Market Insights Snapshot
In the realm of Concentrates, the Himalaya brand has shown a consistent performance in the state of California. Starting from a rank of 11 in August 2023, the brand managed to improve its position to 8 by October and November. This upward trend is indicative of the brand's growing popularity in this category. However, the brand's performance in the Pre-Roll category shows a different story. Himalaya only appears in the top 20 brands in October and November, ranking 90 and 81 respectively. The absence of ranking for August and September suggests that the brand was not among the top 20 in the Pre-Roll category during these months.
Turning our attention to the Vapor Pens category, Himalaya's performance in California appears to be relatively stable, albeit outside the top 20. The brand maintained a rank in the late 20s from August to November 2023. Despite this, it's important to note that the sales for November 2023 were slightly lower than the previous months. This could be an area of interest for those looking to understand the market dynamics and consumer preferences in more depth. Overall, the data presents a mixed picture of Himalaya's performance across different categories within the state of California.
In the Vapor Pens category in California, Himalaya has been consistently ranking outside the top 20 brands, indicating a need for strategic improvements to boost its market position. In comparison, Punch Extracts / Punch Edibles has maintained a higher rank, although it has seen a slight downward trend. Cream Of The Crop (COTC) has shown a similar trend to Himalaya, but with a slight improvement in October 2023. Almora Farms has experienced a drop in rank, while UP! has shown a significant upward trend, moving from rank 41 to 26. In terms of sales, all brands, except UP!, have shown a decreasing trend, with Himalaya's sales slightly lower than its competitors. This data suggests that while Himalaya is facing stiff competition, there are opportunities for growth, especially if it can leverage the trends and strategies of brands like UP!.
In November 2023, Himalaya's top-performing product was the 'Gary Payton Infused Pre-Roll (1g)', moving up from fifth place in October to first with sales reaching 5110 units. The 'Modified Grapes Infused Pre-Roll (1g)' debuted at second place, while 'Apple Jack Diesel Infused Pre-Roll (1g)' maintained its third-place position. 'Blueberry Cookies Live Resin Sugar (1g)' dropped from second to fourth place. The 'Honey Bun Live Resin Sauce (1g)' also saw a dip in ranking, moving from fourth in October to fifth in November. These shifts indicate a growing preference for pre-roll products over concentrates in the month of November.