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Jul-2025
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Overview
Market Insights Snapshot
Color Cannabis has shown varied performance across different provinces and product categories. In Alberta, the brand's position in the Flower category has been outside the top 30, with rankings dropping from 79 in April 2025 to not being in the top 30 by July. This decline in ranking is mirrored by a decrease in sales over the same period. Conversely, in the Pre-Roll category, Color Cannabis experienced some fluctuation, with rankings moving from 89 in April to 91 by July, despite a brief improvement in May. The brand's absence from the top 30 in certain months highlights areas for potential growth and market penetration, especially in the competitive Flower category.
In British Columbia, Color Cannabis has demonstrated a strong upward trajectory in the Flower category, climbing from 41 in April to 26 by July. This positive trend is supported by a consistent increase in sales, indicating a growing consumer preference for their Flower products. Meanwhile, in the Pre-Roll category, the brand's ranking experienced a dip from 8 in April to 16 in June but bounced back to 12 in July, showcasing resilience in a competitive market. In Ontario, the brand's Flower category saw a rise in rankings, peaking at 33 in June before settling at 35 in July, while the Pre-Roll category showed a gradual decline, slipping from 35 in April to 42 in July. These movements suggest a mixed performance across categories, with opportunities to capitalize on strengths in British Columbia and address challenges in Alberta and Ontario.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Color Cannabis experienced notable fluctuations in its ranking and sales over the period from April to July 2025. Starting in April with a strong position at rank 8, Color Cannabis saw a decline to rank 16 in June, before recovering slightly to rank 12 in July. This volatility in rank coincides with a decrease in sales from April to June, followed by a rebound in July. Competitors such as Claybourne Co. and Dab Bods maintained more stable and higher rankings, with Claybourne Co. consistently improving its rank from 15 in April to 10 in both June and July. Meanwhile, Good Supply and Rizzlers also showed upward trends in sales and rankings, suggesting a competitive pressure on Color Cannabis to maintain its market position. The fluctuations in Color Cannabis's performance highlight the dynamic nature of the market and the need for strategic adjustments to sustain its competitive edge.
Notable Products
In July 2025, Mango Haze Pre-Roll 10-Pack (3.5g) maintained its position as the top-performing product for Color Cannabis, with an impressive sales figure of 16,152. Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) climbed to the second position, showing a significant rise from its third place in June. Space Cake Pre-Roll 10-Pack (3.5g) secured the third spot, a slight drop from its second-place ranking in May. Mango Haze Pre-Roll 2-Pack (0.7g) held steady in fourth place, while Blueberry Seagal Pre-Roll 10-Pack (3.5g) remained consistent in fifth position since June. These rankings indicate a stable performance for Mango Haze products, while Pedro's Sweet Sativa showed notable growth in sales ranking over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
