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Dec-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Origin Extracts has shown a notable performance in the Concentrates category. The brand experienced significant fluctuations in its rankings throughout the latter part of 2024. Starting at 16th place in September, they briefly dropped out of the top 30 in October, which could be seen as a setback. However, they quickly recovered to 29th in November and climbed back to an impressive 15th position by December. This rebound suggests a strong comeback and increased consumer interest as the year closed. The sales figures reflect this upward trend, with a substantial increase from October to December, indicating a successful strategy or product offering that resonated well with the market.
In contrast, the Vapor Pens category in Missouri paints a different picture for Origin Extracts. The brand did not rank in the top 30 from September through November, which could imply challenges in gaining traction or competition from other brands. However, by December, they appeared at 64th place, suggesting a late but positive entry into the rankings. This movement indicates potential growth opportunities if the brand can continue to build on this momentum. The absence from the top rankings for most of the year highlights the competitive nature of the Vapor Pens category and the need for strategic adjustments to improve their market position.
Competitive Landscape
In the Missouri concentrates market, Origin Extracts experienced a notable fluctuation in its rankings from September to December 2024, reflecting a dynamic competitive landscape. Initially ranked 16th in September, Origin Extracts saw a significant drop to 37th in October, indicating a challenging month in terms of sales performance. However, the brand made a strong comeback by December, climbing back to 15th place, suggesting a successful strategy to regain market share. In comparison, Covert Extraction also faced volatility, dropping from 15th in September to 32nd in October, before recovering to 14th by December. Meanwhile, Robust maintained a relatively stable presence, consistently ranking between 11th and 16th, while Smokey River Cannabis demonstrated an upward trend, improving from 19th in September to 13th in December. These shifts highlight the competitive pressures and opportunities within the Missouri concentrates market, emphasizing the importance for Origin Extracts to continue adapting its strategies to sustain its upward momentum.
Notable Products
In December 2024, Larry OG Cured Crumble (1g) emerged as the top-performing product for Origin Extracts, climbing to the number one rank from fifth place in November, with sales reaching 2180 units. Bubble Gum Live Badder (1g) secured the second position, improving from the third rank in November, showcasing strong consumer preference. Menage a Trois Cured Crumble (1g) entered the rankings at the third position, while Orangeade Live Sugar (1g) followed closely at fourth. Notably, Orangeade Live Badder (1g) experienced a drop to fifth place after previously holding the top rank in October. This indicates a dynamic shift in consumer preferences towards different concentrate products from Origin Extracts over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
