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Oct-2025
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Overview
Market Insights Snapshot
DEALR's performance in the British Columbia cannabis market has shown significant variability across categories. In the Flower category, DEALR made a remarkable leap from the 20th position in September 2025 to the 5th position in October 2025, accompanied by a substantial increase in sales. This upward movement suggests a strong consumer response or possibly successful marketing strategies. In contrast, their performance in the Pre-Roll category has been more stable, maintaining a consistent ranking of 23rd for three months before jumping to 13th in October. This change indicates a positive shift, but it remains to be seen if this trend will continue.
In Ontario, DEALR's presence in the Flower category has been less prominent, as they did not rank in the top 30 in July and only entered the rankings in August at 81st, eventually settling at 90th in October. This suggests challenges in gaining traction within this category in Ontario. Meanwhile, in the Pre-Roll category, DEALR has experienced a gradual decline in rankings from 72nd in July to 91st in October, indicating potential competitive pressures or shifts in consumer preferences. While the brand has faced difficulties in Ontario, the contrasting performance between regions highlights the diverse market dynamics DEALR is navigating.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, DEALR has experienced a notable shift in its market position from July to October 2025. Initially ranked 12th in July, DEALR saw a decline to 20th by September, before making a significant comeback to 5th place in October. This resurgence in rank coincides with a substantial increase in sales, indicating a successful strategic adjustment or market response. In contrast, The Original Fraser Valley Weed Co., which started as the top brand in July, experienced a decline to 7th place by October, suggesting potential market saturation or increased competition. Meanwhile, Woody Nelson made a remarkable leap from 18th in September to 3rd in October, highlighting a competitive threat that DEALR must monitor closely. Similarly, Uncle Bob surged from being outside the top 20 to 6th place in October, further intensifying the competitive dynamics. BC Smalls maintained a strong presence, consistently ranking within the top 7, culminating in 4th place in October, underscoring the importance of sustained performance in this competitive market. DEALR's ability to rebound and climb the ranks suggests a robust adaptability and potential for continued growth amidst these shifting market dynamics.
Notable Products
In October 2025, the top-performing product for DEALR was Sweet Jesus Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its consistent first-place ranking since July with a notable sales figure of 13,368 units. Super Silver Bubba Pre-Roll 5-Pack (2.5g) climbed to the second position from fifth in September, showing a significant improvement in its ranking. In the Flower category, El Muerte (7g) emerged as a new entrant at third place, followed by Moonbeam Kush Smalls (3.5g) and Galactica OG (14g) at fourth and fifth places, respectively. These new entries in the Flower category indicate a shift in consumer preferences towards these products. Overall, the Pre-Roll category remains dominant, but the introduction of new Flower products suggests a diversifying market trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
