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Jun-2024
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Overview
Market Insights Snapshot
Origin Extracts has shown notable performance in the Concentrates category within Missouri. Starting from a rank of 29 in March 2024, the brand climbed steadily to reach the 21st position by June 2024. This upward trajectory indicates a growing consumer preference for their products in this category. The brand's sales in the Concentrates category also reflect this positive trend, with a significant increase from $55,720 in March to $101,040 in June. Such consistent improvement in both ranking and sales highlights a strong market presence and effective product strategy in the Concentrates segment.
In contrast, the performance of Origin Extracts in the Vapor Pens category within Missouri has been less favorable. The brand's rank fluctuated around the mid-50s, eventually dropping to 60th place by June 2024. This decline in ranking, coupled with a decrease in sales from $40,840 in March to $20,746 in June, suggests challenges in maintaining competitiveness in the Vapor Pens market. Not being in the top 30 brands in this category indicates significant room for improvement. The contrasting performance across categories emphasizes the importance of targeted strategies to enhance market share in underperforming segments.
Competitive Landscape
In the Missouri concentrates market, Origin Extracts has shown a notable upward trend in rank and sales over the past few months. Starting at 29th place in March 2024, Origin Extracts climbed to 21st by May and maintained this position in June. This improvement is significant when compared to competitors like Covert Extraction, which dropped out of the top 20 after March, and Greenlight, which only appeared in the rankings in June at 23rd place. Flora Farms remained steady at around 19th place, but Origin Extracts' consistent rise suggests a growing market presence. Meanwhile, CAMP Cannabis made a significant leap from 28th in May to 19th in June, indicating a competitive environment. These shifts highlight Origin Extracts' potential to continue climbing the ranks, driven by its increasing sales and market acceptance.
Notable Products
In June 2024, the top-performing product from Origin Extracts was D'Mule Cured Sugar Wax (1g) in the Concentrates category, with impressive sales of 497 units. Bubblegum Cured Crumble (1g) climbed to the second position, showing a slight decrease in sales from the previous month but still maintaining a strong performance. Sunset Mandarin Cured Badder (1g) secured the third spot, followed closely by Snowball Cured Badder (1g) in fourth place. Showstopper Live Sugar (1g) re-entered the top five, ranking fifth, a notable comeback from its absence in previous months. Overall, these rankings indicate a dynamic shift in consumer preferences within the Concentrates category.
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