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Oct-2025
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Overview
Market Insights Snapshot
West Coast Cure has shown a notable performance in the California cannabis market, particularly in the Concentrates category. The brand maintained a consistent ranking of 6th place from July to September 2025, before improving to 5th place in October 2025. This upward movement suggests a strengthening position in this category, supported by an increase in sales from approximately $512,761 in September to $646,486 in October. However, in the Flower category, while the brand improved its ranking from 29th in July to 22nd in September, it experienced a slight decline back to 25th in October, indicating potential volatility or increased competition in this segment.
In the Pre-Roll category, West Coast Cure's ranking fluctuated slightly, moving from 13th in July to 16th in September, before stabilizing at 15th in October. This suggests a relatively stable position, although not within the top tier of the market. The Vapor Pens category also saw consistent rankings, remaining at 13th and 14th over the months observed. Despite not breaking into the top 10, the brand's steady sales figures in this category highlight a solid presence. Notably, the absence of West Coast Cure in the top 30 brands in other states or provinces could be a point of concern or an opportunity for expansion, depending on strategic goals and market conditions.
Competitive Landscape
In the competitive landscape of California's vapor pen market, West Coast Cure has experienced a slight decline in its ranking from 13th in July and August 2025 to 14th in September and October 2025. This shift is notable as it reflects a competitive pressure from brands like Dabwoods Premium Cannabis, which improved its rank from 15th in July to 13th by October, and Dime Industries, consistently holding the 12th position with a significant sales increase. Meanwhile, Clsics and Bloom have maintained their positions slightly below West Coast Cure, indicating a stable yet competitive environment. Despite the drop in rank, West Coast Cure's sales figures show resilience, suggesting potential for reclaiming higher positions if strategic adjustments are made in response to the dynamic market trends.
Notable Products
In October 2025, Garlic Juice (3.5g) maintained its position as the top-selling product for West Coast Cure, with impressive sales figures reaching 5447 units. CUREpen - Maui Waui Distillate Cartridge (1g) climbed to second place, showing a significant improvement from its previous absence in the rankings. CUREpen - Blueberry Kush Distillate Oil Cartridge (1g) entered the rankings for the first time, securing the third position. CUREpen - Gas OG Distillate Oil Cartridge (1g) moved up to fourth place from its previous fifth position in August. Curepen - Cereal Milk Live Resin Cartridge (1g) made its debut in the rankings at fifth place, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
