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Dec-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis concentrates, Himalaya has shown a notable upward trajectory in California. Over the last few months of 2025, the brand consistently held the 12th position until December, when it climbed to 9th place. This upward movement is indicative of a strong performance, as evidenced by a steady increase in sales from September to December. Such a rise in ranking within a highly competitive category suggests that Himalaya's product offerings in concentrates are resonating well with consumers in California. However, in the Vapor Pens category, despite a slight fluctuation, Himalaya's ranking hovered around the 40th mark, indicating a more stable yet less dominant presence compared to its performance in concentrates.
In the Pre-Roll category, Himalaya's performance in California has been less impressive, as the brand did not break into the top 30 rankings during the last quarter of 2025. Although there was a minor improvement from 57th to 51st place between September and December, it still indicates a challenging market presence in this segment. The sales figures in this category remained relatively flat, suggesting that while there is some consumer interest, it hasn't translated into significant market share gains. This contrast between categories highlights the areas where Himalaya might need to focus its efforts to improve its standing and better align with consumer preferences in the pre-roll segment.
Competitive Landscape
In the competitive landscape of vapor pens in California, Himalaya has experienced fluctuating rankings, moving from 39th in September 2025 to 40th by December 2025. This slight decline in rank is notable when compared to competitors such as Timeless, which improved its position from 49th to 42nd during the same period, indicating a potential gain in market share. Another competitor, Eighth Brother, Inc., showed a significant drop from 23rd to 37th, which could suggest an opportunity for Himalaya to capture some of their lost market share. Meanwhile, Crystal Clear and Allswell have shown varying trends, with Crystal Clear improving its rank from 52nd to 43rd, and Allswell slightly improving from 41st to 39th. Despite the competitive pressures, Himalaya's sales figures have remained relatively stable, suggesting a loyal customer base, but the brand may need to innovate or adjust its strategies to regain a stronger foothold in the market.
Notable Products
In December 2025, Mule Fuel Infused Pre-Roll (1g) maintained its position as the top-performing product for Himalaya, with sales figures reaching 5,151 units. Purple Punch Infused Pre-Roll (1g) held steady at the second rank, closely following its performance from November. Gorilla Truffle Diamond Infused Pre-Roll (1g) climbed from the fifth position in November to third in December, indicating a positive sales trend. Blue Dream Infused Pre-Roll (1g) and Governmint Oasis Infused Pre-Roll (1g) remained consistently in the fourth and fifth positions, respectively, mirroring their standings from the previous month. This stability in rankings suggests a strong customer preference for these particular infused pre-rolls from Himalaya.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
