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Jul-2025
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Overview
Market Insights Snapshot
Lush Labs has shown variable performance across different product categories in Missouri. In the Concentrates category, the brand has maintained a presence in the top 30, with rankings fluctuating between 27th and 30th over the past four months. Despite a slight dip in sales from June to July, Lush Labs has managed to retain its position, indicating a steady demand for their concentrate products. Conversely, the Flower category highlights a more challenging landscape for Lush Labs. The brand was unable to break into the top 30 rankings in July, despite a temporary improvement in June, reflecting potential volatility or increased competition in this segment.
Pre-Rolls have been a more promising area for Lush Labs in Missouri, with a notable improvement from 68th in April to 58th in July. This upward trend, accompanied by a significant sales increase in May and July, suggests growing consumer interest in their pre-roll offerings. On the other hand, the Vapor Pens category presents a different narrative. Lush Labs only appeared in the rankings in May at 80th place, with no subsequent ranking data available, indicating that the brand has not been consistently competitive in this category. This could be a signal for the brand to reassess its strategy in the vapor pen market to enhance its visibility and sales.
Competitive Landscape
In the Missouri concentrates market, Lush Labs has experienced fluctuating rankings over the past few months, indicating a competitive landscape that is both challenging and dynamic. In April 2025, Lush Labs was ranked 27th, but improved to 25th in May, before slipping to 30th in June and slightly recovering to 29th in July. This performance suggests a struggle to maintain a stable position amidst stiff competition. Notably, CAMP Cannabis consistently outperformed Lush Labs, starting at 19th in April and ending at 28th in July, although they too faced a downward trend. Meanwhile, The Standard showed a similar pattern, peaking at 20th in May before dropping to 31st in July. Interestingly, Cousin Dave demonstrated a positive trajectory, moving from 30th in April to 27th in July, suggesting a potential threat to Lush Labs if this trend continues. These shifts highlight the importance for Lush Labs to innovate and strategize effectively to improve its market position and sales performance in this competitive environment.
Notable Products
In July 2025, Zookeeper's Veggies Pre-Roll (1g) emerged as the top-performing product for Lush Labs, reclaiming the number one rank with notable sales of 1501 units. Budz on the Block Pre-Roll (1g) made a strong debut, securing the second position in its first recorded month of sales. Gateway to the West Pre-Roll (1g) maintained a consistent presence, ranking third, although it saw a decrease from its peak in May 2025. Rebel Reefer Pre-Roll (1g) improved its standing significantly, climbing to fourth place after not being ranked in previous months. Bellissimo Fiore Pre-Roll (1g) experienced a drop to fifth position, reflecting a downward trend from its second-place ranking in June 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
