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Aug-2025
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Overview
Market Insights Snapshot
Color Cannabis has experienced varied performance across different categories and provinces, with notable movements in the flower category. In British Columbia, the brand has shown a steady climb in the flower category rankings, moving from 36th in May to 30th by August 2025. This upward trajectory is supported by consistent sales growth, peaking in July. Meanwhile, in Alberta, the flower category has seen fluctuations, with the brand not making it into the top 30 in July, though it rebounded to 72nd in August. This inconsistency indicates potential challenges in maintaining a stable market presence in Alberta compared to British Columbia.
In the pre-roll category, Color Cannabis has demonstrated strong performance in British Columbia, consistently ranking within the top 20. Despite a slight dip in June, the brand regained momentum, indicating a robust consumer base in the province. Conversely, in Alberta, the brand's pre-roll presence was less consistent, with rankings not reaching the top 30 in June and August. In Ontario, the brand maintained a stable presence in both flower and pre-roll categories, though not breaking into the top 30, suggesting a steady but less dominant market position. These insights highlight the varying degrees of market penetration and brand strength across provinces, offering a glimpse into regional consumer preferences and competitive dynamics.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Color Cannabis experienced notable fluctuations in its market rank from May to August 2025. Starting at 11th place in May, Color Cannabis dropped to 16th in June, only to recover to 12th in July and slightly decline to 13th in August. This volatility suggests a dynamic market environment where competitors like Claybourne Co. and Good Supply consistently maintained stronger positions, with ranks as high as 10th and 11th, respectively. Despite these challenges, Color Cannabis demonstrated resilience with a significant sales rebound in July, surpassing its May sales figures. However, the brand's inconsistent rank indicates potential areas for strategic improvement to solidify its position against competitors such as Redecan and Rizzlers, which showed more stable rankings throughout the period.
Notable Products
In August 2025, Mango Haze Pre-Roll 10-Pack (3.5g) maintained its position as the top-performing product for Color Cannabis, with sales reaching 16,715 units. Mango Haze Pre-Roll 2-Pack (0.7g) climbed to the second spot, showing a notable increase in sales compared to previous months. Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) held steady in the third position after rising from fourth in June. Space Cake Pre-Roll 10-Pack (3.5g) ranked fourth, dropping slightly from its third position in July. Ghost Train Haze Pre-Roll 10-Pack (3.5g) entered the top five for the first time this year, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
