Market Insights Snapshot
In the Edibles category, Chowie Wowie has shown a consistent performance in Alberta and Ontario, maintaining the 11th rank from August to November 2023. This indicates a strong and steady demand for the brand in these markets. However, in Saskatchewan, there's been a positive shift from the 11th rank in August to the 9th rank in November 2023, suggesting an increase in popularity or a potential shift in consumer preference in the province.
Notably, in British Columbia, Chowie Wowie has experienced some fluctuations in its ranking. The brand improved its position from the 11th rank in August and September to the 9th rank in October, but then slipped back to the 10th rank in November 2023. While this shows some volatility, the overall upward trend indicates that Chowie Wowie is gaining ground in the competitive Edibles market of British Columbia. It's worth noting that the absence of a ranking number for a particular month implies that the brand was not among the top 20 in that state and category, which is not the case for Chowie Wowie in the given period.
In the Ontario edible cannabis market, Chowie Wowie has maintained a consistent rank of 11th from August to November 2023. This consistency suggests a stable consumer base, but it also indicates a lack of significant growth compared to competitors. For instance, General Admission has shown a remarkable upward trend, jumping from a rank of 31 in August to 13 by November, indicating a rapidly growing popularity. Bhang and A-HA! have consistently ranked higher than Chowie Wowie, with Bhang fluctuating around the 9th position and A-HA! moving between ranks 8 and 10. Olli, another competitor, has consistently held the 12th rank, just below Chowie Wowie. These trends suggest that while Chowie Wowie has a solid presence in the market, there is potential for growth and improvement in its competitive positioning.
In November 2023, Chowie Wowie's best selling product was the CBD/THC 1:1 Solid Milk Chocolate Bar 4-Pack, which maintained its top position from previous months with sales reaching 51,153 units. The THC Solid Milk Chocolate Bar came in second, although its sales dipped slightly to 28,804 units. The CBD:THC1:1 Soft Caramel Milk Chocolate 2-Pack made a significant leap from fifth place in October to third in November, selling 5,213 units. The CBD:THC 1:1 Crunchy Praline Balanced Milk Chocolate entered the rankings for the first time in November at fourth place. Meanwhile, the CBD:THC 1:1 Mango Pineapple Gummies 4-Pack dropped from fourth to fifth place, selling 1,639 units.