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Dec-2025
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Overview
Market Insights Snapshot
Chowie Wowie has maintained a consistent presence in the Alberta edibles market, holding a steady rank of 9th from September to December 2025. This stability is complemented by a notable increase in sales, peaking in December. In contrast, the brand's performance in British Columbia shows a slightly different trend. While Chowie Wowie's rank fluctuated between 11th and 12th place, the sales figures reveal a recovery from a dip in October, closing the year with an upward trajectory. The brand’s ability to maintain a top 15 position in both these provinces indicates a strong foothold in the Canadian edibles market.
In Ontario, Chowie Wowie experienced a gradual decline in its ranking, moving from 8th in September to 12th by December. Despite this drop, sales figures suggest a relatively stable performance, indicating resilience in a competitive market. Meanwhile, in Saskatchewan, the brand saw a more pronounced shift, descending from 5th place in September to 9th by December. Although this decline in rank might seem concerning, it’s important to note that the sales figures remained relatively stable, suggesting that Chowie Wowie is still managing to capture a significant portion of the market, albeit with increased competition.
Competitive Landscape
In the Ontario edibles market, Chowie Wowie experienced fluctuating rankings from September to December 2025, starting at 8th place and dropping to 12th by December. This decline in rank is notable, especially when compared to competitors like Foray, which maintained a steady 10th place from October to December, and Bhang, consistently holding the 11th position. Despite Chowie Wowie's drop in rank, its sales figures remained relatively stable, suggesting that while it may have lost some market share to competitors, it still holds a significant portion of consumer interest. Meanwhile, 1964 Supply Co re-entered the top 20 in December at 14th place, indicating a potential resurgence that could further impact Chowie Wowie's market position if trends continue. As the market evolves, Chowie Wowie may need to innovate or adjust strategies to regain its footing against these competitive brands.
Notable Products
In December 2025, the top-selling product from Chowie Wowie was the CBD/THC 1:1 Solid Milk Chocolate Bar 2-Pack, maintaining its number one rank consistently since September. This product achieved a notable sales figure of 36,392 units in December. The THC Solid Milk Chocolate Bar followed closely, holding the second position throughout the months analyzed. The CBD/THC 1:1 Soft Caramel Milk Chocolate remained steady in third place, with sales slightly fluctuating but maintaining its rank. Consistency was also observed in the fourth and fifth ranks, with the CBD/THC 1:1 Peanut Butter Balanced Milk Chocolate and the CBD/THC 1:1 Peanut Butter Chocolate 2-Pack, respectively, showing stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
