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Mar-2024
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Overview
Market Insights Snapshot
In the competitive edible category, Chowie Wowie has maintained a consistent presence across several Canadian provinces, demonstrating a stable yet fluctuating performance in rankings over the recent months. In Alberta, the brand held the 9th position in December 2023 and January 2024, before slipping to the 10th spot in February and March 2024, indicating a slight decline in its competitive stance, despite an increase in sales from February to March. A similar pattern of stability followed by a modest climb was observed in British Columbia, where Chowie Wowie improved from the 12th to the 10th position from December 2023 to March 2024, suggesting a positive shift in consumer preference or strategic marketing efforts in the region. This upward trend in rankings, coupled with a significant jump in sales in March, could signify a strengthening position within the British Columbia market.
Conversely, in Ontario, Chowie Wowie's rankings have shown a more consistent pattern, hovering around the 12th and 13th positions from December 2023 to March 2024. This steadiness in rankings, despite a notable increase in sales from February to March, might suggest a highly competitive market environment where even significant sales improvements result in minimal shifts in brand positioning. Meanwhile, in Saskatchewan, the brand experienced a slight improvement in January and February 2024, moving up to the 8th position, before dropping back to the 10th spot by March. This fluctuation in Saskatchewan, alongside a decrease in sales from February to March, could reflect the challenges Chowie Wowie faces in maintaining its market share amidst fierce competition. Overall, while Chowie Wowie exhibits resilience and potential growth in certain areas, its journey across provinces underscores the dynamic and competitive nature of the cannabis edibles market in Canada.
Competitive Landscape
In the competitive landscape of the edible category in Ontario, Chowie Wowie has shown a consistent performance, maintaining its position in the middle of the pack among top brands. Notably, Chowie Wowie's rank slightly improved from 13th in December 2023 to 12th by March 2024, indicating a positive trend in its market standing. Competitors such as Bhang and No Future have shown fluctuating ranks but remained in close proximity, with No Future notably jumping ahead to the 11th position by March 2024, surpassing Chowie Wowie. Meanwhile, Fly North experienced a decline, dropping from the 9th to the 13th position, showcasing a potential opportunity for Chowie Wowie to capture a larger market share. Rosin Heads, while trailing behind, has shown steady improvement, moving from 15th to 14th. This competitive analysis highlights the dynamic nature of the edible cannabis market in Ontario and underscores Chowie Wowie's stable yet cautiously improving position amidst its competitors.
Notable Products
In March 2024, Chowie Wowie saw its CBD/THC 1:1 Solid Milk Chocolate Bar 2-Pack (10mg CBD, 10mg THC) maintain its position as the top-selling product, with sales reaching 52,018 units. Following closely behind was the THC Solid Milk Chocolate Bar (10mg), which also held its rank as the second top-performing product. The third spot was secured by the CBD:THC1:1 Soft Caramel Milk Chocolate 2-Pack (10mg CBD, 10mg THC), and the CBD:THC 1:1 Crunchy Praline Balanced Milk Chocolate (10mg CBD, 10mg THC) came in fourth, both maintaining their positions from previous months. The Watermelon Gummies 4-Pack (10mg) emerged in the rankings, securing the fifth position in March, showcasing a new preference among consumers. These rankings highlight a consistent consumer preference for Chowie Wowie's chocolate-based edibles, with the top three products showing stable performance over the past months.
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