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Nov-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Lush Labs has shown varied performance across different cannabis product categories. In the Concentrates category, the brand hovered around the lower end of the top 30 rankings, slipping from 29th in August to 32nd by November. This slight decline in rank over the months corresponds with a decrease in sales from $49,668 in August to $36,165 in November. Such a movement suggests a challenging market environment or increased competition within this category. Meanwhile, in the Flower category, Lush Labs has consistently been outside the top 50, maintaining a position just below 60th place. This indicates a struggle to gain significant traction in this particular segment, potentially due to either product differentiation or consumer preference shifts.
Examining the Pre-Roll and Vapor Pens categories reveals further insights into Lush Labs' market dynamics in Missouri. In the Pre-Roll segment, Lush Labs experienced fluctuations, ranking 70th in August, dropping to 81st in October, and then recovering slightly to 73rd in November. This volatility could reflect seasonal demand changes or promotional activities. On the other hand, the Vapor Pens category presents a different challenge, as the brand was not ranked in the top 30 in August and remained outside this bracket in the subsequent months. This absence from the top rankings may indicate a need for strategic adjustments or product innovation to capture consumer interest in this growing market segment. Overall, while Lush Labs has maintained a presence in the Missouri cannabis market, there are clear opportunities for strengthening its position across various categories.
Competitive Landscape
In the Missouri concentrates market, Lush Labs has experienced notable fluctuations in its ranking and sales over the past few months, reflecting a competitive landscape. In August 2025, Lush Labs held the 29th position, but by November, it had slipped to 32nd. This decline in rank corresponds with a decrease in sales from September to November. Meanwhile, competitors like CAMP Cannabis have shown an upward trajectory, improving their rank from 33rd in August to 29th in November, accompanied by a steady increase in sales. Similarly, Safe Bet maintained a consistent 30th rank, while Smokey River Cannabis saw a decline in both rank and sales, dropping from 27th to 33rd. These dynamics suggest that while Lush Labs faces challenges in maintaining its market position, there is potential for strategic adjustments to regain momentum amidst shifting consumer preferences and competitive pressures.
Notable Products
In November 2025, the top-performing product for Lush Labs was Budz on the Block Pre-Roll (1g), reclaiming its number one rank from August after a dip to fourth in October, with sales reaching 1234 units. Gateway to the West Pre-Roll (1g) maintained its second-place position from October, showing consistent performance over the months. Fruity Fumes Moon Sand (1g) entered the rankings for the first time, securing the third spot with notable sales. Complex GMO (Bulk), which was at the top in October, dropped to fourth place. Ruby Sparkz Pre-Roll (1g) held steady at fifth place, showing slight sales growth compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
