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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Color Cannabis concentrated 74.34% of June 2026 sales in Pre-Roll while Flower held 25.46% and Vapor Pens just 0.20%, with Pre-Roll down 11.57% year over year and 1.48% month over month contrasted against Flower’s steeper 59.29% YoY decline and 9.82% MoM drop. The brand’s overall sales fell 31.81% YoY as average price decreased 11.45%, and within its core lane Color Cannabis stood at rank 19 in Pre-Roll in British Columbia, implying the mix shift is cushioning volume where the brand is still competitively placed even as secondary categories contract faster.
The combination of a relatively shallow 1.48% MoM pullback in Pre-Roll against a 9.82% MoM retreat in Flower and a 70.15% MoM collapse in Vapor Pens signals a deliberate tilt toward value-driven, repeatable Pre-Roll demand at an average price of $17.88 while Flower at $28.92 is losing traction. Given a 59.30% sales decline over 24 months and a Pre-Roll share above 70% in June 2026, the positioning implication is concentration risk: maintaining rank 19 in British Columbia Pre-Roll can sustain baseline throughput, but dependence on one category magnifies exposure to further price compression and limits upside unless Flower stabilizes or Vapor Pens is reintroduced with tighter SKU economics.
Competitive Landscape
Color Cannabis sits at rank #19 in BC Pre-Roll in June 2026, down 3 positions year over year from #16, and flat versus March 2026 at #19, while its historical peak was #4 in September 2024; in contrast, General Admission held at #1 year over year with a -18.9% sales change, and Back Forty / Back 40 Cannabis surged from #22 to #3 on 263.3% YoY growth. With Weed Me improving from #3 to #2 despite a -0.1% YoY dip and Good Supply rising from #8 to #5 on 44.8% YoY growth, Color Cannabis’s slide from #16 to #19 alongside its distance from the #4 peak implies a mid-tier position at risk of further share erosion unless the brand reactivates the drivers that once supported top-5 placement.
Notable Products
Blueberry Seagal Pre-Roll 10-Pack (3.5g) posted the steepest decline at -19.7% and slid to rank 6, while Mango Haze (3.5g) fell -17.7% to rank 8; in contrast, Ghost Train Haze Pre-Roll 10-Pack (3.5g) surged +47.2% to rank 5 but stayed below the +50% breakout threshold. The category mix is concentrated, with seven of the top ten being Pre-Roll SKUs, and the flagship Mango Haze Pre-Roll 10-Pack (3.5g) at rank 1 still contracted -12.4% even as Pedro's Sweet Sativa Pre Roll 2-Pack (0.7g) climbed +36.2% at rank 9. The coexistence of a leading but shrinking large-pack format and a rising smaller-pack SKU implies a pivot toward value-seeking pre-roll shoppers and format elasticity over strain loyalty.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
