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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, DEALR concentrated 60.78% of sales in Pre-Roll with year-over-year growth of 39.23% and a month-over-month dip of 1.41%, while Flower fell to 21.83% share with a year-over-year decline of 47.95% and a month-over-month drop of 17.42%. Vapor Pens held 15.84% share with a 20.53% month-over-month decline and no year-over-year baseline, and Edible accounted for 1.55% share with a 29.96% month-over-month decline and no year-over-year baseline; average price across the brand decreased 16.41% year over year to $26.36, and Pre-Roll’s average price sat at 20.59. With a Pre-Roll category rank of 15 in British Columbia and overall brand sales up 16.84% year over year alongside a 140.17% increase over 24 months, the mix suggests DEALR is leaning into volume-led Pre-Roll gains while retrenching in Flower, implying a pivot toward accessible price points and repeat purchase formats.
The mix shift toward a 60.78% Pre-Roll share combined with a 39.23% Pre-Roll year-over-year increase and a 1.41% month-over-month pullback, alongside a 47.95% Flower contraction and a 17.42% month-over-month drop, implies deliberate reallocation from high-ticket Flower to faster-turn Pre-Roll to support traffic and market depth. With Vapor Pens down 20.53% month over month and Edible down 29.96% month over month while average price fell 16.41% year over year, positioning likely centers on value-tier Pre-Rolls to defend rank 15 in British Columbia and to convert Flower leakage into Pre-Roll volume, indicating price elasticity is driving share capture at the expense of premium segments.
Competitive Landscape
DEALR sits at rank #15 in BC Pre-Roll for August 2026, improving 8 positions year over year from #23 and sliding 4 spots since May–June trendlines to #15 from a 3-month rank of #11; the brand also retreated 6 places from its peak at #9 in April 2026, indicating recent momentum loss despite the annual gain. In contrast, Back Forty / Back 40 Cannabis climbed from #17 to #1 year over year while expanding sales by 237.7%, and General Admission held near the top at #2 despite a 1-to-2 rank slip and a 10.7% sales decline, placing DEALR’s sideways-to-down movement against both a surging leader and an entrenched incumbent. The pattern implies DEALR’s YoY rank recovery is being outpaced by faster risers and stable top-tier competitors, so without near-term share capture the brand risks further mid-tier compression.
Notable Products
The steepest decline sets the tone: Bubble Burst Liquid Diamonds Cured Resin Disposable (1g) fell 18.7% month over month to rank 10, while Atomic Berry Liquid Diamonds Cured Resin Disposable (1g) slid 14.8% at rank 9, signaling a vapor pens pullback concentrated at the bottom of the top ten. At the top, Sweet Jesus Pre-Roll 5-Pack (2.5g) held rank 1 despite a 4.1% dip, and Strawberry Matcha Pre-Roll 5-Pack (2.5g) dropped 10.3% at rank 2 as Love Potion #9 Pre-Roll 5-Pack (2.5g) declined 12.1% at rank 6, indicating softness even among leading Pre-Rolls. Four of the top ten are Infused Pre-Roll SKUs, with Blackberry Lime Panna Cotta Infused Pre-Roll 3-Pack (1.5g) up 33.7% at rank 4 while Cherry Cola Infused Pre-Roll 3-Pack (1.5g) rose 9.7% at rank 7, and this divergence alongside vapor pens declines implies DEALR’s near-term revenue mix is tilting toward higher-potency Pre-Rolls while non-infused and vapor formats lose momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
