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Dec-2025
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Overview
Market Insights Snapshot
West Coast Cure has demonstrated a consistent performance in the California market across various cannabis categories. In the Concentrates category, the brand has maintained a stable presence, ranking 6th in September and maintaining that position through December, except for a brief rise to 5th place in October. This indicates a solid foothold in the Concentrates market, with sales peaking in December. Meanwhile, in the Pre-Roll category, West Coast Cure has held steady at 16th place for most months, showing a slight dip to 17th in October before returning to its previous rank. This suggests a consistent demand for their Pre-Roll products, although they are not among the top contenders.
In the Flower category, West Coast Cure's performance has seen some fluctuations, with rankings moving from 22nd in September to 20th in November, before reverting back to 22nd by December. This movement indicates a dynamic competitive landscape in the Flower segment, where West Coast Cure is striving to climb higher. The Vapor Pens category has shown a more positive trend, with the brand improving from 14th in September to 11th by December. This upward trajectory suggests a growing consumer preference for their Vapor Pens, which aligns with the increasing sales figures observed in this category. However, it's important to note that in some categories, West Coast Cure did not make it into the top 30 in certain months, indicating areas where the brand could potentially improve its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in California, West Coast Cure has shown a promising upward trajectory in recent months. From September to December 2025, West Coast Cure improved its rank from 14th to 11th, indicating a positive trend in market presence. This rise is notable when compared to competitors such as Dime Industries, which maintained a higher rank, moving from 12th to 9th, and Clsics, which fluctuated but ended at 13th. Interestingly, Cold Fire experienced a decline, dropping from 6th to 12th, which may have opened opportunities for West Coast Cure to capture more market share. Meanwhile, Turn remained relatively stable, ending at 10th. The consistent increase in sales for West Coast Cure, culminating in over 2.1 million by December, underscores its growing appeal among consumers, positioning it as a strong contender in the California vapor pen market.
Notable Products
In December 2025, Garlic Juice (3.5g) from West Coast Cure maintained its position as the top-performing product, consistently ranking first since September, with sales reaching 7312. The CUREpen - Skywalker OG Distillate Cartridge (1g) held the second spot with a steady performance since its introduction in November. The CUREpen - Gas OG Distillate Oil Cartridge (1g) improved its ranking from fourth in October to third in December, indicating a positive trend. CUREpen - Jack Herer Oil Distillate Cartridge (1g) entered the rankings at fourth place, while the CUREpen - Birthday Cake Distillate Oil Cartridge (1g) followed closely at fifth. This shift in rankings highlights the growing popularity of vapor pen products in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
