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Oct-2025
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Overview
Market Insights Snapshot
Joyibles has shown a varied performance across different states and categories, with notable movements in both rankings and sales. In Colorado, Joyibles maintained a steady presence in the Edible category, holding the 6th position in July and August 2025 before slipping slightly to 7th in September and October. Despite the drop in rank, sales in October showed a slight recovery from September, indicating a potential stabilization in the market. In contrast, Massachusetts saw a consistent improvement in Joyibles' ranking within the same category, moving from 16th in July to 14th by September and maintaining this rank in October. This steady climb in Massachusetts points to a strengthening market presence, supported by an increase in sales from September to October.
In New Jersey, Joyibles did not make it into the top 30 brands in the Edible category until October 2025, debuting at rank 41. This late appearance suggests challenges in penetrating the New Jersey market, which could be due to heightened competition or differing consumer preferences. Meanwhile, in Oregon, Joyibles experienced a gradual decline in ranking from 18th in July to 20th by October, alongside a decrease in sales over this period. This downward trend in Oregon highlights potential areas for strategic adjustments to regain market share. The varied performance across these states underscores the dynamic nature of the cannabis market and the importance of tailored strategies for each region.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Joyibles has experienced some fluctuations in its ranking and sales over the past few months. While Joyibles maintained a consistent rank of 6th place in July and August 2025, it slipped to 7th place in September and October. This change in rank is noteworthy as it reflects a competitive pressure from brands such as Tastebudz, which improved its position from 7th to 6th place during the same period. Meanwhile, Good Tide consistently outperformed Joyibles, holding strong in the top 5, indicating a significant lead in sales. Despite these challenges, Joyibles' sales figures show resilience with a slight recovery in October after a dip in September. This suggests that while Joyibles faces stiff competition, particularly from Incredibles and Revel (CO), it remains a key player in the market with potential for regaining its previous rank.
Notable Products
In October 2025, Joyibles maintained consistent performance with their top product, Joy Bombs - Original Fruit Chews 40-Pack (100mg), retaining the number one rank with sales of 14,524 units. The second position was held by Joybombs - Sour Fruit Chews 40-Pack (100mg), which saw a slight increase in sales compared to the previous month. Joybombs - Tropical Haze Fruit Chews 40-Pack (100mg) remained steady at third place, showing a moderate recovery in sales. Joybomb - CBD/THC 1:1 Sour Cherry Berry Blend Chew 40-Pack (100mg CBD, 100mg THC) continued to hold the fourth position, with a minor uptick in sales. The new entry, Joy Bombs - CBN/THC 1:1 Dream Blends Fruit Chews 40-Pack (100mg CBD, 100mg THC), stabilized in fifth place, indicating a strong market entry since its ranking debut in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
