Apr-2025
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Overview
Market Insights Snapshot
Banned Cannabis Edible Co. has shown varied performance across different product categories in the state of Michigan. In the beverage category, the brand made a notable appearance in February 2025, ranking 10th, but it was absent from the top 30 in January and March, before reappearing at 11th in April. This inconsistent ranking indicates a fluctuating presence in the market, which may suggest either a highly competitive landscape or varying consumer preferences. Meanwhile, in the edible category, Banned Cannabis Edible Co. maintained a more stable presence, consistently ranking between 11th and 14th from January to April. This steadiness in rankings reflects a strong foothold in the edibles market, even as sales figures show a slight dip in February before rebounding in March and April.
While the brand's performance in Michigan highlights some challenges in maintaining a consistent top-tier position in the beverage category, its resilience in the edible category suggests a robust product offering that resonates with consumers. The absence from the top 30 in January and March for beverages could signal potential areas for growth or improvement, particularly in strategies to boost brand visibility and consumer engagement. Conversely, the consistent presence in the edible category, despite slight fluctuations in monthly rankings, underscores an opportunity to further capitalize on this segment. The data suggests that Banned Cannabis Edible Co. could benefit from leveraging its strengths in edibles while exploring strategies to enhance its competitive edge in the beverage market.
Competitive Landscape
In the competitive landscape of the Michigan edible market, Banned Cannabis Edible Co. has experienced fluctuations in its ranking, moving from 11th in January 2025 to 13th by April 2025. This shift is notable as it reflects the dynamic nature of the market and the intense competition from brands such as NOBO, which consistently maintained a strong position, ranking 9th in January and 11th in April, and Dixie Elixirs, which improved its rank from 13th to 12th over the same period. Meanwhile, Cannalicious Labs showed a positive trend, climbing from 16th to 14th, potentially impacting Banned Cannabis Edible Co.'s market share. Despite these challenges, Banned Cannabis Edible Co.'s sales remained relatively stable, indicating resilience in consumer demand amidst the competitive pressures. This analysis highlights the importance of strategic positioning and market adaptation for Banned Cannabis Edible Co. to regain and improve its ranking in the future.
Notable Products
In April 2025, Banned Cannabis Edible Co.'s top-performing product was Berry Melon Nerdless Gummies 4-Pack, maintaining the first position with sales of 12,187 units. Blueberry Cluster Gummies 4-Pack climbed to the second spot, showing a notable increase from its fourth position in March. Berry Melon Live Hash Rosin Gummies 5-Pack entered the rankings for the first time, securing the third position. Blueberry Gummy slipped to fourth place, despite having been second in March. Cherry Cluster Gummies 4-Pack debuted in the rankings at fifth position, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.