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Feb-2026
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Overview
Market Insights Snapshot
NOBO's performance in the Colorado market, particularly in the Flower category, has shown some fluctuation over the months. Starting from a rank of 32 in November 2025, NOBO saw a dip to 37 in December, but impressively climbed to the 18th position by January 2026 before slightly dropping to 25 in February. This movement indicates a significant rebound in January, suggesting a renewed consumer interest or a strategic adjustment that proved beneficial. However, the inability to maintain a top 20 position consistently could be an area of focus for future improvement.
In Michigan, NOBO's performance across various categories reveals both strengths and areas for growth. The Edible category has been a stronghold, maintaining a steady improvement from an 11th position in November and December 2025 to a commendable 6th place by February 2026. In the Flower category, NOBO experienced an impressive surge to the 4th position in January 2026, though it fell back to 8th in February, which still indicates a strong presence. On the other hand, the Pre-Roll category saw NOBO dropping out of the top 30 in December but managing to re-enter at 46 in January and then slipping to 80 in February, highlighting a volatile performance. Additionally, their entry into the top 30 for Vapor Pens in January 2026, achieving 51st and then improving to 35th by February, suggests a growing footprint in this segment.
Competitive Landscape
In the competitive landscape of the Michigan flower category, NOBO has shown a dynamic shift in rankings over the recent months, reflecting a volatile market position. Starting from a rank of 9th in November 2025, NOBO experienced a dip to 10th in December, only to surge to an impressive 4th place in January 2026, before settling at 8th in February. This fluctuation suggests a responsive strategy to market demands or potential seasonal influences. In contrast, competitors like Pro Gro maintained a more stable presence, consistently ranking in the top 6, albeit with a slight decline from 4th to 6th. Meanwhile, Common Citizen held steady in the top 7, indicating robust sales performance. The data highlights NOBO's potential for rapid improvement, yet also underscores the competitive pressure from established brands such as Grown Rogue and Grip, which have shown consistent sales figures, albeit at lower ranks. For NOBO, maintaining the momentum seen in January could be crucial for sustaining higher sales and rankings in the competitive Michigan flower market.
Notable Products
In February 2026, Cherry Gummies (200mg) emerged as the top-performing product for NOBO, maintaining its leading position from December 2025, with notable sales of 17,765 units. Orion's Belt Gummy (200mg) made a strong debut at the second position, indicating a successful product launch or increased market presence. THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack (200mg THC, 100mg CBN) held steady in third place, mirroring its rank from December 2025. CBN/THC 1:2 Snoozberry Gummies 10-Pack (100mg CBN, 200mg THC) reappeared in the rankings at fourth, showing a drop from its previous top rank in November 2025. Green Apple Gummies 10-Pack (200mg) rounded out the top five, slipping one spot from January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
