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Apr-2025
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Overview
Market Insights Snapshot
NOBO's performance in the Colorado market, specifically in the Flower category, has shown some fluctuations over the first few months of 2025. Notably, the brand did not rank in the top 30 in January, indicating a challenging start to the year. However, by February, NOBO managed to climb to the 56th position, then improved further to the 47th spot in March, before slipping slightly to 52nd in April. This movement suggests a volatile yet responsive market presence, with the brand experiencing a notable increase in sales in February, followed by a decrease in subsequent months. This pattern highlights the competitive nature of the Flower category in Colorado, where maintaining a consistent top-30 presence is a significant achievement.
In contrast, NOBO's performance in Michigan has been more stable and promising, particularly in the Edible and Flower categories. In the Edible category, NOBO consistently maintained a top-12 position from January through April, showcasing a solid market foothold. Sales figures in this category also indicate a steady upward trend, with April showing the highest sales. Meanwhile, in the Flower category, NOBO's rank improved dramatically from 71st in February to 12th by April, reflecting a successful strategic or operational shift. This rapid ascent in the Flower category suggests an effective adaptation to market demands or consumer preferences, positioning NOBO as a brand to watch in Michigan's competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, NOBO has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 46 in January 2025, NOBO has climbed to an impressive 12th position by April 2025. This significant improvement in rank is indicative of a robust growth in sales, which have more than doubled during this period. In contrast, competitors like Goodlyfe Farms and The Limit have experienced a slight decline in their rankings, moving from the top 10 to the 11th and 13th positions respectively by April. Meanwhile, Simply Herb and Everyday Cannabis (MI) have maintained relatively stable positions, with Simply Herb advancing to the 10th spot. NOBO's aggressive climb suggests a strategic capture of market share, potentially driven by competitive pricing, enhanced product offerings, or effective marketing strategies, setting a positive outlook for continued growth in the Michigan market.
Notable Products
In April 2025, the top-performing product for NOBO was the THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack in the Edible category, maintaining its consistent rank of 1 since January, with notable sales of 26,283 units. Cherry Gummies also held steady in the second position across all months, showcasing a stable demand. The Martian Melon Gummy debuted at rank 3, indicating a strong market entry. Green Apple Gummies experienced a slight drop, moving from rank 3 to 4, while Energy Orange Cream High Dose Gummies entered the list at rank 5 for the first time. These shifts highlight a dynamic market with new entries and slight adjustments among existing products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
