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Nov-2025
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Overview
Market Insights Snapshot
In the state of Illinois, the cannabis brand 1988 has shown a consistent presence in the Pre-Roll category, albeit outside the top 30, with rankings hovering in the low 40s throughout the months from August to November 2025. This indicates a stable, though not leading, position in this competitive market. Despite a slight drop in sales from September to November, the brand managed to maintain its rank, suggesting a loyal customer base or effective marketing strategies that keep it from slipping further down the list.
Meanwhile, in Washington, 1988 has consistently ranked in the top 20 for Pre-Rolls, maintaining the 16th and 17th positions over the same period. This indicates a stronger foothold in Washington compared to Illinois, with sales figures reflecting a steady demand, even with minor fluctuations. The brand's ability to sustain its rank amidst a slight decline in sales from August to October, followed by a recovery in November, highlights its resilience and potential for growth in this market. Such performance suggests that Washington could be a pivotal state for 1988's strategic expansion efforts.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, 1988 has maintained a consistent presence, ranking 16th in both August and September 2025, before slightly dropping to 17th in October and November. This stability in rankings suggests a steady performance, although there is room for improvement as competitors like Torus have shown upward momentum, climbing from 18th in August to 15th by November. Meanwhile, Forbidden Farms has experienced a gradual decline, dropping from 14th to 16th over the same period, which could present an opportunity for 1988 to reclaim higher ground. Despite the competition, 1988's sales figures have remained relatively stable, indicating a loyal customer base. However, the brand should be cautious of Agro Couture, which, despite fluctuating rankings, has shown resilience in sales, closely trailing 1988. To enhance its market position, 1988 could benefit from strategic marketing efforts to capitalize on the declining trends of some competitors and the fluctuating performance of others.
Notable Products
In November 2025, African Mango Infused Blunt (1g) from 1988 maintained its top position in the Pre-Roll category, with sales reaching 5305 units. Blueberry Infused Blunt (1g) consistently held the second spot, showing a slight increase in sales compared to October. Watermelon Zkittlez Infused Blunt (1g) rose to third place, up from fifth in the previous month, indicating a significant boost in popularity. Ice Cream Cookies Infused Blunt (1g) remained stable at fourth place, while Honey Infused Blunt (1g) experienced a drop to fifth, continuing its downward trend from August. Overall, the rankings suggest a shift in consumer preferences towards fruity flavors like Watermelon Zkittlez.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
