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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, BC OZ operated as a single-category brand with Flower accounting for 100.0% of sales, posting a 24.9% year-over-year increase while declining 2.1% month over month. Brand-level sales rose 24.8% year over year alongside a 3.5% decrease in average price, and the brand held rank 13 in Flower within British Columbia. The thesis is that BC OZ’s all-Flower concentration is converting price moderation into year-over-year volume gains, but the month-over-month dip signals sensitivity to intra-quarter volatility.
The unchanged 100.0% category mix paired with a 24.9% Flower lift year over year, contrasted with a 2.1% month-over-month pullback and a 32.0% decline versus 24 months, implies a positioning tethered to legacy Flower strength rather than diversified insulation. With average price down 3.5% and rank 13 in British Columbia Flower, the brand is competing on accessible price points and volume capture rather than premiumization, suggesting that maintaining share will rely on sustaining mid-tier pricing and incremental mix experiments rather than expansion-led growth.
Competitive Landscape
BC OZ sits at rank #13 in BC Flower for May 2026, a 2-place improvement from #15 year over year but a 4-place decline from #9 in February 2026, while remaining well off its peak at #1 in October 2025; by contrast, Big Bag O' Buds ascended from #2 to #1 with 91.19% YoY sales growth and Good Supply moved from #8 to #2 with 141.07% YoY growth, indicating that BC OZ’s modest rank gain year over year is being outpaced by faster-rising leaders and its three-month slippage points to share being ceded to top-tier movers.
Notable Products
Comfortably Numb (28g) sets the tone in May 2026 with a -58.9% month-over-month drop while holding rank 7, contrasted by Ghost OG (28g) up 53.3% to rank 4, implying volatility within the same size format. Power Nap (28g) leads at rank 1 and 9 lb Hammer (28g) follows at rank 2, and with all top-10 entries in Flower 28g, the assortment concentrates fully in large-format Flower. Jade Noir (28g) declines -24.9% at rank 3 while Code Red (28g) softens -2.3% at rank 6, a spread that points to selective consumer shifts rather than a category-wide pullback. The pattern implies BC OZ is leaning into high-volume 28g Flower with a barbell of momentum SKUs and clearance-lagging strains, suggesting portfolio pruning and price-tier sorting will shape near-term mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
