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Jul-2025
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Overview
Market Insights Snapshot
Joyibles has demonstrated a notable performance in the Edible category across several states, with consistent upward movement in rankings. In Colorado, Joyibles maintained a solid presence, holding the 7th position in April and May 2025, before climbing to the 6th position in June and July. This steady ascent in rankings is mirrored by a significant increase in sales, culminating in July with a notable uptick. Meanwhile, in Massachusetts, Joyibles improved its standing from 19th in April to 15th by July, indicating a growing popularity within the state. This progression is supported by a gradual increase in sales figures, reflecting Joyibles' strengthening foothold in the Massachusetts market.
In Oregon, Joyibles has shown a dynamic performance, with fluctuations in rankings but ultimately achieving an upward trend. Starting at the 24th position in April, the brand made a leap to the 19th spot in May, experienced a slight dip in June, and then regained momentum to reach the 18th position by July. The sales trajectory in Oregon also reflects this volatility, yet the overall direction remains positive. Notably, the absence of Joyibles in the top 30 rankings in other states or provinces suggests areas where the brand may explore growth opportunities to expand its market presence further.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Joyibles has shown a steady improvement in its ranking and sales performance from April to July 2025. Starting at rank 7 in April and May, Joyibles climbed to rank 6 in June and maintained this position in July. This upward trend is indicative of a positive reception and growing consumer preference for Joyibles' products. Notably, Tastebudz and Revel (CO) experienced fluctuations in their rankings, with Tastebudz dropping from 6 to 8 and Revel rising from 9 to 7, which suggests a dynamic market environment. Despite these shifts, Joyibles' consistent improvement in sales, culminating in a significant increase by July, positions it as a strong contender against leading brands like Good Tide and Ript, which have maintained stable top positions. This data highlights Joyibles' potential to further ascend in the rankings and capture a larger market share in the coming months.
Notable Products
In July 2025, Joyibles maintained its stronghold in the edible category with Joy Bombs - Original Fruit Chews 40-Pack (100mg) leading as the top-performing product, achieving consistent first place in the rankings since April. This product saw a slight dip in sales from June to July, with sales figures at 15,484 units. Holding steady in second place, Joybombs - Sour Fruit Chews 40-Pack (100mg) experienced a notable increase in sales, indicating growing consumer preference. Joybombs - Tropical Haze Fruit Chews 40-Pack (100mg) and Joybomb - CBD/THC 1:1 Sour Cherry Berry Blend Chew 40-Pack (100mg CBD, 100mg THC) remained third and fourth, respectively, with stable rankings across the months. The Joybombs - CBD/THC 1:1 Sour Blends Fruit Chews 40-Pack (100mg CBD, 100mg THC) re-entered the rankings in July, securing the fifth position, showing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
