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Jul-2025
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Overview
Market Insights Snapshot
Chowie Wowie's performance in the Edible category across Canadian provinces shows a consistent presence in the rankings, with notable stability and some upward trends. In Alberta, the brand maintained a steady 7th place from April to July 2025, with a slight increase in sales from April to July. This consistency suggests a strong foothold in the Alberta market. Meanwhile, in British Columbia, Chowie Wowie improved its rank from 10th in April to 9th by May, holding this position through July. The sales figures in British Columbia reflect a positive trajectory, with a noticeable increase in May and July, indicating a growing consumer base or successful promotional efforts.
In Ontario, Chowie Wowie consistently held the 8th position from April through July, with sales peaking in May before experiencing a slight decline by July. This stability in ranking suggests a robust brand presence, although the sales dip might warrant further investigation into market dynamics or consumer preferences. In Saskatchewan, the brand saw an upward movement, improving from 6th place in April to 5th by July, accompanied by a significant increase in sales. This upward trend in Saskatchewan could highlight successful market penetration strategies or changes in consumer behavior favoring Chowie Wowie's offerings. The absence of any rankings below 30 across these provinces underscores the brand's solid positioning in the Canadian Edible market.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Chowie Wowie consistently holds the 8th rank from April to July 2025, maintaining a steady position amidst fluctuating sales figures. Despite a slight decline in sales from May to July, Chowie Wowie remains competitive against brands like Foray, which consistently ranks 7th, and No Future, which holds a stronger position at 5th and 6th ranks. Notably, Olli and Bhang trail closely behind Chowie Wowie, both consistently ranked 9th and 10th respectively. This stable ranking suggests that while Chowie Wowie faces stiff competition, particularly from Foray and No Future, it remains a resilient player in the market. The brand's ability to maintain its rank, despite a competitive environment and slight sales fluctuations, highlights its potential for growth and the importance of strategic marketing to enhance its market position.
Notable Products
In July 2025, Chowie Wowie's top-performing product was the CBD/THC 1:1 Solid Milk Chocolate Bar 2-Pack (10mg CBD, 10mg THC) in the Edible category, maintaining its first-place rank with a notable sales figure of 47,703 units. The THC Solid Milk Chocolate Bar (10mg) consistently held the second spot throughout the months, showing steady growth in sales. The CBD/THC1:1 Soft Caramel Milk Chocolate (10mg CBD, 10mg THC) remained in third place, despite a slight dip in sales compared to June. The CBD/THC 1:1 Peanut Butter Balanced Milk Chocolate (10mg CBD, 10mg THC) and the CBD/THC 1:1 Cookies N' Cream Balanced White Chocolate (10mg CBD, 10mg THC) also maintained their respective fourth and fifth positions. Overall, the rankings for Chowie Wowie's top products have shown remarkable consistency over the past months, reflecting stable consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
