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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Banned Cannabis Edible Co. concentrated 98.82% of May 2026 sales in Edible, with Beverage at 1.03% and Concentrates at 0.16%, indicating a narrow mix despite Beverage growing 47.17% month over month and Concentrates up 52.96% month over month. Year over year, Edible declined 7.84% while Beverage rose 13.34% and Concentrates jumped 138.13%, and the overall average price fell 19.81% alongside a May 2026 Edible rank of 15 in Michigan. The pattern implies a price-led defense of Edible share even as faster relative growth in micro-segments provides optionality without yet altering the brand’s center of gravity.
With brand sales down 7.61% year over year and up 12.46% month over month in Edible, the mix is leaning on volume recovery at lower prices while adjacent categories test elasticity at higher average prices of $6.42 in Beverage and $18.94 in Concentrates. The 24-month brand decline of 17.97% against a May 2026 Edible rank of 15 in Michigan suggests the current positioning is mid-pack, and the outsized triple‑digit year-over-year growth in Concentrates alongside a 13.34% Beverage lift implies small, premium‑priced formats are the practical hedge to offset ongoing Edible price compression.
Competitive Landscape
Banned Cannabis Edible Co. sits at rank #15 in MI Edible in May 2026, down 3 positions year over year from #12, and flat versus February 2026 at #15, while still 6 spots below its peak at #9 from May 2024; by contrast, Wyld held #1 year over year and in May 2026 despite a 17.0% YoY sales decline, and Good Tide slipped from #4 to #5 alongside a 20.3% YoY decline, indicating Banned Cannabis Edible Co.’s static three-month rank and multi-year slide from #9 to #15 point to share stability without momentum against leaders that are maintaining higher positions even amid double-digit contractions.
Notable Products
Paradise Punch Nerdless Gummies 4-Pack (200mg) posted the standout move in May 2026 with a 95% month-over-month surge to rank 1, while Blueberry Gummy (200mg) slid 24% and Cherry Cluster Gummies 4-Pack (200mg) fell 11% as they occupied ranks 9 and 8 respectively. Watermelon Nerdless Gummies 4-Pack (200mg) advanced 54% to rank 2 and Green Apple Nerd Gummies 4-Pack (200mg) climbed 69% to rank 3, contrasting with Berry Melon Nerdless Gummies 4-Pack (200mg) dropping 19% at rank 7. Four of the top ten are Nerdless Gummies SKUs, and their combined upward shifts at ranks 1, 2, and 4 against mixed declines in Cluster and legacy gummy formats indicate a pivot toward the Nerdless line as the commercial core.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
