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Oct-2025
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Overview
Market Insights Snapshot
In the California market, Himalaya has shown a mixed performance across different product categories. In the Concentrates category, the brand has experienced a slight decline in rankings, moving from 9th in July 2025 to 13th by October 2025. This downward trend is accompanied by a decrease in sales, suggesting potential challenges in maintaining market share within this category. On the other hand, the Pre-Roll category paints a different picture. Although Himalaya did not make it into the top 30 brands in July and August, they managed to climb to 55th place in September before slipping slightly to 65th in October. This indicates a potential for growth or at least increased consumer interest in their Pre-Roll offerings, albeit not enough to break into the top tier consistently.
Vapor Pens, another key category for Himalaya in California, also reflects a somewhat stagnant performance. The brand maintained a stable ranking around the mid-30s, with a slight drop from 34th in July to 38th in October. Sales figures reflect a similar pattern, with a peak in September before declining again in October. This suggests that while Himalaya has a presence in the Vapor Pens category, it faces stiff competition and may need to innovate or adjust its strategy to improve its standings. The absence of top 30 rankings in certain months for some categories highlights areas where Himalaya might focus its efforts to enhance visibility and sales in the competitive California market.
Competitive Landscape
In the competitive landscape of vapor pens in California, Himalaya has experienced fluctuations in its ranking, indicating a dynamic market presence. Over the period from July to October 2025, Himalaya's rank shifted from 34th to 38th, reflecting a competitive pressure that affected its sales trajectory. Notably, Alien Labs, which started at 28th in July, saw a decline to 39th by October, suggesting a potential opportunity for Himalaya to capitalize on its competitors' downward trends. Meanwhile, Kingpen maintained a relatively stable position, hovering around the mid-30s, which may indicate consistent consumer loyalty or brand strength. Interestingly, Claybourne Co. emerged in the rankings in September at 53rd and quickly climbed to 37th by October, possibly indicating a rising competitor that Himalaya should monitor closely. These shifts highlight the importance of strategic positioning and market responsiveness for Himalaya to enhance its rank and sales in the competitive California vapor pen market.
Notable Products
In October 2025, Jelly Cake Live Resin Diamond Infused Pre-Roll (1g) maintained its top position as the leading product for Himalaya, achieving sales of 4741 units. Temptation Infused Pre-Roll (1g) climbed to second place, up from its third position in September, with notable sales growth. Gorilla Truffle Diamond Infused Pre-Roll (1g) entered the rankings for the first time, securing the third spot. RS-11 Infused Pre-Roll (1g) followed closely in fourth place, while Lemon Snow Leopard Live Resin Infused Pre-Roll (1g) slipped from fourth to fifth. This month saw dynamic shifts in rankings, with several products gaining traction and others experiencing slight declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
