Market Insights Snapshot
Bedfellows Liquid Arts, a prominent cannabis brand, has shown varying performances across different states. In Alberta, the brand began with a rank of 24 in September 2023, but slipped to the 29th position by December. This trend suggests a slight decline in its competitive positioning within the Beverage category in the Alberta market. Similarly, in British Columbia, Bedfellows Liquid Arts maintained a stable rank of 28 in September and October but fell to 32 in November. Interestingly, there is no ranking data for December, indicating that the brand did not make it to the top 20 that month. This could be seen as a negative signal for the brand's performance in the British Columbia market.
In contrast, Bedfellows Liquid Arts showed a different trend in Ontario and Saskatchewan. In Ontario, the brand started at a low rank of 45 in September 2023, slightly improved to 46 by December. Despite the relatively low rank, the brand still managed to maintain its presence in the top 50, suggesting a potential for improvement. On the other hand, in Saskatchewan, Bedfellows Liquid Arts started strong at rank 14 in September but fell to 18 by December. Nonetheless, being consistently present in the top 20 brands in Saskatchewan suggests a strong foothold in this market. It's worth noting that in terms of sales, there's a visible fluctuation across months, but specific details will be reserved for more in-depth analysis.
In the Beverage category in Saskatchewan, Bedfellows Liquid Arts has seen a fluctuating performance in the last quarter of 2023. The brand's rank slipped from 14th in September to 21st in November, indicating a drop in sales and potentially a loss of market share. However, it managed to recover slightly in December, moving up to 18th place. In comparison, Keef Cola maintained a steady 12th place in September and October but dropped significantly in November and December, indicating a similar trend. Summit and Summit variant showed a more positive trend, with the latter brand even breaking into the top 10 in December. Emprise Canada also improved its rank over this period, while House of Terpenes experienced a slight decline. These shifts in ranking suggest a highly competitive market, with Bedfellows Liquid Arts needing to strategize effectively to improve its position.
In December 2023, Bedfellows Liquid Arts saw the highest sales from the THC:CBD 5:1 Sour Razpaartner Sparkling Beverage, with a notable sales figure of 351 units. This product held the top rank for the month, maintaining its position from November. The CBD/THC 1:5 Indie Pals Sparkling Beverage followed closely in second place, having slipped from the first position it held in November. The third and fourth positions were held by CBD/THC 1:2 Doppelrädder Sparking Beverage and CBD:THC 1:3 Haus Mates Sparkling Beverage respectively, both of which retained their rankings from the previous month. The CBD:THC 1:2 Passion Fruit Pals Sparkling Beverage rounded out the top five, returning to the list after not being ranked in November.