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Dec-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Bad Pony has demonstrated a consistent presence in the Concentrates category over the last few months. Starting in September 2025, they were ranked 24th, and while they experienced a slight dip to 27th in October, they climbed back up to 22nd in November before settling at 25th in December. This fluctuation indicates a competitive market where Bad Pony is maintaining a solid mid-tier position. Notably, their sales saw a significant increase in November, suggesting a successful marketing push or seasonal demand that they capitalized on effectively.
However, Bad Pony's performance in the Pre-Roll category in Missouri is a bit more nuanced. For September and October 2025, they did not rank within the top 30, indicating a struggle to penetrate this segment. Yet, by November, they emerged at 72nd place and further improved to 57th in December. This upward trajectory, although starting from a lower base, is promising and suggests that Bad Pony is gaining traction in this category. Their ability to break into the rankings in a competitive market segment could be indicative of strategic changes or product innovations that are beginning to resonate with consumers.
Competitive Landscape
In the competitive landscape of the concentrates category in Missouri, Bad Pony has experienced fluctuating ranks over the last few months, indicating a dynamic market presence. Notably, Bad Pony's rank improved from 27th in October 2025 to 22nd in November 2025, before slightly declining to 25th in December 2025. This suggests a temporary surge in sales performance, potentially driven by successful marketing or product launches. In contrast, Covert Extraction and Teal Cannabis have shown a consistent downward trend in rankings, with Covert Extraction dropping from 22nd in September 2025 to 27th by December 2025, and Teal Cannabis falling from 21st to 28th in the same period. Meanwhile, Monopoly Melts maintained a relatively stable position, hovering around the 23rd and 24th ranks. Interestingly, Smokey River Cannabis demonstrated a notable comeback, climbing from 33rd in November 2025 to 23rd in December 2025, which could pose a competitive threat to Bad Pony if this upward trend continues. These shifts highlight the importance for Bad Pony to continuously innovate and adapt to maintain and improve its market position amidst evolving competition.
Notable Products
In December 2025, Bad Pony's top-performing product was the Bunny Runtz x Puppy Breath Infused Pre-Roll (0.5g) from the Pre-Roll category, maintaining its first-place ranking with notable sales of 1,925 units. Following closely was the Bunny Runtz x The Purple Infused Pre-Roll (0.5g), which also held its second-place position with consistent performance. The Golden Apple x Rainbow Rozay Infused Pre-Roll (0.5g) entered the rankings in December, securing the third spot. Meanwhile, the Bunny Runtz x Romulan Cake Infused Pre-Roll (0.5g) dropped slightly from third to fourth place. The Strawberry Cheesecake Live Resin Badder (1g) from Concentrates experienced a decline, moving from first place in September and October to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
