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Sep-2025
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Overview
Market Insights Snapshot
In Colorado, NOBO's performance in the Flower category has shown a notable upward trajectory. Starting from a rank of 38 in June 2025, the brand improved to secure the 31st position by September 2025. This upward movement is indicative of a positive reception in the market, despite not being in the top 30 for much of the period. The increase in sales from $234,286 in June to $258,331 in September highlights a strengthening market presence. However, the brand's position outside the top 30 for most of the summer suggests room for growth and improvement in competitive positioning.
In Michigan, NOBO has demonstrated mixed results across different categories. In the Edible category, the brand maintained a strong position, consistently ranking within the top 10 throughout the summer. However, sales peaked in July and then tapered off by September. Contrastingly, the Flower category saw a significant fluctuation, with NOBO dropping to 36th place in August before rebounding to 13th by September. This volatility suggests a dynamic competitive landscape. Meanwhile, in the Pre-Roll category, NOBO's absence from the top 30 in August followed by a jump to 36th in September indicates potential for capturing more market share if the momentum continues.
Competitive Landscape
In the competitive landscape of Michigan's flower category, NOBO has experienced notable fluctuations in its market position over the past few months. Starting from a respectable 13th place in June 2025, NOBO saw a significant drop to 23rd in July and further down to 36th in August, before rebounding back to 13th in September. This volatility contrasts with competitors like Dog House, which maintained a steadier decline from 11th to 15th, and Glorious Cannabis Co., which also saw a downward trend but remained within the top 12. Meanwhile, Zones demonstrated more stability, consistently ranking between 9th and 11th, and Tru Smoke showed a remarkable rise from 60th to 14th. These dynamics suggest that while NOBO has the potential for strong sales recoveries, as evidenced by its September performance, it faces intense competition and market volatility, highlighting the need for strategic adjustments to maintain and improve its standing in the Michigan flower market.
Notable Products
In September 2025, NOBO's top-performing product was THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack from the Edible category, maintaining its first-place rank from August with sales reaching 26,165 units. Cherry Gummies, also an Edible, slipped to second place after leading in August. Energy Orange Cream High Dose Gummies climbed back into the rankings, securing third place with a notable sales figure of 13,076 units, despite not ranking in August. Green Apple Gummies remained consistent, holding fourth place for the second consecutive month. Watermelon Gummies experienced a decline in sales, maintaining its fifth-place rank from August but with reduced sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
