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Nov-2025
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Overview
Market Insights Snapshot
NOBO's performance in the Colorado market has shown significant fluctuations, particularly in the Flower category. Starting from a rank of 41 in August 2025, NOBO made a notable leap to the 22nd position by October, before settling at 26 in November. This upward movement highlights a strengthening presence in the market, although the slight drop in November suggests potential volatility or increased competition. Despite this, the sales figures indicate a positive trajectory with a peak in October, reflecting consumer interest and a growing market share within the state.
In Michigan, NOBO's performance across categories presents a mixed picture. The Flower category has been a standout, with NOBO climbing from 39th place in August to 7th by November, showcasing a robust growth pattern and increased consumer preference. However, the Edible category saw a slight decline, moving from 8th in August to 11th in November, suggesting challenges in maintaining its earlier market position. The Pre-Roll category presents a more challenging scenario, as NOBO failed to make it into the top 30 in August, briefly improved in September and October, but fell back outside the top rankings in November. This indicates potential areas for strategic focus to enhance brand visibility and competitiveness in the state.
Competitive Landscape
In the competitive landscape of the Michigan flower category, NOBO has demonstrated a remarkable upward trajectory in brand ranking over the past few months. Starting from a rank of 39 in August 2025, NOBO has surged to the 7th position by November 2025, showcasing a consistent improvement in market presence. This upward movement is indicative of a strategic growth in sales, as evidenced by a significant increase in sales figures over the same period. In contrast, Glorious Cannabis Co. maintained a relatively stable ranking, fluctuating slightly but ending at the 8th position in November. Meanwhile, Goodlyfe Farms experienced a slight dip from 3rd to 5th place, suggesting a potential opportunity for NOBO to capitalize on shifting consumer preferences. Mischief held steady at the 6th rank, while Everyday Cannabis (MI) saw a minor decline, moving from 10th to 9th position. NOBO's impressive climb in rankings highlights its growing influence and suggests a promising trajectory in the competitive Michigan flower market.
Notable Products
In November 2025, the top-performing product for NOBO was the CBN/THC 1:2 Snoozberry Gummies 10-Pack, maintaining its rank at number 1 from October with sales of 16,929 units. The Cherry Gummies 200mg also showed strong performance, holding the second position, an improvement from its absence in October's top ranks. The Double Burger Pre-Roll emerged as a new entry in the rankings, securing the third position with notable sales figures. The THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack dropped from third to fourth place, indicating a slight decline in sales momentum. Watermelon Gummies 10-Pack consistently held its position at number 5 across the months, showing steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
