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Dec-2025
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Overview
Market Insights Snapshot
BC OZ has shown varied performance across different regions and categories, particularly in the Flower category. In British Columbia, BC OZ has demonstrated a strong presence, peaking at the number 1 rank in October 2025 before experiencing a slight decline to rank 8 by December 2025. This fluctuation suggests a dynamic market position, with a notable increase in sales from September to November, followed by a drop in December. The brand's ability to reach the top rank in October indicates a strong competitive advantage in this region, although sustaining this position appears challenging.
In contrast, BC OZ's performance in Ontario paints a different picture. The brand did not make it into the top 30 rankings in any month from September to December 2025, highlighting potential challenges in capturing market share in this province. The consistent decline in sales over these months further emphasizes the difficulties faced by BC OZ in Ontario. This divergence in performance between British Columbia and Ontario underscores the importance of regional strategies and market adaptation for cannabis brands like BC OZ.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC OZ has demonstrated notable fluctuations in rank over the last few months of 2025, impacting its sales trajectory. After a strong surge to the top position in October, BC OZ experienced a decline to 5th in November and further to 8th in December. This volatility contrasts with the steadier performance of competitors like Spinach, which maintained a consistent presence in the top 10, albeit with a drop from 4th in September to 7th in December. Meanwhile, Pure Sunfarms showed resilience, climbing from 10th in October to 6th by December, suggesting a recovery in sales momentum. Back Forty / Back 40 Cannabis and The Loud Plug also exhibited rank fluctuations, with The Loud Plug notably rebounding from outside the top 20 in October to 9th in December. These dynamics highlight a competitive and shifting market landscape, where BC OZ's initial lead was challenged by the adaptive strategies of its rivals.
Notable Products
In December 2025, White Freezie (28g) from BC OZ maintained its top position in the Flower category, although its sales decreased to 776 units. Holy Gmoly (28g) emerged as a new contender, securing the second spot with a notable sales figure of 748 units. Snow Globe (28g) followed closely in third place, showing strong entry with 605 units sold. Golden Hour Gelato (28g) experienced a slight drop, moving from third to fourth place, while Hawaiian Melon (28g) entered the rankings at fifth position. Compared to previous months, the rankings saw some shifts with new entries and a slight decline in sales for the leading product, White Freezie.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
