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Dec-2024
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Overview
Market Insights Snapshot
Thrills has shown a consistent presence in the Vapor Pens category in Washington over the final months of 2024. The brand maintained a steady rank at 20th place from September to November, indicating stable performance within the top 30 brands. However, in December, Thrills experienced a slight drop to 23rd place, which suggests increased competition or a downturn in sales momentum. Despite this slight dip, the brand's ability to remain within the top 30 highlights its resilience and potential appeal in the Washington market.
When examining sales trends, Thrills saw a peak in October, which could be attributed to market dynamics or successful promotional activities during that period. The subsequent decline in November and December sales might point to seasonal factors or intensified competition. The decrease in rank in December could be a signal for the brand to reassess its strategies to regain and improve its position in the coming months. The absence of ranking in other states or categories suggests that Thrills may have opportunities to expand or is facing challenges in penetrating other markets. This scenario presents a mixed picture of stable yet slightly declining performance in its current stronghold, coupled with potential growth areas in unexplored territories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Thrills has experienced notable fluctuations in its market position over recent months. While maintaining a steady rank of 20th in September and October 2024, Thrills saw a decline to 23rd by December. This shift is particularly significant given the competitive dynamics, where brands like Lifted Cannabis Co and O'Geez have shown resilience and upward mobility in rankings. For instance, O'Geez improved its rank from 27th in September to 21st by December, indicating a strong sales trajectory that outpaced Thrills. Meanwhile, Leafwerx also demonstrated a positive trend, climbing from 34th to 25th, suggesting increased consumer preference or effective marketing strategies. These movements highlight the competitive pressure on Thrills, emphasizing the need for strategic adjustments to reclaim and enhance its market position.
Notable Products
In December 2024, the top-performing products from Thrills were the Blueberry Yum Yum Distillate Cartridge and the Mango Sherbet Distillate Cartridge, both ranking first in the Vapor Pens category with equal sales figures of 1456 units. Zkittles Distillate Cartridge, which held the top spot in November, dropped to second place in December. Lemon Slushee Distillate Cartridge moved up to third place, showing a consistent upward trend from its previous rankings in September and October. Durban Poison Distillate Cartridge also improved its position to fourth place, marking a significant rise from its fifth place in November. Overall, the competition among top products remains tight, with notable shifts in rankings from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
