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Mar-2025
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Overview
Market Insights Snapshot
CannaBiotix (CBX) has shown a strong and consistent presence in the California market, particularly within the Flower category. The brand has maintained its top position as the number one ranked Flower brand across the months from December 2024 to March 2025, indicating a stable dominance in this category. In the Concentrates category, CBX experienced a slight improvement, moving from the 6th position in December 2024 to the 5th position by March 2025, which suggests a positive upward trend. However, in the Vapor Pens category, CBX did not rank in February 2025, which could be a point of concern, although they managed to re-enter the rankings in March at 81st position.
In the Pre-Roll category, CannaBiotix (CBX) displayed a notable improvement over the analyzed period. The brand moved up from 21st place in December 2024 to 15th place by March 2025 in California, suggesting increased consumer interest or improved distribution strategies. Despite this positive movement, the Vapor Pens category remains a challenge, as indicated by their absence from the top 30 rankings in February 2025. This fluctuation highlights potential volatility or competitive pressure in the Vapor Pens market, which may require strategic adjustments to regain a stronger foothold. Overall, while CBX shows robust performance in certain categories, there are areas that could benefit from strategic focus to enhance their market position further.
Competitive Landscape
In the competitive landscape of the California Flower market, CannaBiotix (CBX) has consistently maintained its top position from December 2024 through March 2025, showcasing its strong brand presence and customer loyalty. Despite a slight fluctuation in sales figures, CBX's rank remained unchallenged, highlighting its dominance in the market. Competitors like Oakfruitland and Claybourne Co. have shown upward momentum, with Oakfruitland advancing from third to second place by March 2025, and Claybourne Co. climbing from fifth to third. This upward trend in their rankings suggests a competitive pressure that CBX might need to address to maintain its leading position. The dynamic shifts in competitor rankings indicate a vibrant market where consumer preferences could be shifting, thus presenting both a challenge and an opportunity for CBX to innovate and reinforce its market leadership.
Notable Products
In March 2025, CannaBiotix (CBX) saw Cereal Milk (3.5g) maintain its position as the top-selling product, with sales reaching 24,154 units. Casino Kush (3.5g) held steady at the second position, showing a consistent rise from its 5th place ranking in January. Notably, Whitewalker OG (3.5g) debuted in the rankings at the third position, indicating a strong market entry. L'Orange (3.5g) experienced a slight drop to the fourth spot, having previously ranked third in February. Blue Flame OG (3.5g) remained stable at the fifth position, maintaining its rank from February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
