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Aug-2025
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Overview
Market Insights Snapshot
BC OZ has shown a notable upward trajectory in the British Columbia market, particularly in the Flower category. Starting from a rank of 15 in May 2025, the brand steadily climbed to the 10th position by August 2025. This consistent improvement is indicative of a strong market presence and increasing consumer preference in British Columbia. The brand's sales figures in this province also reflect a positive trend, with a significant jump from June to July, followed by continued growth into August. This suggests that BC OZ is gaining traction and possibly expanding its market share within the Flower category in British Columbia.
In contrast, the performance of BC OZ in the Ontario market presents a different picture. Although not initially in the top 30 Flower brands in May 2025, BC OZ made a remarkable entry by June and continued to improve its ranking to 39 by August. This upward movement, despite starting from a lower base, highlights an emerging presence in Ontario, albeit at a slower pace compared to British Columbia. The sales figures in Ontario also show a steady increase month over month, hinting at growing consumer acceptance. However, the brand's lower initial ranking suggests there is still significant room for growth and potential for further market penetration in Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC OZ has shown a promising upward trajectory in terms of rank and sales from May to August 2025. Starting at rank 15 in May, BC OZ improved to rank 10 by August, indicating a positive shift in its market position. This upward movement is significant, especially when compared to competitors like Back Forty / Back 40 Cannabis, which saw a decline from rank 8 in May to rank 11 in August. Meanwhile, The Loud Plug experienced a drop from rank 4 in June to rank 9 in August, highlighting potential volatility. Pure Sunfarms maintained a relatively stable position, fluctuating slightly between ranks 7 and 9, while Jonny Chronic showed a gradual improvement from rank 16 to 12. BC OZ's sales growth aligns with its rank improvement, suggesting effective strategies in capturing market share and consumer interest in a competitive environment.
Notable Products
In August 2025, BC OZ's top-performing product was Golden Hour Gelato (28g) in the Flower category, maintaining its number 1 ranking from July with sales reaching 978.0 units. Pina Colada (28g) climbed to the second position, improving from third place in July, showcasing a notable increase in demand. White Freezie (28g) entered the top rankings for the first time, securing the third spot. Lickz (28g) experienced a drop to fourth place from its previous second position in July, while Honey Butter (28g) remained consistent in fifth place for two consecutive months. These shifts indicate a dynamic market where consumer preferences are rapidly evolving within BC OZ's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
