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Jun-2024
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Overview
Market Insights Snapshot
Thrills has demonstrated a consistent performance in the Vapor Pens category within Washington. Over the span from March to June 2024, Thrills maintained a stable presence within the top 20 brands, with minor fluctuations in its ranks: 19th in March, 18th in April, 20th in May, and back to 19th in June. This indicates a steady demand for their products despite a slight dip in sales during May. The brand's ability to remain within the top 20 suggests resilience and a strong customer base in Washington’s competitive market.
However, it is worth noting that Thrills did not appear in the top 30 brands for any other state or category during this period, which can be seen as a limitation to their market reach and category diversification. This absence highlights an area for potential growth and expansion. The brand's consistent ranking in Washington's Vapor Pens category could serve as a foundation for exploring opportunities in other states or expanding their product line to other categories. This strategic insight could be valuable for stakeholders looking to understand Thrills' market dynamics and potential areas for growth.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Thrills has experienced notable fluctuations in its rank and sales over recent months. Thrills ranked 19th in March 2024, improved to 18th in April, dropped to 20th in May, and then climbed back to 19th in June. This indicates a relatively stable but slightly volatile position in the market. In comparison, Buddies consistently maintained a higher rank, staying within the top 17, while Balance showed a more stable upward trend, moving from 20th to 18th. On the other hand, Hellavated and Treehaus Cannabis struggled to break into the top 20 consistently, with Hellavated only making it to 19th in May and Treehaus Cannabis not ranking in April. These dynamics suggest that while Thrills is holding its ground, it faces stiff competition from brands like Buddies and Balance, which are either maintaining or improving their positions. This competitive pressure could be a driving factor for Thrills to innovate and strategize more aggressively to enhance its market share.
Notable Products
In June 2024, the top-performing product from Thrills was the Orange Creamsicle Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking with sales of 1536 units. The Blue Widow Distillate Cartridge (1g) climbed to second place from its previous fourth-place ranking in May 2024. The Watermelon Mimosa Co2 Cartridge (1g) held steady in third place, showing consistent performance. The Melon Wreck Distillate Cartridge (1g) entered the rankings at fourth place. The Strawberry Lemonade Distillate Disposable (1g) dropped to fifth place after being second in May 2024, indicating a slight decline in its sales momentum.
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