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Jul-2025
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Overview
Market Insights Snapshot
In the British Columbia market, DEALR has shown a consistent presence in the Flower category, maintaining a rank within the top 15 over the past few months. Specifically, DEALR fluctuated between the 9th and 13th positions from April to July 2025, with sales peaking in June. This indicates a steady demand for their Flower products in the region. However, the Pre-Roll category presents a slightly different picture, where DEALR's rank varied more significantly. Despite this fluctuation, there was a notable improvement in July, where the brand rose to the 19th position, highlighting a potential growth opportunity in this segment.
In contrast, DEALR's performance in Ontario and New York markets reveals areas for potential growth. In Ontario, the Flower category saw DEALR entering the rankings in May at 97th position, but they did not maintain a top 30 presence in subsequent months. However, their Pre-Roll products have shown a positive trend, improving from the 97th position in April to consistently holding the 70th rank by July. Meanwhile, in New York, DEALR's Flower products did not rank in the top 30, indicating a challenge in gaining a foothold in this competitive market. These insights suggest that while DEALR has established its presence in British Columbia, there is room to enhance its market penetration in Ontario and New York, particularly in the Flower category.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, DEALR has demonstrated notable fluctuations in its market position from April to July 2025. Starting at 12th place in April, DEALR improved to 9th in June, before settling back to 12th in July. This movement reflects a dynamic market environment where brands like Back Forty / Back 40 Cannabis and Weed Me maintain relatively stable positions, with Back Forty consistently ranking higher than DEALR throughout the period. Meanwhile, Jonny Chronic and BC OZ have shown varied performances, with BC OZ notably climbing from 15th to 13th place by July. Despite these shifts, DEALR's sales trajectory indicates a positive trend, peaking in June, which suggests potential for further growth if the brand can stabilize its ranking amidst strong competition.
Notable Products
In July 2025, Sweet Jesus Pre-Roll 5-Pack maintained its top position as the leading product for DEALR, with sales reaching 6716 units, continuing its consistent performance from previous months. Super Silver Bubba Pre-Roll 5-Pack secured the second spot, marking its debut in the rankings. Pink Euphoria Pre-Roll 5-Pack followed closely in third place, also making its first appearance on the list. Gello Jigglers Pre-Roll 5-Pack improved its ranking from fifth in June to fourth in July, indicating a positive sales trend. Conversely, Alpine Glue Pre-Roll 5-Pack dropped from fourth to fifth place, showing a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
