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Sep-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Thrills is stocked at 126 licensed dispensaries across Washington and New Jersey, 118 of them in Washington, with the deepest coverage in Tacoma, Seattle, Spokane, Vancouver, and Bellingham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Thrills operated as a single-category brand in Vapor Pens with a 100.0% mix, posting a 27.1% year-over-year change while month-over-month slipped 4.5%; the average price moved down 15.9% YoY alongside a category rank position of 42 in Vapor Pens, indicating price-led volume support rather than assortment expansion. With all sales concentrated in Vapor Pens and Washington as the top state, the pattern implies depth over breadth: Thrills is leaning on a lower-price posture to sustain annual gains despite a September pullback, trading category diversification for focused share capture within one lane.
The concentration in Vapor Pens at 100.0% and a rank of 42 in Washington’s Vapor Pens category together with a 4.5% MoM dip and 27.1% YoY lift suggest a tactical push to acquire or retain value-sensitive buyers rather than to broaden into adjacent formats; one price point down 15.9% YoY paired with negative MoM signals elasticity at the lower tier but limited insulation against in-month volatility. This setup implies positioning as a value-oriented Vapor Pens specialist in Washington, where sustaining the annual growth rate will likely depend more on mix within pen SKUs and price architecture than on category expansion.
Competitive Landscape
Thrills sits at rank #42 in WA Vapor Pens in September 2026, down 4 positions year over year from #38, yet up 16 places from #58 in June 2026; the contrast between a 23-position gap to its peak at #19 in January 2025 and the current #42 indicates a recovery that has not reversed the longer-term slippage. By comparison, Crystal Clear climbed from #3 to #1 with 26.4% year-over-year sales growth while Mfused slid from #1 to #2 alongside a 30.9% sales decline, placing Thrills’ slight year-over-year rank loss against competitors moving materially in both directions. With a short-term rebound of 27.6% rank improvement since June 2026 but a 10.5% deterioration versus last year’s #38, the trajectory implies mid-pack stabilization rather than a return to prior top-20 presence unless momentum accelerates.
Notable Products
Berry Gelato Flavored Distillate Cartridge (1g) posted the standout move in September 2026 with a 93.3% month-over-month surge, climbing to rank 4, while Blackberry Kush Distillate Cartridge (1g) fell 28.8% to rank 6. Baja Thrash Distillate Cartridge (1g) rose 37.5% to remain at rank 1, and Thrizzlers Distillate Cartridge (1g) advanced 17.8% at rank 2, anchoring the leaderboard with both growth and stability. Nine of the top ten are Vapor Pens in the 1g format, indicating a portfolio clustered in a single form factor that is rewarding flavor-led launches but exposing older strains to sharper pullbacks.
ERASR - Blackberry Kush Flavored Distillate Disposable (1g) declined 35.0% at rank 9, contrasting with Lime Sorbet Distillate Cartridge (1g) up 27.2% at rank 5 and Sugar Cookies Distillate Cartridge (1g) up 21.0% at rank 3, a spread that points to flavor rotation rather than category exit; ERASR still generated $11,144 despite the drop. With three SKUs—Baja Thrash Distillate Cartridge (1g), Sugar Cookies Distillate Cartridge (1g), and Berry Gelato Flavored Distillate Cartridge (1g)—occupying ranks 1, 3, and 4 alongside gains of 37.5%, 21.0%, and 93.3%, the mix suggests Thrills is consolidating momentum in sweet, dessert-leaning terp profiles while pruning underperforming legacy strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
