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Nov-2025
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Overview
Market Insights Snapshot
In the state of California, Himalaya's performance in the Concentrates category has been relatively stable, maintaining a consistent ranking of 12th in August and September 2025, before dropping slightly to 13th in October and November. This indicates a minor fluctuation in their market position, though their sales figures suggest a steady demand for their concentrates. In contrast, the Vapor Pens category shows a consistent ranking of 38th for three months, with a slight dip to 40th in November. Despite the drop in rank, the sales figures for Vapor Pens suggest a strong presence in the market, highlighting a robust consumer base that remains engaged with their offerings.
Himalaya's performance in the Pre-Roll category in California is more volatile, with rankings ranging from 55th in September to 87th in November. This fluctuation suggests a competitive and challenging market environment where Himalaya faces significant competition. The sales trend in this category reflects a notable decrease from September to November, indicating potential challenges in maintaining market share. The absence of rankings in the top 30 for several months across categories highlights areas where Himalaya may need to strategize to enhance their market presence and improve their competitive standing.
Competitive Landscape
In the competitive landscape of vapor pens in California, Himalaya has experienced a slight decline in its ranking from August to November 2025, moving from 38th to 40th place. This shift is notable when compared to competitors like Alien Labs, which saw a similar decline but maintained a slightly better position, ending November at 37th. Meanwhile, Eighth Brother, Inc. experienced a more dramatic drop from 25th to 41st, indicating potential volatility in the market. Interestingly, Crystal Clear improved its rank from 41st to 38th, suggesting a positive sales trajectory. Despite these fluctuations, Himalaya's sales figures show a consistent downward trend, which could be a concern if the brand aims to regain its competitive edge. Understanding these dynamics is crucial for stakeholders looking to navigate the evolving vapor pen market in California.
Notable Products
In November 2025, the top-performing product from Himalaya was the Gorilla Truffle Diamond Infused Pre-Roll (1g), which climbed to the number one spot with sales reaching $3,811. Following closely was the RS-11 Infused Pre-Roll (1g), securing the second position. Honey Banana Live Resin (1g) made a notable entry into the rankings, debuting at third place. The Temptation Infused Pre-Roll (1g) experienced a drop, moving from second place in October to fourth in November. Meanwhile, the Lemon Snow Leopard Live Resin Infused Pre-Roll (1g) maintained its fifth-place ranking consistently over the past three months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
