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Dec-2024
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Overview
Market Insights Snapshot
Battle River Bud has shown varied performance across different categories and regions. In Alberta, the brand has struggled to break into the top 30 for both the Flower and Pre-Roll categories, with rankings hovering in the 60s and 80s. This indicates a competitive market where Battle River Bud is trying to establish a stronger presence. Notably, the Flower category saw a significant drop from 63rd in November to 81st in December, suggesting potential challenges in market penetration or consumer preferences. In contrast, the Pre-Roll category has shown a slight improvement, moving from 87th in September to 83rd by December, which might suggest a slow but steady increase in consumer interest or distribution efforts.
In Saskatchewan, Battle River Bud has had more success, particularly in the Flower category, where it consistently ranked within the top 30, peaking at 21st in December. This upward trend could be attributed to effective marketing strategies or a favorable consumer base in the region. However, the Pre-Roll category tells a different story, with rankings consistently outside the top 30, and even a slight decline from 33rd in September to 36th in December. This suggests that while the brand is gaining traction in Flower, it might need to reassess its strategy for Pre-Rolls to improve its standing. Overall, the performance across these provinces highlights the brand's varying levels of success and areas for potential growth.
Competitive Landscape
In the competitive landscape of the flower category in Saskatchewan, Battle River Bud has shown a notable improvement in its ranking from September to December 2024, moving from 27th to 21st place. This upward trend suggests a positive reception in the market, potentially driven by strategic marketing or product adjustments. In contrast, Twd. and Pure Laine have maintained relatively stable positions, with Twd. fluctuating between 17th and 22nd, and Pure Laine consistently hovering around the 20th mark. Meanwhile, Muskoka Grown experienced a drop out of the top 20 in November, indicating potential volatility or challenges in maintaining market share. Western Cannabis also saw a significant drop in December, falling to 26th place, which could signal opportunities for Battle River Bud to capitalize on shifting consumer preferences. Overall, Battle River Bud's rise in rank amidst these fluctuations suggests a strengthening position in the Saskatchewan flower market.
Notable Products
In December 2024, the top-performing product for Battle River Bud was the Ugly GRRlfriend Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one position from November. The Ugly GRRlfriend Pre-Roll 5-Pack (2.5g) held steady at the second position with sales of 951 units. Fossil Fuel Pre-Roll (0.5g) remained at the third rank, showing consistent performance since November. The Ugly GRRlfriend Pre-Roll (0.5g) maintained its fourth position, while the Fossil Fuel Pre-Roll 3-Pack (1.5g) re-entered the top five, climbing to fifth place after not being ranked in the previous months. This month saw a continuation of strong performances from the Pre-Roll category, with minimal changes in rankings compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
