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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Bear Labs concentrated 83.64% of sales in Concentrates and 16.36% in Vapor Pens, with Concentrates up 23.37% year over year but down 14.06% month over month, while Vapor Pens rose 85.48% year over year but fell 20.06% month over month; the brand’s overall sales grew 30.52% year over year as average price declined 13.21%. Within Concentrates, the $22.38 average price sat below the brand average of $23.58, whereas Vapor Pens averaged $32.47, indicating mix-driven price dispersion alongside short-term volume softness; holding rank 8 in Concentrates in California places the brand within the top 10 even as May 2026 momentum dipped month over month. The pattern implies a scale-first core in Concentrates that lifted annual growth while a premium-priced but smaller Vapor Pens line added incremental upside but carried higher month-over-month volatility.
These shifts suggest Bear Labs is anchored in a high-share, mid-price Concentrates position (83.64% share at a $22.38 average price) that can buffer category cyclicality, while the 85.48% year-over-year growth in Vapor Pens at a $32.47 average price offers margin expansion potential despite a 20.06% month-over-month pullback. With May 2026 rank 8 in California Concentrates and a 30.52% brand-level year-over-year increase, the near-term task is to stabilize monthly cadence without diluting price in Vapor Pens and to protect Concentrates velocity after a 14.06% month-over-month decline. The implication is a barbell positioning: defend share and rank through reliable Concentrates velocity while selectively scaling higher-price Vapor Pens to lift blended revenue quality.
Competitive Landscape
Bear Labs sits at rank #8 in CA Concentrates for May 2026, unchanged from #8 year over year but down 2 positions from #6 three months ago, while also sitting 3 spots below its peak of #5 from October 2025; in contrast, Raw Garden held #1 both year over year and in May 2026 with an 11.3% YoY sales increase, and 710 Labs moved up from #4 to #3 despite a 1.8% YoY sales decline. Relative positioning also shifted as STIIIZY stayed at #2 with a 23.8% YoY sales drop and Punch Extracts / Punch Edibles slid from #3 to #4 with a 29.9% YoY decline, indicating that Bear Labs’ flat YoY rank at #8 alongside a 2-rank slide since February 2026 implies stalled share capture even as some higher-ranked competitors contracted.
Notable Products
Grape Gas Budder (1g) posted the largest month-over-month gain at +58.5% while jumping to rank 2 in May 2026, outpacing Black Cherry Dream Budder (1g) at rank 1 with +52.5% growth. Hash Burger Live Rosin (1g) fell -27.7% to rank 4 as Zowah Beltz Live Rosin (1g) declined -32.0% while sitting at a shared rank 8, indicating pressure on live rosin versus rising budder SKUs. Five of the top eight are Budder variants within Concentrates, and the top-two ranks are both Budder, pointing to a shift in buyer preference toward lower-priced, high-frequency formats over premium live rosin despite individual rosin SKUs still generating up to $11,678.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
