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Sep-2025
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Overview
Market Insights Snapshot
BC OZ has shown a notable upward trajectory in the British Columbia market, particularly in the Flower category. Over the four-month period from June to September 2025, BC OZ's ranking improved significantly, moving from 15th to 9th position. This positive trend is underscored by a consistent increase in sales, reaching a peak of $663,345 in September 2025. The brand's ability to climb the ranks in British Columbia suggests a strengthening presence and growing consumer preference within the Flower category.
In contrast, BC OZ's performance in Ontario reveals a more challenging landscape. Despite a modest increase in sales from June to August, the brand struggled to break into the top 30, maintaining a rank just outside this threshold. By September, BC OZ slipped slightly to the 40th position, indicating potential hurdles in gaining a stronger foothold in Ontario's competitive Flower market. This disparity between the two provinces highlights the varying dynamics and market conditions that BC OZ must navigate to enhance its overall brand performance across Canada.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC OZ has shown a notable upward trajectory in rank over the summer months of 2025, moving from 15th place in June to 9th place by September. This improvement in rank is indicative of a strong growth in sales, contrasting with some of its competitors. For instance, The Loud Plug experienced a significant decline, dropping from 4th to 10th place, reflecting a downward sales trend. Meanwhile, Good Supply maintained a relatively stable position, only slightly decreasing from 6th to 7th place, while Pure Sunfarms showed a minor fluctuation, stabilizing at 8th place by September. Notably, Valhalla Flwr made a significant leap from being outside the top 20 in June to 11th place in September, suggesting a competitive push that could impact BC OZ's future positioning. Overall, BC OZ's consistent climb in rank amidst these shifts highlights its growing market presence and potential for continued sales growth in the region.
Notable Products
In September 2025, BC OZ's top-performing product was White Freezie (28g) in the Flower category, ascending to the number one rank with sales of 1316 units. Citrus City OG (28g) made a notable debut in second place, while Golden Hour Gelato (28g) slipped from its previous top position to third, with sales slightly declining to 764 units. Pina Colada (28g) maintained a strong presence, moving to fourth place from its previous third rank in August. Durban Tropegranate (28g) entered the rankings at fifth place, showcasing a promising start. These shifts highlight dynamic changes in consumer preferences within the Flower category for BC OZ from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
