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Jun-2024
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Overview
Market Insights Snapshot
Color Cannabis has shown varied performance across different states and product categories over the past few months. In Alberta, the brand's Flower category did not make it into the top 30 in March and has continued to decline, ranking 52nd in April and 64th in May. This indicates a downward trend in this category. However, their Pre-Roll category has maintained a relatively stable position, hovering around the 50th mark, with a slight improvement from 53rd in May to 50th in June. This stability in the Pre-Roll category suggests a consistent consumer base in Alberta for this product type.
In British Columbia, Color Cannabis has performed well in the Pre-Roll category, consistently holding the 4th position from March through June. This indicates a strong presence and possibly a loyal customer base in this category. Conversely, their Flower category has seen fluctuations, with ranks varying from 31st in March to 36th in both April and June. Over in Ontario, the Flower category saw a slight improvement, moving from 40th in March to 35th in May, before dropping back to 37th in June. Meanwhile, their Pre-Roll category in Ontario has demonstrated a stable and somewhat improving trend, maintaining a position around the 20th mark. In Saskatchewan, the Pre-Roll category saw a notable improvement, moving from 16th in April to 11th in May, though it slightly dropped to 14th in June.
Competitive Landscape
In the highly competitive Pre-Roll category in British Columbia, Color Cannabis has consistently maintained its 4th rank from March to June 2024. This stability in ranking indicates a strong market presence, though it faces stiff competition from brands like Weed Me and Shred, which have held the 3rd and 2nd positions respectively throughout the same period. Notably, Jeeter has shown significant improvement, jumping from being outside the top 20 in March and April to 12th in May and 6th in June, indicating a potential threat to Color Cannabis's market share. Despite these challenges, Color Cannabis has seen a positive trend in sales, peaking in May 2024. However, to maintain and improve its competitive edge, Color Cannabis will need to closely monitor these rising competitors and possibly innovate or adjust its marketing strategies to stay ahead in this dynamic market.
Notable Products
In June 2024, the top-performing product for Color Cannabis was Mango Haze Pre-Roll 10-Pack (3.5g), maintaining its first-place ranking with sales reaching 21,493 units. Space Cake Pre-Roll 10-Pack (3.5g) climbed to the second spot, up from its consistent third-place ranking in previous months. Mango Haze Pre-Roll 2-Pack (0.7g) also saw an improvement, moving up to third place from fourth in May 2024. Ghost Train Haze Pre-Roll 10-Pack (3.5g) dropped to fourth place despite strong sales figures in prior months. Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) re-entered the rankings at fifth place after being absent in May 2024.
Top Selling Cannabis Brands
