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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Chowie Wowie remained a single-category brand with Edible accounting for 100.0% of sales, posting a year-over-year decline of 30.7% alongside a month-over-month uptick of 0.3%. Average price rose 15.4% YoY to $6.14, which, paired with the 30.7% sales contraction, indicates volume erosion despite slight monthly stabilization. Within Alberta Edibles, the brand held rank 8, suggesting mid-pack placement while carrying a full-category concentration at 100.0% share of mix; together, the 30.7% YoY drop and rank 8 imply that May 2026 marked a consolidation phase where price gains did not offset unit declines, leaving the brand reliant on Edibles to defend share.
The combination of a 100.0% category mix in Edibles and a 15.4% YoY price increase, against a 30.7% YoY sales decline and only a 0.3% MoM rise, implies that Chowie Wowie’s current positioning skews toward price-led revenue management rather than assortment-led growth. Holding rank 8 in Alberta while delivering a 30.7% YoY contraction and a 0.3% MoM improvement suggests the path to improving competitiveness is more likely to come from restoring unit velocity within Edibles than from further price moves, as the all-in Edibles focus concentrates risk and reduces cross-category insulation.
Competitive Landscape
Chowie Wowie sits at rank #8 in AB Edible for May 2026, unchanged year over year at #8 but up one place versus February 2026 when it was #9; this stability contrasts with Olli moving from #5 to #3 and Gron / Grön sliding from #3 to #4, while Spinach held #1 with a 21.2% YoY sales increase. Chowie Wowie’s current #8 trails its historical peak of #6 in January 2025 by two positions, whereas Wyld maintained #2 with 17.9% YoY growth and No Future eased back from #4 to #5 with a 3.0% YoY decline; the mix of upward moves by Olli and flat leadership by Spinach implies that Chowie Wowie’s flat rank and only recent quarter-on-quarter lift signal a middle-tier brand that is being outpaced by faster risers and must capture share from ranks #5–#7 to regain a #6–#7 corridor.
Notable Products
CBD/THC 1:1 Crunchy Praline Balanced Milk Chocolate (10mg CBD, 10mg THC) recorded the steepest decline in May 2026 at -31.0% and sat at rank 8, while CBD/THC 1:1 Cookies N' Cream Balanced White Chocolate (10mg CBD, 10mg THC) fell -21.6% at rank 7. In contrast, CBD:THC 1:1 Mango Pineapple Gummies 4-Pack (10mg CBD, 10mg THC) posted the largest gain at +59.0% and entered the top 10 at rank 10. With nine of the top ten SKUs in Edible chocolate formats and only one gummy entrant, the mix implies Chowie Wowie is concentrated in chocolate with early signs that fruit gummies can add incremental velocity if supported.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
