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Sep-2025
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Overview
Market Insights Snapshot
CannaBiotix (CBX) has shown consistent performance in the California market, particularly in the Flower category, where it has maintained the top rank from June through September 2025. This indicates a strong brand presence and consumer preference for their Flower products. In the Concentrates category, CBX also holds a steady position at rank 5 over the same period, suggesting a stable demand and a solid foothold in this segment as well. The Pre-Roll category shows a slight upward movement from rank 7 to rank 5 by September, reflecting a growing interest or improved market strategy for their Pre-Roll products.
While CBX's performance in California is noteworthy, it is important to highlight that their rankings in other states or provinces are not available, which suggests that CBX did not make it into the top 30 brands in those regions for the specified categories. This absence could indicate a need for strategic expansion or increased marketing efforts outside of California to capture a larger share of the market. Nevertheless, the consistent sales figures, especially in the Flower category, reveal a robust consumer base and potential for future growth if CBX decides to extend its reach beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the California Flower category, CannaBiotix (CBX) has consistently maintained its top position from June to September 2025, showcasing its robust market presence and consumer preference. Despite the fierce competition, CBX's sales trajectory has shown a positive trend, peaking in August before a slight dip in September. This performance is particularly notable when compared to its closest competitor, STIIIZY, which has consistently held the second rank but with a significant sales gap. Meanwhile, CAM has fluctuated between third and fourth place, indicating a less stable market position. The consistent top ranking and sales growth of CannaBiotix (CBX) suggest a strong brand loyalty and effective market strategies, positioning it well ahead of its competitors in the California Flower market.
Notable Products
In September 2025, Cereal Milk (3.5g) from CannaBiotix (CBX) maintained its position as the top-selling product, consistent with its rank from June through August, with sales of 23,196 units. The Cereal Milk Pre-Roll (0.75g) also held steady in the second position, showing a slight decrease in sales compared to previous months. L'Orange (3.5g) made a notable entry into the rankings at third place, indicating a strong performance for the month. Super Mango Haze Pre-Roll (0.75g) climbed to fourth place, showing an improvement from its absence in the August rankings. Tropicanna Pre-Roll (0.75g) re-entered the rankings in fifth place after not appearing in the previous months, suggesting a renewed interest or promotional push.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
