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Dec-2025
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Overview
Market Insights Snapshot
NOBO's performance in the Colorado flower category has shown a noticeable decline over the last few months of 2025. Starting at rank 28 in September, the brand slipped to rank 45 by December, indicating a significant drop in market presence. This downward trend is underscored by a decrease in sales from over $282,000 in September to approximately $153,898 in December. Such a drop suggests increased competition or potential shifts in consumer preference within the state, which may require strategic adjustments to regain market share.
In contrast, NOBO's performance in Michigan tells a more varied story across categories. In the edible category, NOBO maintained a consistent rank of 10 throughout the months, demonstrating stable sales performance with a notable increase in December. Meanwhile, in the flower category, NOBO improved its ranking from 15 in September to 9 by October and maintained this position through December, reflecting strong and growing consumer demand. However, the pre-roll category in Michigan presented challenges, as NOBO fell out of the top 30 by December after fluctuating rankings in previous months. This mixed performance across different product lines highlights the importance of targeted marketing strategies to leverage strengths and address weaknesses in specific categories.
Competitive Landscape
In the competitive landscape of the Michigan flower category, NOBO has maintained a steady position, consistently ranking 9th from October to December 2025. This stability in rank is noteworthy given the dynamic shifts among its competitors. For instance, Grown Rogue surged from 31st in September to 10th by December, indicating a significant upward trend, while Goldkine experienced a volatile trajectory, dropping to 38th in November before climbing to 11th in December. Meanwhile, Common Citizen held a consistent 8th place, slightly ahead of NOBO, but with relatively stable sales figures. Everyday Cannabis also demonstrated a notable rise, moving from 12th in November to 7th in December, surpassing NOBO. Despite these fluctuations, NOBO's consistent ranking suggests a solid market presence, but the brand may need to strategize to climb higher amidst the competitive advancements of its peers.
Notable Products
In December 2025, Cherry Gummies (200mg) emerged as the top-performing product for NOBO, climbing from the second position in November to the first, with notable sales reaching 21,404 units. Watermelon Gummies 10-Pack (200mg) also experienced a significant rise, moving up from a consistent fifth place in previous months to second place. THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack (200mg THC, 100mg CBN) maintained a strong presence, securing the third spot after dropping from first in September. Green Apple Gummies 10-Pack (200mg) re-entered the rankings at fourth place after being unranked in October and November. Pineapple Mango Citrus Gummies (200mg) debuted in the rankings at fifth place, marking a strong entry into the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
