Market Insights Snapshot
West Coast Cure is performing exceptionally well in the California market, making it a brand to watch. In the Concentrates category, they have maintained a steady ranking of 4th place from July to October 2023, indicating a consistent performance. The Flower category shows an even more impressive performance, with West Coast Cure holding a solid 2nd place ranking during the same period. However, the brand seems to struggle in the Edibles category, where it didn't manage to break into the top 20.
In the Pre-Roll and Vapor Pens categories, West Coast Cure continues to show strong performance, holding the 5th place ranking in Pre-Rolls consistently from July to October 2023. The Vapor Pens category shows a slight dip in ranking from 5th to 6th place between August and October 2023, suggesting a slight decrease in market dominance in this category. Overall, West Coast Cure's performance in the California market demonstrates a strong presence in most categories, with room for improvement in the Edibles category.
In the California flower market, West Coast Cure has maintained a steady second place rank from July to October 2023, indicating a strong and consistent performance. However, it's worth noting that CannaBiotix (CBX), the leading brand, consistently outperforms West Coast Cure in sales, suggesting a more dominant market presence. On the other hand, Pacific Stone, another competitor, has remained in the fourth position, indicating less competition for West Coast Cure from this brand. Interestingly, Oakfruitland has shown a significant upward trend, moving from the 13th position in July to the 3rd in October, indicating a potential future threat to West Coast Cure's market position. These insights provide a snapshot of the competitive landscape in the California flower market, highlighting the need for West Coast Cure to keep innovating and strengthening its brand to maintain its market position.
In October 2023, the top-performing product from West Coast Cure was the 'CUREpen - Blueberry Kush Oil Cartridge (1g)' with sales figures reaching 8590 units. Following closely in second place was the 'CUREjoint - Lemon Twist Pre-Roll (1g)' with 7334 units sold. Notably, the 'Garlic Juice (3.5g)' dropped from first place in previous months to third place with 7194 units sold. The 'CUREpen - Maui Waui Distillate Cartridge (1g)' held steady at fourth place with 7120 units sold, while the 'CUREjoint - Creative Pack - Lemon Twist x Strawberry Banana x Tangie Pre-Roll 3-Pack (3g)' rounded out the top five with 7084 units sold. This data indicates a shift in consumer preference towards Vapor Pens from Flowers.