight dip in sales from March. The Honey Infused Blunt (1g) remained in 4th place, with a significant increase in sales compared to previous months. The Raspberry Slushie Infused Blunt (1g) debuted in April, securing the 5th rank with solid initial sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
