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Jul-2025
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Overview
Market Insights Snapshot
West Coast Cure has shown a stable performance in the California market, particularly in the Concentrates category, where it maintained a consistent ranking of 6th place from May through July 2025. This stability is indicative of the brand's solid positioning within this product category. Meanwhile, in the Pre-Roll category, West Coast Cure demonstrated positive momentum, improving its ranking from 18th in April to 14th by July. This upward trend suggests an increasing consumer preference for their pre-roll offerings, which could be a strategic area for further growth.
Conversely, West Coast Cure's performance in the Flower category in California has seen a decline, with its ranking slipping from 22nd in April to 32nd by July 2025. This downward trend highlights a potential challenge in maintaining competitiveness within the Flower segment. Additionally, while the brand held steady in the Vapor Pens category with a ranking of 14th in both June and July, the absence of a top 30 ranking in other states and categories suggests areas where the brand could expand its market presence. Overall, the data indicates both strongholds and opportunities for growth across different product lines and regions.
Competitive Landscape
In the competitive landscape of California's vapor pen market, West Coast Cure has shown a consistent presence, maintaining a rank within the top 20 brands from April to July 2025. Despite fluctuating slightly, West Coast Cure's rank improved from 16th in May to 14th in June and July, indicating a positive trend in market positioning. In comparison, Bloom has remained relatively stable but slightly lower in rank, consistently around the 16th position. Meanwhile, Dime Industries and Dabwoods Premium Cannabis have maintained higher ranks, with Dime Industries consistently holding the 11th and 12th positions, suggesting stronger sales performance. Notably, Clsics experienced a dip in May but recovered by July, closely trailing West Coast Cure. These dynamics highlight West Coast Cure's resilience and potential for growth amidst strong competition, particularly as it competes closely with brands like Clsics and Dabwoods Premium Cannabis.
Notable Products
In July 2025, the top-performing product for West Coast Cure was the CUREpen - Skywalker OG Distillate Cartridge (1g) in the Vapor Pens category, maintaining its top rank from June with sales of 4,653 units. The CUREpen - Maui Waui Distillate Cartridge (1g) climbed to the second position, improving from a third-place ranking in June, with a notable increase in sales. Skywalker OG Pre-Roll (1g) made a strong debut in the Pre-Roll category, securing the third rank with significant sales figures. Garlic Juice (3.5g) in the Flower category dropped from first in April to fourth in July, indicating a shift in consumer preference. The CUREjoint Minis - Tangie Pre-Roll 6-Pack (2.1g) maintained a consistent fifth position, showing steady demand over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
