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Oct-2025
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Overview
Market Insights Snapshot
The cannabis brand 1988 has shown varying performance across different states and product categories. In the Illinois market, 1988's presence in the Pre-Roll category has been inconsistent, as evidenced by its ranking outside the top 30 for several months. This could indicate a challenge in gaining significant market traction or perhaps a competitive environment that makes it difficult for 1988 to maintain a steady top-tier position. Despite these challenges, the brand did see a notable increase in sales from August to September, suggesting potential for growth if they can capitalize on this momentum.
On the other hand, 1988 has maintained a more stable presence in the Washington market. Here, the brand consistently ranks within the top 20 for Pre-Rolls, demonstrating a stronger foothold compared to its performance in Illinois. Although there was a slight decline in rank from September to October, the brand's consistent presence in the top 20 suggests a solid customer base and effective market strategies in this state. The sales figures in Washington, while showing a downward trend, indicate a need for strategic adjustments to sustain and potentially improve their standing in this competitive category.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, 1988 has experienced some fluctuations in its ranking over the past few months. Starting in July 2025, 1988 held the 16th position, maintaining this rank in August, before improving to 15th in September. However, by October, it slipped back to 17th. This fluctuation suggests a competitive market environment where 1988 is closely contending with brands like Torus, which improved its rank from 18th in July to 16th in October, and Equinox Gardens, which, despite a decline from 9th to 15th, still maintains a higher sales volume than 1988. Meanwhile, Agro Couture and Shatter J's by Seattle Marijuana Company have shown varying ranks, with Agro Couture slightly improving from 19th to 18th, and Shatter J's experiencing a drop to 19th in October. The competitive dynamics indicate that while 1988 is a strong contender, it faces significant competition from brands that are either stabilizing or improving their positions in the market.
Notable Products
In October 2025, the top-performing product for 1988 was the African Mango Infused Blunt (1g) in the Pre-Roll category, maintaining its position as the number one ranked product for four consecutive months with sales of 4475 units. The Blueberry Infused Blunt (1g) climbed to the second position, showing a consistent rise from fifth place in July to its current rank, with notable sales growth. The Honey Infused Blunt (1g) fell to third place, having held the second spot for three months prior. Ice Cream Cookies Infused Blunt (1g) remained steady in fourth place, while Watermelon Zkittlez Infused Blunt (1g) dropped from third in July to fifth in October. This shifting dynamic highlights the strong performance of fruit-flavored blunts in the Pre-Roll category for 1988.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
