.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
BC OZ has shown a dynamic performance in the Flower category across different regions. In British Columbia, the brand maintained a strong presence, consistently ranking within the top 10 from September to December 2024. Notably, BC OZ climbed from 8th to 4th place in November, reflecting a significant increase in sales volume, before settling at 6th place in December. This upward trend indicates a robust market position in British Columbia, showcasing their ability to capture consumer interest and drive sales in a competitive landscape.
In contrast, BC OZ's performance in Ontario presents a different narrative. The brand's ranking in the Flower category has seen a decline, dropping from 29th in September to 49th by December 2024. This downward trajectory suggests challenges in maintaining market share and consumer engagement in Ontario. The absence of a top 30 ranking in November and December highlights the competitive pressures faced in this province. Despite these challenges, BC OZ's presence in multiple regions indicates their broader strategic ambitions, which may be worth exploring further for insights into regional market dynamics and brand strategies.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC OZ has experienced notable fluctuations in its ranking over the last few months. Starting from a rank of 8th in September 2024, BC OZ climbed to 4th in November, showcasing a significant surge in sales performance, before settling at 6th in December. This upward trajectory in November can be attributed to a substantial increase in sales, positioning BC OZ ahead of brands like Good Supply and Pure Sunfarms, which maintained more stable ranks. However, BC OZ's December rank indicates a slight decline, possibly due to competitive pressures from BC Smalls, which consistently improved its rank to reach 4th place by December. Meanwhile, The Original Fraser Valley Weed Co. remains a dominant force, despite a brief dip in November, highlighting the competitive challenges BC OZ faces in maintaining its upward momentum in this dynamic market.
Notable Products
In December 2024, the top-performing product for BC OZ was Snow Cone (14g) in the Flower category, which rose to the number one rank despite a decrease in sales to 1117. Juicy Fruit (28g) followed closely, securing the second position, though it experienced a decline from its peak ranking in November. Ripped Bubba (28g) maintained a strong presence, ranking third, after leading the sales in October. Pink Fire (28g) held steady at fourth place, showing consistent performance. Apricot Jelly (28g) made a notable entry into the rankings, debuting at fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
