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Sep-2025
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Overview
Market Insights Snapshot
In British Columbia, DEALR's performance in the Flower category has shown a notable decline over the past few months. Starting at a respectable 9th position in June, the brand's ranking slipped to 21st by September. This downward trend is mirrored by a decrease in sales, with a significant drop from June to September. Conversely, in the Pre-Roll category, DEALR managed to maintain a more stable presence, hovering around the 19th to 21st positions during the same period. Despite a slight dip in September, the Pre-Roll category saw relatively consistent sales, suggesting a more robust performance compared to their Flower offerings.
In Ontario, DEALR's presence in the Flower category was not strong enough to secure a spot in the top 30 until August, where they entered at 81st and slightly dropped to 88th by September. This indicates a challenging market environment for their Flower products in this province. However, in the Pre-Roll category, DEALR has maintained a more consistent ranking, albeit outside the top 60, moving from 70th in June to 82nd in September. The sales trajectory in Ontario for Pre-Rolls reflects a gradual decline, aligning with the drop in rankings, which may indicate increased competition or shifting consumer preferences.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, DEALR has shown a dynamic performance over the months from June to September 2025. DEALR's rank improved from 22nd in June to 19th in July, reflecting a positive trend in sales, although it slightly declined to 21st in both August and September. This fluctuation is notable when compared to competitors like Bold, which consistently maintained a higher rank than DEALR, peaking at 17th in July. Meanwhile, Pure Sunfarms experienced a downward trend, dropping out of the top 20 by September, which could present an opportunity for DEALR to capture some of their market share. Simply Bare also showed a fluctuating trajectory, ending September at 22nd, just behind DEALR. The competitive dynamics suggest that while DEALR is holding steady, there is potential for further growth if they can capitalize on the declining ranks of some competitors.
Notable Products
In September 2025, the top-performing product for DEALR was Sweet Jesus Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales of 6869. Pink Euphoria Pre-Roll 5-Pack (2.5g) improved its position to second place from third in August, showing a positive trend. Loud Dream Pre-Roll 5-Pack (2.5g) entered the rankings for the first time, securing the third spot. Yuzu Mac Pre-Roll 3-Pack (3g) dropped to fourth place from second in the previous month, indicating a decrease in popularity. Super Silver Bubba Pre-Roll 5-Pack (2.5g) reappeared in the rankings at fifth place, after being unranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
