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Aug-2025
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Overview
Market Insights Snapshot
Himalaya has shown varied performance across different categories in the state of California. In the Concentrates category, the brand maintained a strong presence, ranking consistently within the top 10 for May through July 2025, before slipping to 11th place in August. This slight drop in ranking is notable, especially given that their sales in this category decreased significantly from July to August. Meanwhile, Himalaya's presence in the Pre-Roll category has been less robust, with rankings outside the top 50, indicating a challenging market position in this segment. The Vapor Pens category also witnessed some fluctuation, with Himalaya's rank moving from 31st in May to 36th in August, reflecting a competitive landscape.
While Himalaya's Concentrates and Vapor Pens categories have shown some resilience in California, the brand's absence from the top 30 in the Pre-Roll category suggests potential areas for growth or reevaluation. The decline in sales for Vapor Pens from July to August is another critical point that may warrant strategic adjustments to regain momentum. The brand's ability to maintain a top 10 position in Concentrates for most of the summer months is a positive indicator of its strength in that category, despite the slight downturn in August. The varied performance across these categories highlights both opportunities and challenges that Himalaya faces in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the California vapor pens category, Himalaya has experienced notable fluctuations in its ranking over the summer of 2025. Starting in May at rank 31, Himalaya saw a slight dip to rank 33 in June, a recovery to rank 32 in July, and then a more significant drop to rank 36 in August. This downward trend in August coincides with a decrease in sales, suggesting potential challenges in maintaining market share. In comparison, Dime Bag (CA) showed a more stable performance, climbing from rank 34 in May to 31 in July, before slightly dropping to 34 in August, yet maintaining higher sales figures than Himalaya during this period. Meanwhile, Kingpen and Cookies remained outside the top 30, indicating that Himalaya still holds a competitive edge over these brands despite its recent challenges. The data suggests that while Himalaya remains a strong contender, it may need to strategize to counteract the sales decline and regain its earlier rankings.
Notable Products
In August 2025, the top-performing product for Himalaya was the Leftover Cake Infused Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with impressive sales of $3,758. The Limoncello Infused Pre-Roll (1g) secured the second position, maintaining a consistent presence in the top five over previous months. Berries & Cream Live Resin (1g) made a notable entry at the third position in the Concentrates category. Sherbanger Infused Pre-Roll (1g) ranked fourth, while the Double Runtz Infused Pre-Roll (1g) experienced a drop to fifth place from its previous second position in July. This month saw significant shifts in rankings, particularly with Leftover Cake Infused Pre-Roll rising from fourth to first place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
