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Aug-2025
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Overview
Market Insights Snapshot
Lush Labs has shown a varied performance across different product categories in Missouri over the past few months. In the Concentrates category, the brand has maintained a presence within the top 30, with a slight improvement from a rank of 30 in June 2025 to 27 in August 2025. This indicates a positive trend in consumer preference or market strategy adjustments. However, the Flower category tells a different story, as Lush Labs was not ranked in the top 30 in July 2025, which could be a concern. Nevertheless, they managed to climb back to 58th place by August, suggesting potential recovery or increased market activity in that category.
In the Pre-Roll category, Lush Labs experienced fluctuations, dropping to 74th place in June 2025 but recovering to 58th in July, before settling at 65th in August. This volatility could be attributed to market competition or shifts in consumer tastes. Notably, the brand's performance in the Vapor Pens category is less impressive, as they were ranked 80th in May 2025 and did not appear in the top 30 in subsequent months. This absence highlights a significant challenge for Lush Labs in capturing a larger share of the Vapor Pens market. Overall, while Lush Labs shows resilience in some areas, there are clear opportunities for growth and improvement across several categories in Missouri.
Competitive Landscape
In the Missouri concentrates market, Lush Labs has experienced fluctuating rankings over the past few months, indicating a competitive landscape. While Lush Labs maintained a steady presence, its rank shifted from 25th in May 2025 to 27th by August 2025. Notably, Gold Rush (MO) showed a significant upward trajectory, climbing from 36th in May to 17th in July, before settling at 26th in August. This suggests a potential threat to Lush Labs, as Gold Rush (MO) appears to be gaining traction. Meanwhile, Safe Bet and Smokey River Cannabis have consistently ranked lower, with Safe Bet not breaking into the top 20, indicating less immediate competition. However, Cousin Dave has shown a positive trend, moving from 33rd in May to 25th in August, potentially posing a challenge to Lush Labs' market position. These dynamics suggest that while Lush Labs remains a key player, it must strategize to maintain its market share amidst rising competitors.
Notable Products
In August 2025, Budz on the Block Pre-Roll (1g) emerged as the top-performing product for Lush Labs, moving up from the second position in July to first place with sales of 1131 units. Zookeeper's Veggies Pre-Roll (1g) dropped to second place after leading in July, indicating a significant shift in consumer preference. Rebel Reefer Pre-Roll (1g) maintained its third-place ranking from July, showing consistent performance. Bellissimo Fiore Pre-Roll (1g) improved its rank from fifth in July to fourth in August, suggesting a gradual increase in popularity. Gateway to the West Pre-Roll (1g) saw a decline, moving from fourth to fifth, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
