Balance

Data Snapshot: May 05, 2024
Balance Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

33

Product Count

SKUs

Balance

Overview

Markets

Balance Locations

Product Trends

Balance Categories

Balance Sales

Market Insights Snapshot

Balance Historical Sales by Category

In the competitive landscape of Vapor Pens, Balance has shown a fluctuating yet noteworthy performance across the states of Arizona and Washington. In Arizona, Balance's rankings have seen a slight decline from January 2024, starting at 37th and slipping to 46th in March, before making a minor recovery to 41st in April. This suggests a struggle to maintain its foothold in the Arizona market amidst stiff competition, despite a noticeable spike in sales in February. Conversely, in Washington, the brand maintained a more stable presence within the top 30 brands throughout the same period, oscillating between 23rd and 28th place. This indicates a consistent consumer preference and a potentially stronger brand resonance in the Washington market compared to Arizona.

While specific sales figures beyond January 2024 are not disclosed, the initial sales in January for both states reveal a significant difference in market penetration, with Washington sales vastly outperforming those in Arizona. This disparity not only highlights the brand's stronger market presence in Washington but also underscores the challenges faced in Arizona, where the brand failed to rank within the top 30 for several months. The trend suggests that while Balance has established a more solid footing in Washington, there's room for strategic adjustments in Arizona to improve its market position. The fluctuation in rankings and the absence from the top 30 in certain months in Arizona could be seen as a call to action for the brand to bolster its market strategies or product offerings to regain and enhance its competitive edge.

Apr-2024 Rank
Vapor Pens
41
24
Balance

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Washington, Balance has experienced fluctuations in its market positioning, with ranks shifting from 23rd in January to 27th in February, dropping further to 28th in March, before slightly improving to 24th in April. This trajectory indicates a challenging environment, especially when compared to competitors like Leafwerx and The Farmers Market (WA), which have shown more stability in their rankings, despite Leafwerx experiencing a slight decline. Notably, Treehaus Cannabis made a significant leap into the top 20 by March, showcasing a strong performance improvement. Meanwhile, SPOIL'D has maintained a consistent presence in the rankings, closely mirroring Balance's position but with slightly better sales figures. Balance's fluctuating rank and the competitive dynamics suggest a need for strategic adjustments to enhance its market position and sales performance amidst a fiercely competitive category.

Balance market ranking for WA Vapor Pens

Balance

Notable Products

In April 2024, Balance saw the CBD/THC 1:1 Stephen Hawking Kush Distillate Disposable (1g) leading its sales, holding the top rank with 2904 units sold, maintaining its previous month's position at number one. Following closely, the CBD/THC/CBG 1:1:1 Tranquility Full Spectrum Disposable (1g) secured the second rank, showing consistent performance from the previous month. The CBN/THC 1:1 Sleepen Distillate Disposable (1g) was ranked third, indicating a slight drop from its top position earlier in February 2024. The CBD/THC/CBG 1:1:1 Tranquility Distillate Cartridge (1g) held steady at the fourth rank, demonstrating stable consumer preference over the quarter. Interestingly, the CBD/CBN 1:3 Sleepen Full Spectrum Cartridge (1g), despite being a newer entry in the market, managed to secure the fifth position, hinting at a growing interest in diverse cannabinoid profiles.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBD/THC 1:1 Stephen Hawking Kush Distillate Disposable (1g)
Vapor Pens
2
3
1
1
CBD/THC/CBG 1:1:1 Tranquility Full Spectrum Disposable (1g)
Vapor Pens
4
2
2
2
CBN/THC 1:1 Sleepen Distillate Disposable (1g)
Vapor Pens
1
1
3
3
CBD/THC/CBG 1:1:1 Tranquility Distillate Cartridge (1g)
Vapor Pens
3
4
4
4
CBD/CBN 1:3 Sleepen Full Spectrum Cartridge (1g)
Vapor Pens
>5
5
5
5
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