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Jun-2024
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Overview
Market Insights Snapshot
Himalaya has shown notable performance fluctuations across various categories in California. In the Concentrates category, the brand maintained a strong presence, ranking 6th in March 2024 but experiencing a dip to 10th place in April, before climbing back to 7th by June. This indicates a resilient market position despite some volatility. Conversely, the Vapor Pens category saw Himalaya consistently hovering around the mid-30s in rankings, with minor shifts from 34th in March to 35th in June. This suggests a stable, albeit not top-tier, performance in this segment. However, the Pre-Roll category tells a different story, where Himalaya did not make it into the top 30, ranking as low as 83rd in both April and June, highlighting a significant area for potential improvement.
The sales trends for Himalaya in California reveal some interesting insights. For Concentrates, while there was a noticeable drop in sales from March to April, the brand managed to recover slightly by May and June, indicating a potential rebound. Vapor Pens sales also showed a slight recovery from April to June, suggesting a steady demand. On the other hand, the Pre-Roll category's sales figures remained relatively low, with no significant upward movement, reflecting its lower ranking position. These mixed results across categories highlight both strengths and opportunities for Himalaya to refine its market strategy in California.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Himalaya has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. Himalaya's rank moved from 34th in March 2024 to 35th in June 2024, showing a slight decline. In comparison, Timeless improved its position from 36th to 33rd during the same period, suggesting a stronger market performance. PAX also demonstrated a more stable ranking, moving from 32nd to 34th, while Micro Bar showed significant improvement, jumping from 69th in March to 38th in May and June. Sluggers also improved its rank from 55th to 39th. These shifts highlight the competitive pressure on Himalaya, as brands like Timeless and Micro Bar gain traction. Despite these challenges, Himalaya's sales figures have shown resilience, with a slight increase from May to June 2024, indicating potential for recovery and growth in the upcoming months.
Notable Products
In June 2024, Alien OG Infused Pre-Roll (1g) retains its top position among Himalaya products, achieving the highest sales figure of 3,835 units. Green Crack Infused Pre-Roll (1g) follows closely as the second top-performing product. Hawaiian Crush Live Resin Sauce (1g) climbs to third place, showing a notable increase from fourth place in May 2024. Orange 76 Live Resin Sauce (1g) makes its debut in the rankings at fourth place. Doc'S OG Infused Pre-Roll (1g) drops to fifth place after previously being ranked second in May 2024.
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