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Aug-2025
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Overview
Market Insights Snapshot
Banned Cannabis Edible Co. has shown a consistent presence in the edible category within the Michigan market. Over the summer months of 2025, the brand maintained its position at rank 13 from May to July, before making a slight improvement to rank 12 in August. This upward movement in August indicates a positive reception of their products, possibly driven by seasonal demand or successful promotional strategies. Despite a dip in sales from May to June, the brand experienced a notable sales increase in August, suggesting a potential launch of new products or effective marketing efforts that resonated with consumers.
It's important to note that Banned Cannabis Edible Co. did not appear in the top 30 rankings for any other states or categories, which might suggest a focused strategy within Michigan or potential areas for growth in other regions. The consistent ranking within the top 15 in Michigan's edible category highlights the brand's strong foothold in this specific market. However, the absence from rankings in other states could indicate room for expansion and an opportunity for the brand to diversify its presence and product offerings to capture a broader audience.
Competitive Landscape
In the competitive landscape of the Michigan edible market, Banned Cannabis Edible Co. has shown a steady yet modest improvement in its ranking over the summer months of 2025. Starting at the 13th position in May, Banned Cannabis Edible Co. maintained this rank through July before climbing to 12th place in August. This upward movement is notable when compared to competitors like Dixie Elixirs, which fluctuated between the 11th and 13th ranks, and Rocket (MI), which improved from 17th to 14th. Despite Detroit Edibles / Detroit Fudge Company and Play Cannabis consistently ranking higher, Banned Cannabis Edible Co.'s sales saw a significant boost in August, suggesting a positive trend in consumer preference. This indicates that while Banned Cannabis Edible Co. is still trailing behind some of its competitors, its strategic efforts in marketing or product offerings may be starting to pay off, positioning it for potential future gains in both rank and sales.
Notable Products
In August 2025, the top-performing product from Banned Cannabis Edible Co. was the Blueberry Cluster Gummies 4-Pack (200mg), maintaining its lead from July with impressive sales of 13,265 units. Paradise Punch Nerdless Gummies 4-Pack (200mg) made a notable debut, securing the second position. Berry Melon Nerdless Gummies 4-Pack (200mg) ranked third, slipping from its previous top spot in May and June. Blueberry Gummy (200mg) held steady in fourth place, showing a slight increase in sales from July. Cherry Cluster Gummies 4-Pack (200mg) rounded out the top five, experiencing a slight drop from its second-place rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
