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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Chowie Wowie operated as a single-category brand in August 2026, with Edible accounting for 100.0% of sales and a category rank of 7 in Edible in Saskatchewan. Within this mono-focus, Edible sales declined 18.08% year over year while growing 6.70% month over month, and the average price rose 30.23% YoY to $6.91. The pattern implies a price-led model that lifted short-term momentum (MoM +6.70% alongside a rank of 7) but compressed annual volume enough to drive the 18.08% YoY contraction in a fully concentrated mix.
The August 2026 mix concentration at 100.0% Edible and a 30.23% YoY price increase indicates reliance on pricing to offset unit softness, which aligns with the 18.08% YoY sales decline but a 6.70% MoM uptick. Holding a rank of 7 while average price is elevated suggests the brand’s positioning is shifting toward value-per-unit rather than breadth or frequency, implying that sustaining share will require either deeper price-pack architecture or selective re-entry into adjacent categories if the 18.08% YoY drag persists despite periodic MoM lifts.
Competitive Landscape
Chowie Wowie sits at rank #12 in ON Edible in August 2026, down 3 positions from #9 year over year, and unchanged from #12 three months ago, while its historical peak was #8 in June 2025. In contrast, Spinach held #1 both this year and last year as its sales grew 6.5% year over year, and No Future climbed from #5 to #4 alongside a 69.0% sales increase; meanwhile, Olli moved from #7 to #5 with an 80.2% gain. The combination of a 3-rank YoY drop and flat quarter positioning implies Chowie Wowie is losing relative velocity versus faster-rising peers and needs a catalyst to avoid further share erosion.
Notable Products
CBD/THC 1:1 Peanut Butter Balanced Chocolate 4-Pack (40mg CBD, 40mg THC) posted the steepest decline in August 2026 at -28.4% while sliding to rank 10, contrasted against CBD/THC 1:1 Solid Milk Chocolate Bar 4-Pack (40mg CBD, 40mg THC) rising 26.4% into rank 8. The flagship CBD/THC 1:1 Solid Milk Chocolate Bar 2-Pack (10mg CBD, 10mg THC) held rank 1 with +10.9% month over month, and THC Solid Milk Chocolate Bar (10mg) advanced +13.9% to rank 2. With eight of the top ten SKUs in Edible chocolate formats and only one SKU showing a double-digit drop worse than -20%, the mix indicates Chowie Wowie is concentrating volume in core milk-chocolate formats while pruning or repositioning underperforming multi-pack variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
