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Mar-2026
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Overview
Market Insights Snapshot
NOBO has demonstrated notable performance in various categories across different states, with significant movements particularly in Colorado and Michigan. In Colorado, NOBO's Flower category showed a remarkable rise from being outside the top 30 in December 2025 to reaching the 19th position by March 2026. This upward trend is underscored by a substantial increase in sales, which went from $191,327 in December to $426,335 in March. Such a leap signifies a strong market presence and growing consumer preference within the state.
In Michigan, NOBO's performance across categories presents a mixed yet promising picture. The Edible category saw a consistent climb, moving from 11th in December 2025 to a peak position of 6th in February 2026, before slightly dropping to 8th in March 2026. This indicates a strong foothold in the Edible market, supported by a sales boost from $687,799 in December to $748,378 in March. Conversely, the Pre-Roll and Vapor Pens categories did not make it into the top 30 in December, but they have since shown progress, although they remain outside the top 30 rankings in March. This suggests potential areas for growth and improvement in these segments as NOBO continues to expand its market reach.
Competitive Landscape
In the competitive landscape of the Michigan flower category, NOBO has experienced notable fluctuations in its ranking and sales performance. In January 2026, NOBO achieved a significant leap to the 5th position, a marked improvement from its 12th place in December 2025. This surge in rank coincided with a substantial increase in sales, positioning NOBO ahead of brands like Glorious Cannabis Co. and Muha Meds, which were ranked 26th and 15th respectively in January. However, NOBO's rank slipped back to 12th in both February and March 2026, indicating a potential challenge in maintaining its competitive edge. Meanwhile, Redemption and Loud Pax consistently held higher ranks, with Redemption maintaining a steady 8th place until March, when it dropped to 10th, and Loud Pax fluctuating slightly but remaining in the top 11. These dynamics suggest that while NOBO has the capability to climb the ranks, sustaining its position amidst strong competitors requires strategic efforts to capitalize on its peak performance periods.
Notable Products
In March 2026, the top-performing product from NOBO was the THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack (200mg THC, 100mg CBN) in the Edible category, which climbed to the first position with sales reaching 19,795. The Cherry Gummies (200mg), also an Edible, slipped to the second position, despite holding the top rank in previous months. Watermelon Gummies 10-Pack (200mg) maintained a steady presence, ranking third after previously being fourth in January 2026. Double Burger (3.5g) in the Flower category secured the fourth spot, showing a slight drop from its second-place ranking in January 2026. Lastly, Orion's Belt Gummy (200mg) landed in fifth position, marking its entry into the top ranks this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
