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Dec-2025
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Overview
Market Insights Snapshot
CannaBiotix (CBX) has shown consistent performance across various product categories in California. In the Flower category, CBX has maintained a stronghold, consistently ranking first from September through December 2025. This dominance is indicative of their strong market presence and consumer preference in this category. Their Concentrates category experienced a slight dip in ranking in October 2025, moving from 5th to 6th, but quickly recovered by November, maintaining the 5th position through December. This resilience in ranking suggests a solid product offering that resonates well with consumers, even amidst competitive pressures.
In the Pre-Roll category, CannaBiotix (CBX) has demonstrated stability, consistently maintaining the 6th position throughout the last quarter of 2025. While not breaking into the top 5, their steady ranking indicates a loyal customer base and a reliable product line. However, it's worth noting that CBX's presence in other states or provinces is not highlighted in the top 30, which could be an area for growth or improvement. The absence of CBX's ranking in other markets suggests either limited distribution or fierce competition in those regions, highlighting potential opportunities for expansion or strategic pivots to capture more market share.
Competitive Landscape
In the competitive landscape of the California flower category, CannaBiotix (CBX) has maintained a dominant position, consistently ranking first from September to December 2025. This stability in rank is a testament to its robust market presence and consumer loyalty. Despite the steady competition from brands like STIIIZY and CAM, which have also held their respective ranks of second and third during the same period, CannaBiotix (CBX) has shown a notable increase in sales each month. This upward trend in sales, particularly in December where it reached a significant peak, highlights CannaBiotix (CBX)'s effective strategies in capturing market share and driving consumer demand, outpacing the sales growth of its closest competitors.
Notable Products
In December 2025, CannaBiotix (CBX) continued to see Cereal Milk (3.5g) as its top-performing product, maintaining its number one rank consistently from September through December, with sales reaching 27,686 units. Casino Kush Pre-Roll (0.75g) rose to the second position in December, improving from its previous third place in October, and showing a significant increase in sales. The Cereal Milk Pre-Roll 4-Pack (2g) debuted in December at the third rank, indicating a strong market entry. Super Mango Haze Pre-Roll (0.75g) experienced a slight drop, moving from second in November to fourth in December, despite a steady sales increase. Dropane Pre-Roll (0.75g) entered the rankings in December at fifth place, marking its presence in the competitive pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
