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Feb-2026
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Overview
Market Insights Snapshot
In British Columbia, DEALR has shown notable performance across various categories, particularly in the Flower and Pre-Roll segments. In the Flower category, DEALR improved its ranking from 20th in November 2025 to 13th by February 2026, reflecting a positive trend in sales, which peaked in January 2026. This upward movement suggests a growing consumer preference for DEALR's Flower products in this region. Meanwhile, in the Pre-Roll category, DEALR maintained a relatively stable presence, consistently ranking between 12th and 14th. However, their performance in the Vapor Pens category was less consistent, with DEALR making it into the top 30 only in January and February 2026, indicating a potential area for growth or strategic focus.
In contrast, DEALR's presence in Ontario appears more challenging, particularly in the Flower and Pre-Roll categories. The brand's Flower products did not make it into the top 30 by February 2026, after ranking as low as 100th in January. This decline suggests a need for strategic adjustments to regain market traction. Similarly, the Pre-Roll category saw DEALR slipping out of the top 30 after December 2025, highlighting a competitive market environment or potential shifts in consumer preferences. These trends underscore the varying dynamics DEALR faces across different regions and categories, suggesting that while they are gaining ground in British Columbia, Ontario presents a more competitive landscape that requires focused efforts to improve brand positioning and market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, DEALR has experienced some fluctuations in its market position between November 2025 and February 2026. DEALR began this period ranked 12th, but saw a slight decline to 14th by December 2025, maintaining this position through February 2026. This shift in rank is notable when compared to competitors such as 1964 Supply Co, which improved its rank from 15th to 12th, and Back Forty / Back 40 Cannabis, which consistently ranked higher than DEALR, peaking at 11th in December 2025. Despite these changes, DEALR's sales figures indicate a downward trend, similar to The Loud Plug, which also saw a decline in sales over the same period. Meanwhile, Color Cannabis showed a positive trajectory, climbing from 19th to 15th by February 2026, suggesting a potential shift in consumer preferences that could impact DEALR's future market strategy.
Notable Products
In February 2026, the top-performing product for DEALR was Sweet Jesus Pre-Roll 5-Pack (2.5g) maintaining its consistent number one rank since November 2025, with sales of 6,553 units. Honey Nectar Pre-Roll 5-Pack (2.5g) climbed to the second position from third in January 2026, showing an upward trend in popularity. Pink Bubblegum Infused Pre-Roll 3-Pack (1.5g) also improved its rank to third from fourth in January, indicating a positive reception. Breakfast of Champions Pre-Roll 5-Pack (2.5g) saw a decline, moving from second in January to fourth in February. El Changuito Pre-Roll 5-Pack (2.5g) re-entered the top five in February, securing the fifth position after not being ranked in December and January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
