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Sep-2025
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Overview
Market Insights Snapshot
Color Cannabis has shown varying performance across different categories and provinces in recent months. In Alberta, the brand's Flower category saw an improvement in ranking from 83rd in June to 69th by September, indicating a positive trend in consumer preference or market penetration. However, the Pre-Roll category experienced fluctuations, with the brand not ranking in the top 30 in August, but recovering to 86th place by September. This inconsistency might suggest challenges in maintaining a steady market presence in Alberta's Pre-Roll segment, despite a notable recovery in sales figures during this period.
In British Columbia, Color Cannabis maintained a strong position in the Pre-Roll category, consistently ranking within the top 20 brands, with a slight dip but stable ranking from 12th in July to 13th in September. This stability indicates a solid consumer base and competitive edge in the Pre-Roll market. Conversely, the Flower category in British Columbia saw a decline from 26th in July to 38th in September, suggesting potential competitive pressures or shifts in consumer preferences. Meanwhile, in Ontario, both the Flower and Pre-Roll categories experienced a downward trend, with rankings falling out of the top 30 by September. This could indicate a need for strategic adjustments to regain market traction in Ontario's competitive cannabis landscape.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Color Cannabis has shown a notable improvement in its market position over the summer months of 2025. Starting from a rank of 16th in June, Color Cannabis climbed to 12th in July, maintaining a stable position at 13th in both August and September. This upward trend in rank is indicative of a positive reception and increasing consumer preference, especially when compared to competitors such as Redecan and Castle Rock Farms, both of which fluctuated between 14th and 16th positions during the same period. Notably, Claybourne Co. and Dab Bods have consistently ranked higher, although their sales figures have shown a downward trend, suggesting potential vulnerabilities that Color Cannabis could capitalize on. The consistent ranking improvement for Color Cannabis, coupled with stable sales figures, positions it as a brand to watch in the Pre-Roll market in British Columbia.
Notable Products
In September 2025, the top-performing product for Color Cannabis was the Mango Haze Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its consistent rank of 1 since June 2025, with impressive sales of 15,142 units. The Mango Haze Pre-Roll 2-Pack (0.7g) held steady at rank 2, showing a slight decline in sales from August. Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) remained in third place, albeit with a decrease in sales compared to previous months. Space Cake Pre-Roll 10-Pack (3.5g) retained its fourth position, experiencing a downward trend in sales since July. Ghost Train Haze Pre-Roll 10-Pack (3.5g) maintained its fifth place ranking, with sales figures dropping from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
