Market Insights Snapshot
Looking at the performance of Banned Cannabis Edible Co. in the Edible category within the Michigan market, a few interesting trends emerge. The brand consistently ranked in the top 20 brands in the state from August to November 2023, although it did fall out of the top 20 in September. This drop in ranking might indicate a slight decrease in consumer preference or increased competition during that month. However, the brand managed to bounce back in October, regaining its position in the top 20.
When we examine the sales data, there appears to be a relatively stable sales volume over the four-month period. Notably, despite the dip in ranking in September, the sales did not drastically decrease, suggesting that the brand has a loyal customer base that maintains consistent demand. In October, the sales even saw a slight increase, aligning with the brand's return to the top 20. This could imply a successful marketing strategy or the introduction of popular new products. Overall, the performance of Banned Cannabis Edible Co. shows resilience and potential for growth in the competitive Michigan market.
In the Michigan Edibles market, Banned Cannabis Edible Co. has been facing stiff competition from several brands. Treetown has consistently ranked higher, although it has seen a slight downward trend in rank from August to November 2023. Despite this, Treetown's sales have consistently been higher than Banned Cannabis Edible Co. Midnight Bar was not in the top 20 in August, but has since climbed the ranks to surpass Banned Cannabis Edible Co. in November, with higher sales. Ozone and Mojo (Edibles) have fluctuated around Banned Cannabis Edible Co.'s rank, with Ozone generally having lower sales and Mojo (Edibles) having higher sales. Banned Cannabis Edible Co.'s own rank has fluctuated over the months, but it has maintained stable sales, indicating a steady customer base amidst the competitive landscape.
In November 2023, the top-performing product from Banned Cannabis Edible Co. was the Blueberry Cluster Gummies 4-Pack (200mg), maintaining its top position from previous months with sales reaching 5175 units. The second highest seller was the Berry Melon Cluster Gummies 4-Pack (200mg), rebounding from an unranked position in October to secure the second spot. The third spot was claimed by the Watermelon Lemonade Gummy (100mg), which showed a significant rise in sales from fifth place in October. The Cherry Cluster Gummies 4-Pack (200mg) slipped from its second position in October to the fourth spot. Lastly, the Watermelon Lemonade Cluster Gummies 4-Pack (200mg) made its debut in the top five, securing the fifth position.