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Jul-2025
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Overview
Market Insights Snapshot
Banned Cannabis Edible Co. has shown a consistent performance in the Michigan edible market, maintaining a steady rank of 13th place from April through July 2025. This stability in ranking suggests a strong foothold in the Michigan market, even as sales figures show a slight decline over the same period. While their position remains unchanged, the drop in sales from $623,124 in April to $516,648 in July indicates potential challenges in maintaining or growing their market share. This could be attributed to increased competition or changing consumer preferences, factors that are crucial for the brand to address to sustain its market position.
Across other states and categories, Banned Cannabis Edible Co. did not make it into the top 30 brands, which highlights areas for potential growth or concern. Their absence from these rankings might suggest that their brand presence and product offerings are not resonating as strongly outside of Michigan or that there is significant competition in other markets. This could serve as a strategic opportunity for the brand to explore new marketing strategies, product innovations, or partnerships to enhance visibility and competitiveness in other regions. By analyzing consumer trends and competitor strategies, Banned Cannabis Edible Co. can better position itself to capture a larger share of the market in states where it currently lacks a significant presence.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Banned Cannabis Edible Co. consistently held the 13th rank from April to July 2025, indicating a stable position despite fluctuations in sales. This stability is noteworthy when compared to competitors like Dixie Elixirs, which improved its rank slightly from 12th to 11th, and Detroit Edibles / Detroit Fudge Company, which experienced a decline from 9th to 12th. Meanwhile, Mojo (Edibles) maintained a consistent 15th rank, and Rocket (MI) showed a notable improvement from 18th to 14th. These dynamics suggest that while Banned Cannabis Edible Co. has maintained its rank, there is a competitive pressure from brands like Rocket (MI) that are climbing the ranks, potentially impacting future sales trajectories for Banned Cannabis Edible Co. as they strive to maintain or improve their market position.
Notable Products
In July 2025, the top-performing product from Banned Cannabis Edible Co. was Blueberry Cluster Gummies 4-Pack (200mg), which secured the number one rank, maintaining a consistent presence in the top three over the previous months. Following closely, Cherry Cluster Gummies 4-Pack (200mg) climbed to the second position, showing a steady improvement from its fifth position in April. Blueberry Gummy (200mg) held its ground at the third rank, despite a decline in sales figures. New to the rankings, Watermelon Lemonade Gummy (200mg) entered the chart at the fourth position with a notable sales figure of 6,469. Grape High Dose Gummies 4-Pack (200mg) maintained its fifth position, showing a slight increase in sales compared to June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
