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Jun-2024
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Overview
Market Insights Snapshot
Bad Pony has shown varying performance across different states and categories over the past few months. In Missouri, the brand has experienced a notable upward trend in the Concentrates category. Starting from a rank of 30 in March 2024, Bad Pony climbed to rank 28 by June 2024. This positive movement indicates a growing acceptance and popularity of their products in this state, especially considering they were not in the top 30 in April. This fluctuation could suggest that while the brand is gaining traction, it still faces competition and market challenges.
Interestingly, the sales figures support this trend, showing a significant increase from $38,182 in March to $64,439 in June. This growth in sales aligns with their improving rank, suggesting that consumers are increasingly choosing Bad Pony's offerings in the Concentrates category. However, the absence of a top 30 ranking in April could be seen as a setback, highlighting the competitive nature of the market. This information provides a glimpse into the brand's performance dynamics, but deeper insights into other states and categories would be necessary to form a comprehensive view of Bad Pony's market positioning.
Competitive Landscape
In the Missouri concentrates market, Bad Pony has shown a notable upward trajectory in recent months. Starting from a rank of 30 in March 2024, Bad Pony improved its position to 28 by June 2024. This positive trend is indicative of growing consumer preference and effective marketing strategies. In comparison, Robust has seen a decline, dropping from rank 20 in March to 26 in June, which could suggest a shift in consumer loyalty or competitive pricing pressures. Similarly, Gold Rush (MO) fluctuated but remained outside the top 20, indicating inconsistent performance. Notorious and Monopoly Melts also experienced varying ranks, with Monopoly Melts showing some improvement but still trailing behind Bad Pony. These trends highlight Bad Pony's competitive edge and potential for continued growth in the Missouri concentrates market.
Notable Products
In June 2024, Bad Pony's top-performing product was Orange Runtz Live Badder (1g) in the Concentrates category, which climbed from fifth place in May to secure the top spot with sales of $269. African Blueberry #3 Live Badder (1g) entered the rankings directly at second place with notable sales of $195. Dirty Banana Live Badder (1g) maintained a strong presence, holding steady at third place with $186 in sales, despite a drop from the top position in April. Lil Tokyo Live Badder (1g) emerged in fourth place with $157 in sales, marking its debut in the rankings. Unicorn Meat Live Badder (1g) rounded out the top five, dropping to fifth place from its initial entry, with sales totaling $116.
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