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Aug-2025
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Overview
Market Insights Snapshot
NOBO's performance in Colorado has shown some fluctuations, particularly in the Flower category. The brand has been oscillating in and out of the top 30, with rankings of 47, 36, 47, and 37 from May to August 2025. This inconsistency suggests a competitive market environment where NOBO is struggling to maintain a steady position. Despite these ranking challenges, the sales figures reveal a more positive trend, with a noticeable increase from May to June, followed by a slight dip and then a recovery in August. This pattern indicates that while NOBO may not consistently rank among the top brands, it is capable of achieving significant sales volumes under the right conditions.
In Michigan, NOBO has demonstrated stronger performance, particularly in the Edible category, where it has consistently ranked within the top 10. Despite minor fluctuations, the brand maintained a strong presence with rankings of 8, 9, 7, and 8 from May to August 2025. This consistency in the Edible category contrasts with its performance in the Flower category, where the brand saw a decline from a rank of 10 in May to 32 in August. The Pre-Roll category also presents an interesting case; NOBO showed significant improvement from May to July, moving from a rank of 78 to 43. However, it failed to maintain a top 30 position by August, highlighting an area for potential growth and focus. These insights suggest that while NOBO has established a strong foothold in certain categories, there is room for strategic improvements in others.
Competitive Landscape
In the Michigan edibles market, NOBO has experienced notable fluctuations in its ranking over the summer of 2025, indicating a dynamic competitive landscape. In May, NOBO held the 8th position, dropped to 9th in June, surged to 7th in July, and then settled back to 8th in August. This pattern reflects a competitive tussle with brands like Wana, which consistently maintained a position around 7th, and Monster Xtracts, which slightly dipped from 5th to 6th but remained a strong contender. Meanwhile, True North Collective and Detroit Edibles / Detroit Fudge Company showed more stability in their rankings, with True North Collective hovering around 8th and 9th, and Detroit Edibles fluctuating between 10th and 12th. NOBO's sales peak in July, which coincided with its highest rank, suggests a potential strategy or product launch that resonated well with consumers, although it faced challenges maintaining this momentum into August. This competitive analysis highlights the importance of strategic positioning and market responsiveness for NOBO to maintain and improve its standing in the Michigan edibles market.
Notable Products
In August 2025, Cherry Gummies 200mg claimed the top spot in NOBO's product lineup, moving up from its consistent second-place ranking in the preceding months, with notable sales of $24,485. The THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack, which had dominated the rankings from May through July, slipped to second place. Green Apple Gummies 10-Pack maintained its position at third place for the second consecutive month. Watermelon Gummies 10-Pack improved its ranking slightly, moving up from fifth place in July to fourth in August. A new entry, CBD/THC 1:1 Blackberry Lime Gummies 20-Pack, debuted at the fifth position, marking its presence in the rankings for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
