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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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NOBO is stocked at 97 licensed dispensaries across Colorado, Maine, and Michigan, 64 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Boulder, and Edgewater. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
NOBO concentrated 77.96% of October 2026 sales in Flower with 72.53% year-over-year growth but a 14.84% month-over-month decline, while Edible held 16.54% share with 13.81% YoY growth and 7.42% MoM expansion; Pre-Roll accounted for 5.31% share with an 18.37% YoY contraction but a 50.63% MoM rebound. The average price rose 9.74% YoY to $13.57, and Flower’s pricing at an average of 23.68 suggests mix-driven revenue support despite volume pressure. With rank 9 in Flower in Michigan, the mix shows a deliberate tilt toward higher-price-per-unit segments paired with tactical re-acceleration in Pre-Roll, implying NOBO is using Edible and Pre-Roll momentum to buffer Flower volatility while keeping category leadership anchored in Flower.
The combination of a 14.84% MoM pullback in Flower alongside a 50.63% MoM surge in Pre-Roll and a 7.42% MoM gain in Edible indicates a hedge against single-category swings, and the 72.53% YoY Flower lift paired with an 18.37% YoY Pre-Roll decline signals a barbell where premiumized Flower supports topline and Pre-Roll acts as a traffic driver. Holding 77.96% share in Flower while ranked 9 in Michigan points to depth in a crowded tier, and the 13.81% YoY expansion in Edible suggests incremental penetration that can moderate average price mix as needed. The pattern implies NOBO’s positioning leans on Flower scale for rank defense while selectively expanding Edible and opportunistic Pre-Roll to stabilize month-to-month performance and widen entry points without diluting the core.
Competitive Landscape
NOBO sits at rank #9 in MI Flower in October 2026, a 5-place YoY climb from #14, yet it fell 3 positions from #6 three months ago and is 5 spots below its peak of #4 in August 2026; meanwhile, Journey advanced from #7 YoY to #2 and High Minded held #1 while growing sales 23.4% YoY, indicating NOBO’s upward YoY trajectory is real but its quarter-to-date slippage against faster-climbing leaders signals momentum risk if recency trends persist.
Notable Products
In October 2026, NOBO's best seller, GG #4 (28g), brought in 6.9% of its sales, and its top 10 products brought in 42.1%. Products first sold in the last six months made up 20.6% of sales. Its prices ran 23.0% above the average for the same product type and pack size in the same states.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
