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Aug-2024
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Overview
Market Insights Snapshot
BC OZ has experienced notable fluctuations in its performance across different states and categories. In British Columbia, the brand maintained a steady position within the top 10 for Flower from May to June 2024, ranking 9th. However, it saw a significant decline in subsequent months, dropping to 18th in July and further down to 22nd in August. This downward trend suggests a potential loss of market share or increased competition within the province. The brand's sales in British Columbia also reflect this decline, with a noticeable decrease from May to August 2024, indicating a challenging period for BC OZ in this market.
In contrast, BC OZ's performance in Ontario shows a different trend. Although the brand did not make it into the top 30 rankings in any month from May to August 2024, its sales figures tell an interesting story. Despite fluctuating rankings, BC OZ's sales in Ontario saw a resurgence in August 2024, nearly matching its May sales figures after a dip in June and July. This suggests that while the brand may not be a top contender in Ontario, it is managing to maintain a steady presence and could be poised for potential growth if it continues to recover its market position.
Competitive Landscape
In the Ontario flower category, BC OZ has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 38 in May 2024, BC OZ improved to 35 in June, dropped to 43 in July, and then rebounded back to 35 in August. This volatility contrasts with more stable competitors like Canaca, which maintained a relatively steady rank around the high 20s to low 30s, and Color Cannabis, which hovered in the mid-30s. Meanwhile, Hiway consistently held rank 39 throughout the period, and Soar showed a slight decline from 30 to 34. The sales figures for BC OZ also reflect this instability, with a significant dip in July before recovering in August. This pattern suggests that while BC OZ has the potential to compete effectively, it faces challenges in maintaining consistent performance, unlike some of its steadier competitors.
Notable Products
In August 2024, the top-performing product for BC OZ was Frozen Grapes Pre-Roll 3-Pack (1.5g), which ascended from the fifth position in July to the first position, with notable sales of $1777. White Fire (28g) held the second position, improving from its consistent third-place ranking in previous months. Zlushiez (28g) remained strong, securing the third position, though it has seen a decline from its first-place standing in May. White Fire Og (28g) re-entered the rankings at fourth place after not being listed in June and July. Guava Trainwreck (28g) dropped to fifth place despite leading the sales in May through July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
