Jul-2025
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Overview
Market Insights Snapshot
Bad Pony has shown a commendable performance in the Concentrates category in Missouri over recent months. Starting from April 2025, the brand held the 24th position, showing a gradual yet consistent improvement, moving up to the 18th position by July 2025. This upward trend is indicative of a strengthening market presence and growing consumer preference, which is further supported by the increase in sales figures from $57,254 in April to $81,992 in July. The brand's ability to climb the ranks suggests effective strategies in product placement and consumer engagement in the Concentrates category within the state.
Interestingly, Bad Pony's absence from the top 30 rankings in other states or categories could be seen as a potential area for growth or a strategic focus on specific markets like Missouri. While these rankings reveal a concentrated effort in certain areas, they also highlight opportunities for expansion. The brand's performance in Missouri could serve as a model for entering new markets or enhancing their presence in different product categories. Observing these trends could provide insights into the brand's strategic priorities and potential future moves in the cannabis industry.
Competitive Landscape
In the Missouri concentrates market, Bad Pony has shown a promising upward trajectory in its rankings, moving from 24th in April 2025 to 18th by July 2025. This positive trend is indicative of growing consumer interest and potentially effective marketing strategies. Notably, Gold Rush (MO) has made a significant leap from 37th to 17th place, suggesting a competitive push that Bad Pony must be wary of. Meanwhile, Covert Extraction and Dark Horse Cannabis have experienced a decline in rankings, which could present an opportunity for Bad Pony to capture more market share if these trends continue. Pinpoint remains a steady competitor, maintaining a rank close to Bad Pony's, which underscores the competitive landscape in this category. Overall, Bad Pony's upward movement in rankings suggests potential for increased sales and market presence, but the brand must remain vigilant of competitors like Gold Rush (MO) who are rapidly ascending the ranks.
Notable Products
In July 2025, the top-performing product from Bad Pony was Runtz Live Badder (1g) in the Concentrates category, achieving the number one rank with sales of 197 units. Strawberry Cheesecake Live Resin Badder (1g) closely followed in second place, maintaining its position from May 2025. Animal Ice Live Badder (1g) was third, slipping from its second position in June 2025. Lemon Oreoz Live Resin Sugar (1g) debuted in the rankings at fourth place. Piescream Live Badder (1g) rounded out the top five, dropping from its third position in June 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.