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Mar-2025
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Overview
Market Insights Snapshot
Lush Labs has shown a notable performance in the state of Missouri, particularly in the Concentrates category. After starting at rank 33 in December 2024, the brand climbed to rank 26 by February 2025, though it slightly dipped to rank 30 in March. Their sales trajectory in this category reflects a positive trend, peaking in February before experiencing a minor decline in March. In contrast, their presence in the Flower category remains less prominent, as they did not make it into the top 30 rankings, peaking at rank 54 in February 2025. This suggests Lush Labs may have room for growth or strategic adjustment in the Flower market.
In the Pre-Roll category, Lush Labs maintained a consistent position around the mid-50s, ending March 2025 at rank 56. This stability indicates a steady market presence, although it highlights the brand's potential to break into higher ranks with strategic initiatives. Meanwhile, their performance in the Vapor Pens category suggests challenges, as they did not rank in the top 30 in February or March 2025, marking a decline from their position in December 2024. This downward trend could signal a need for a strategic overhaul to regain market share in this category.
Competitive Landscape
In the Missouri concentrates market, Lush Labs has demonstrated a fluctuating yet promising trajectory in terms of rank and sales over the past few months. Starting from a rank of 33 in December 2024, Lush Labs improved to 31 in January 2025 and further climbed to 26 in February, before slightly dropping to 30 in March. This upward movement in rank during the early months of 2025 signifies a positive reception and growing brand presence. In comparison, Farmer G maintained a stronger position, peaking at rank 19 in February, although it experienced a drop to 28 by March, indicating potential volatility. Meanwhile, Vertical (MO) showed a declining trend, falling from rank 24 in December to 34 by March, which could suggest a shift in consumer preference towards brands like Lush Labs. Despite these fluctuations, Lush Labs' sales figures have shown consistent growth from December to February, although there was a slight dip in March, aligning with the rank change. This analysis highlights Lush Labs' competitive resilience and potential for further growth in the Missouri concentrates market.
Notable Products
In March 2025, Ruby Sparkz Pre-Roll (1g) emerged as the top-performing product for Lush Labs, achieving the number one rank with impressive sales of 2078 units. Rose Petal OG Pre-Roll (1g) maintained its strong performance, securing the second position, although its sales slightly decreased from the previous month. Sweet Treat (Bulk) improved its standing to third place from fourth in February, indicating a positive trend in its popularity. Dream Weaver Pre-Roll (1g), which was the leader in February, experienced a drop to fourth position, while Summit Serenity Pre-Roll (1g) also saw a decline, moving from third to fifth place. Overall, the rankings for March reveal a dynamic shift in consumer preferences, with Ruby Sparkz Pre-Roll (1g) taking the lead.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
