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Aug-2025
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Overview
Market Insights Snapshot
Chowie Wowie has shown a consistent performance in the Edible category across several Canadian provinces. In Alberta, the brand maintained a steady rank at number 7 from May to August 2025, with sales figures showing a gradual upward trend, culminating in over 204,000 CAD in August. Similarly, in British Columbia, Chowie Wowie held its position at rank 9 throughout the same period, though sales fluctuated slightly before rising again by August. Meanwhile, in Saskatchewan, Chowie Wowie improved its rank from 6 in May to 5 by July, maintaining this position into August, indicating positive reception and growth in this market.
In Ontario, Chowie Wowie experienced a slight dip in its ranking from 8 in May to 9 in August, although sales saw a notable increase in the same month, suggesting a potential disconnect between ranking and revenue performance. This could indicate strong competition or changing consumer preferences in Ontario's edible market. Across these provinces, Chowie Wowie's consistent presence in the top 10 suggests a strong brand recognition and loyalty within the Edible category, though the brand's performance in other categories or states/provinces outside the top 30 remains undisclosed, leaving room for speculation on its broader market impact.
Competitive Landscape
In the Ontario edible cannabis market, Chowie Wowie has experienced a slight shift in its competitive positioning from May to August 2025. Initially ranked 8th, Chowie Wowie dropped to 9th place in August, indicating a minor decline in its market standing. This change can be attributed to the performance of competitors like Olli, which improved its rank from 9th to 8th, and demonstrated a consistent upward trend in sales, culminating in a significant increase in August. Meanwhile, Foray maintained a stable 7th position throughout the period, consistently outperforming Chowie Wowie in sales. Despite this, Chowie Wowie's sales showed a rebound in August, suggesting potential for regaining its previous rank if this upward trajectory continues. The competitive landscape remains dynamic, with Bhang and 1964 Supply Co holding steady in their respective positions, indicating a stable yet challenging environment for Chowie Wowie to navigate.
Notable Products
In August 2025, Chowie Wowie's top-performing product was the CBD/THC 1:1 Solid Milk Chocolate Bar 2-Pack (10mg CBD, 10mg THC) in the Edible category, maintaining its first-place ranking since May, with sales reaching 53,557 units. The THC Solid Milk Chocolate Bar (10mg) consistently held the second rank, showing a notable increase in sales from previous months. The CBD/THC1:1 Soft Caramel Milk Chocolate (10mg CBD, 10mg THC) remained in third place, despite a slight decline in sales compared to July. The fourth spot was occupied by the CBD/THC 1:1 Peanut Butter Balanced Milk Chocolate (10mg CBD, 10mg THC), which has consistently retained its position since May. Finally, the CBD/THC 1:1 Cookies N' Cream Balanced White Chocolate (10mg CBD, 10mg THC) continued to rank fifth, with relatively stable sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
