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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Color Cannabis concentrated 73.25% of sales in Pre-Roll, up 11.63% month over month but down 11.10% year over year, while Flower held 26.15% share with a 5.56% MoM lift and a 41.96% YoY decline; Vapor Pens were 0.60% share with a 2,641.61% YoY surge from a low base and no reported MoM. With overall brand sales down 21.55% YoY and average price down 6.78% YoY to $19.96, the mix tilt toward lower-priced Pre-Roll alongside a recovering but still-contracting Flower base implies the brand is leaning into volume-led formats to offset category-specific YoY drag.
Given Pre-Roll rank 18 in British Columbia and the May 2026 mix at 73.25% Pre-Roll versus 26.15% Flower, the 11.63% MoM Pre-Roll gain against a 5.56% MoM Flower lift suggests defensive share retention in the core format rather than breadth expansion. The combination of a 41.96% YoY Flower decline and an 11.10% YoY Pre-Roll drop, despite outsized YoY growth in 0.60% share Vapor Pens, indicates reliance on a single engine that limits premium trade-up potential; the positioning implication is to prioritize Pre-Roll differentiation while selectively scaling adjacent formats to reduce sensitivity to Pre-Roll rank swings at position 18.
Competitive Landscape
Color Cannabis sits at #18 in BC Pre-Roll for May 2026, down 5 positions year over year from #13, and off 1 rank from February 2026’s #17, while still far from its peak of #4 in September 2024; in contrast, General Admission held #1 with a 0-position YoY change and 3.8% sales growth, and BC Doobies climbed to #2 from #7 YoY alongside 111.5% sales growth. With Pistol and Paris rising to #4 from #11 YoY on 129.7% growth and Thumbs Up Brand improving to #5 from #4 last year while growing 39.4%, Color Cannabis’s 5-rank YoY slide and 1-rank three-month dip signal that share is consolidating among faster-advancing rivals, implying a trajectory toward mid-tier stagnation unless rank recapture efforts reverse the downward drift.
Notable Products
Mango Haze Pre-Roll 2-Pack (0.7g) posted the standout move in May 2026 with a +30.5% month-over-month gain and a climb to rank 2, while Mango Haze Pre-Roll 10-Pack (3.5g) held rank 1 with a smaller +9.4% increase and Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) advanced at +11.4% to rank 3. Eight of the top ten SKUs are Pre-Roll formats, with ranks 1 through 6 all occupied by Pre-Rolls, indicating a concentrated consumer shift toward multi-pack inhalables. Within Flower, Ghost Train Haze (7g) rose +27.4% to rank 8, contrasting with Mango Haze (3.5g) at +19.6% and rank 7, suggesting larger-size Flower gains are accelerating but still sit behind Pre-Roll momentum. The pattern implies Color Cannabis is increasingly anchored by Pre-Roll depth while selectively scaling larger-format Flower, a mix that points to basket-size building via multi-pack convenience rather than price-led unit turns.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
