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Jul-2025
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Overview
Market Insights Snapshot
Himalaya has demonstrated a notable performance in the California concentrates category, maintaining a steady position in the top 10 throughout the months of April to July 2025, with a slight improvement from 9th to 8th place. This upward movement is indicative of a strong market presence and consistent consumer demand. In contrast, their performance in the vapor pens category has been more variable, peaking at 31st in May but stabilizing at 33rd in June and July. This suggests a competitive landscape where Himalaya is holding its ground but facing challenges to climb higher in the rankings. Such dynamics highlight the brand's potential to capitalize on its strengths in certain categories while needing to strategize for better penetration in others.
In the pre-roll category, Himalaya has not broken into the top 30 rankings in California, fluctuating between 51st and 62nd place. This indicates a significant opportunity for growth, as they have yet to establish a strong foothold in this segment. The lack of top 30 presence could be seen as a challenge that requires targeted marketing and product development efforts to improve their standing. Despite this, the overall sales trend for Himalaya across categories shows a positive trajectory, particularly in concentrates, where sales have consistently increased from April to July. This trend underscores the importance of leveraging successful product lines to drive brand growth while addressing weaker areas to enhance overall market performance.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Himalaya has shown a notable improvement in its rank over the past few months, moving from 37th in April 2025 to 33rd by July 2025. This upward trend in rank is indicative of a positive shift in sales performance, with Himalaya's sales peaking in May 2025. In comparison, Kingpen maintained a relatively stable position, hovering around the mid-30s in rank, while Dime Bag (CA) showed a more volatile pattern, yet consistently ranked higher than Himalaya. Meanwhile, PAX demonstrated a strong presence, consistently ranking in the top 30, which suggests a robust market position. The data suggests that while Himalaya is making strides in improving its market position, it faces stiff competition from established brands like PAX and Dime Bag (CA), which continue to outperform in terms of rank and likely sales volume.
Notable Products
In July 2025, the top-performing product for Himalaya was Pink Certz Infused Pre-Roll in the Pre-Roll category, which climbed to the number one position with sales reaching 3,870 units. The Cadillac Rainbows Diamond Infused Pre-Roll secured the second spot, improving from its previous third position in June with sales of 3,717 units. Double Runtz Infused Pre-Roll dropped to third place after being second in June. Limoncello Infused Pre-Roll, which was ranked second in May, fell to fourth place in July. Leftover Cake Infused Pre-Roll entered the rankings for the first time in July, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
