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Sep-2025
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Overview
Market Insights Snapshot
Banned Cannabis Edible Co. has demonstrated a consistent performance in the Michigan market, particularly within the Edible category. The brand maintained a steady rank of 13th in June, July, and September 2025, with a slight improvement to 12th place in August. This indicates a stable consumer base and a relatively competitive position in the Michigan edible market. The sales figures reflect a notable increase from July to August, suggesting a successful campaign or product launch during that period. However, the decline in September sales, although still within the top 15, could point to seasonal trends or increased competition.
Interestingly, the absence of Banned Cannabis Edible Co. from the top 30 in other states or categories might suggest an opportunity for expansion or a need to reassess their market strategy outside of Michigan. The consistent ranking in Michigan indicates a stronghold in that state, but the lack of presence elsewhere could be seen as a limitation in their overall market reach. This data highlights both the strengths and potential areas for growth for Banned Cannabis Edible Co., providing a snapshot of their current market positioning and future opportunities.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Banned Cannabis Edible Co. has maintained a relatively stable position, ranking consistently between 12th and 13th from June to September 2025. This steadiness in rank contrasts with the fluctuating positions of competitors like Dixie Elixirs, which saw a decline from 12th to 15th, and Play Cannabis, which dropped from 9th to 11th. Meanwhile, Cannalicious Labs improved its rank from 15th to 12th, overtaking Banned Cannabis Edible Co. in September. Despite these shifts, Banned Cannabis Edible Co.'s sales peaked in August, indicating a strong performance that month, although it faced a slight decline in September. This suggests that while Banned Cannabis Edible Co. remains a strong contender, it must strategize to capitalize on its peak performance periods and counteract the upward trends of competitors like Cannalicious Labs and Rocket (MI), which have shown significant sales growth.
Notable Products
In September 2025, Banned Cannabis Edible Co.'s top-performing product was Blueberry Cluster Gummies 4-Pack (200mg), maintaining its position as the leading product since July with sales reaching 9,474 units. Grape High Dose Gummies 4-Pack (200mg) made a significant leap to second place with 7,907 units sold, despite not having a recorded rank in August. Blueberry Gummy (200mg) held steady at third place, showing consistent performance over the months. Cherry Cluster Gummies 4-Pack (200mg) dropped from second place in July to fourth in September. Watermelon Lemonade Gummy (200mg) re-entered the rankings in September, securing the fifth spot with improved sales figures compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
