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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vapor Pens accounted for 60.21% share with a month-over-month gain of 9.78% and a year-over-year decline of 20.77%, while Concentrates held 26.74% share with a 0.98% MoM increase and a 36.98% YoY drop; Pre-Roll comprised 13.05% share with a -4.06% MoM change and a -48.39% YoY decline. Average price rose 8.41% YoY to $15.64 as overall brand sales fell 30.41% YoY and 24.98% over 24 months, and Vapor Pens ranked 40th in California within the category. The pattern implies Himalaya is consolidating around Vapor Pens for relative momentum while legacy exposure to Pre-Roll and Concentrates is dragging year-over-year results despite short-term stabilization.
The mixed trajectory—Vapor Pens up 9.78% MoM against Pre-Roll down 4.06% MoM and Concentrates nearly flat at 0.98%—combined with a 60.21% mix weight and a 40th rank in California suggests a defense-first posture anchored in a single category where price at $24.01 supports a higher basket versus $12.22 in Concentrates and $7.68 in Pre-Roll. With brand-average price up 8.41% YoY alongside a 30.41% YoY sales decline, the shift implies a margin-prioritizing tilt toward higher-priced Vapor Pens that can cushion near-term volumes but risks overconcentration if Pre-Roll’s 48.39% YoY contraction persists and Concentrates’ 36.98% YoY slide fails to recover.
Competitive Landscape
Himalaya is ranked #40 in CA Vapor Pens in May 2026, down 7 positions year over year from #33, and 5 positions below its February 2026 level of #35; this follows a prior peak at #30 in December 2024 and leaves a 10-rank gap to that high-water mark. While category leaders such as STIIIZY held #1 with a -4.9% year-over-year sales change and Jetty Extracts climbed from #5 to #3 alongside a 40.6% year-over-year increase, Himalaya’s slide from #33 to #40 indicates relative share loss versus both stable and gaining competitors; the pattern implies that without a reversal in momentum, the brand’s trajectory is toward deeper mid-pack placement rather than a return to its December 2024 top-30 range.
Notable Products
Forbidden Zkittlez Live Resin (1g) posted the steepest movement in May 2026 with a -54.3% month-over-month decline while sitting at rank 6, contrasting with Lemon Pluot Live Resin Infused Pre-Roll (1g) at rank 1 on a +68.4% surge. Pre-Rolls occupy ranks 1 through 4, indicating a four-of-the-top-ten concentration in that format, whereas Concentrates hold ranks 5 through 8 and 10 with mixed momentum including a -1.9% dip for Chem Driver Live Resin (1g). The split between accelerating Pre-Rolls and pressured Concentrates implies Himalaya’s mix is tilting toward impulse-friendly formats and away from heavier extract staples.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
