Market Insights Snapshot
In the Pre-Roll category, the performance of the cannabis brand 1988 has shown some interesting trends across different states. In Massachusetts, the brand has seen a downward trend in its rankings from August to November 2023, moving from 47th to 58th place. This movement suggests a decrease in the brand's market position in Massachusetts. Furthermore, this is reflected in the sales figures, which have also shown a decrease over this period. It's important to note that the brand was not within the top 20 in this state and category, indicating a potential area for growth and improvement.
Contrastingly, in Washington, 1988 has experienced a positive trend in the same category. The brand's ranking improved consistently from August to November 2023, climbing from 22nd to 16th place. This improvement suggests an increasing popularity and market share for 1988 in Washington's Pre-Roll category. The brand's sales in Washington also mirrored this trend, showing a steady increase over the same period. Notably, 1988 managed to secure a position within the top 20 brands in this state and category, marking a significant achievement for the brand.
In the Pre-Roll category for Washington state, 1988 has shown a steady increase in rank from August to November 2023, moving from 22nd to 16th place. This upward trend indicates a positive growth in market position against competitors. However, it's worth noting that Forbidden Farms has made a more significant leap, starting at 24th place in August and reaching 14th by November. Redbird (formerly The Virginia Company) has seen a slight drop in rank, from 15th in October to 18th in November, while Bacon Buds fluctuated, falling to 24th in October before bouncing back to 17th in November. Captain Yeti, despite starting in a strong 8th place in August, has slid to 15th place by November. In terms of sales, 1988 has maintained a consistent performance, with a slight increase over the period, while its competitors have seen more fluctuations.
In November 2023, the top-performing products from 1988 were dominated by the Pre-Roll category. The African Mango Infused Blunt (1g) continued to hold its position as the top product, with a notable sales figure of 4397 units. The Honey Infused Blunt (1g) climbed two ranks from the previous month to secure the second spot, while the Watermelon Zkittlez Infused Blunt (1g) retained its third position. The Blueberry Infused Blunt (1g), despite a drop in rank, secured the fourth position. The fifth spot was occupied by Candy Cloud Infused Blunt (1g), which maintained its rank from October 2023.