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Dec-2024
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Overview
Market Insights Snapshot
In Alberta, Tantalus Labs has shown varied performance across different cannabis categories. Notably, their presence in the Concentrates category has remained relatively stable, with a slight decline from 11th to 17th place from September to December 2024. This suggests a potential challenge in maintaining a competitive edge in this category. Meanwhile, in the Flower category, they saw a significant drop from 12th to 38th place, indicating a loss of market traction towards the end of the year. Interestingly, their performance in Pre-Rolls improved, climbing from 78th in September to 57th in December, suggesting a growing consumer interest or improved distribution strategies in this category. Their Vapor Pens, however, were not ranked in November and December, indicating they fell out of the top 30, which could be a concern for the brand's presence in this segment.
In British Columbia, Tantalus Labs has experienced some positive movements, particularly in the Flower category, where they improved their ranking from 40th in November to 30th in December. This upward trend suggests a possible increase in consumer preference or successful marketing efforts in the region. The Pre-Roll category also saw an improvement, moving from 53rd in November to 45th in December, which might indicate a strengthening market position. In contrast, in Ontario, Tantalus Labs faced challenges as they were unable to maintain a top 30 position in the Pre-Roll category by December, highlighting a potential area for strategic reassessment. These movements across categories and provinces reflect the dynamic nature of the cannabis market and underscore the importance of agility and adaptation for brands like Tantalus Labs.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Tantalus Labs has shown a fluctuating performance in the latter part of 2024. While the brand improved its rank from 36th in September to 30th in December, it faced stiff competition from brands like FIGR and Color Cannabis. Notably, FIGR experienced a significant drop in rank from 19th in September to 28th in December, which may have provided an opportunity for Tantalus Labs to capture some market share. Meanwhile, Color Cannabis maintained a relatively stable position, ranking consistently in the mid-20s, which suggests a steady consumer base. Jonny Chronic entered the top 20 only in December, indicating a late surge in sales, while LowKey showed a consistent upward trend, closing the year just ahead of Tantalus Labs. These dynamics highlight the competitive pressures Tantalus Labs faces, emphasizing the need for strategic marketing and product differentiation to enhance its standing and sales in this vibrant market.
Notable Products
In December 2024, Tantalus Labs' Pacific OG Pre-Roll 3-Pack (1.5g) reclaimed its top position in the rankings, achieving the highest sales figure of 4486 units. More Cowbell Pre-Roll 3-Pack (1.5g) maintained its consistent second-place ranking from the previous months, while Mai Tai x Zero Gravity Pre-Roll (1g) held steady at third. The Horchata Ultra Max Diamond Infused Pre-Roll (1g), which was the top product in November, fell to fourth place. The Pacific OG Pre-Roll (1g) remained in fifth place, showing a sales increase from November. This month saw a notable resurgence in sales for the leading products, particularly for Pacific OG Pre-Roll 3-Pack (1.5g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
