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Sep-2025
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Overview
Market Insights Snapshot
Chowie Wowie has shown varied performance across different Canadian provinces, particularly in the Edible category. In Alberta, the brand maintained a stable presence, consistently ranking around 6th to 7th place over the months from June to September 2025. This stability indicates a strong foothold in the market, despite a slight dip in sales in September compared to August. In Saskatchewan, Chowie Wowie has demonstrated a strong performance by maintaining a steady 5th position from July through September, with sales showing a slight increase in September. The brand's consistent ranking suggests a reliable consumer base in these provinces.
In contrast, the performance in British Columbia shows some fluctuations, with Chowie Wowie dropping from 9th to 10th place by September, accompanied by a decrease in sales. This decline could indicate increased competition or shifting consumer preferences in the region. Meanwhile, in Ontario, the brand has maintained its 9th position consistently, but sales figures have shown some volatility, with a notable decrease from June to July, followed by a recovery in August. These trends suggest that while Chowie Wowie maintains a stable position in Ontario's rankings, there might be underlying factors affecting sales performance that warrant further exploration.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Chowie Wowie has maintained a consistent rank at 9th place from June to September 2025. This stability suggests a solid market presence, although it faces stiff competition from brands like Foray and Olli, which have consistently held higher ranks at 8th and 7th, respectively. Despite Chowie Wowie's steady rank, its sales figures show a slight decline from June to September, contrasting with Olli's upward sales trend, indicating potential challenges in capturing market share. Meanwhile, Fly North has shown significant improvement, climbing from 15th to 11th place, which could signal emerging competition. Chowie Wowie's consistent rank amidst these dynamics highlights its resilience but also underscores the need for strategic initiatives to enhance sales and compete more effectively with leading brands.
Notable Products
In September 2025, the CBD/THC 1:1 Solid Milk Chocolate Bar 2-Pack (10mg CBD, 10mg THC) maintained its position as the top-performing product for Chowie Wowie, with sales reaching 43,768 units. The THC Solid Milk Chocolate Bar (10mg) also held steady at the second rank, continuing its consistent performance from the previous months. The CBD/THC1:1 Soft Caramel Milk Chocolate (10mg CBD, 10mg THC) remained in third place, showing stable sales figures similar to the preceding months. The CBD/THC 1:1 Peanut Butter Balanced Milk Chocolate (10mg CBD, 10mg THC) also kept its fourth position, while a new entry, the CBD/THC 1:1 Peanut Butter Chocolate 2-Pack (10mg CBD, 10mg THC), debuted at the fifth rank. Overall, the rankings for the top products from Chowie Wowie showed remarkable consistency from June to September 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
