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Sep-2025
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Overview
Market Insights Snapshot
Himalaya's performance in the California market has shown some interesting dynamics across different product categories. In the Concentrates category, Himalaya maintained a steady position, ranking 9th in June and slightly improving to 8th in July before settling at 11th in both August and September. This indicates a consistent presence in the top tier, although the slight drop in rank in August and September might suggest increased competition or shifts in consumer preferences. The Vapor Pens category tells a similar story, with Himalaya holding a stable rank of 34th in June and July, and only dropping slightly to 37th in August and September. Despite the rank drop, the sales figures suggest a recovery in September, hinting at a potential rebound.
In contrast, the Pre-Roll category in California shows a more fluctuating performance for Himalaya. The brand was not in the top 30, with ranks in the 50s and 60s over the four months, peaking at 51st in September from a low point of 68th in August. This suggests a volatile market presence, potentially driven by seasonal trends or changes in product offerings. It is notable that Himalaya was not in the top 30 for Pre-Rolls, which could be seen as a challenge in capturing market share in this category. However, the improvement in September could indicate strategic adjustments or successful marketing efforts beginning to take effect.
Competitive Landscape
In the competitive landscape of the California vapor pens market, Himalaya has experienced notable fluctuations in its ranking over the past few months. As of September 2025, Himalaya holds the 37th position, a slight decline from its peak at 33rd in July. This downward trend in rank is mirrored by a decrease in sales from July to August, although there was a modest recovery in September. Competitors such as Dime Bag (CA) and Kingpen have maintained more stable positions, with Dime Bag consistently outperforming Himalaya in both rank and sales. Meanwhile, Cookies has shown a significant improvement, climbing to 38th place in September, surpassing Himalaya. These dynamics suggest that while Himalaya remains a strong contender, it faces increasing pressure from both established and emerging brands, indicating a need for strategic adjustments to regain its competitive edge.
Notable Products
In September 2025, the top-performing product for Himalaya was the Jelly Cake Live Resin Diamond Infused Pre-Roll (1g), which secured the first rank with notable sales of 4377 units. The Sherbanger Infused Pre-Roll (1g) climbed to the second position, improving from its third rank in August. The Temptation Infused Pre-Roll (1g) debuted in the rankings at third place for September. Lemon Snow Leopard Live Resin Infused Pre-Roll (1g) followed closely in fourth place. Limoncello Infused Pre-Roll (1g) saw a decline, dropping from second in August to fifth in September, maintaining consistent sales throughout the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
