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Mar-2025
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Overview
Market Insights Snapshot
Banned Cannabis Edible Co. has shown a noteworthy presence in the Michigan market, particularly in the Edible category. Despite a slight dip in their ranking from 10th to 14th between January and February 2025, they maintained their position in March, indicating a stabilization in their market performance. This suggests that while there was a temporary decline, their sales strategy or product offerings may have adapted effectively to maintain their standing. However, their absence from the top 30 in the Beverage category until February 2025, when they debuted at 10th, highlights a significant breakthrough, suggesting a successful entry or campaign that resonated well with consumers.
While the Edible category has seen fluctuations, the brand's ability to remain within the top 15 throughout the period is indicative of a strong consumer base and consistent demand. The fact that Banned Cannabis Edible Co. was not ranked in the Beverage category in the preceding months before February 2025 could imply a previous lack of focus or competitive challenges in this segment. However, their appearance at 10th in March 2025 marks a potential upward trajectory that could be worth monitoring for future trends. These movements underscore the dynamic nature of the cannabis market in Michigan, where brands must continuously innovate and adapt to consumer preferences to sustain and improve their market positions.
Mar-2025 Rank
Beverage
Edible
⊝
14
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Banned Cannabis Edible Co. has experienced notable fluctuations in its ranking, which could impact its market positioning and sales strategy. From December 2024 to March 2025, Banned Cannabis Edible Co. saw a dip from 11th to 14th place, indicating a potential challenge in maintaining its competitive edge. During this period, competitors like Rocket Bites showed a strong upward trend, climbing from 16th to 12th, with a peak at 9th in February 2025, suggesting a robust sales performance that outpaced Banned Cannabis Edible Co. Additionally, Mojo (Edibles) maintained a steady presence, consistently ranking in the mid-teens, while Cannalicious Labs improved its position slightly from 20th to 16th. The fluctuations in rank and the competitive advancements of these brands highlight the dynamic nature of the market, emphasizing the need for Banned Cannabis Edible Co. to innovate and adapt its strategies to regain and enhance its market share.
Notable Products
In March 2025, the top-performing product from Banned Cannabis Edible Co. was Berry Melon Nerdless Gummies 4-Pack (200mg), maintaining its first-place ranking from January and regaining the top spot from February with sales of 10,436. Blueberry Gummy (200mg) secured the second position, marking its re-entry into the rankings since December 2024. Grape Cluster Gummies 4-Pack (200mg) improved its standing to third place, up from fifth in the previous two months. Blueberry Cluster Gummies 4-Pack (200mg) dropped to fourth place after briefly holding the top position in February. Lemonade Gummies 4-Pack (200mg) debuted in the rankings at fifth, showing promising initial sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
