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Nov-2025
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Overview
Market Insights Snapshot
Chowie Wowie has shown varied performance across Canadian provinces, particularly in the Edible category. In Alberta, the brand maintained a steady position, ranking 9th from September through November 2025. This consistency suggests a stable demand for Chowie Wowie's products in the region. Meanwhile, in British Columbia, the brand experienced fluctuations, dropping to 12th in October before recovering to 10th in November. This recovery indicates a potential rebound in consumer interest, although the sales figures highlight a challenging market environment. In Ontario, Chowie Wowie remained consistently in the top 10, suggesting a strong foothold in the province's Edible market. However, the brand's slight decline from 8th to 9th between September and October may warrant attention to ensure continued competitiveness.
In Saskatchewan, Chowie Wowie's performance was relatively strong, maintaining a top 7 position throughout the months analyzed. Despite a drop from 5th to 7th between September and October, the brand's position in this smaller market remains robust. This suggests that Chowie Wowie has a loyal customer base in Saskatchewan, although the decline in rankings might indicate growing competition. Across the provinces, Chowie Wowie's sales figures generally reflect the rankings, with some provinces showing more volatility than others. The brand's ability to maintain or improve its position in these competitive markets will be crucial as it seeks to expand its presence and capitalize on emerging opportunities in the Edible category.
Competitive Landscape
In the Ontario edibles market, Chowie Wowie has maintained a consistent position, ranking 9th in both August and October 2025, with a slight improvement to 8th in September, before returning to 9th in November. This stability contrasts with the dynamic shifts observed among its competitors. For instance, Foray experienced a decline from 8th to 10th place over the same period, reflecting a downward trend in sales. Meanwhile, Fly North demonstrated a significant upward trajectory, climbing from 15th to 7th place, indicating a robust increase in market presence and sales. Monjour also saw a slight decline from 6th to 8th, suggesting a competitive pressure in the market. Chowie Wowie's consistent ranking amidst these fluctuations highlights its stable market position, though the rise of Fly North suggests potential challenges ahead in maintaining or improving its rank and sales.
Notable Products
In November 2025, the top-performing product from Chowie Wowie was the CBD/THC 1:1 Solid Milk Chocolate Bar 2-Pack (10mg CBD, 10mg THC), maintaining its first-place ranking for the fourth consecutive month with a sales figure of 33,299 units. The THC Solid Milk Chocolate Bar (10mg) consistently held the second spot, with steady sales across the months. The CBD/THC1:1 Soft Caramel Milk Chocolate (10mg CBD, 10mg THC) remained in third place, showing a slight increase in sales from October. The CBD/THC 1:1 Peanut Butter Balanced Milk Chocolate (10mg CBD, 10mg THC) also retained its fourth position with a positive sales trend. Lastly, the CBD/THC 1:1 Peanut Butter Chocolate 2-Pack (10mg CBD, 10mg THC) stayed in fifth place, showcasing growth since its introduction in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
