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Aug-2024
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Overview
Market Insights Snapshot
Thrills has shown a steady performance in the Vapor Pens category in Washington. Over the summer months, the brand has maintained a consistent presence within the top 20 rankings. Starting at rank 16 in May 2024, Thrills improved to 14th place in June before slightly dropping to 15th in July and 17th in August. This slight fluctuation indicates a relatively stable market presence, although the minor drop in August suggests potential competition or market saturation. Notably, the brand's sales figures have been on an upward trajectory, with a significant increase from May to August, suggesting that despite the ranking fluctuations, consumer demand remains strong.
However, it is important to highlight that Thrills did not make it into the top 30 brands in other states or categories, which could be a point of concern or an area for potential growth. The absence from the top rankings in other markets may indicate either a lack of market penetration or strong competition from other brands. This presents both a challenge and an opportunity for Thrills to strategize and expand its footprint beyond Washington. Close monitoring of these trends and strategic adjustments could help the brand improve its market position and capitalize on growth opportunities in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Thrills has shown a dynamic performance over the past few months, with notable fluctuations in its rank and sales. Thrills experienced a significant rise in sales from May to August 2024, moving from $367,862 to $465,950. Despite this upward trend in sales, its rank has seen some volatility, peaking at 14th place in June before dropping to 17th in August. This indicates that while Thrills is improving in sales, its competitors are also making strides. For instance, Cookies maintained a relatively stable position, ranking between 12th and 16th, while Buddies consistently hovered around the mid-teens, suggesting a competitive but steady market presence. Balance showed a strong upward trend, moving from 18th to 15th place, which could pose a future threat to Thrills if this trend continues. Meanwhile, Hellavated remained outside the top 20 for most of the period, indicating less competitive pressure from this brand. These insights suggest that while Thrills is on a positive sales trajectory, it must continue to innovate and differentiate to maintain and improve its market position amidst strong competition.
Notable Products
For August 2024, the top-performing product from Thrills is Go Carts- Strawberry Lemonade Distillate Disposable (1g) in the Vapor Pens category, which achieved the number one rank with sales of 1911 units. Blue Widow Distillate Cartridge (1g) ranked second, showing a slight drop from its top position in June 2024 but maintaining strong performance. Melon Wreck Distillate Cartridge (1g) secured the third rank, displaying consistent improvement from the fifth position in June. Strawnana Distillate Cartridge (1g) ranked fourth, a slight decline from its third position in July. Notably, Forbidden Fruit Distillate Cartridge (1g) made its debut in the rankings at fifth place with significant sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
