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Jul-2025
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Overview
Market Insights Snapshot
NOBO has shown varied performance across different categories and states, with some noteworthy movements in rankings. In Colorado, their Flower category has experienced a fluctuating trajectory. Starting from a rank of 46 in April 2025, they improved to 39 by June, only to see a significant drop to 59 in July. This decline corresponds with a decrease in sales from June to July, indicating potential challenges in maintaining market presence in this category. The absence of NOBO in the top 30 brands in the Colorado Flower category during this period suggests a need for strategic adjustments to regain competitive positioning.
In contrast, NOBO's performance in Michigan presents a more positive outlook, particularly in the Edible category. They have consistently ranked within the top 11, with a notable rise to the 7th position by July 2025. This upward trend is accompanied by a steady increase in sales, demonstrating strong consumer demand and effective market penetration. Meanwhile, in Michigan's Pre-Roll category, NOBO has shown remarkable progress, climbing from a rank outside the top 30 in April to 41 by July. This upward movement reflects a growing presence and potential in the Pre-Roll market, suggesting that NOBO's strategies in Michigan are yielding favorable results.
Competitive Landscape
In the competitive landscape of Michigan's flower category, NOBO experienced notable fluctuations in its ranking and sales from April to July 2025. Initially ranked 12th in April, NOBO climbed to the 9th position by June, showcasing a strong upward momentum. However, by July, NOBO's rank dropped to 14th, indicating a potential challenge in maintaining its competitive edge. In contrast, Dog House showed consistent improvement, moving from 15th to 13th place, while High Supply / Supply demonstrated volatility, with rankings fluctuating between 22nd and 16th. Meanwhile, Goldkine and Dubs & Dimes both improved their standings, with Goldkine rising to 15th and Dubs & Dimes reaching 12th by July. These movements suggest a dynamic market where NOBO must strategize to regain its earlier momentum and counteract the competitive advancements of its rivals.
Notable Products
In July 2025, NOBO's top-performing product was the THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack, maintaining its number one rank for four consecutive months with sales reaching 31,557. Cherry Gummies held steady in second place, consistently following the leader. Green Apple Gummies climbed to third place, showing an improvement from its fifth place in May and fourth in June. Energy Orange Cream High Dose Gummies dropped to fourth place, having been third in June. Watermelon Gummies debuted in the rankings in June at fifth place and maintained this position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
