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Oct-2025
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Overview
Market Insights Snapshot
Lush Labs has shown varied performance across different categories in Missouri. In the Concentrates category, the brand has maintained a presence within the top 30, with a slight improvement from 31st in July 2025 to 29th by October 2025. This upward movement, albeit modest, suggests a stable demand for their concentrates. However, in the Flower category, Lush Labs did not make it to the top 30 at all, indicating potential challenges in capturing significant market share in this competitive segment. This absence from the top ranks could be a point of concern for the brand as it seeks to expand its footprint in the flower market.
The Pre-Roll category presents a contrasting narrative, where Lush Labs has experienced a downward trend, dropping from 59th in July to 80th by October. This decline highlights a need for strategic adjustments to regain competitiveness in this segment. On the other hand, the Vapor Pens category saw Lush Labs enter the rankings at 79th in September and slide slightly to 85th in October, suggesting some initial traction that could be built upon. The varied performance across categories in Missouri underscores the importance of category-specific strategies to leverage strengths and address weaknesses in the market.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Lush Labs has experienced a stable yet challenging position, maintaining its rank at 59th in both August and September 2025, before slightly dropping to 60th in October. This stability is contrasted by the performance of competitors such as Old Pal, which entered the top 60 in September with a rank of 55th and improved to 53rd by October, indicating a positive sales trajectory. Meanwhile, Peak Extracts has seen a consistent decline, dropping from 48th in July to 57th by October, suggesting a potential opportunity for Lush Labs to capture market share from declining competitors. Additionally, Happy Eddie has shown slight improvement, moving from 64th in August to 61st in October. These dynamics suggest that while Lush Labs maintains a steady presence, there is room for strategic initiatives to enhance its competitive position amidst fluctuating ranks of its competitors.
Notable Products
In October 2025, the top-performing product for Lush Labs was Complex GMO Bulk in the Flower category, which debuted at the number one spot with sales of 836 units. Gateway to the West Pre-Roll 1g rose to the second position from its previous fifth place in September, showing a notable increase in sales. Bellissimo Fiore Pre-Roll 1g experienced a slight drop, moving from second in September to third in October. Budz on the Block Pre-Roll 1g saw a significant decline, falling from the top rank in September to fourth in October. Ruby Sparkz Pre-Roll 1g entered the rankings at fifth place, contributing to the diverse performance within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
