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Oct-2025
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Overview
Market Insights Snapshot
BC OZ has demonstrated a remarkable upward trajectory in the British Columbia market, particularly in the Flower category. Over the past few months, their rank has climbed from 13th in July 2025 to an impressive 1st place by October 2025. This significant rise in ranking corresponds with a dramatic increase in sales, suggesting that BC OZ has successfully captured consumer interest and expanded its market presence. This trend is indicative of a strong brand performance in this province, as they have managed to consistently improve their position within the top 10, ultimately securing the top spot.
In contrast, BC OZ's performance in the Ontario market tells a different story. Despite being present in the market, the brand has not managed to break into the top 30 rankings for the Flower category, with rankings fluctuating between 39th and 47th place from July to October 2025. This suggests that BC OZ faces challenges in gaining a foothold in Ontario, possibly due to strong competition or differing consumer preferences. The lack of a top 30 ranking in this province highlights an area where BC OZ might focus its efforts to improve visibility and sales performance.
Competitive Landscape
In the competitive landscape of the flower category in British Columbia, BC OZ has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 13th in July 2025, BC OZ climbed to the top position by October 2025. This ascent is indicative of a significant increase in sales, which more than tripled over this period. In contrast, Woody Nelson and Valhalla Flwr have also shown improvements in their rankings, moving to 3rd and 2nd positions respectively by October 2025. However, their sales figures, while increasing, were notably lower than BC OZ's, suggesting that BC OZ's growth in market share is outpacing its competitors. The absence of any rank for Woody Nelson and Valhalla Flwr in the top 20 for some months highlights the volatility and competitiveness of the market, underscoring BC OZ's impressive performance and strategic positioning in the British Columbia flower market.
Notable Products
In October 2025, BC OZ's top-performing product was Ghost OG 28g in the Flower category, maintaining its position as the number one seller with impressive sales of 2,606 units. Durban Tropegranate 28g saw a significant leap to the second position from its previous fifth place in August and September, with sales reaching 2,292 units. Key Moh Kush Smalls 3.5g debuted strong in October, securing the third rank with 1,828 units sold. Pink Fire 28g followed closely at fourth place, while Pine Tree OG 28g rounded out the top five. The rankings highlight a dynamic shift with Durban Tropegranate's notable rise and the introduction of new products like Key Moh Kush Smalls into the top tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
