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Dec-2024
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Overview
Market Insights Snapshot
Bear Labs has shown varied performance across different categories and states, with some notable shifts in rankings over the months. In the California market, Bear Labs has maintained a presence in the top 30 for Concentrates but experienced a decline from the 10th position in September and October to the 18th position by December. This downward trend in California could be indicative of increasing competition or changes in consumer preferences within the Concentrates category. Despite the drop in rankings, the brand's sales figures in California were relatively stable from September to October before seeing a significant decrease in November and December.
The absence of Bear Labs in the top 30 rankings in other states and categories could be perceived as a challenge for the brand's market presence outside of California. This lack of visibility may suggest that Bear Labs has not yet established a strong foothold in other regions or categories, which could be an area for strategic growth or improvement. The performance in California, while still noteworthy, highlights the importance of maintaining momentum and adapting to market conditions to sustain competitive positioning. The fluctuations in the rankings also underscore the dynamic nature of the cannabis market, where brands must continuously innovate and adapt to remain relevant.
Competitive Landscape
In the competitive landscape of California's concentrates market, Bear Labs experienced notable fluctuations in its ranking and sales performance from September to December 2024. Initially holding steady at the 10th position in September and October, Bear Labs saw a slight dip to 11th in November, before a significant drop to 18th place in December. This decline coincided with a decrease in sales, contrasting with the upward trajectory of competitors like Paper Planes, which climbed from 21st to 20th and then to 18th before returning to 20th, and Emerald Bay Extracts, which improved from 19th to 16th by December. Meanwhile, Nasha Extracts experienced a downward trend, dropping from 12th to 19th, aligning more closely with Bear Labs' December position. The dynamic shifts in rankings highlight the competitive pressure Bear Labs faces, emphasizing the need for strategic adjustments to regain its earlier standing and boost sales in this vibrant market.
Notable Products
In December 2024, the top-performing product for Bear Labs was Royal Dutch Budder (1g) in the Concentrates category, securing the first rank with sales of 544 units. Banana Cookies & Cream Budder (1g) followed closely in second place. Bud Booster THCa (1g) climbed back to the third position after previously ranking fourth in October 2024. Hardcore OG Budder (1g) and Rainbow Beltz Rosin (1g) completed the top five, ranking fourth and fifth respectively. Notably, Bud Booster THCa (1g) demonstrated a consistent presence in the rankings, maintaining a spot in the top five for multiple months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
