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Aug-2025
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Overview
Market Insights Snapshot
West Coast Cure has demonstrated consistent performance in the California market, particularly in the Concentrates category, where it maintained a solid 6th place ranking from May through August 2025. This stability suggests a strong foothold in this category, with sales showing a positive trend, culminating in an increase from $529,107 in May to $549,144 in August. However, their performance in the Flower category has been less stable, with rankings fluctuating between 24th and 29th place over the same period. Despite a dip in sales in June and July, August saw a rebound, indicating potential for recovery in this segment.
In the Pre-Roll category, West Coast Cure has shown upward momentum, improving its rank from 18th in May to 13th by August. This positive shift is complemented by a steady increase in sales, reflecting growing consumer preference for their products in this category. Conversely, in the Vapor Pens category, while they have maintained a relatively stable ranking around the 14th to 16th positions, there was a noticeable increase in sales, peaking at over $1.5 million in August. These sales trends highlight areas of strength and potential growth opportunities for West Coast Cure in the California market. However, the absence of rankings in other states or provinces indicates that their presence might be limited outside of California, which could be an area for strategic expansion.
Competitive Landscape
In the competitive landscape of vapor pens in California, West Coast Cure has shown a steady performance from May to August 2025, with its rank fluctuating slightly between 14th and 16th place. Despite facing strong competition, West Coast Cure managed to improve its sales each month, culminating in a notable increase by August. Clsics closely trails West Coast Cure, occasionally surpassing it, as seen in August when Clsics ranked 14th compared to West Coast Cure's 15th. Meanwhile, Dabwoods Premium Cannabis consistently maintained a higher rank, holding the 13th position throughout the period, indicating a stronger market presence. Bloom, although ranked lower than West Coast Cure in June and July, showed a slight recovery in August, matching West Coast Cure's rank. This competitive environment highlights the importance for West Coast Cure to continue its upward sales trajectory to improve its ranking against these formidable competitors.
Notable Products
In August 2025, the top-performing product for West Coast Cure was Garlic Juice (3.5g) in the Flower category, which climbed to the number one spot with impressive sales of 4987 units. The CUREpen - Jack Herer Oil Distillate Cartridge (1g) in the Vapor Pens category secured the second position, marking a notable rise from its previous fourth place in June 2025. CUREpen - Skywalker OG Distillate Cartridge (1g), another Vapor Pens product, slipped to third place from its consistent first position in June and July 2025. Skywalker OG Pre-Roll (1g) maintained a presence in the top rankings, securing fourth place after debuting in July 2025. Meanwhile, CUREjoint - Tangie Pre-Roll (1g) made its first appearance in the rankings at fifth place, indicating a growing interest in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
