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Oct-2025
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Overview
Market Insights Snapshot
Color Cannabis has shown varied performance across different categories and provinces. In the Flower category, the brand has not been able to secure a spot in the top 30 in Alberta from July to October 2025, indicating a challenging market presence in this province. Meanwhile, in British Columbia, Color Cannabis experienced a downward trend, dropping from the 26th position in July to 53rd by October, suggesting a significant decline in market share. In Ontario, the trend was similar, with the brand slipping from 35th to 56th place over the same period. This decline across provinces in the Flower category may point to increased competition or shifting consumer preferences.
In the Pre-Roll category, the performance of Color Cannabis also varied. In Alberta, the brand showed improvement, moving from the 95th position in July to 85th in October, indicating a positive trend despite not being in the top 30. In British Columbia, the brand maintained a stronger presence, although it did experience a dip, moving from 14th to 24th place. Ontario's Pre-Roll market reflected a more stable performance, with Color Cannabis holding steady at 51st place in September and October. This stability in Ontario may suggest a loyal customer base or effective market strategies that could be capitalized on further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Color Cannabis has experienced a notable decline in its market position, dropping from 14th place in July and August 2025 to 24th by October 2025. This downward trend is reflective of a broader challenge faced by the brand as it contends with strong competition. For instance, Thumbs Up Brand maintained a robust presence in the top 3 ranks until October, when it too saw a steep decline to 22nd, indicating potential market shifts or seasonal factors affecting sales. Meanwhile, Good Supply also experienced a significant drop from 8th to 23rd in October, suggesting a competitive shake-up in the market. Despite these fluctuations, Color Cannabis's sales figures remained relatively stable until October, when they experienced a sharp decline, paralleling the rank drop. This suggests that while Color Cannabis is facing stiff competition, particularly from brands like Dab Bods and Happy Hour, which entered the top 25 in October, there may be opportunities for strategic adjustments to regain market share.
Notable Products
In October 2025, the top-performing product for Color Cannabis was the Mango Haze Pre-Roll 10-Pack (3.5g), maintaining its number one rank from previous months despite a decrease in sales to 11,622 units. The Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) improved its ranking from third to second place, continuing its strong performance. The Mango Haze Pre-Roll 2-Pack (0.7g) slipped from second to third place, with sales showing a decline. The Space Cake Pre-Roll 10-Pack (3.5g) remained consistent in fourth position, reflecting steady sales figures. Notably, Mango Haze (7g) entered the rankings in fifth place, highlighting its emerging popularity in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
