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Aug-2024
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Overview
Market Insights Snapshot
West Coast Cure has demonstrated a strong performance in the California market, particularly within the Concentrates category. The brand has consistently ranked within the top five, moving from the fifth position in May 2024 to the third position in July 2024, before slightly dropping to fourth in August 2024. This steady presence in the top ranks indicates a solid market share and growing consumer preference for their concentrates. In contrast, their performance in the Flower category has seen a notable decline, dropping from fourth place in May to nineteenth by August. This downward trend suggests potential challenges or increased competition in the flower segment that may need addressing.
In the Pre-Roll category, West Coast Cure has shown positive momentum, improving from tenth place in May to seventh in July, before settling at eighth in August. This upward movement highlights a growing acceptance and possibly an expanding customer base for their pre-roll products. On the other hand, their Vapor Pens category has experienced a decline in rankings, moving from fifth in May to ninth by August. This shift could indicate increasing competition or a shift in consumer preferences within the vapor pen market. Notably, the absence of West Coast Cure in the top 30 for any category in a given month would suggest areas where the brand is either not competing effectively or has yet to establish a significant presence.
Competitive Landscape
In the competitive landscape of vapor pens in California, West Coast Cure has experienced notable fluctuations in its market position over the past few months. Starting at rank 5 in May 2024, West Coast Cure dropped to rank 9 by August 2024, indicating a downward trend. This decline in rank is significant when compared to competitors such as Jetty Extracts, which maintained a stable position at rank 7 from June to August 2024, and Rove, which improved its rank from 13 in May to 8 in August 2024. Additionally, Gramlin showed a remarkable rise from rank 30 in May to 11 in August 2024, suggesting a strong upward trajectory. These competitive shifts highlight the dynamic nature of the vapor pen market in California and underscore the importance for West Coast Cure to strategize effectively to regain its higher market position and stabilize its sales performance.
Notable Products
In August 2024, Garlic Juice (3.5g) from West Coast Cure retained its top position in the Flower category with sales reaching $11,051. CUREpen - Gas OG Oil Cartridge (1g) climbed to the second spot in the Vapor Pens category, showing a substantial increase from previous months. CUREpen - Grape Ape Oil Cartridge (1g) secured the third position, marking its presence after being unranked in July 2024. CUREpen - Jack Herer Oil Distillate Cartridge (1g) moved up to fourth place, showing a recovery from being unranked in July. Meanwhile, CUREpen - Skywalker OG Distillate Cartridge (1g) dropped to the fifth position, continuing its downward trend from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
