BC OZ

Data Snapshot: Apr 03, 2024
BC OZ Cannabis Brand Logo
$1M+

Mar-2024

Sales

Growth

Trend

6-Month

33

Product Count

SKUs

BC OZ

Overview

BC OZ is a prominent cannabis brand based in British Columbia, known for its diverse and craft-grown marijuana offerings that range from THC flowers to CBD oil, edibles, beverages, and vapes. Apart from broad product offerings, the brand sets itself apart through its strict adherence to traditional cultivation methods such as hang drying, hand trimming, and cold processing. Respected for its quality yet budget-friendly pricing, it has established itself as a leading player in Canada's cannabis industry.
Markets

BC OZ Locations

Product Trends

BC OZ Categories

BC OZ Sales

Market Insights Snapshot

BC OZ Historical Sales by Category

In British Columbia, BC OZ has shown a remarkable performance in the Flower category, consistently staying within the top 10 brands over the last four months. Starting from a rank of 6 in December 2023, it saw a slight improvement in January 2024, moving up to rank 4, despite a slight decrease in sales. However, February 2024 saw a dip to rank 7, correlating with a noticeable drop in sales. This downturn was short-lived, as March 2024 witnessed a significant rebound, propelling BC OZ to rank 3, its highest position in the period, accompanied by a substantial increase in sales to 1,037,235. This trajectory indicates a strong recovery and growing consumer preference within British Columbia's competitive Flower market.

Conversely, BC OZ's journey in the Ontario Flower market tells a different story. Initially ranked at 40 in December 2023, the brand struggled to break into the top 30, indicating a challenge in establishing a strong market presence. Despite this, there was a significant improvement in February 2024, with the brand jumping to rank 25, suggesting a potential turning point. This was followed by a slight regression to rank 32 in March 2024. The fluctuating ranks and the struggle to maintain a position within the top 30 highlight the competitive nature of Ontario's market and suggest BC OZ faces more challenges here in gaining and retaining consumer attention compared to its performance in British Columbia.

Mar-2024 Rank
Flower
3
32
BC OZ

Competitive Landscape

In the competitive landscape of the cannabis flower category in British Columbia, BC OZ has shown a notable fluctuation in its market position from December 2023 to March 2024, moving from 6th to 3rd rank. This upward trajectory in rank is particularly impressive, considering the brand was not in the top 5 in December but managed to surpass competitors such as Pure Sunfarms and Bake Sale by March 2024. Despite these gains, BC OZ still trails behind the leading brands, The Original Fraser Valley Weed Co., which consistently held the top spot, and Spinach, which remained a strong contender throughout the period. The sales trends reflect BC OZ's rank changes, with a significant increase in sales from February to March 2024, indicating a growing consumer preference for BC OZ's offerings. This analysis suggests that BC OZ is a brand on the rise, capable of challenging established market leaders through continued growth and strategic positioning.

BC OZ market ranking for BC Flower

BC OZ

Notable Products

In March 2024, BC OZ's top-performing product was Guava Trainwreck (28g) from the Flower category, maintaining its number one rank from February with a significant sales figure of 3057 units. Following closely, Zlushiez (28g), also in the Flower category, secured the second position with a notable increase in sales, demonstrating its consistent popularity. Sour Sangria (28g) held onto the third spot, showing steady demand among consumers. Caramel Macchiato (28g) remained in fourth place, indicating a loyal customer base for this product despite the competitive market. Notably, Cool Breeze (28g) made its first appearance in the top rankings at fifth place, suggesting a growing interest in this product among BC OZ's offerings.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Guava Trainwreck (28g)
Flower
>5
>5
1
1
Zlushiez (28g)
Flower
>5
>5
2
2
Sour Sangria (28g)
Flower
>5
>5
3
3
Caramel Macchiato (28g)
Flower
>5
4
4
4
Cool Breeze (28g)
Flower
>5
>5
>5
5
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