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Dec-2025
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Overview
Market Insights Snapshot
Color Cannabis has shown varied performance across different categories and provinces in recent months. In Alberta, the brand's Flower category experienced a slight improvement in rankings from 72nd in September to 69th in December, indicating a positive trend despite not breaking into the top 30. Meanwhile, their Pre-Roll category in Alberta demonstrated some fluctuations, peaking at 88th in November before settling at 93rd in December. This suggests a dynamic market presence but highlights the challenge of maintaining a top-tier position. In British Columbia, Color Cannabis's Flower category saw a notable improvement, jumping from 65th in November to 47th in December, a significant movement that suggests growing consumer interest or effective market strategies.
In Ontario, the performance of Color Cannabis in the Flower category has been more mixed. Rankings fell from 47th in September to 71st in November but recovered to 60th in December, indicating potential volatility or shifts in consumer preferences. On the other hand, their Pre-Roll category has shown a more consistent upward trend, moving from 52nd in September to 46th in December, suggesting a strengthening market position. The Pre-Roll category in British Columbia also maintained a strong presence, holding steady at 18th place in both November and December, which could indicate sustained consumer demand. These movements across the provinces and categories reflect the dynamic nature of the cannabis market and the competitive landscape that Color Cannabis navigates.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Color Cannabis has experienced notable fluctuations in its ranking and sales performance. In September 2025, Color Cannabis held the 14th position, but by October, it dropped significantly to 28th, indicating a potential challenge in maintaining its market presence. However, it rebounded to 18th place in November and maintained this position in December. This recovery suggests a resilience in its market strategy or consumer preference. In contrast, BC Doobies consistently outperformed Color Cannabis, ranking as high as 4th in October before settling at 17th in December, demonstrating a strong market presence. Meanwhile, Terra Labs showed a remarkable rise from 37th in September to 7th in October, surpassing Color Cannabis and maintaining a higher rank through December. The dynamic shifts in rankings highlight the competitive pressures Color Cannabis faces, particularly from brands like BC Doobies and Terra Labs, which have shown stronger or more consistent performance in the Pre-Roll category in British Columbia.
Notable Products
In December 2025, Mango Haze Pre-Roll 10-Pack (3.5g) continued to dominate as the top-selling product from Color Cannabis, maintaining its number one rank with sales of 12,521 units. Ghost Train Haze Pre-Roll 10-Pack (3.5g) rose to the second position, showing a significant improvement from its fourth place in November. Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) held steady at third place, indicating consistent popularity. Mango Haze Pre-Roll 2-Pack (0.7g) experienced a drop in rank from second to fourth, despite its strong performance in previous months. Space Cake Pre-Roll 10-Pack (3.5g) remained stable at fifth place, following a rise from the fifth position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
