.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, DEALR concentrated 59.76% of sales in Pre-Roll, up 80.75% year over year but down 10.64% month over month, while Flower held 31.14% share with a 34.39% YoY decline and a 29.83% MoM drop. Vapor Pens accounted for 9.10% share with a 20.52% MoM decline and no prior-year baseline, and the average price fell 19.41% YoY to $28.25 as Pre-Roll pricing sat at $20.39 against Flower at $84.40. With Pre-Roll ranked 12 in British Columbia and total brand sales up 24.19% YoY despite category-level MoM pullbacks, the mix shift implies reliance on Pre-Roll momentum to offset Flower contraction.
The combination of a 59.76% Pre-Roll weight and a 31.14% Flower exposure, alongside a 19.41% YoY price decline and a 10.64% MoM dip in Pre-Roll, positions DEALR as a volume-led operator leaning into value in May 2026. With Flower contracting 34.39% YoY and 29.83% MoM while Vapor Pens fell 20.52% MoM, the 12th-place Pre-Roll rank in British Columbia suggests headroom comes more from defending and climbing within the Pre-Roll set than from near-term recovery in Flower; the thesis is that price-enabled Pre-Roll scale is the practical route to sustain the 24.19% YoY brand growth while de-risking further exposure to high-ticket Flower volatility.
Competitive Landscape
DEALR sits at rank #12 in BC Pre-Roll in May 2026, improving 8 positions year over year from #20, but slipping 3 spots from #9 at its April 2026 peak and 2 spots from #14 three months ago; meanwhile, BC Doobies advanced from #7 to #2 with 111.5% YoY sales growth, and Pistol and Paris moved from #11 to #4 alongside 129.7% YoY growth. With General Admission holding #1 both this year and last and Weed Me rising from #2 to #3 despite 26.1% YoY growth, the ladder is tightening at the top; DEALR’s step up from #20 to #12 alongside a short-term dip from #9 in April 2026 implies mid-tier momentum but insufficient recent velocity to hold peak gains against faster-climbing rivals.
Notable Products
French Beignet Pre-Roll 5-Pack (2.5g) posted the steepest movement in May 2026 with a -60.49% month-over-month drop while sliding to rank 10, contrasting with OG 1 Kenobi Pre-Roll 5-Pack (2.5g) up +46.20% at rank 7; this split indicates demand is consolidating into a few dependable SKUs while fringe flavors lose traction. Love Potion #9 Pre-Roll 5-Pack (2.5g) fell -29.04% at rank 2 as Strawberry Matcha Pre-Roll 5-Pack (2.5g) declined -38.61% at rank 3, yet Sweet Jesus Pre-Roll 5-Pack (2.5g) held rank 1 with +4.40% and roughly $186,375, pointing to stickiness at the very top despite turbulence below. With eight of the top ten in Pre-Roll, and the lone Vapor Pens SKU at rank 8 down -26.28%, the assortment is tilting further toward multi-pack Pre-Rolls and away from non-Pre-Roll formats. The pattern implies DEALR is concentrating volume in a narrow set of flagship Pre-Roll SKUs while pruning or rotating out underperforming flavors to maintain share density at the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
