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Apr-2025
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Overview
Market Insights Snapshot
Chowie Wowie has maintained a strong presence in the edible category across several Canadian provinces. In Alberta, the brand consistently held the 6th position from January to March 2025, before experiencing a slight dip to 7th place in April. This minor decline in ranking coincided with a decrease in sales from March to April, suggesting competitive pressures or market saturation. Meanwhile, in British Columbia, Chowie Wowie fluctuated between the 10th and 11th positions, indicating a stable but competitive market environment. Despite these fluctuations, the brand's sales remained relatively consistent, showcasing resilience in its market strategy.
In Ontario, Chowie Wowie maintained a steady 8th position throughout the first four months of 2025, highlighting its strong foothold in the province's edible market. The sales figures in Ontario exhibited a slight downward trend from January to February, but rebounded in March and April, reflecting a potential seasonal or promotional influence. In Saskatchewan, the brand consistently ranked 6th, except for a brief dip to 7th in February, with sales showing a similar pattern of fluctuation. The brand's ability to remain within the top 10 across these provinces underscores its competitive positioning, although the absence of top 30 rankings in other states or provinces could point to areas for potential growth or strategic realignment.
Competitive Landscape
In the Ontario edible market, Chowie Wowie consistently held the 8th position from January to April 2025, demonstrating a stable presence amidst competitive dynamics. Notably, Foray maintained a steady rank at 7th, consistently outperforming Chowie Wowie in sales, which suggests a potential area for strategic improvement for Chowie Wowie. Meanwhile, Monjour led the category with a 5th place ranking, indicating a significant sales advantage over Chowie Wowie. Despite these challenges, Chowie Wowie's sales showed resilience with a slight upward trend in April, suggesting effective customer retention or marketing strategies. Brands like Bhang and Olli trailed behind, with Bhang consistently ranked 9th and Olli improving from 13th to 11th, indicating that Chowie Wowie remains a strong contender in the mid-tier of the market.
Notable Products
In April 2025, Chowie Wowie's top-performing product was the CBD/THC 1:1 Solid Milk Chocolate Bar 2-Pack, maintaining its first-place rank throughout the year with sales of 38,954. The THC Solid Milk Chocolate Bar also held steady in second place, consistently showing strong performance each month. The CBD/THC 1:1 Soft Caramel Milk Chocolate ranked third, experiencing a notable increase in sales compared to previous months. The CBD/THC 1:1 Peanut Butter Balanced Milk Chocolate remained in fourth place, showing stable sales figures. Lastly, the CBD/THC 1:1 Cookies N' Cream Balanced White Chocolate continued to rank fifth, with a slight dip in sales in April compared to March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
