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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, NOBO concentrated 81.20% of sales in Flower, where year-over-year growth reached 99.98% and month-over-month rose 17.96%, while Edible held 15.30% share with a -12.21% year-over-year change and a 0.85% month-over-month uptick; meanwhile, Pre-Roll accounted for 3.20% with a 56.88% year-over-year increase but a -19.92% month-over-month decline. Concentrates remained marginal at 0.30% share with an 11.98% month-over-month rise and no comparable year-over-year datapoint, and overall brand sales advanced 65.73% year-over-year alongside a 34.45% lift in average price, implying that May 2026 gains came from a higher-priced Flower mix and sustained pricing rather than broad-based category expansion.
With Flower at 81.20% share and ranked 8th in Michigan Flower, the 17.96% month-over-month and 99.98% year-over-year Flower growth signals a deliberate tilt toward higher ticket items as Edible contracted -12.21% year-over-year and Pre-Roll slipped -19.92% month-over-month. The combination of a 34.45% average price increase and a 56.88% year-over-year rise in Pre-Roll against a small 3.20% share suggests selective premiumization rather than volume-led diversification, implying that NOBO’s positioning in May 2026 prioritized depth in core Flower at the expense of breadth, with Edible stabilization at 0.85% month-over-month serving as a hedge rather than a growth engine.
Competitive Landscape
NOBO is currently ranked #8 in MI Flower in May 2026, an improvement of 7 positions from #15 in May 2025, while its 3-month rank of #14 versus a peak of #6 in January 2026 indicates recent gains have not yet matched its earlier high. Against peers, High Minded held #1 year over year with a -14.45% sales change, and Goodlyfe Farms moved from #7 to #2 with a 66.23% YoY sales increase; meanwhile, Grown Rogue rose from #29 to #5 on 245.91% YoY growth, suggesting share is consolidating among faster risers directly above NOBO. The pattern implies NOBO’s rank trajectory—up 7 places YoY but still 2 spots below its January 2026 peak—positions it at risk of being boxed in unless it converts recent momentum into sustained month-over-month share capture.
Notable Products
Watermelon Gummies 10-Pack (200mg) posted the largest month-over-month lift at 78.2% while jumping to rank 3, and CBN/THC 1:2 Snoozberry Gummies 10-Pack (100mg CBN, 200mg THC) climbed 64.8% to rank 1. In contrast, Green Apple Gummies 10-Pack (200mg) fell 15.9% at rank 6 and Alien Smoothie Gummy (200mg) declined 31.8% at rank 7. With six of the top ten coming from Edibles while the highest-dollar Flower item Bubblegum Marker (28g) sits at rank 10 with $238,151, the mix points to Edibles taking priority in shopper demand over higher-ticket Flower in May 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
