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Oct-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, 710 Labs has shown notable performance across various categories and states. In California, the brand has consistently ranked high in the concentrates category, climbing from fourth to third place by October 2025. This upward movement highlights their stronghold and growth in the concentrates market. Despite this success, their performance in the vapor pens category shows a decline, dropping from 43rd in August to 50th by October, indicating potential challenges or changes in consumer preferences. Meanwhile, in Colorado, 710 Labs maintains a steady second place in concentrates, underscoring their dominance in this segment. However, their absence from the top 30 in the pre-roll category since September suggests that this might not be a key focus area for the brand in that state.
Looking at Michigan, 710 Labs has experienced fluctuations in their rankings. They peaked at fourth in concentrates in August but saw a slight dip to sixth by October, indicating a competitive market environment. Interestingly, their vapor pen rankings improved significantly, moving from 48th in September to 32nd in October, which could suggest a successful strategy or product introduction. The brand's entry into New Jersey is marked by a strong debut in the concentrates category, ranking sixth in October, and also making it to the 36th position in vapor pens. This entry could signal an expansion strategy into new markets, aiming to replicate their success in established states.
Competitive Landscape
In the competitive landscape of California's concentrates market, 710 Labs has consistently maintained a strong presence, ranking fourth from July to September 2025, before climbing to third in October 2025. This upward movement indicates a positive trend for 710 Labs, suggesting an increase in consumer preference or effective marketing strategies. Despite this progress, Raw Garden continues to dominate the market, holding the top position consistently, with sales figures significantly higher than its competitors. Meanwhile, STIIIZY remains a steadfast competitor in the second position, showing stable sales performance. The shift in rank for 710 Labs, overtaking Punch Extracts / Punch Edibles, which dropped to fourth in October, highlights a competitive edge that could be leveraged further. Additionally, West Coast Cure shows a slight improvement, moving from sixth to fifth place, but still trails behind 710 Labs. This dynamic environment underscores the importance of strategic positioning and market adaptation for 710 Labs to continue its ascent.
Notable Products
In October 2025, Upside Down Frown (Bulk) led the sales for 710 Labs, securing the top position with a notable sales figure of 2726 units. SB 36 #1 (Bulk) maintained its second-place ranking from September to October, indicating consistent demand. Lemon Tart Pucker #1 Pre-Roll (1g) also held steady at third place, showcasing its popularity in the Pre-Roll category. Rick Jamez #3 (Bulk) saw a drop from its third-place rank in July to fourth in October, suggesting a shift in consumer preference. The Rucker (Bulk) entered the top five for the first time in October, highlighting its growing appeal among consumers.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
