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Dec-2025
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Overview
Market Insights Snapshot
DEALR has demonstrated a dynamic performance across different categories and provinces, with notable shifts in rankings over the last few months. In British Columbia, DEALR's Flower category experienced a significant fluctuation, peaking at the 5th position in October 2025, only to drop to 26th by December 2025. This volatility might suggest seasonal demand changes or competitive pressures. Conversely, their Pre-Roll category maintained a more stable presence, hovering around the top 15 for the last quarter of 2025, reflecting a consistent consumer preference in this segment. However, the absence of ranking in the top 30 for Vapor Pens until December indicates a challenging market entry or lower consumer interest in this product line within the province.
In Ontario, DEALR's performance appears more subdued, with their Flower and Pre-Roll categories consistently ranked outside the top 80. The Flower category held a steady position in the 90s throughout the months, suggesting limited market penetration or strong competition. Pre-Rolls also faced a similar trend, with rankings fluctuating slightly but remaining in the lower 90s. This stability at a lower rank could imply a niche but loyal customer base or potential barriers to scaling up their market presence. Despite these challenges, the sales figures indicate a subtle yet positive trend, with slight increases in sales volumes hinting at potential growth opportunities if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, DEALR has shown a notable performance trajectory from September to December 2025. Starting at rank 24 in September, DEALR improved to rank 12 by October, maintaining this position through November before slightly declining to rank 15 in December. This fluctuation in rank reflects a dynamic market environment where competitors like Choklit Park and Terra Labs have also demonstrated significant movements. Choklit Park, for instance, surged from rank 28 in September to 6 in October, while Terra Labs jumped from rank 37 to 7 within the same period. Despite these competitive pressures, DEALR's sales showed resilience, particularly in November with a notable increase, suggesting effective strategies in capturing market share. However, the December decline indicates potential challenges in sustaining momentum against competitors like BC Doobies, which consistently ranked higher than DEALR throughout the period. This competitive analysis underscores the importance for DEALR to continuously adapt and innovate to maintain and improve its standing in the British Columbia Pre-Roll market.
Notable Products
In December 2025, the top-performing product for DEALR was Sweet Jesus Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank from previous months with sales of 8264 units. Breakfast of Champions Pre-Roll 5-Pack (2.5g) rose to the second position, showing an improvement from its third place in November. OG 1 Kenobi Pre-Roll 5-Pack (2.5g) entered the rankings for the first time in December, securing the third spot. Yuzu Mac Pre-Roll 3-Pack (3g) held steady at the fourth position, consistent with its November ranking. El Changuito Pre-Roll 5-Pack (2.5g) remained in fifth place, indicating stable performance over the last two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
