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Aug-2024
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Overview
Market Insights Snapshot
Himalaya has demonstrated notable performance in the California market across various cannabis categories. In the Concentrates category, Himalaya has shown a steady upward trend, moving from 9th place in May 2024 to 7th place by August 2024. This improvement is underscored by a significant increase in sales, with a notable jump from $397,682 in June to $535,661 in August. However, in the Vapor Pens category, Himalaya experienced some fluctuations, starting at 38th place in May, peaking at 33rd in June, and then dropping to 40th by August. Despite these fluctuations, the brand's presence in the top 40 indicates a consistent market presence.
Conversely, Himalaya's performance in the Pre-Roll category in California has been less impressive. The brand did not make it into the top 30 rankings in any of the months from May to August 2024, highlighting a potential area for improvement. The rankings ranged from 84th in May to 76th in both July and August, suggesting a slight but insufficient upward movement. This indicates that while Himalaya has strong footholds in certain categories, there are others where they are struggling to gain significant market share. Such insights can help stakeholders identify areas for strategic focus and potential growth opportunities.
Competitive Landscape
In the California concentrates market, Himalaya has shown a steady performance, maintaining its rank at 7th place from July to August 2024. This stability in rank is notable, especially when compared to other brands that have experienced more fluctuation. For instance, ABX / AbsoluteXtracts improved its rank significantly from 19th in May to 9th in August, indicating a strong upward trend. Meanwhile, Hash and Flowers made a remarkable leap from being outside the top 20 in May to 8th place in August. On the other hand, Punch Extracts / Punch Edibles saw a decline from 3rd place in May and June to 5th place in July and August, suggesting a downward trend. CannaBiotix (CBX) maintained a consistent 6th place ranking, just ahead of Himalaya. These shifts highlight the competitive nature of the market and suggest that while Himalaya's sales are growing, the brand needs to stay vigilant to maintain and improve its position amidst dynamic competitors.
Notable Products
In August 2024, the top-performing product from Himalaya was Honey Banana Live Resin (1g) in the Concentrates category, which climbed to the number one spot with sales of $6,961. Fatso Live Resin (1g), also in the Concentrates category, secured the second position, showing a significant rise from its fifth place in June. Doc's OG Infused Pre-Roll (1g) in the Pre-Roll category dropped to third place after leading in July. GMO Cookies Live Resin Sauce (1g) and Blueberry Cookies Live Resin Sugar (1g), both in the Concentrates category, were ranked fourth and fifth respectively, marking their debut in the top five. The reshuffling of rankings indicates a dynamic market with varying consumer preferences month to month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
