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Oct-2025
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Overview
Market Insights Snapshot
Chowie Wowie has shown a consistent presence in the edible category across several Canadian provinces, though with varying degrees of success. In Alberta, the brand maintained a stable ranking at 7th place through July and August 2025 but saw a slight dip to 9th place by September and October. This decline in ranking coincided with a noticeable drop in sales, indicating potential challenges in maintaining consumer interest or facing increased competition. In Ontario, Chowie Wowie consistently held the 9th position from July to October, suggesting a stable market presence despite minor fluctuations in sales figures. However, in British Columbia, the brand's ranking shifted more significantly, moving from 10th in July and August to 12th by October, reflecting a more competitive landscape or possible shifts in consumer preferences.
In Saskatchewan, Chowie Wowie performed relatively well, ranking 6th in July and August, briefly climbing to 5th in September before returning to 6th in October. This indicates a strong market position with potential for growth if the brand can capitalize on its brief September surge. The lack of top 30 rankings in other provinces or states suggests areas where the brand could potentially expand or improve its market strategy. Overall, Chowie Wowie's performance in the edible category highlights its ability to maintain a stable presence in some markets, while also facing challenges in others, providing both opportunities and areas for strategic improvements.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Chowie Wowie has maintained a consistent rank at 9th place from July to October 2025. This stability contrasts with the fluctuating positions of its competitors, such as Foray, which dropped from 8th to 10th place by October, and Fly North, which climbed from 14th to 8th place, indicating a significant surge in popularity. Despite Monjour holding a higher rank consistently, Chowie Wowie's sales figures suggest a competitive edge over Bhang, which remained at the 10th and 11th positions. The data indicates that while Chowie Wowie's rank has remained steady, its sales have experienced a slight decline from August to October, suggesting potential challenges in maintaining market share amidst dynamic shifts in competitor performance.
Notable Products
In October 2025, the top-performing product from Chowie Wowie was the CBD/THC 1:1 Solid Milk Chocolate Bar 2-Pack (10mg CBD, 10mg THC) in the Edible category, maintaining its number one rank consistently from July through October, despite a decrease in sales to 29,681 units. The THC Solid Milk Chocolate Bar (10mg) also retained its second-place position throughout these months, showing stable performance. The CBD/THC1:1 Soft Caramel Milk Chocolate (10mg CBD, 10mg THC) held steady at third place, with a slight increase in sales compared to September. The fourth-ranked product, CBD/THC 1:1 Peanut Butter Balanced Milk Chocolate (10mg CBD, 10mg THC), continued its consistent ranking, while the newer CBD/THC 1:1 Peanut Butter Chocolate 2-Pack (10mg CBD, 10mg THC) maintained its fifth position since its introduction in September, with improved sales figures in October. Overall, the rankings for Chowie Wowie's top products remained unchanged from previous months, indicating a stable market preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
