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Mar-2025
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Overview
Market Insights Snapshot
Color Cannabis has shown varied performance across different provinces and product categories. In Alberta, the brand's presence in the Flower category was absent from the top 30 rankings from January to March 2025, indicating a potential area for growth or a competitive challenge. Conversely, their Pre-Roll category maintained a steady presence, holding ranks between 77 and 82 over the same period. This consistent ranking within the top 100 suggests a stable but niche market position in Alberta's Pre-Roll segment, despite not breaking into the top 30.
In British Columbia, Color Cannabis demonstrated stronger performance, particularly in the Pre-Roll category, where it maintained a top 10 position throughout the first quarter of 2025. This consistent high ranking is indicative of a well-received product line in this region. Meanwhile, in Ontario, the brand's presence in the Flower category slipped slightly, with rankings moving from 37 to 44 from December 2024 to March 2025. This downward trend might suggest increasing competition or changing consumer preferences in Ontario's Flower market. The Pre-Roll category in Ontario also saw a decline in rankings, moving from 22 to 37, which could reflect a similar competitive pressure or market dynamics.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Color Cannabis has experienced a notable decline in its rank from December 2024 to March 2025, dropping from 5th to 9th position. This downward trend in rank is accompanied by fluctuating sales figures, with a significant dip in February 2025. Meanwhile, competitors such as Pistol and Paris have shown resilience, maintaining a relatively stable rank and even surpassing Color Cannabis in March 2025. Additionally, Dab Bods and 1964 Supply Co have demonstrated competitive sales performance, with Dab Bods overtaking Color Cannabis in March 2025. This competitive pressure suggests that Color Cannabis may need to reassess its market strategies to regain its footing and improve its sales trajectory in the coming months.
Notable Products
In March 2025, Mango Haze Pre-Roll 10-Pack (3.5g) maintained its position as the top-selling product for Color Cannabis, with sales reaching 11,136 units. Space Cake Pre-Roll 10-Pack (3.5g) held steady at the second rank, mirroring its performance from previous months. Ghost Train Haze Pre-Roll 10-Pack (3.5g) also remained consistent in the third position, indicating a stable demand. Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) continued its hold on the fourth rank, showing no change from February. The Mango Haze Pre-Roll 2-Pack (0.7g) climbed to the fifth position, demonstrating a slight increase in popularity compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
