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Apr-2025
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Overview
Market Insights Snapshot
DEALR has shown varied performance across different categories and regions. In British Columbia, the brand's Flower category has seen significant improvement, climbing from the 21st position in January 2025 to the 8th in March before settling at 12th in April. This indicates a healthy upward trend in this category, though the slight dip in April suggests there could be competitive pressures or seasonal factors at play. On the other hand, the Pre-Roll category in the same region has seen a consistent, albeit slower, rise, moving from 32nd to 22nd over the four months. This steady climb into the top 30 is a positive sign, but it also highlights the competitive nature of this category.
In contrast, DEALR's performance in New York has been less impressive, with its Flower category consistently ranking outside the top 30, starting at 69th in January and only slightly improving to 78th by April. This suggests that the brand faces significant challenges in this market, possibly due to stronger local competition or differing consumer preferences. Meanwhile, in Ontario, DEALR's Pre-Roll category did not make it into the top 30 until April, when it ranked 97th. This late entry into the rankings could be seen as a concerning sign of the brand's struggle to gain traction in this particular market. These insights provide a glimpse into DEALR's regional performance and category dynamics, hinting at both opportunities and challenges the brand faces in expanding its market presence.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, DEALR has shown notable fluctuations in its market position from January to April 2025. Starting outside the top 20 in January, DEALR made a significant leap to 16th place in February and further climbed to 8th place in March, before settling at 12th in April. This upward trajectory in rank coincides with a substantial increase in sales, particularly from February to March, where sales surged. In contrast, competitors like Spinach experienced a decline in rank, dropping from 7th in January to 16th in March, indicating a potential opportunity for DEALR to capture market share. Meanwhile, Weed Me showed strong performance, consistently ranking within the top 10, which could pose a competitive challenge for DEALR. The dynamic shifts in rankings and sales highlight the competitive pressures and opportunities within the British Columbia Flower market, suggesting that DEALR's strategic efforts have been effective in improving its market presence.
Notable Products
In April 2025, the top-performing product for DEALR was Sweet Jesus Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from the previous months with sales reaching 6162 units. Blue Tartz Pre-Roll 3-Pack (3g) climbed to the second position from its previous fourth place in March, showing a notable increase in sales. Private Party (3.5g) held steady in the third position within the Flower category, despite a slight dip in sales compared to March. Biskante (3.5g) made its debut in the rankings at fourth place, indicating strong initial sales. Lastly, Milano Cookie Pre-Roll 5-Pack (2.5g) entered the list at fifth place, suggesting a promising start in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
