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Sep-2025
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Overview
Market Insights Snapshot
West Coast Cure has demonstrated consistent performance in the California market, particularly in the Concentrates category, where it maintained a steady rank of 6th place from June to September 2025. This consistent ranking indicates a stable consumer base and potentially effective marketing strategies in this category. In the Flower category, West Coast Cure showed a positive upward trend, moving from 29th place in June to 22nd place by September. This improvement suggests an increasing popularity or improved product offerings, as the brand managed to climb the ranks over the summer months.
In the Pre-Roll category, West Coast Cure's ranking fluctuated slightly, moving from 16th in June, peaking at 14th in July and August, and then returning to 16th in September. This slight volatility might indicate changing consumer preferences or competitive pressures in the market. Meanwhile, in the Vapor Pens category, the brand experienced a similar pattern, starting and ending the period in 15th place, with a brief rise to 13th place in July and August. While these rankings are still within the top 15, the inability to maintain the higher position might point to challenges in sustaining momentum or competing effectively against other brands in this highly competitive segment.
Competitive Landscape
In the competitive landscape of the California vapor pens category, West Coast Cure has demonstrated a dynamic performance over the past few months. From June to September 2025, West Coast Cure's rank fluctuated, peaking at 13th place in July and August before dropping back to 15th in September. This fluctuation indicates a competitive struggle, especially against brands like Clsics, which improved its position to 13th in September, and Dabwoods Premium Cannabis, which maintained a close rank proximity. Despite these challenges, West Coast Cure's sales remained robust, often surpassing those of Bloom, which consistently held the 16th rank. The competitive pressure from brands like Flavorade, which remained stable at 17th, highlights the need for West Coast Cure to innovate and strategize to maintain and improve its market position in this highly competitive sector.
Notable Products
In September 2025, Garlic Juice (3.5g) maintained its position as the top-performing product for West Coast Cure, continuing to lead the Flower category with a sales figure of 4,702 units. Curepen - Pink Yum Yum Distillate Disposable (1g) rose to the second position in Vapor Pens, marking a notable improvement from its absence in August. CUREpen - Super Lemon Haze Live Resin Cartridge (1g) emerged as the third-ranked product in Vapor Pens, highlighting its entry into the top ranks. Meanwhile, CUREpen - Skywalker OG Distillate Cartridge (1g) slipped to fourth place, a decline from its consistent top-three ranking in the previous months. Lastly, CUREbar - Rainbow Gelato Live Resin Disposable (1g) secured the fifth position, showcasing its steady presence in the competitive Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
