Jul-2026
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Where to Buy
Bad Pony is stocked at 36 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Saint Charles, and Wentzville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Bad Pony concentrated 61.28% of sales in Pre-Roll while 38.72% came from Concentrates, a mix that moved materially month over month as Pre-Roll grew 48.12% MoM and Concentrates rose 13.78% MoM; year over year, Concentrates contracted 41.94% while Pre-Roll provided the growth backbone without a reported YoY rate. Despite a 54.66% YoY drop in average price to $16.29, overall brand sales rose 49.96% YoY, indicating unit expansion outpaced pricing compression, and within the leading state of Missouri the brand held rank 46 in Pre-Roll, implying share gains are coming more from velocity than from premium positioning.
The swing toward lower-priced Pre-Roll at a $12.48 average versus $31.54 in Concentrates suggests a deliberate volume-first posture, with Pre-Roll’s 48.12% MoM jump outpacing the 13.78% MoM rise in Concentrates and offsetting the 41.94% YoY drag in Concentrates. Coupled with a 24-month sales change of -7.76% and a rank of 46 in Missouri Pre-Roll, the pattern points to a repositioning toward value-led baskets to rebuild throughput, with near-term share likely to lift faster in Pre-Roll than in higher-price Concentrates if the pricing gap and mix hold.
Competitive Landscape
Bad Pony sits at rank #46 in Missouri Pre-Roll for July 2026, with no year-over-year rank available, and it has climbed 25 positions since April 2026 when it stood at #71; that 35% rank compression toward the top 30 contrasts with Jeeter holding #1 and Illicit / Illicit Gardens rising 3 spots year over year to #2, while Good Day Farm slipped 1 position to #4 despite a 44.5% sales decline. Bad Pony also reached a new peak rank of #46 in July 2026, a 35.2% improvement versus its April 2026 rank baseline, whereas Sinse Cannabis advanced 9 places YoY to #3 alongside a 169.3% sales increase, indicating that Bad Pony’s recent rank momentum is tied to short-term gains but trails competitors converting growth into higher-tier positions; the trajectory implies a window to translate quarter-on-quarter rank lift into sustained mid-tier placement before incumbents widen the gap.

Notable Products
Golden Apple x Bunny Runtz Infused Pre-Roll (0.5g) delivered the standout surge in July 2026 with +277.7% MoM to rank 5, while Golden Apple X Wilson! Zero Live Sauce Infused Pre-Roll (0.5g) climbed +123.0% MoM to rank 2. Bunny Runtz Infused Pre-Roll (0.5g) also accelerated +113.1% MoM at rank 3, and Super Buff Cherries Live Badder (1g) slipped -3.9% MoM at rank 9. With seven of the top ten as Pre-Roll SKUs and the category occupying ranks 1–5 as well as 8 and 10, the mix points to Bad Pony leaning into infused Pre-Rolls where velocity is compounding month over month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







