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Apr-2025
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Overview
Market Insights Snapshot
Color Cannabis has shown varied performance across different provinces and categories. In Alberta, the brand's presence in the Flower category experienced a significant improvement, climbing from being outside the top 30 in March to 79th in April. This upward movement indicates a positive trend, albeit still outside the top ranks. Conversely, in the Pre-Roll category within Alberta, Color Cannabis saw a decline from 82nd in March to 91st in April, suggesting challenges in maintaining its market position in this segment. Notably, the brand's absence from the top 30 in March for Flower highlights a potential opportunity for growth or a need for strategic adjustments in this competitive market.
In British Columbia, Color Cannabis has maintained a relatively stable position in the Flower category, though it slipped from 33rd in March to 41st in April. This decline could suggest increased competition or a shift in consumer preferences. However, the brand's performance in the Pre-Roll category remains strong, consistently ranking within the top 10, with a notable 8th position in April, which underscores its robust market presence. Meanwhile, in Ontario, the brand's rankings in both Flower and Pre-Roll categories have been stable, with Flower holding steady at 45th from March to April. These trends indicate that while Color Cannabis is facing challenges in some areas, it remains a competitive player in others, particularly in British Columbia's Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Color Cannabis has experienced notable fluctuations in its market position from January to April 2025. Starting the year in the 6th position, Color Cannabis saw a slight decline to 7th in February and 9th in March, before recovering slightly to 8th place in April. This movement indicates a competitive pressure from brands like Station House, which consistently maintained a higher rank, moving from 5th to 7th over the same period, and 1964 Supply Co, which improved its position from 10th to 6th by April. Despite these challenges, Color Cannabis's sales figures show resilience, with a recovery in April, suggesting a potential for regaining higher ranks if the trend continues. Other competitors like Pistol and Paris and Dab Bods also pose significant competition, highlighting the dynamic and competitive nature of the market in this region.
Notable Products
In April 2025, Mango Haze Pre-Roll 10-Pack (3.5g) continued its dominance as the top-performing product for Color Cannabis, maintaining its number one rank with sales reaching $12,178. Space Cake Pre-Roll 10-Pack (3.5g) held steady at the second position, showing consistent performance over the months. Ghost Train Haze Pre-Roll 10-Pack (3.5g) also retained its third-place rank, demonstrating stable demand. Notably, Mango Haze Pre-Roll 2-Pack (0.7g) climbed to the fourth position, up from fifth in the previous two months, indicating a growing preference for smaller pack sizes. Meanwhile, Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) slipped to fifth place, reflecting a slight decline in its sales rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
