Sep-2026
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Market Insights Snapshot
In September 2026, DEALR concentrated 57.98% of sales in Pre-Roll with a 55.22% year-over-year lift while posting a 1.49% month-over-month dip, alongside Flower at 20.42% share with a 38.05% year-over-year decline and a 2.98% month-over-month decline; Vapor Pens reached 20.27% share with a 16.23% month-over-month increase but no year-over-year baseline, and Edible held 1.33% share with a 13.11% month-over-month decline and no year-over-year baseline. Against a brand-level 42.21% year-over-year sales increase and an 11.45% year-over-year price decrease to $26.86, the category mix implies volume-led expansion concentrated in Pre-Roll while Flower contraction and Edible pullback reweight the portfolio toward inhalables; the pattern suggests DEALR’s growth is being driven by lower-priced, higher-velocity formats as its British Columbia Pre-Roll rank sits at 13, pointing to headroom if Vapor Pens momentum sustains double-digit month-over-month gains.
The shift toward Pre-Roll at 57.98% share and a 55.22% year-over-year increase, combined with Vapor Pens’ 16.23% month-over-month growth and Flower’s 38.05% year-over-year decline, repositions DEALR as an inhalables-led brand rather than a Flower-centric player; the 1.49% Pre-Roll month-over-month dip paired with a portfolio-wide 11.45% year-over-year price decline indicates price elasticity is fueling unit share without requiring across-the-board promotional escalations. With a 13 rank in British Columbia Pre-Roll and Vapor Pens nearing parity with Flower at a 20.27% versus 20.42% share, the mix signals strategic emphasis on scalable, repeat-purchase segments; if Vapor Pens continues compounding from a 16.23% month-over-month base while Edible retreats 13.11% month-over-month, the brand’s positioning will skew toward breadth within inhalables to stabilize rank and expand share through price-enabled volume.
Competitive Landscape
DEALR sits at rank #13 in BC Pre-Roll in September 2026, improving 11 positions from #24 year over year, while holding flat versus June 2026 at #13 and off its April 2026 peak of #9; meanwhile, Weed Me advanced from #2 to #1 as its sales grew 28.6% year over year and Back Forty / Back 40 Cannabis vaulted from #13 to #2 with a 197.3% year-over-year increase, indicating DEALR’s mid-pack stabilization is being outpaced by leaders improving rank faster and widening the performance gap.

Notable Products
Love Potion #9 Pre-Roll 5-Pack (2.5g) posted the standout move in September 2026 with an 86.9% month-over-month surge to rank 2, while Strawberry Matcha Pre-Roll 5-Pack (2.5g) plunged 62.6% to rank 10, indicating a widening gap inside the Pre-Roll lineup. Sweet Jesus Pre-Roll 5-Pack (2.5g) held rank 1 with a 22.1% lift, and Bubble Burst Liquid Diamonds Cured Resin Disposable (1g) climbed 28.9% at rank 6 as Atomic Berry Liquid Diamonds Cured Resin Disposable (1g) slipped 9.4% at rank 5. Four of the top ten are Pre-Roll SKUs concentrated in multi-pack formats, while Vapor Pens occupy three slots including ranks 5 and 6, implying the mix is tilting toward value-forward Pre-Rolls with selective traction in Liquid Diamonds pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






