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Sep-2024
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Overview
Market Insights Snapshot
Tantalus Labs has shown a noteworthy progression in the Alberta market, particularly in the Concentrates category. The brand achieved a significant climb from not being in the top 30 in June 2024 to reaching the 13th position by September 2024. This ascent suggests a growing consumer preference for their products, as evidenced by the sales increase from $43,733 in June to $89,695 by September. In contrast, their performance in the Pre-Roll category in Alberta has been less favorable, with rankings slipping from 53rd in June to 72nd in September, indicating potential challenges in maintaining consumer interest in this segment.
In British Columbia, Tantalus Labs has maintained a relatively stable presence in the Flower category, with rankings fluctuating slightly but consistently staying within the top 50. This stability reflects a steady consumer base, though there was a slight dip in sales from August to September. Meanwhile, their entry into the Ontario market with Pre-Rolls, debuting at the 90th position in September, indicates room for growth but also highlights the competitive nature of this category. The absence of Tantalus Labs in the top 30 for several months prior in Ontario underscores the challenges they face in breaking into this new market.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Tantalus Labs has shown significant improvement in its market position over the past few months. Starting from a rank of 32 in June 2024, Tantalus Labs made a notable leap to rank 13 by July, maintaining a strong presence with ranks of 20 and 18 in August and September, respectively. This upward trend in rank is indicative of a robust increase in sales, particularly from July onwards, where sales figures nearly doubled compared to June. In comparison, 1964 Supply Co and Tweed have also shown fluctuations in rank, with Tweed achieving a higher rank of 16 in September, suggesting competitive pressure. Meanwhile, Freedom Cannabis experienced a decline in rank from 14 in August to 19 in September, despite a strong sales performance in August. Versus maintained a relatively stable presence, though its rank slipped to 17 in September. Overall, Tantalus Labs' consistent improvement in rank amidst these competitive dynamics highlights its growing influence and potential for increased market share in Alberta's flower category.
Notable Products
In September 2024, Tantalus Labs' top-performing product was the Pacific OG Pre-Roll 3-Pack (1.5g), maintaining its number one rank consistently from June through September, with sales figures reaching 4402 units. The More Cowbell Pre-Roll 3-Pack (1.5g) also held its position at second place throughout these months, showing a steady increase in sales to 3655 units in September. The Horchata Ultra Max Diamond Infused Pre-Roll (1g) remained in third place, although sales slightly decreased to 2555 units. Rotating Sativa (7g) consistently ranked fourth since July, with sales gradually increasing to 1964 units. Notably, the Mai Tai x Zero Gravity Pre-Roll (1g) entered the rankings in September at fifth place, indicating a new entry in the top-performing products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
