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Aug-2024
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Overview
Market Insights Snapshot
In Massachusetts, 1988's performance in the Pre-Roll category has seen a notable decline over the summer months. The brand ranked 80th in May 2024, but fell out of the top 90 in June and July, before slightly rebounding to 83rd in August. This fluctuation suggests a volatile market presence, possibly influenced by seasonal trends or competitive pressures. The decline in sales from $63,413 in May to $36,801 in August further underscores the challenges faced by 1988 in maintaining a steady foothold in Massachusetts' Pre-Roll market.
Conversely, in Washington, 1988 has demonstrated a more stable and improving performance in the same category. Starting at 21st place in May, the brand climbed to 18th in July before settling at 20th in August. This consistent presence in the top 20 highlights a stronger market position in Washington compared to Massachusetts. Additionally, the upward trend in sales, from $213,305 in May to $248,763 in August, indicates a growing consumer base and effective market strategies. The contrast between these two states illustrates the varying regional successes and market dynamics that 1988 navigates across different markets.
Competitive Landscape
In the Washington pre-roll category, 1988 has shown a consistent presence in the top 20 brands from May to August 2024, with ranks fluctuating between 18th and 21st. This stability suggests a solid market position, though it faces stiff competition. Notably, Fire Bros. has seen a significant upward trend, moving from 32nd in May to 18th in August, indicating a rapid increase in consumer preference that could threaten 1988's market share. Meanwhile, Redbird (formerly The Virginia Company) has experienced a slight decline, dropping from 14th to 21st, which may present an opportunity for 1988 to capture some of their market. Legit (WA) has also shown volatility, with a notable drop from 11th to 20th in July before recovering slightly to 19th in August. Lastly, Treats has been on an upward trajectory, moving from 27th to 22nd, which could pose another competitive challenge. Overall, while 1988 maintains a steady rank, the dynamic shifts among competitors highlight the need for strategic marketing efforts to bolster its position and capitalize on the fluctuating ranks of its rivals.
Notable Products
In August 2024, the top-performing product from 1988 was the African Mango Infused Blunt (1g) in the Pre-Roll category, maintaining its number one rank with sales reaching 6,790 units. The Honey Infused Blunt (1g) climbed to the second spot from third place in the previous two months, showing a significant improvement in its performance. The Watermelon Zkittlez Infused Blunt (1g) dropped to third place, despite consistently holding the second position earlier. Notably, the Ice Cream Cookies Infused Blunt (1g) rose to the fourth position from fifth place in July, while the Raspberry Slushie Infused Blunt (1g) fell to fifth place. This shift in rankings highlights a dynamic market with competitive product performance among the top contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
