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Jan-2025
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Overview
Market Insights Snapshot
In the Colorado market, NOBO's presence in the Flower category has been inconsistent, with rankings dropping out of the top 30 by December 2024 and January 2025. This suggests a potential challenge in maintaining competitiveness or market share in this category. The absence of a top 30 ranking in the last two months indicates that the brand may need to reassess its strategy or product offerings to regain visibility and consumer interest in Colorado. Despite this, the Flower category remains a significant area for NOBO, and any strategic adjustments could potentially reverse this downtrend.
In contrast, NOBO's performance in Michigan presents a more stable picture. The brand maintains a steady presence in the Edible category, consistently ranking 9th from October 2024 through January 2025. This stability suggests a strong consumer base and effective market strategies in this segment. However, in the Vapor Pens category, NOBO's absence from the rankings in December and January highlights a potential area for growth or improvement. Meanwhile, the Flower category in Michigan shows some fluctuation, with NOBO slipping to 30th by January 2025, indicating a need for strategic focus to maintain its position in this competitive market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, NOBO has experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked at 26th in October, NOBO climbed to 21st in November, showcasing a brief period of sales growth. However, by January 2025, NOBO's rank slipped to 30th, indicating a decline in sales momentum. During this period, competitors such as Garcia Hand Picked and Franklin Fields demonstrated significant upward trends, with Garcia Hand Picked improving from 72nd in October to 33rd in January, and Franklin Fields ascending from 50th to 29th. Meanwhile, HOG Cannabis Co. made a remarkable leap from 53rd to 28th, reflecting a strong sales surge. These shifts highlight the dynamic nature of the market and suggest that NOBO may need to strategize effectively to regain its competitive edge amidst rising competition.
Notable Products
In January 2025, the top-performing product for NOBO was the THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack, maintaining its lead from December 2024. Cherry Gummies held the second position, showing a steady performance since November 2024. The Green Apple Gummies 10-Pack secured the third spot, experiencing a slight decline from its second position in November 2024. Watermelon Gummies 10-Pack improved its ranking to fourth place, having been fifth in November and December 2024. The CBD/THC 1:1 Blackberry Lime Gummies 20-Pack dropped to fifth, after holding a higher rank in the previous months, with January sales recorded at 10,222 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
