Data Snapshot: Nov 03, 2026
$1M+

Oct-2026

Sales

Neutral

Trend

6-Month

370

Product Count

SKUs

$19.66

Avg Price

1.7%

YoY Sales Change

-4.1%

YoY Price Change

An illustrious California legacy brand, West Coast Cure has established a remarkable trend in delivering high potency, unique flavored cannabis across 500+ retailers and delivery services in the region. The brand attained prominence after being recognized for their superior quality concentrates at the 2012 NorCal Cannabis Cup, serving as a testament to their vision. Their primary offerings include a variety of cannabis products which are celebrated for their distinctiveness in the vast network of cannabis consumers, retailers and dispensaries spanning the nation.
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West Coast Cure

Where to Buy

West Coast Cure is stocked at 297 licensed dispensaries across California and Maine, 295 of them in California, with the deepest coverage in Los Angeles, Santa Ana, Long Beach, Costa Mesa, and San Diego. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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West Coast Cure Sales

Market Insights Snapshot

West Coast Cure Historical Sales by Category

In October 2026, West Coast Cure concentrated 45.58% of sales in Vapor Pens with year-over-year growth of 17.24% and month-over-month growth of 7.69%, while Flower held 21.53% share despite a -10.17% year-over-year decline and a 36.73% month-over-month surge. Pre-Roll accounted for 18.32% share with a -5.35% year-over-year change and a 12.00% month-over-month lift, and Concentrates at 13.58% saw a -8.42% year-over-year shift alongside a 5.71% month-over-month rise; the much smaller Edible segment at 1.00% share posted -18.32% year-over-year and 21.19% month-over-month. With average price down 4.13% year-over-year to $19.66 and Vapor Pens ranked 12 in California, the mix indicates a pivot toward volume-led recovery in core inhalables, while non-core categories are stabilizing mostly through short-term month-over-month gains rather than sustained year-over-year expansion.

The shift concentrates competitive footing in mid-priced inhalables: Vapor Pens’ 17.24% year-over-year and 7.69% month-over-month growth alongside a 12th-place rank in California positions West Coast Cure to trade share on price elasticity as average prices eased 4.13%, whereas Flower’s -10.17% year-over-year against a 36.73% month-over-month rebound signals episodic promotional spikes rather than durable share capture. Pre-Roll at -5.35% year-over-year but +12.00% month-over-month, and Concentrates at -8.42% year-over-year with +5.71% month-over-month, point to reliance on tactical lifts; this implies that maintaining or improving the 45.58% Vapor Pen mix while converting the Flower month-over-month surge into repeatable demand is the practical path to offsetting a -31.10% 24‑month sales contraction.

Oct-2026 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
#8
#29
#19
#12
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Vapor Pens
45.6%
$18.89
+17.2%
+7.7%
Flower
21.5%
$42.36
-10.2%
+36.7%
Pre-Roll
18.3%
$14.74
-5.4%
+12.0%
Concentrates
13.6%
$16.23
-8.4%
+5.7%
Edible
1.0%
$11.79
-18.3%
+21.2%
West Coast Cure

Competitive Landscape

West Coast Cure is currently ranked #12 in CA Vapor Pens in October 2026, a 3-place improvement from #15 year over year, but a 1-place slip from #13 three months ago; its historical peak was #11 in October 2024, placing today’s #12 just one rank below that high. Competitively, STIIIZY held at #1 while recording a -9.4% year-over-year sales change, and Jetty Extracts climbed from #4 to #3 with a 45.8% year-over-year sales increase, indicating that upward mobility is occurring above West Coast Cure’s position; meanwhile, Jeeter advanced from #9 to #5 alongside a 61.1% year-over-year lift, widening the gap that a #12 brand must close. The pattern—up 3 ranks year over year yet still 1 rank below its three-month position—implies West Coast Cure’s trajectory is positive but not compounding, and without acceleration it risks being outpaced by faster-rising competitors concentrated within the top 5.

West Coast Cure category ranking vs. nearest competitors
West Coast Cure

Notable Products

West Coast Cure leans on a wide catalog with light item-level concentration: 370 products sold but the top 10 account for only 13.1% of October 2026 sales, with CUREpen - Skywalker OG Distillate Cartridge (1g) at 2.3%. That spread means revenue is dispersed across many SKUs, so most of its sales come from breadth rather than a few blockbusters.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
CUREpen - Skywalker OG Distillate Cartridge (1g)
Cartridge
2.3%
$14.16
-29.8%
+35.0%
Curepen - Granddaddy Purple Distillate Cartridge (1g)
Cartridge
1.7%
$16.23
-19.5%
+5.6%
Curebar 2.0 - Juicy Blueberries Live Resin Disposable (1g)
All-in-one Disposable
1.3%
$24.21
+2.6%
-7.3%
CUREpen - Watermelon Mojito Distillate Cartridge (1g)
Cartridge
1.2%
$15.10
-25.1%
+3.3%
CUREbar 2.0 - Dragon Lychee Distillate Oil Disposable (1g)
All-in-one Disposable
1.2%
$21.09
-10.6%
+51.7%
Curepen - Cereal Milk Live Resin Cartridge (1g)
Cartridge
1.1%
$14.83
-26.4%
+37.1%
Curebar 2.0 - OG Kush Live Resin Disposable (1g)
All-in-one Disposable
1.1%
$26.90
+14.1%
+23.3%
Curebar 2.0 - Juiceman Live Resin Disposable (1g)New
All-in-one Disposable
1.1%
$23.66
+0.3%
-11.2%
CUREpen - MK Ultra Distillate Oil Cartridge (1g)New
Cartridge
1.1%
$13.94
-30.8%
+18.9%
CUREjoint - Creative Pack - Lemon Twist x Strawberry Banana x Tangie Pre-Roll 3-Pack (3g)
Mixed Strain
1.1%
$21.37
+5.9%
+22.6%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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