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Oct-2025
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Overview
Market Insights Snapshot
NOBO has demonstrated a notable upward trajectory in the Colorado flower category, climbing from a rank of 46 in July 2025 to 21 by October 2025. This significant improvement indicates a growing consumer preference for their flower products, with sales increasing steadily over the months. In contrast, NOBO's performance in the Michigan edible category has seen a slight decline, moving from 8th place in July and August to 12th place by October. This downward trend could suggest a shift in consumer tastes or increased competition within the edible market in Michigan.
In Michigan, NOBO's flower category has seen a remarkable resurgence, moving from rank 39 in August to 8 in October, showcasing a strong recovery and increasing market presence. However, their performance in the pre-roll category has been inconsistent, with a rank of 51 in July and a return to the rankings at 37 in October after being absent in August. This fluctuation might suggest challenges in maintaining a steady market position in the pre-roll segment. Observing these shifts provides valuable insights into NOBO's strategic areas of growth and potential challenges across different product categories and states.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, NOBO has shown a remarkable upward trajectory in its ranking over the past few months. Starting from a rank of 23 in July 2025, NOBO has climbed to the 8th position by October 2025, indicating a significant improvement in its market presence. This rise is particularly notable when compared to competitors like OG Farms, which fluctuated between the 9th and 15th ranks, and Redemption, which saw a drop from the 6th to the 9th rank. Meanwhile, Common Citizen and Mischief have maintained relatively stable positions, with Mischief consistently outperforming NOBO in sales. Despite this, NOBO's rapid ascent suggests a growing consumer preference and effective marketing strategies, positioning it as a formidable contender in the Michigan Flower market.
Notable Products
In October 2025, the top-performing product for NOBO was Energy Orange Cream High Dose Gummies 10-Pack (200mg), which climbed from third place in September to first, with sales of 14,240 units. The THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack maintained a strong performance, ranking second, despite a drop from the top position held in July and September. The CBD/THC 1:1 Blackberry Lime Gummies 20-Pack showed significant improvement, rising to third place from being unranked in September. Watermelon Gummies 10-Pack consistently held the fourth position, while Green Apple Gummies 10-Pack dropped from fourth to fifth. These rankings highlight a dynamic shift in consumer preferences, with notable fluctuations in the top positions over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
