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Nov-2025
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Overview
Market Insights Snapshot
Color Cannabis has shown varying performance across different categories and provinces. In Alberta, the brand's presence in the Flower category remained relatively stable with a slight improvement, moving from 74th in August to 72nd in November. This is accompanied by a notable increase in sales, suggesting a positive reception among consumers. However, the Pre-Roll category in Alberta presents a different story where the brand entered the top 100 in September and climbed to 87th by November, indicating a gradual but promising growth in this segment. It's worth noting that prior to September, Color Cannabis was not ranked within the top 30 for Pre-Rolls, highlighting an area of potential growth and opportunity.
In British Columbia, Color Cannabis experienced significant fluctuations in the Flower category, dropping from 30th in August to 59th in November. This decline is mirrored by a decrease in sales, reflecting challenges in maintaining market share. Conversely, the Pre-Roll category in British Columbia shows a more resilient performance, with rankings fluctuating but ultimately improving from 26th in October to 17th in November. Meanwhile, in Ontario, the brand's Flower category rankings have declined steadily from 35th to 70th over the same period, indicating a need for strategic adjustments. Despite the consistent 52nd ranking in the Pre-Roll category from September to November, sales figures suggest a gradual decline, pointing to a potential need for innovation or marketing efforts to reinvigorate consumer interest.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Color Cannabis experienced notable fluctuations in its market rank from August to November 2025. Starting at 14th place in August, Color Cannabis saw a decline to 26th in October before rebounding to 17th in November. This volatility in rank is mirrored by its sales performance, which saw a significant dip in October but recovered partially by November. In comparison, Dab Bods maintained a more stable rank, briefly dipping to 28th in October but recovering to 15th in November, with sales consistently outperforming Color Cannabis. Meanwhile, Terra Labs made a remarkable leap from outside the top 20 to 5th place in October, driven by a surge in sales, although it settled at 18th in November. These dynamics suggest that while Color Cannabis is a resilient player in the market, it faces stiff competition from brands like Dab Bods and Terra Labs, which have shown the ability to capture significant market share and influence sales trends in the region.
Notable Products
In November 2025, Mango Haze Pre-Roll 10-Pack (3.5g) maintained its position as the top-performing product for Color Cannabis, with a sales figure of 11,735 units. Mango Haze Pre-Roll 2-Pack (0.7g) climbed back to the second position after briefly dropping to third in October. Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) was ranked third, experiencing a slight decline in sales compared to previous months. Ghost Train Haze Pre-Roll 10-Pack (3.5g) re-entered the rankings at fourth place, showing a recovery in sales. Space Cake Pre-Roll 10-Pack (3.5g) remained stable at fifth place, although its sales figures continued to decline slightly from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
