NOBO

Data Snapshot: May 04, 2024
NOBO Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

66

Product Count

SKUs

NOBO

Overview

NOBO is a renowned, award-winning, and vertically integrated cannabis company committed to delivering superior quality cannabis products. This organization micromanages every production phase to guarantee excellence, with a commitment evidenced in everything from their grower, processor and retailer roles to pioneering sustainable industry assets. Earning acclaim for their THC and budget-friendly products, NOBO is a transformative player in the cannabis industry, changing perceptions and shaking the sector up with a dedicated focus on delivering the best patient and customer experience.
Markets

NOBO Locations

Product Trends

NOBO Categories

NOBO Sales

Market Insights Snapshot

NOBO Historical Sales by Category

In Colorado, NOBO's presence within the Flower category showcases a significant entry with a rank of 67 in April 2024, indicating a late but noteworthy entrance into this highly competitive market. This move is particularly interesting as it marks NOBO's introduction to the Colorado market, a state known for its mature cannabis industry. The sales figure for April, standing at $59,169, while being the only reported sales data, suggests a solid start for NOBO, hinting at potential growth and expansion opportunities within the state's cannabis market. However, the absence of ranking in the preceding months underscores the brand's recent entry and the challenges it faces in establishing a foothold among Colorado's top 30 Flower brands.

Conversely, in Michigan, NOBO has demonstrated a more established presence across multiple categories, including Edibles, Flower, Pre-Rolls, and Vapor Pens. Notably, in the Edibles category, NOBO maintained a consistent position within the top 20 from January to April 2024, peaking at rank 14 in April with sales reaching $524,681, indicating strong consumer preference and brand loyalty in this segment. The Flower category, however, presents a mixed picture; starting strong at rank 10 in January, NOBO experienced fluctuations and ultimately fell to rank 33 by April, a significant drop that suggests challenges in maintaining market share amidst stiff competition. The Pre-Roll and Vapor Pens categories also saw variable performance, with rankings indicating a struggle to consistently capture consumer interest, highlighted by the Vapor Pens category's sharp decline to rank 65 in April. These movements across categories and months illustrate NOBO's dynamic performance in Michigan, showcasing areas of strength in Edibles, while also highlighting the challenges faced in other categories, particularly in sustaining its competitive position in the Flower and Vapor Pens markets.

Apr-2024 Rank
Flower
Edible
Pre-Roll
Vapor Pens
67
33
14
65
NOBO

Competitive Landscape

In the competitive landscape of the Michigan cannabis flower market, NOBO has experienced a notable fluctuation in its ranking and sales over the recent months. Starting strong in January 2024 as the 10th top brand, NOBO saw a slight decline in rank to 16th in February, before slightly improving to 15th in March, and then experiencing a significant drop to 33rd in April. This trajectory indicates a challenging period for NOBO, especially when considering the performance of its competitors. For instance, High Life Farms showed a remarkable improvement, moving from 38th in January to 19th in March, before slightly falling back to 31st in April. Similarly, The Limit made an impressive entrance directly into the 29th spot in March and improved further to 32nd in April, despite not being ranked in the earlier months. On the other hand, brands like Redbud Roots and Traphouse Cannabis Co. also experienced fluctuations but remained in a lower ranking compared to NOBO in the early months, indicating a competitive but volatile market. This dynamic suggests that while NOBO has faced challenges, the brand's initial higher rankings and sales demonstrate a strong market presence that could be leveraged with targeted strategies to regain and improve its market position amidst fluctuating competitor performances.

NOBO market ranking for MI Flower

NOBO

Notable Products

In April 2024, NOBO's top-performing product was the THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack (200mg THC, 100mg CBN) within the Edible category, maintaining its number one rank from the previous month with sales reaching 16,635. Following closely, Watermelon Gummies 10-Pack (200mg) also in the Edible category, secured the second position, experiencing a slight rank improvement from March. Green Apple Gummies 10-Pack (200mg) achieved third place, marking its rise in the rankings after not being listed in March. The Cherry Gummies (200mg) held the fourth position, demonstrating consistency in its performance by maintaining its rank from the previous month. Lastly, Mimosa (1g) from the Flower category made its first appearance in the top five for April, indicating a diversification in the top-selling products for NOBO.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack (200mg THC, 100mg CBN)
Edible
>5
>5
1
1
Watermelon Gummies 10-Pack (200mg)
Edible
5
1
2
2
Green Apple Gummies 10-Pack (200mg)
Edible
>5
2
>5
3
Cherry Gummies (200mg)
Edible
>5
3
3
4
Mimosa (1g)
Flower
>5
>5
>5
5
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