Market Insights Snapshot
Balance, a popular cannabis brand, has seen varied performance in different states and categories. In the Vapor Pens category in Arizona, the brand's ranking fluctuated slightly over the months from July to October 2023, moving from 42nd to 43rd place. While not in the top 20, the brand did see an increase in sales over this period, suggesting a growing customer base in this market. However, this slight increase in sales did not significantly impact its ranking.
On the other hand, Balance's performance in the Vapor Pens category in Washington has been consistently strong, maintaining a position within the top 10 brands from July to October 2023. The sales data also indicates a positive trend, with sales figures steadily increasing over these months. This consistent performance suggests that Balance has a strong presence in the Washington market, and is a top choice for consumers in this category.
In the Vapor Pens category in Washington, Balance has shown a consistent performance, maintaining its position within the top 10 brands over the period from July to October 2023. Balance has seen a slight improvement in its ranking, moving up from 10th place in July to 9th place in September and October. This is in contrast to Optimum Extracts which has dropped in rank from 9th to 11th over the same period. Balance's sales have also been trending upwards, outperforming EZ Vape which has seen a significant jump in rank from 16th to 10th. However, Balance's sales are still lower than those of Smokey Point Productions (SPP) and AiroPro (formerly IndigoPro), both of which have maintained a steady rank and higher sales over the same period.
In October 2023, Balance's top-performing product was the 'CBD/THC 1:1 Stephen Hawking Kush Distillate Disposable (1g)' from the Vapor Pens category with sales reaching 4724 units. The 'CBN/THC 1:1 Sleepen Distillate Disposable (1g)', also from the Vapor Pens category, took second place with substantial sales. The 'CBG/THC 3:1 Zenergy Full Spectrum Disposable (1g)' moved up to third place in October after falling to fourth in September. The 'CBD/THC 20:1 Lifter Distillate Disposable (1g)' dropped to fourth place after rising to third in the previous month. The 'CBD/THC/CBG 1:1:1 Tranquility Distillate Cartridge (1g)' maintained its fifth-place ranking from the previous month.