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Jun-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Banned Cannabis Edible Co. concentrated 98.41% of sales in Edible, where category sales grew 1.33% year over year and 2.40% month over month, while Beverage held 1.38% share with 25.24% YoY and 8.73% MoM growth. Concentrates remained a micro-share at 0.21% but accelerated 33.83% YoY and 84.22% MoM, alongside a -25.89% YoY drop in average price across the brand and a +1.59% YoY lift in total sales. The pattern implies that broad-based volume gains in Edible sustained the core while outsized percentage growth in small adjacencies created optionality without yet shifting the mix.
The stability in Edible share at 98.41% alongside a modest rank of 14 in Michigan Edible suggests a scale-first positioning where price elasticity (-25.89% YoY on average price) is being used to defend and nudge volume (+2.40% MoM in Edible). Meanwhile, Beverage’s 25.24% YoY growth and Concentrates’ 84.22% MoM surge indicate test-and-expand behavior that can hedge against single-category exposure, but their combined 1.59% share caps immediate impact. The implication is a value-led anchor in Edible with selective experimentation in higher-priced niches (Beverage at a $6.46 average price and Concentrates at $17.74) to probe margin recovery while maintaining throughput.
Competitive Landscape
Banned Cannabis Edible Co. sits at rank #14 in MI Edible in June 2026, down 1 place year over year from #13 and up 2 positions from #16 in March 2026, while its historical peak was #10 in July 2024; in contrast, Wyld held #1 both this year and last despite a -13.4% YoY sales change, and Good Tide slipped from #4 to #5 alongside a -16.2% YoY decline. The combination of a 1-rank YoY dip and a 2-rank rebound over the last quarter signals mid-pack volatility rather than structural share recovery, implying that without a clear differentiation against leaders holding #1–#3, the brand’s trajectory points to incremental, not breakout, movement.
Notable Products
Berry Melon Live Hash Rosin Gummies 5-Pack (200mg) posted the steepest decline at -11.2% month over month in June 2026 while holding rank 8, contrasted by Green Apple Nerd Gummies 4-Pack (200mg) jumping +33.4% to rank 2. Paradise Punch Nerdless Gummies 4-Pack (200mg) stayed at rank 1 with a modest +3.5% change, and Watermelon Nerdless Gummies 4-Pack (200mg) slipped -7.8% at rank 3, indicating momentum is consolidating in the top two slots. With four of the top ten anchored in the Nerdless Gummies family and Paradise Punch Nerdless Gummies (200mg) up +39.7% at rank 9, the mix indicates a skew toward classic 200mg gummy formats over premium rosin entries, pointing to a value-led push in Banned Cannabis Edible Co.'s lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
