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Dec-2024
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Overview
Market Insights Snapshot
Himalaya has shown a notable performance in the California market, particularly in the Concentrates category. Consistently holding the 7th position from September to November 2024, Himalaya made a significant leap to the 5th position in December. This upward movement is reflective of a strong increase in sales, with December figures reaching $692,566. Such improvement indicates a growing consumer preference for their concentrates, suggesting effective brand strategies or product enhancements. On the other hand, the Vapor Pens category also saw a gradual improvement, moving from the 32nd position in September to the 29th in December. Although still at the lower end of the top 30, this trend suggests a steady increase in brand presence and consumer interest.
In contrast, Himalaya's performance in the Pre-Roll category in California highlights both challenges and opportunities. Starting outside the top 70 in September, the brand climbed to the 47th position by December. This movement, albeit not within the top 30, suggests a positive trajectory and potential for further growth if current trends continue. The increase in sales from $129,375 in September to $214,758 in December further supports this potential. While Himalaya is not yet a major player in the Pre-Roll category, the brand's ability to improve its ranking over a few months indicates that strategic adjustments could yield significant results in the near future.
Competitive Landscape
In the competitive landscape of the California concentrates market, Himalaya has shown a notable upward trajectory in recent months. While maintaining a steady 7th rank from September to November 2024, Himalaya made a significant leap to 5th place in December 2024. This advancement is particularly impressive given the consistent performance of competitors like 710 Labs, which held the 2nd position before slipping to 3rd in December, and Punch Extracts / Punch Edibles, which maintained a solid 4th rank throughout the period. Meanwhile, West Coast Cure experienced a decline, dropping from 5th to 7th, which may have contributed to Himalaya's rise. This shift in rankings suggests a growing preference for Himalaya's offerings, as evidenced by their increasing sales figures, contrasting with the downward sales trend observed for some competitors. As Himalaya continues to climb the ranks, it positions itself as a formidable player in the concentrates category, potentially attracting more consumers seeking quality cannabis products.
Notable Products
In December 2024, Cherry Burger Infused Pre-Roll (1g) maintained its top position in sales for Himalaya, showing a significant increase with sales reaching 8275. Banana Runtz Infused Pre-Roll (1g) climbed to the second position, improving from fourth in November. Butterwine Live Resin (1g) debuted strongly, securing third place among concentrates. Hella Jelly Live Resin (1g) and Alien OG Live Resin (1g) followed closely, ranking fourth and fifth, respectively, in the concentrates category. Notably, Cherry Burger Infused Pre-Roll has consistently held the number one rank since September 2024, indicating its sustained popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
