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Nov-2025
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Overview
Market Insights Snapshot
West Coast Cure has demonstrated a solid presence in the California cannabis market, particularly in the Concentrates category. Over the months from August to November 2025, the brand consistently maintained a top 6 position, peaking at rank 5 in October. This indicates a stable demand for their concentrates, even as sales figures showed some fluctuation, with a notable peak in October. In the Flower category, West Coast Cure experienced a slight improvement in its ranking, moving from 27th in August to 23rd in October and November, suggesting a positive reception to their flower products despite the competitive market.
The Pre-Roll category has seen West Coast Cure holding steady within the top 15, showing resilience and consistent consumer interest. Although their rank slightly dipped to 16th in September, it quickly recovered to 15th by October and November. In the Vapor Pens category, the brand held a steady 14th position until a slight improvement to 13th in November, which could be attributed to a significant increase in sales during that month. Notably, West Coast Cure did not feature in the top 30 rankings in any other state or province, highlighting their concentrated focus and success within California.
Competitive Landscape
In the competitive landscape of vapor pens in California, West Coast Cure has demonstrated a notable upward trend in its ranking and sales figures from August to November 2025. Initially ranked 14th, West Coast Cure improved to 13th by November, showcasing a positive trajectory amidst a competitive market. This upward movement is significant, especially when compared to Dabwoods Premium Cannabis, which slipped from 13th to 14th place in the same period. Meanwhile, Cold Fire experienced a decline, dropping from 5th to 12th, indicating potential market share opportunities for West Coast Cure. Clsics maintained a consistent 15th rank, while Turn showed a slight decline from 8th to 11th. These shifts highlight West Coast Cure's potential to capture additional market share as competitors face challenges in maintaining their positions.
Notable Products
In November 2025, Garlic Juice (3.5g) maintained its position as the top-selling product for West Coast Cure, with sales reaching 7120 units. The CUREpen - Skywalker OG Distillate Cartridge (1g) saw a notable rise, moving up to the second rank from not being ranked in October, with significant sales improvement. CUREpen - Maui Waui Distillate Cartridge (1g) held the third position, slightly dropping from the second spot in October. Curepen - Pink Yum Yum Distillate Disposable (1g) entered the top five, securing the fourth position, while CUREpen - Blueberry Kush Distillate Oil Cartridge (1g) rounded out the top five. Overall, the vapor pens category showed dynamic changes with several products climbing the ranks compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
