Market Insights Snapshot
Color Cannabis has shown varied performance across different states and categories. In Alberta, the brand has seen a consistent presence in the Edible and Pre-Roll categories, ranking within the top 50, though there's been a slight downward trend in the Edible category from August to November 2023. The Flower category, however, has not been in the top 20 since August 2023, indicating a potential area of improvement. In contrast, British Columbia has seen a positive trend for Color Cannabis, particularly in the Flower category, where it has steadily climbed the ranks from 44th in August to 26th in November. Additionally, the brand has maintained a strong 2nd place ranking in the Pre-Roll category throughout this period.
Meanwhile, in Ontario, Color Cannabis has seen a steady presence in the Edible and Flower categories, ranking within the top 50. The brand has also shown a positive trend in the Pre-Roll category, improving its ranking from 18th in August to 11th in November 2023. However, the Concentrates and Vapor Pens categories have not been in the top 20 since September and August 2023 respectively, indicating potential areas for improvement. In Saskatchewan, the brand has shown a consistent presence in the Pre-Roll category, albeit with some fluctuations in ranking. The Flower category, however, has not been in the top 20 since September 2023, suggesting a need for increased focus in this area.
In the Pre-Roll category in British Columbia, Color Cannabis has consistently held the second rank from August to November 2023, indicating a strong market presence. However, it's worth noting that General Admission has consistently outperformed Color Cannabis, maintaining the top rank during the same period. On the other hand, Weed Me has consistently trailed behind Color Cannabis, holding the third rank. Interestingly, Shred has shown a positive trend, moving up from the fifth to the fourth rank from August to November. While specific sales numbers are not disclosed, the data suggests that Color Cannabis sales have been higher than Weed Me and Shred but lower than General Admission over this period.
In November 2023, the top-performing product from Color Cannabis was the Ghost Train Haze Pre-Roll 10-Pack (3.5g), maintaining its top position from previous months with a sales figure of 27,090. The second highest selling product was the Space Cake Pre-Roll 10-Pack (3.5g), which also retained its previous ranking. The Mango Haze Pre-Roll 10-Pack (3.5g) ranked third, showing consistent performance from the previous months. However, Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) dropped from third to fourth place compared to August 2023. Entering the top five was the Mango Haze Pre-Roll 2-Pack (0.7g), which had not been in the top rankings in preceding months.